Woodpecker Review 2024

Overall rating

4/5

4.0

30 day trial for free

Pros

Cons

Best or unique feature

Deliverability

4/5

Email Sequences & Follow-ups

5/5

Pricing & Trial

3/5

Prospecting & Email Verification

3/5

Multichannel Outreach

4/5

Personalization & Customizability

4/5

Analytics & Metrics

5/5

Are you tired of manually sending out hundreds of cold emails to potential clients, only to receive minimal responses? 

Well, it’s time to meet your new best friend: Woodpecker

No, I’m not talking about the bird that hammers away at trees all day.

Woodpecker is a powerful email automation tool designed to make your life easier and your sales process more efficient. 

In this Woodpecker review, we’ll evaluate how you can create and schedule personalized emails, track responses, and improve your outreach strategy—all without lifting a finger.

We’ll also take a deeper look into the critical features, the pros and cons and look at the pricing of this cold email tool.

Evaluation Criteria for a Cold Email Outreach Software

When selecting a cold email outreach software, there are various assessment standards that you should take into account. Below are some of the essential aspects to bear in mind:

Woodpecker Feature Ratings

As the key focus of this Woodpecker review, we are looking into each key cold email software feature and evaluate how well this cold email tool can handle them.

1. Deliverability

Rating for Deliverability

4/5

When evaluating Woodpecker, one of the key factors to consider is deliverability. The good news is that Woodpecker has a high overall delivery rate. This implies that if you have well-tested email templates and a clean prospect list, your email outreach efforts are more likely to succeed.

It is important to note, however, that factors such as the quality of your email list and the content of your emails might have an influence on deliverability. Thus, if you’re not getting the results you desire, take a look at these elements and make any necessary adjustments.

In general, we find that Woodpecker is a reliable email outreach tool that can help you connect with your target audience.

Woodpecker Sales Assistant built-in deliverability protection
Woodpecker Sales Assistant built-in deliverability protection

Deliverability Monitoring

One of the standout features of Woodpecker is its Deliverability Monitoring feature. This feature allows you to track the deliverability of your emails and identify any issues that may be affecting your outreach efforts.

With this feature, you can see which emails are getting delivered, which are bouncing, and which are ending up in spam folders. This information is critical to ensuring that your emails are reaching your target audience and that your outreach efforts are as effective as possible.

With the Deliverability Monitoring feature, you can quickly identify and address any deliverability issues, helping you to improve the success of your email campaigns.

Woodpecker deliverability monitoring
Woodpecker deliverability monitoring

Email Warm-up Tool

The Warm-up tool is another feature of Woodpecker. This tool is intended to assist you in progressively improving your email sending reputation with internet service providers (ISPs). You may reduce the likelihood of your emails being identified as spam by starting with a lower volume and gradually increasing over time.

The Warm-up tool is a useful feature for anyone new to email outreach or trying to enhance deliverability rates. Nevertheless, our evaluation shows that the Woodpecker Warm-up Tool was just around average in terms of efficacy.

While it did help warm up some emails, we still experienced issues with deliverability for some messages. So, while the Warm-up tool is a helpful feature, it may not be a silver bullet for improving your email deliverability.

Woodpecker email warm-up feature
Woodpecker email warm-up feature

Send From Multiple Email Accounts

With Woodpecker, sending emails from multiple accounts is not just easy, it’s smart. 

Imagine your campaign being distributed from various email accounts. This intelligent rotation of sending from multiple accounts helps you avoid the pitfall of sending too much volume of emails from just one inbox

This feature is a great way to maintain email deliverability and keep your outreach fresh and engaging. It’s a simple yet effective twist on the traditional email campaign strategy, ensuring your messages stand out.

Woodpecker Send From Multiple Accounts
Woodpecker Send From Multiple Accounts

2. Prospecting & Email Verification

Rating for Prospecting

3/5

Dive into the world of Woodpecker’s features on prospecting. These tools are set to enhance your email campaigns and contact management, bringing efficiency and customization to your outreach strategies. 

From the excitement of the upcoming Prospecting Tool to the practicality of robust prospect management, discover how these features can transform your approach to email marketing.

Woodpecker Prospecting Tool

Get ready for Woodpecker’s upcoming Prospecting Tool, set to launch in early 2024. It’s a game-changer for your email campaigns, potentially filling them with prospects and, possibly, with verified emails. 

The best part? The beta version is absolutely free, giving you a firsthand experience of its capabilities. This tool could simplify your workflow significantly. 

If it delivers as expected, you won’t have to bother with exporting and importing leads anymore. You’ll be able to directly use the sourced prospects in your email campaigns, enhancing efficiency and impact. 

Keep an eye out for this exciting development from Woodpecker!

Woodpecker Prospecting Tool
Woodpecker Prospecting Tool

Prospect Management

Woodpecker shines in prospect management. It lets you import CSV files and integrates with third-party prospecting tools, making managing your contacts a breeze. 

The real magic starts when Woodpecker’s prospecting tool launches, streamlining sourcing and management of prospects. A standout feature is the column for the last response date, a handy tool for tracking interactions and planning follow-ups. 

You can also add timezone information for each prospect, ensuring timely communication. Need custom info? No problem. Woodpecker allows up to 15 custom snippets or columns, tailoring the tool to your unique needs.

Woodpecker prospect management
Woodpecker prospect management

3. Personalization & Customizability

Rating for Personalization

4/5

When it comes to personalization and customizability, Woodpecker offers a lot of options to help you tailor your outreach efforts to your target audience. The prospect lists in Woodpecker include a bunch of columns, such as company, title, address, and industry, which can help you add a high level of personalization to your messages.

What’s more, you can add up to 15 custom snippets, which you can assign to any information or note that you may need to include. This level of customization can be incredibly helpful when you’re trying to connect with specific audiences or tailor your messaging to different groups.

With Woodpecker, you can make sure that your outreach efforts are as personalized and effective as possible.

Video Personalization

Woodpecker is currently developing an AI video personalization tool, still in its early stages. This innovative tool is designed to create unique, personalized videos for each of your prospects

It will include features like voice variables and dynamic backgrounds, adding a personal touch to each video. Imagine personalizing videos with your leads’ names and even incorporating snapshots of their websites. 

While this tool is still evolving and many aspects may change during development, the potential for creating highly customized and engaging content is exciting.

Woodpecker Video Personalization Tool
Woodpecker Video Personalization Tool

Email Templates

During this Woodpecker review, I found that this cold email tool does not provide any built-in email templates. I would consider this a downside. 

Nevertheless, it does provide a great deal of freedom in terms of creating and updating your own templates. You may add as many templates as you like to Woodpecker, and you can simply manage them from within the platform.

This might be a useful tool if you have numerous campaigns operating at the same time or if you operate with a large team. Furthermore, Woodpecker allows you to modify your templates in order to make your outreach efforts as focused and successful as possible.

Overall, while the lack of built-in templates may be a downside for some users, Woodpecker’s template management and personalization features make it a strong option for anyone looking to create and manage their own email templates.

Woodpecker template management
Woodpecker template management

4. Email Sequences & Follow-ups

Rating for Email Sequences

5/5

Email sequences and follow-ups are critical components of successful email outreach campaigns, and Woodpecker offers a lot of great features in this area.

The automation feature that Woodpecker offers may save you a lot of time and work while also ensuring that you follow up with your prospects at the right time.

What’s more, Woodpecker offers a lot of customization options when it comes to your email sequences, including the ability to add custom fields and snippets, which can help you create more personalized and effective outreach messages.

Woodpecker campaign builder summary
Woodpecker campaign builder summary

Sequence Builder

The sequence builder in Woodpecker is a standout feature of the platform. The UI is amazing, making it incredibly easy to create and manage your email sequences.

With the sequence builder, you can add conditions based on whether your prospects have opened, clicked, or replied to your initial email, and you can personalize follow-up emails accordingly. This level of customization can be incredibly effective when it comes to engaging with your prospects and increasing your response rates.

Overall, the sequence builder in Woodpecker is a great tool for anyone looking to create and manage effective email sequences.

Woodpecker campaign builder path
Woodpecker campaign builder path

5. Multichannel Outreach

Rating for Multichannel Outreach

4/5

Woodpecker has a multichannel outreach capability that may be an effective tool for communicating with prospects across several platforms. However, it’s important to note that this feature is only available on Woodpecker’s Sales Assistant plan, and is not included in the Woodpecker Cold Email plan.

If you wish to use Woodpecker’s multichannel outreach capabilities, you’ll need to upgrade to the Woodpecker Sales Assistant.

That being said, the multichannel outreach feature in Sales Assistant is well worth the effort, as it can help you engage with your prospects across different channels, including LinkedIn and Twitter, and can help you increase your response rates and overall engagement.

Overall, if you’re looking for a powerful tool for multichannel outreach, Woodpecker’s Sales Assistant is definitely worth considering.

Woodpecker Sales Assistant

When reviewing Woodpecker, it’s worth noting that the platform offers a Sales Assistant tool, which can be a great option for users who need a more robust set of features. However, during my Woodpecker review, I found it difficult to switch between the different products from Cold Email to Sales Assistant.

In addition to all the features available with Woodpecker Cold Email, the Woodpecker Sales Assistant tool also includes multichannel outreach via LinkedIn and voice calling, which can help you reach your prospects through different channels and increase your chances of making a connection.

Overall, if you’re looking for a more advanced set of features with multichannel outreach support, you should sign up with the Sales Assistant instead of just the Cold Email.

Woodpecker Sales Assistant multichannel
Woodpecker Sales Assistant multichannel

6. Analytics & Metrics

Rating for Analytics & Metrics

5/5

When it comes to analytics and metrics, Woodpecker offers a user-friendly report that provides a wealth of useful information. You can easily see metrics like invalid email addresses, sent emails, bounced emails, and emails that were successfully delivered to the inbox.

Furthermore, the platform gives information on how many of these emails were opened, responded to, and unsubscribed from. This can provide you with a better understanding of how your email outreach is performing and allow you to make necessary changes to your campaigns.

Overall, I found the analytics and metrics offered by Woodpecker to be comprehensive and easy to understand, making it a valuable tool for anyone looking to improve their email outreach efforts.

woodpecker email analytics
Woodpecker email analytics

7. Pricing

Rating for Deliverability

3/5

Woodpecker offers three distinct products, but the more expensive options are essentially upgrades of the basic plan. If you’re considering using Woodpecker, it’s important to understand the pricing structure. Here’s a breakdown of the different pricing plans available.

Woodpecker Cold Email

If you’re looking for an affordable way to start your cold email outreach campaigns, Woodpecker Cold Email plan might be a great fit for you. Woodpecker Cold Email offers a 7-day free trial or free 50 contacted prospects for its cold email feature.

After that, the pricing plans are as follows:

Woodpecker Cold Email Pricing
Woodpecker Cold Email Pricing

Woodpecker Sales Assistant

If you want to take your email outreach to the next level, you might want to consider Woodpecker Sales Assistant. This tool has all the features of the Cold Email plan, plus the multichannel outreach features.

Woodpecker Sales Assistant also offers a 7-day free trial. This is great for those who want to try out the multichannel outreach feature before committing to a plan. The pricing plans for Sales Assistant are as follows:

Woodpecker Sales Assistant Pricing
Woodpecker Sales Assistant Pricing

Woodpecker Agency

Woodpecker Agency is another offering from Woodpecker and it also provides a 7-day free trial. It includes all the features of Woodpecker Cold email plus the added capability of managing your client.

This is a great feature for agencies or businesses that work with multiple clients. Additionally, Woodpecker Agency has some other unique features not found in Woodpecker Cold email and Sales Assistant plans. The pricing for Woodpecker Agency starts at:

Woodpecker Agency Pricing
Woodpecker Agency Pricing

The Agency subscription includes one active client, allowing you to work with one client without additional cost. For those managing multiple clients, the plan offers the flexibility to purchase additional client slots for $27 per active client per month

This feature is designed to accommodate the growing needs of your agency, enabling you to scale your operations and client base effectively.

7-day free trial with this link

Frequently Asked Questions About Woodpecker

Here are some frequently asked questions about Woodpecker and its features to help you better understand the software and make an informed decision.

What are the Downsides of Woodpecker?

Although Woodpecker is an excellent tool for email marketing, there are a few drawbacks to be aware of. To begin, you must upgrade to Woodpecker Sales Assistant in order to use the multichannel outreach tool. You must upgrade to Woodpecker Agency if you wish to handle several clients.

This implies you’ll have to pay more to have access to these extra features. Another disadvantage of Woodpecker is that the user interface may be better.

Because the navigation menu is positioned on the top nav bar, you must scroll up every time you need to access it. The navigation menu would be considerably more useful if it were put on the left sidebar.

What are the Best Alternatives for Woodpecker?

If you’re searching for different options for automating your email outreach, there are several alternatives to Woodpecker that you might want to consider.

While Woodpecker is a fantastic tool for sending personalized cold emails, it’s always a good idea to explore other options to find the best fit for your specific needs.

Overall rating

4.7/5

4.7

14 day trial for free

Pros

Cons

Best or unique feature

Deliverability

5/5

Email Sequences & Follow-ups

5/5

Pricing & Trial

4/5

Prospecting & Email Verification

4/5

Multichannel Outreach

5/5

Personalization & Customizability

5/5

Analytics & Metrics

5/5

Reply.io is a great alternative to Woodpecker, especially if you need a tool with a built-in multichannel outreach feature. You can use it for sending not only cold emails but also social media messages, calls, and even text messages.

Additionally, it has a built-in feature similar to the Woodpecker Agency upgrade, which allows you to manage multiple clients and use multiple domains for your email campaigns.

Overall rating

3.8/5

3.8

7 day trial for free

Pros

Cons

Best or unique feature

Deliverability

5/5

Email Sequences & Follow-ups

5/5

Pricing & Trial

4/5

Prospecting & Email Verification

4/5

Multichannel Outreach

1/5

Personalization & Customizability

3/5

Analytics & Metrics

5/5

SalesHandy is another alternative worth considering, especially if you’re looking for a tool with an excellent email verification feature.

With SalesHandy, you can easily clean your prospect list and remove those invalid email addresses. It also has a free email warm-up tool, which helps you establish a good sender reputation and avoid getting flagged as spam.

Overall rating

4.5/5

4.5

Forever free plan available

Pros

Cons

Best or unique feature

Deliverability

4/5

Email Sequences & Follow-ups

4/5

Pricing & Trial

4/5

Prospecting & Email Verification

3/5

Multichannel Outreach

5/5

Personalization & Customizability

4/5

Analytics & Metrics

5/5

Snov.io is a great option. It has a drag-and-drop feature that makes creating email campaigns easy. Plus, it has pre-made campaign templates and email templates to help you get started. The email finder tool is also a big plus, as it helps you find the email addresses of potential leads.

With the integration of Hippo Video, you can add video personalization to your emails as well. The best part? Snov.io has a trial plan that costs $0 per month and can be renewed on a monthly basis.

Is Woodpecker Customer Service Any Good?

Woodpecker’s customer service is commendable for its quick response time of 8 hours and thorough answers. They go beyond just addressing inquiries by asking follow-up questions to enhance user experience and productivity.

However, the service could see improvement with the addition of 24/7 customer support or the integration of AI for customer service to provide immediate assistance. Such enhancements would provide users with even more efficient and accessible support.

Key Takeaways from the Woodpecker Review

To summarize, Woodpecker, a robust email automation tool, now offers updated features like the Prospecting Tool that is expected to lauch early this year and AI video personalization tool that is in its early stage of development.

These new features will surely enhance its capabilities for personalized email campaigns, A/B testing, and email deliverabilty. 

Its three plans – Cold Email, Sales Assistant, and Agency – have seen changes in pricing and a shift in the trial period to 7 days. While the user interface navigation and absence of a LinkedIn email finder could use improvement, alternatives like Reply.io, Saleshandy, and Snov.io each present their own strengths and challenges. 

Woodpecker’s versatility and new features continue to make it a significant choice for businesses refining their email outreach strategies.

Picture of Edgar Abong

Edgar Abong

Edgar is a skilled software developer with a passion for building and evaluating software products. His expertise in software development enables him to provide in-depth evaluations of software products. He can draw out insights about features, functionality and user experience.

Table of Contents

Scroll to Top