10 Smart Tips to Use Webinar Software to Grow Your Business

Building relationships with your customers through webinar software is a smart way to grow your business. 

It allows you to connect with your audience in a more personal way, providing an opportunity for them to get to learn about a topic and know you and your brand. 

Moreover, webinars can be useful in driving sales generation.

A lot of webinar platforms are available out there and it can be hard to figure out which one is right for your organization. 

By choosing the right option and using it effectively, you can connect with your audience, generate leads, and increase the sales of your products or services.

Tips on How to Use Webinar Software to Grow Your Business

1. What is a Webinar, and What are its Benefits for Businesses?

Webinars are essentially online seminars. They give businesses a more personal approach to connecting with their audience and providing them with an opportunity to learn more about an industry-specific topic, about the company and its brand.

2. Which Features to Consider When Choosing a Webinar Software?

When deciding which webinar software to employ, it’s crucial to think about features that will help your company expand as well as features that will help you plan and manage events.

Page Builder to Create a High Converting Webinar Landing Page

The first criteria that a webinar platform must meet is its ability to build an attractive webinar landing page, where you can convey essential information about the webinar and why visitors should sign up. It also helps when you can customize the landing page sign up form fields.

Managing Attendees, Moderators and Presenters

Adding attendees and overseeing ongoing sessions are critical characteristics of webinar software. This enables presenters to add and control the participation of attendees, which can help to keep presentations on track and ensure everyone has an opportunity to participate.

It’s also important to have an option to add a moderator and a presenter separately.

A presenter will solely focus on the delivery of the webinar content, essentially speaking. A moderator will focus on engaging with the audience, chatting, running polls and launching the offers. The moderator will also take care of any technical difficulties.

Host moderating the chat room
Host moderating the chat room

The Power to Control the Conversation

Webinars are a fantastic way to engage with your audience and build relationships, but they can also be a little daunting. There’s a lot of pressure to keep the conversation flowing and make sure everyone is engaged.

This is when the role of chat management comes into play. Having the capacity to manage chat successfully during a webinar can help keep the topic on target and ensure that everyone participates.

Screen Sharing and Slide Insertions

Show, don’t tell. There is a lot more power to actually showing what you mean, instead of explaining it. Sharing your screen or presentation during a webinar is a useful feature. If you can communicate your ideas clearly and effectively to coworkers or clients can help you advance.

However, screen sharing your slideshow can decrease the quality and host’s navigation on the slides. The best webinar platforms offer the feature to upload your slideshow directly into the platform.

Webinar Replay Recording and Follow-up

Have you ever tried to participate in a webinar only to discover that you couldn’t keep up with the conversation or take notes? Or perhaps you had to work and were unable to attend the entire event. You no longer need to be concerned because you can now record any webinar and access it at any time. The ability to provide handouts or other materials.

Most webinar platforms automatically record the webinar session. Further, you can set up automatic follow-up emails to all your attendees and include the webinar replay link in it.

The webinar replay is a grossly underestimated tool, since 28% of webinar registrants only sign up to watch the replay later, at their own convenience.

WebinarJam replay setup

The Ability to Provide Handouts or Other Materials

One alternative is to provide attendees with handouts or other materials to follow along with. This is especially useful if you have a large crowd or want to make sure that everyone understands the material covered. Furthermore, it doesn’t have to be all doom and gloom; handouts can make your webinar more engaging.

By choosing a webinar software with the right features, you can ensure that your webinars are successful and help you grow your business.

3. How Much do Webinar Software Packages Cost?

There are several free webinar platforms out there, while others require a monthly or annual subscription.

Decide how much you are prepared to spend, then examine the characteristics of various software options to pick the one that best matches your requirements. The cost of webinar software can be from around $50 per month to $250 per month

4. How Do I Choose the Right Webinar Software for My Business?

Consider the features that are crucial to you and the price range that you are willing to pay to get the most suitable webinar software for your company. Compare the various features offered to find the software that best matches your needs.

5. Can Webinar Software Help Me Grow My Business?

Yes, webinar software can help you grow your business. By choosing the right option and using it effectively, you can connect with your audience, generate leads, and sell products or services.

6. What are the Steps I Need to Take to Start Using a Webinar Platform?

First of all, you need to identify the webinar software that’s suitable for your business. There are many different types of software available, so it’s wise to do your research and find one that meets your specific needs.

  1. Once you’ve chosen webinar software, you need to set up an account and configure your settings. This process may vary depending on the software you choose, but generally, you’ll be asked to provide some basic information about yourself and your business.
  2. After that, you’ll have to make a presentation or a training program. This can be accomplished by either capturing a live session or creating a pre-recorded video.
  3. Finally, you will need to promote your webinar. You can do this by creating online ads, sending out email invitations, or posting about it on social media.

7. How Should Webinar Software be Used?

When it comes to webinar software, there are a few key strategies to make it work for you.

  • Use it to increase brand awareness. One of the main reasons to use webinar software is to increase brand awareness. Hosting webinars is an excellent way to reach a large audience and introduce them to your brand. This can help increase loyalty, encourage people to do business with you in the future, or even just talk about what great things happen when they work together. Webinar software is ideal for driving traffic and increasing website visitors.
  • Use it to increase sales. By hosting interesting and informative webinars, you can attract people to your website and encourage them to learn more about what you offer. This can help to increase sales and grow your business.
  • Use it to engage your audience. Webinars are a great way to build relationships with customers. The more you host, the greater your chances of engaging an audience that will be interested in what they hear and see from start to finish.
  • Use it to keep customers. You can use webinars to improve customer retention. By providing valuable information and helpful resources, you’ll keep customers engaged with your brand while encouraging them to stay loyal in the long run.
Top webinar goals
Top webinar goals

8. What are the Potential Risks of Using a Webinar Software?

  • One potential risk is that viewers might not be able to see or hear the presenters properly.
  • Another potential risk is that the software might not work properly, which could cause the webinar to be canceled or disrupted.
  • In addition, some people might not feel comfortable using webinar software, which could lead to low attendance or participation.
  • Finally, it is imperative to remember that webinars are a very effective way to build relationships with prospective customers, but they should not be the only marketing tactic used.

The hazards associated with using webinar software differ based on whatever solution you select.

You must, however, ensure that your Internet connection is both quick and reliable. Additionally, keep your presentation short and sweet. Allow people the opportunity to ask questions.

9. What are Some Additional Resources for Learning About a Webinar Software?

  • Official website. A logical place to start is the official website for webinar software.
  • Forums and communities. You may also learn more about webinars by visiting online forums and groups.
  • Video tutorials. You may learn how to use webinar software by watching YouTube videos.
  • Paid Training Courses. There are also paid training courses available if you want more in-depth training.
  • Ask for recommendations from others. Finally, don’t be afraid to seek help and recommendations from other people who have used webinar software before.

10. How Can I Get Help if I Have Questions About Using a Webinar Platform?

Most webinar software programs have online help centers that provide step-by-step instructions on how to use the features of the program. Additionally, many webinar software companies offer customer support via email or phone. If you have questions about using webinar software, be sure to contact the customer support team for your chosen program.

Some webinar platform companies, like WebinarJam has a thriving Facebook community, where other webinar hosts share webinar tips and tricks to increase sign up rates, engage with attendees and how they have boosted their sales in a webinar.

To ensure a successful webinar, it’s helpful to create walkthrough videos ahead of time and make them available on your event page. This way, participants can familiarize themselves with the software before they attend–and you won’t have any question-related glitches during proceedings!

Summarizing Using Webinar Software to Grow Your Business

Webinar software can be a powerful tool for expanding your business. Organizing regular webinars can help you reach new customers and strengthen ties with existing ones.

You can easily create and host entertaining and informative webinars with webinar software that can help you achieve your business goals. You can also learn more about webinar software and how to utilize it effectively by consulting online resources or you may contact the software provider with any questions you may have.

To achieve the best results with webinars, we recommend using a professional webinar platform

23 best webinar platforms rated and compared

Picture of Erkki Muuga

Erkki Muuga

Erkki has over 10 years of experience as a software product manager and a proven track record in building and growing SaaS products. He has a keen eye for key differentiating factors and spotting truly valuable software features that enable business use cases.

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