Cold Email Copywriting: how to really get cold email replies

Are you tired of hearing crickets after sending out countless cold emails? 

Don’t worry, you’re not alone.

Cold emailing can be a daunting task, but it’s a valuable skill that can help you grow your business and expand your network

If you’re looking to boost your cold emailing game, you’ve come to the right place.

In this article, we’ll provide you with practical tips and strategies for writing cold emails that get responses.

You’ll learn how to write irresistible cold emails that people can’t help but respond to.

What is Cold Email Copywriting?

So, what exactly is cold email copywriting? In a nutshell, it’s the skill of writing intriguing emails to individuals you don’t know and who aren’t expecting to hear from you.

It’s different from other types of copywriting because it requires a unique set of skills, such as the ability to personalize your message and create a sense of urgency without being pushy.

Everyone who wants to expand their business or create relationships with potential clients or partners should learn how to compose successful cold emails. It may assist you in reaching out to new audiences, generating leads, and eventually closing more deals.

So if you’re ready to take your email marketing game to the next level, cold email copywriting is a skill you definitely want to have in your toolkit.

Key Elements of a Cold Email Copy

When it comes to writing a successful cold email, there are several key elements you need to keep in mind. These include:

By paying attention to these key elements and crafting your cold email with care, you’ll be well on your way to getting the replies and results you’re looking for.

How to write a cold email
How to write a cold email

6 Steps in Writing a Cold Email Copy

If you want to write an effective cold email, it’s important to follow a structured process that takes you from crafting a compelling subject line to delivering a persuasive call-to-action. Here are the six steps you’ll need to follow:

Step 1 - Understanding the Target Audience

Understanding your target audience is the first step in creating an effective cold email. Without knowing who you’re writing to, you can’t tailor your message to their needs or interests. Begin by researching the industry, company, and people you want to reach in order to establish your target audience.

Examine their website, social media accounts, and any other information available to learn more about their goals, pain spots, and preferences. If you have a good grasp of your target audience, you can utilize that knowledge to customize and improve the effectiveness of your email.

You’ll be more likely to obtain a good reaction if you demonstrate that you’ve done your research and understand their demands.

Guide in identifying your target audience
Guide in identifying your target audience

Step 2 - Crafting a Compelling Subject Line

One of the most crucial aspects of any cold email is the subject line. It’s the first thing your recipient will see, and it can make the difference between getting a response and being ignored. Consider what will pique your reader’s interest and entice them to open your email when creating a compelling subject line.

Make it brief and to the point, and ensure that it clearly communicates the value of your message. Personalization is also key – using the recipient’s name or mentioning something specific about their business can help make your subject line stand out.

With the appropriate subject line, you may enhance the likelihood that your email will be noticed and receive the desired reaction.

Sales email example subject lines
Sales email example subject lines

Step 3 - Writing a Persuasive Email Body

Now that you’ve grabbed your reader’s interest with a catchy subject line, it’s time to concentrate on the body of your cold email. The aim is to encourage your reader to take the desired action, whether it’s responding to your email or scheduling a call.

To do this, you must develop a convincing argument that clearly expresses the value you provide. Use a conversational tone, and personalize your message as much as possible to make it feel like a one-to-one conversation. Emphasize the advantages of what you’re offering and answer any concerns your reader may have.

AI writing tools can also be incredibly helpful in crafting a compelling cold email message. With the help of these tools, you can quickly generate high-quality content and save time in the process.

And don’t forget to include a strong call-to-action (CTA) at the end of your email, telling your reader exactly what you want them to do next. By following these tips, you can create a persuasive email that gets results.

Sample cold outreach email
Sample cold outreach email

Step 4 - Optimizing Email Format and Design

The format and design of your cold email can have a big impact on whether or not it gets read and responded to. To start optimizing your email, ensure that it is simple to read and comprehend. Break up the material using small paragraphs, bullet points, and white space to make it more aesthetically appealing.

Because many people read emails on their phones, you should also make sure your email is mobile-responsive. Don’t forget about design: a well-designed header or signature may help your email stand out and appear more professional.

Using cold email software can help you create a cold email with a professional-looking format and design that is optimized for better engagement. With features like A/B testing and automated follow-ups, you can improve your email campaign’s success rate and save time.

reply intent scoring email intent scoring

By paying attention to the structure and appearance of your email, you may improve its attractiveness and enhance the likelihood of receiving a response.

Step 5 - Avoiding Common Cold Email Mistakes

When sending cold emails, it’s critical to avoid common mistakes that might harm your chances of receiving a response. First and foremost, be certain that you are not sending irrelevant or unwanted communications to people.

You should also refrain from utilizing general language or sending the identical message to many recipients. Instead, make your message as personalized as possible to make it feel like a one-on-one conversation.

And be sure to maintain a professional tone throughout your email – avoid using slang or overly casual language, and proofread your message for spelling and grammar errors. You can boost the efficacy of your cold email marketing and raise your chances of receiving a response by avoiding these common mistakes.

Why your cold email outreach is failing
Why your cold email outreach is failing

Step 6 - Following Up on Cold Emails

It is just as crucial to follow up on cold emails as it is to write them in the first place. According to studies, the majority of answers to cold emails come from follow-up messages rather than the first email.

It’s critical to find a balance between perseverance and respect for the recipient’s time when following up. You don’t want to appear aggressive or annoying, but you also don’t want your message to go unnoticed in their inbox.

Use humor to stand out, if appropriate. For example:

Example of old email with humor
Example of old email with humor

Make your follow-up emails as personalized as possible, and remind the recipient of the value you can bring. And don’t be afraid to follow up more than once – a well-timed and respectful follow-up can often make the difference between a response and silence.

Using cold email follow-up templates can save you time and effort, but be sure to personalize them according to the recipient’s response and specific needs.

Best practices for writing sales follow-up emails
Best practices for writing sales follow-up emails

Benefits of a Cold Email Campaign

Cold email campaigns can be a powerful tool for generating leads, building relationships, and growing your business. Here are some of the key benefits of using cold email:

Reach a Larger Audience

Cold email marketing may be an efficient strategy to reach out to a larger audience for your business.

You may expose yourself and your brand to a far bigger pool of prospective clients by sending emails to people who have never heard of your company before.

This is especially useful for small companies or startups who do not yet have a huge marketing budget or a well-established customer base. Cold email allows you to broaden your reach and interact with people who may be interested in what you have to offer but would not have discovered you otherwise.


Another benefit of a cold email campaign is its low cost. Cold email campaigns, as opposed to typical advertising or outreach strategies like print ads or direct mail, may be far less expensive. As a result, they are an excellent choice for small firms or startups on a short budget.

You may reach a wide audience without breaking the wallet with a little research and a well-crafted message. You may also guarantee that you’re getting the most value for your money because you can track your outcomes and adjust your plan as needed.


Personalization is essential when it comes to communicating with potential customers or clients. With a cold email campaign, you may tailor your message to your target audience’s specific needs and interests.

By researching your recipients and understanding their pain points, you can craft a message that resonates with them on a personal level, making it more likely that they will engage with your email and take the desired action.

Personalization may be accomplished by addressing the recipient by name, mentioning their company or industry, or highlighting a specific problem they may be experiencing. The more tailored your cold email, the more likely it will be successful.

Control over messaging

One of the most significant benefits of employing cold email marketing is the level of control you have over the messaging. Unlike other kinds of advertising or marketing, cold email allows you complete control over the material you send and how it is displayed.

This allows you to test and improve your campaigns to ensure optimal performance. You may test alternative subject lines, email text, and calls-to-action to find what works best for your intended audience. You can design a message that actually resonates to your audience and motivates them to act if you use the appropriate approach.

By having complete control over the messaging, you can ensure that your brand is being presented in the best possible light and that your message is clear and effective.


When it comes to cold email campaigns, scalability is a major advantage. Cold email campaigns may be scaled up or down to match your goals, whether you’re a small business just starting out or a larger company trying to increase your reach.

This means you may begin with a smaller list and gradually expand it as you notice success, or you can launch a larger campaign straight away. Cold email allows you to modify your campaign as required, making it an excellent choice for organizations of all sizes.

Furthermore, as your company expands, cold email marketing may continue to be a cost-effective and scalable approach to engage with your target demographic.

Frequently Asked Questions

How can I avoid my cold emails being marked as spam?

You must follow some best practices to prevent having your cold emails marked as spam. To begin, make sure your email list is clean and only contains people who have opted in to receive your emails.

Make sure your email content is also relevant and personalized for the recipient. Avoid using spammy words and phrases in your subject line and email body. Use a recognizable sender name and email address. Lastly, make it simple for recipients to unsubscribe from your emails.

By adhering to these guidelines, you may lower the possibility of your emails being labeled as spam while increasing the potential of engagement from your target audience.

Cold email vs spam
Cold email vs spam

Should I follow up on a cold email if I don't receive a response?

If you do not receive a response to a cold email, you should follow up. It’s important to remember that people receive a lot of emails every day, and it’s possible that your initial email was overlooked or forgotten.

A follow-up email might act as a polite reminder and a chance to reconnect with your prospect. Yet, you must be careful about the frequency and tone of your follow-up emails. You don’t want to appear forceful or aggressive, since this may put off potential consumers.

A well-crafted follow-up email that adds value while also addressing any issues or objections will help take the conversation ahead and enhance your chances of receiving a response.

Response rates relative to the number of follow ups
Response rates relative to the number of follow ups

What should I do if I receive negative responses to my cold emails?

Receiving negative responses to your cold emails can be discouraging, but it’s important to remember that it’s not personal. Instead of becoming discouraged, use it as an opportunity to learn and improve your approach. One thing you may do is pay greater attention to the wording and tone you use in your emails.

Are you coming across as pushy or aggressive? If this is the case, attempt to tone it down and be more sympathetic. You should also evaluate your target audience to ensure that you’re sending emails to the individuals who are most likely to be interested in what you’re selling.

Finally, don’t be afraid to ask for feedback from the person who responded negatively. Sometimes, it can be valuable to get an outsider’s perspective on your messaging and approach.

Cold email negative response
Cold email negative response

Key Takeaways on Cold Email Copywriting

In summary, cold email copywriting involves crafting compelling emails to reach out to potential customers or clients who have had no prior contact with you or your business. To be successful, cold email copywriting should include key elements such as personalization, persuasive copy, and a strong call-to-action.

The six steps involved in writing a cold email include understanding your target audience, crafting a compelling subject line, writing a persuasive email body, optimizing email format and design, avoiding common cold email mistakes, and following up on cold emails.

By understanding your target audience and crafting a personalized, engaging email, you can increase your chances of getting a reply and ultimately converting leads into customers. Some benefits of a cold email campaign include increased reach, cost-effectiveness, and the potential to generate new business.

To put these tips into practice, take the time to research and understand your target audience, craft a compelling subject line and email body, and follow up with potential leads. Remember that cold email copywriting is a skill that takes practice, so don’t be discouraged if your first attempts don’t yield immediate results.

Keep refining your approach and experimenting with different techniques to see what works best for your business. With perseverance and a bit of creativity, you can use cold email copywriting to effectively reach out to potential customers and grow your business.

To achieve the best results with email outreach, we recommend using a professional email automation software

13 best cold email platforms rated and compared

Picture of Erkki Muuga

Erkki Muuga

Erkki has over 10 years of experience as a software product manager and a proven track record in building and growing SaaS products. He has a keen eye for key differentiating factors and spotting truly valuable software features that enable business use cases.

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