72+ Webinar Tips & Tricks [Actionable Best Practices]

Coming up with the right webinar topic, promoting that webinar, preparing for it and actually presenting it is a lot to handle. Luckily, there are specific webinar tips you can follow that help you along the way. 

Follow these webinar tips and tricks to nail your next webinar – from planning all the way up to follow-up. 

Tips for Planning the Webinar

1. Know Your Audience
Think about your audience. What gets them interested? What are their ambitions? What kind of problems are they facing in their work? 
To have a really clear understanding of your audience, you could create a persona – an ideal participant. 

2. Pick an Enticing Topic
Now that you have your participant persona in place, put yourself in their shoes. What would they want to learn? What kind of problems they’re facing? The general topic of your webinar will have a huge influence on your webinar success. 
Teaching your attendees a new skill is always a good way to go. 

3. Create an Attractive Webinar Title
The topic of your webinar could be just awesome. But you still have to present it in a way that actually sounds attractive and interesting. 
When choosing your webinar title, try to use power words. Also, numbers works great.

For example, “3 Key Skills Every Landscape Photographer Must Master

4. Pick the Perfect Date
To maximize your webinar attendance rate, try to schedule it to a date when people are available to join. Fortunately, you don’t have to come up with it yourself, as there are relevant statistics for it. Wednesday and Thursdays work best. 

Webinar attendance by weekdays

5. Pick the Right Time of Day
And as you may have guessed, choosing the right time of day for your webinar is almost as important as choosing the right day. Again, you can make a statistically safe choice here. Or you could refer back to the attendee persona, think about their average day and fit your webinar into there. 

Webinar attendance by hour

6. Decide How Long Should Your Webinar Be
Another important aspect for planning your webinar is deciding how long it should be. My webinar tip here is to follow the rule of thumb – 1 hour webinars work best. It’s enough time to present a meaningful amount of content, but it’s not too long for people to get bored or lose focus. 

7. Decide on Your Webinar Format

8. Optimize your Webinar Landing Page

9. Sign-up Pop-ups Actually Work

Tips for Promoting the Webinar

10. Publish a Blog Post About Your Webinar

11. Promote Your Webinar on LinkedIn & Facebook Groups

12. Run Facebook Re-Targeting to Visitors Who Didn’t Register
Promo videos

13. Ask you Co-Host or Guest to Promote the Webinar

14. Promote Your Webinar to Your Email List

15. Alternate on Your Email Invite Templates

16. Track & Optimize Your Webinar Invite Sender Name

17. A/B Test Your Email Subject Line

18. Resend the Invites to Everyone Who Didn’t Open the Email

19. Schedule Email Reminders for the Right Time
At least 1 day and 1 hour before the webinar

20. Add the “Add to Calendar” Call-to-Action on the Post-Registration Thank-You Page

21. Include the “Add to Calendar” Call-to-Action in the Registration Confirmation Email

22. Experiment with Adding a Video to the Registration Page
Make sure it doesn’t distract from the main call-to-action. Track your results.

23. Experiment with Registration Pop-ups
Instead of a form that’s visible right off the bat. A/B test the page

24. Experiment with SMS Text Message Reminders

Tips for Preparing the Webinar Slides

25. Keep Your Visuals Consistent

26. Pick Visually Pleasing Colors

27. Make Your Slides Visually Appealing
At the start of a presentation, it’s important to grab the attention of your audience. You can do that by having a strong opening slide. 
In general, when designing your slides, avoid walls of texts.
Add images and visuals and a neat presentation background

28. One Idea Per Slide

29. Have a at least 36+ font size

30. Choose a Readable Font

Tips for Preparing for the Webinar Presentation

31. Don’t Forget About Your Mobile Attendees

32. Rehearse by Doing a Dry Run
In the actual webinar room, so you’ll get familiar with all the controls while running the presentation

33. Invest in High Quality Webcam & Microphone

34. Have a Stable Internet Connection
Plug in the cable. Be prepared to share a mobile hotspot when the internet loses connection.

35. Test Your Equipment

36. Silence Your Surroundings

37. Write a Webinar Script or Outline

38. Practice Your Webinar Script
Even jokes

39. Switch it up with Short Videos or Animated Gifs

Use a GIF compressor to reduce file sizes without sacrificing quality, for seamless playback during the presentation.

40. Make Time for Interactions

41. Launch a Poll Asking Your Audience Opinion

42. Share & Discuss the Poll Results

43. Integrate with Your CRM & Marketing Software

You’ll notice that you contact data, sales and marketing information will be utilized in a much more meaningful way when you integrate your webinar software with your CRM software

Tips for Running the Webinar

44. Arrive Early in the Webinar Room

45. Launch Your Offer at the Right Time

46. Introduce Your Co-Hosts or Guests Properly

47. Introduce the Webinar Agenda

48. Greet Attendees as They’re entering the Webinar Room
Ask where they’re joining from. Engage them with easy banter.

49. Mention That You’re Recording
And that they’ll get the recording via email after the webinar

50. Manage Audience Expectations

51. Start with a Captivating Hook

52. Prepare a List of Likely Q&A Questions

53. Have an Extra Laptop

54. Don’t be Afraid to Improvise When it Feels Right

55. Have a Glass of Water Ready
No carbonated drinks or even coffee

56. Stand Up While Presenting

57. Mind Your Background
Use a green screen. You can also alternate the background each time, so it won’t get boring for the attendees.

58. Put Your Phone on Mute
Unexpected phone calls during your webinar presentation will be distracting to you and your attendees. It’s not like you’re going to answer any calls anyway. 
So, just put your phone on mute. Or better yet – mute it and leave it in another room, so you won’t get distracted by any vibrating sounds either. 

59. Mute all Notifications
This is really a rookie mistake. It is very disturbing if you’re in the middle of an engaging presentation and then your phone starts going off like *bling* … *bling* … *bling*. 

It will likely throw you off your train of thought and be generally distracting to your attedees. 

60. Warm up Your Voice

Tips for Presenting the Webinar Content

61. Keep Your Webcam on At All Times
It creates trust and engages the audience

62. Emphasize Your Points by Switching to Full Webcam Mode
Minimize the slides when you’re emphasizing a point.
Switch up the visuals to spike their attention

63. Finish Your Content with Actionable Takeaways

Tips for Webinar Follow-up

64. Schedule a Follow-up Email Right After the Webinar

65. Set a Clear Call-to-Action in the Follow-up Email

66. Send a different Call-to-Action for No-Shows
Emphasis on actually watching the webinar first

67. Include the Webinar Replay Recording

68. Ask for Feedback
Right after the webinar has ended. Or by sending a survey on the email, Keep it brief.

69. Emphasize Your Points by Switching to Full Webcam Mode

70. Host the Same Webinar Again to a Different Set of Attendees

Tips for Learning From Previous Webinars

71. Reflect on Your Presentation

72. Analyze the Attendance & Focus

73. Analyze the Registration Sources

Webinar Tips Summary and Key Takeaways

Treat this list of webinar tips as a checklist as you’re going through each phase of planning, preparing and hosting your webinar. Keeping these webinar tips in mind will ensure that your webinar content and delivery will be top notch. 

To make sure you have the maximum flexibility when planning your webinars, make sure to choose the best webinar platform

To achieve the best results with webinars, we recommend using a professional webinar platform

23 best webinar platforms rated and compared

Picture of Erkki Muuga

Erkki Muuga

Erkki has over 10 years of experience as a software product manager and a proven track record in building and growing SaaS products. He has a keen eye for key differentiating factors and spotting truly valuable software features that enable business use cases.

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