SEO Outreach Campaigns
based on mutual exchange of value
Set a clear purpose for your campaign
Influno offers several focused SEO outreach campaign types designed to match different link-building strategies:
- Guest post outreach - Pitch article ideas and suggest target keywords that are relevant to the contact’s niche.
- Link insert outreach - Ask if they’d consider adding a contextual link to one of their existing articles.
- Expect round up article - Invite them to contribute their opinion for a round-up article featuring multiple experts in their field.
- Interview request - Offer them the opportunity to share their insights in a longer-form interview published on your blog or site.
- Product review request - Ask if they’d be open to reviewing your product or including it in a product round-up review.
Complement your "ask" with an "offer"
Every outreach campaign in Influno starts with a clear purpose – the “ask.”
But just as important is the “offer,” which you’re required to define during setup.
Backlinks have real value, and most SEOs, bloggers, and site owners understand that.
So asking for something without offering anything in return doesn’t work. It worked in the past. Not anymore.
Influno campaigns are built to reflect how link-building actually works today.
Instead of sending vague, one-sided requests, each campaign is structured around an exchange of value – making your pitch more relevant, respectful, and likely to get a response.
Follow up with additional value offers
There’s no value in sending generic “just following up” emails – they don’t add anything and are more likely to get flagged as spam.
Instead, our follow-up sequences are based on offering additional value in the follow-up email.
Each follow-up is intentional and strategic, helping you re-engage contacts without sounding pushy or repetitive.
This means you can strategically sweeten the deal by offering something extra for contacts who weren’t initially interested.
For example, you can introduce your premium sites in a follow-up or offer monetary compensation if the contact didn’t initially reply.
Get insights from outreach analytics
As your outreach campaign runs, Influno gives you full visibility into its performance with clear, actionable metrics.
You can track every stage of the process and use the data to refine your approach. You’ll see:
- How many initial emails and follow-ups have been sent?
- How many are still scheduled and in the queue?
- What's the daily sending cadence for sent or scheduled emails?
- How many emails have bounced?
- What's the total reply rate, including positive reply percentage?
- What's the percentage of contacts who were not interested?
These insights help you understand the success rate of your campaign and adjust the offers to increase positive replies.
Monitor your team's outreach progress
As an organization owner, you get full visibility into how each outreach specialist on your team is performing.
For every team member, you’ll see:
- Daily, weekly, or monthly email sending volume
- Each sending email account’s performance
- Reply rates over the same time periods
- Number of positive and negative replies received
- The stages of the outreach sequence they're getting the positive and negative replies from
This gives you a full overview of your team’s daily, weekly or monthly performance.
You can also invite unlimited team members on any plan, with no extra cost or seat restrictions.
