Are you frustrated with spending hours creating webinars that receive little to no interest?
Have you recently even reviewed your webinar landing page?
Indeed, the overlooked star of your webinar promotion might be your landing page.
It’s one of the most important steps in hosting a webinar and the key to getting those valuable webinar signups.
In this article, we’ll look at the best webinar landing page examples to give you inspiration.
We’ll look at different types of webinar pages and how they may help you get more signups.
So start taking notes now because after reading this, you’ll be an absolute expert in webinar landing pages.
What Makes a Great Webinar Landing Page?
Your webinar title is crucial when building your webinar landing page. Your potential guests will more likely to be captivated if your webinar’s title is clear, short, and compelling since it will help them comprehend its goal and value. This might also improve your webinar sign-ups.
Consider the following while crafting a catchy title for your webinar landing page:
- The value of your webinar is communicated in a concise and captivating title.
- A concise and compelling subheading that expands on the title and entices readers to join up
- Attractive graphics or photos that aesthetically enhance your page or serve to highlight your topic
- A clear, succinct summary of your webinar that focuses on its key themes, advantages, and any unique characteristics
- Using encouraging call to action words to make visitors to sign up for the webinar
- Basic sign up form with just the required fields, making it simple to fill out
- Social evidence components to establish trustworthiness, such as testimonies, case studies, and evaluations from previous visitors
- All other pertinent information, such as the date, time, speaker, and duration of your webinar, should be included.
- A technical jargon or other phrases that might confuse your visitors should be avoided.
- Think about including a subtitle or tagline that expands on the primary title and provides additional value.
- A technical jargon or other phrases that might confuse your visitors should be avoided.
You may improve your chances of getting a visitor to sign up for your webinar by coming up with a catchy and concise title, which will eventually result in increased registrations and attendance for your event.
Best Practices and Design Tips
A visually beautiful and informative webinar landing page may significantly increase registrations and attendance for your event. While developing your webinar landing page, keep the following best practices and design advice in mind:
- Keep the design clean, simple, and easy to navigate
- Use high-quality images or graphics that are relevant to the topic of your webinar
- Write a compelling headline that captures the attention of your visitors
- Use concise and informative copy that highlights the main benefits and value of your webinar
- Include a prominent and clear call-to-actions that lead to the registration page
- Use social proof, such as testimonials or past attendee numbers, to build trust and credibility
- Make sure your landing page is mobile-responsive and loads quickly
- The landing page’s color scheme and typography to make important elements stand out
- Consider adding a countdown timer or deadline to create urgency
- Use A/B testing to experiment with different design elements and copy to see what resonates best with your audience
You can build a webinar landing page that not only looks fantastic but also turns people into registrants by using these best practices and design advice.
Webinar Landing Page Design Templates
If you’re looking to create a stunning and effective webinar landing page, using a design template is a great option to consider. Some of the best webinar platforms out there offer a built-in landing page builder and templates that are specifically designed to convert visitors into sign-ups.
These templates typically come with pre-made sections and design elements, such as customizable forms, images, and text, that can be easily adjusted to fit your webinar topic and branding.
The benefit of using these templates is that you don’t have to spend hours designing and coding your own landing page from scratch. Just choose a template that fits your needs, and customize it with your own content and branding using the webinar landing page builder.
With a well-designed template, you’ll have a professional-looking webinar landing page up and running in no time.
Best Webinar Landing Page Examples
Looking for inspiration for your webinar landing page? One of the best ways to learn is by example.
Many companies have already mastered the art of designing a high converting webinar landing page. You can learn a lot by studying them.
From the wording of the headline to the placement of the call-to-action button, there are many elements that go into making a great landing page. Some of the best webinar platforms provide webinar examples and templates that you can customize to fit your needs.
By following the best practices of other successful landing pages, you can increase your chances of converting visitors into webinar attendees.
1. Marketo’s “Marketing Nation Online” Webinar Series
A great example of a webinar landing page is Marketo’s Marketing Nation Online. The page features high-quality photos, a clean and professional style, and a prominent call-to-action button.
The webinar page shows an easy-to-use navigation structure that includes webinar topic, webinar host and speakers, links for the agenda, and the webinar registration form.
They provide a number of statistics to demonstrate the number of people attending, giveaways and gifts, and thought leaders involved. Also, the speakers’ names, organizations, and positions are listed on the page, which aids in establishing credibility with potential attendees.
Visitors may join up quickly and easily since the registration form, which is on the other page and the focus of their CTA, is brief and straightforward to complete and only requires a small number of fields. Finally, they list the main benefits of attending the aforementioned live webinar.
What did they do well
Marketo’s Marketing Nation Online webinar series landing page does several things well. Below is a summary in bullet points:
- Headline that grabs attention: Every session of the webinar series has an appealing title. For example, one session is entitled "Marketing Nation Online: Bringing Together the Best and Brightest in Marketing" which is intriguing and compels the reader to continue reading, and might sign up.
- The benefits of attending the webinar series, such as "Learn from the best and brightest in the field" and "Receive practical advice, tactics, and inspiration," are clearly stated on the page.
- Graphics that attract the eye: The usage of excellent photos makes the page aesthetically appealing and interesting.
- Easy-to-use registration form: The sign up form is straightforward and simple to complete, which promotes sign-ups.
Overall, Marketo’s landing page for its Marketing Nation Online webinar series successfully conveys the advantages of attending the webinars and makes it simple for visitors to sign up and take part.
2. McLean Hospital Webinar: Depression 101
Another excellent illustration of an efficient and aesthetically pleasing design is the landing page for the McLean Hospital Webinar: Depression 101. This webinar focuses on emotional and mental health, as opposed to Marketo’s “Marketing Nation Online” webinar series, which focuses on marketing.
A top-notch banner graphic on the landing page depicts emotions that will grab the user’s attention right away. The title is direct and concise and appropriately summarizes the subject of the webinar.
The page has a call-to-action button that is clearly visible, a brief synopsis of the webinar’s subject, and information about the webinar host. With only a few essential fields and a short and simple sign-up form, visitors may complete it quickly and conveniently.
Together with the date and time of the webinar and a countdown timer until the event, the page also includes details about the continuing education credits, and the target audience.
In conclusion, the landing page for the McLean Hospital Webinar: Depression 101 is a visually appealing and practical layout that emphasizes emotional and mental health. This website serves as a wonderful example of best practices for webinar landing pages, with a high-quality banner picture, clear headline, succinct content summary, and simple registration form.
What did they do well
The landing page for the McLean Hospital Webinar: Depression 101 performed the following things well. Below is a summary in bullet points:
- Exceptional banner graphic that draws focus and emphasizes feelings
- A succinct and clear title that clearly states the webinar's subject
- A brief synopsis of the subject matter, information on the guest speaker, and a standout registration button
- Few necessary fields on a short and simple registration form, making it quick and convenient for visitors.
- The target audience, continuing education credits, the date and time of the webinar, as well as a countdown timer for the event, are all offered.
- Clear call-to-action buttons to sign up for an upcoming webinar
Overall, the landing page simply and clearly conveys the advantages of attending the webinar, explains all the relevant information, and makes it simple for visitors to sign up.
3. “Achieving hybrid-work success with team collaboration” by Slack
The landing page of the webinar “Achieving hybrid-work success with team collaboration by Slack” is designed to showcase the benefits of using Slack for effective collaboration in a hybrid work environment.
The page features a simple, eye-catching design and a big banner image of a group of people cooperating. The headline succinctly and accurately summarizes the webinar’s subject. The website begins with a synopsis of the webinar’s topics, followed by details on the featured presenters, their positions, and their organizations.
Visitors are urged to register via a large call-to-action button on the website. However, their registration requires a lot more information compared to other registration forms. They require the name, email, company, company size, department, role, phone number, and country.
The form on this webinar page asks for more information, because Slack wants to get qualified leads. So, in their case, the webinar serves a strategy for B2B sales lead generation.
On the website, there is also a brief explanation of Slack’s capabilities that can assist successful team collaboration in a hybrid setting. They have supplied an overview of what attendees can expect to learn.
Lastly, the Slack webinar landing page for “Achieving hybrid-work success with team collaboration” is an excellent example of an effective and visually beautiful design that focuses on summarizing the benefits of the webinar.
What did they do well
Here’s a rundown in bullet points of what Slack accomplished well with their webinar landing page for “Achieving hybrid-work success through team collaboration:”
- Clearly and succinctly describe the webinar's content in the title
- A user-friendly design with a compelling banner image that grabs their attention.
- A description of the subjects that will be covered as well as details on the special guests speakers
- A prominent call-to-action button that urges users to sign up for the event
- A straightforward sign up form that requires only the bare minimum of information makes it easy for users to sign up.
In this webinar landing page example, Slack has shown efficient design that emphasizes the webinar’s advantages, makes registration simple, features the speaker, presents crucial information, and uses simple, but impactful language.
4. “Position Your Brand to Drive Business Outcomes” by Gartner
The Gartner webinar’s landing page, headlined “Position Your Brand to Generate Business Results,” features a polished and eye-catching layout. The title clearly summarizes the webinar topic so that readers may comprehend it even when there isn’t a featured image.
A synopsis of the material and speaker details are provided on the page. Although there isn’t a distinct call-to-action button, the webinar registration form is prominently presented and easy to find on the webinar page.
The signup form is brief because the first page merely requests an email address. Once the email address is submitted, further necessary information is needed to finish the registration.
Above all, the time and date, the length of the event, and the contact details are given so that anybody with questions may do so without difficulty.
Overall, the Gartner webinar landing page maintains a professional and eye-catching design while efficiently communicating the webinar’s topic and pertinent information.
What did they do well
Here is a rundown of five things the Gartner webinar landing page got right. Below is a summary in bullet points:
- Stylish and expertly crafted design
- Clearly and concisely states the topic of the webinar in the title
- Detailed information on the speaker and the material
- Very short form for signups, which is easy to read and sticks out on the page
- Relevant information is given, including the event's date, time, length, and contact information.
Overall, the landing page has a polished and eye-catching design, a precise headline, a succinct explanation of the content and speaker information, a straightforward registration form, and key event information. All this contributes to an efficient and interesting user experience.
5. “Data that Delivers - Insights to Results” by Digital Marketing Institute
The landing page for the Digital Marketing Institute webinar “Data that Delivers – Insights to Results” features a polished and aesthetically pleasing design with a clear, noticeable title that precisely reflects the webinar’s content.
A prominent image, a concise synopsis of the content, and webinar speakers’ backgrounds are all included on the page. The event’s time and date are listed, along with a calendar button for convenient scheduling and a call-to-action button that is crystal obvious to encourage registration.
The registration process is simple for visitors to complete because the form is brief and only needs a few fields.
Overall, they did a good job of designing their landing page, which helps when marketing the event and attracting webinar signups.
What did they do well
Below is a summary in bullet points of aspects that are done really effectively in this webinar landing page example:
- Clear and conspicuous title: The webinar's title, which properly and succinctly summarizes its subject, is prominently displayed.
- Professional and aesthetically pleasant layout: The landing page features an expert and aesthetically pleasing layout that is both navigable and professional.
- Detailed featured picture: The page has a featured image that is aesthetically appealing and provides visitors with information about what to anticipate from the webinar.
- Quick registration form: As there are just a few fields to fill out, it is simple for visitors to register.
- Call-to-action button that is obvious: The landing page has a call-to-action button that is obvious and intended to boost the number of webinar registrations.
The landing page is all-around well-designed and persuasively conveys the value proposition of the webinar, offers simple registration instructions, and encourages people to sign up.
6. Gozio Health webinar: “Use an 80/20 approach to drive mobile patient engagement success”
The landing page for Gozio Health’s webinar on “Use an 80/20 approach to drive mobile patient engagement success” is straightforward but attractive. Despite the lack of a featured image, the title is clear and simple and prominently displayed at the top of the page, effectively describing the webinar’s topic.
The event’s date and time are shown in two time zones, along with a button to add the event to the calendar. The webinar host’s name, title, and company are clearly shown, and the topic summary is concise yet thorough, offering an overview of the webinar’s content. To give participants an indication of what to expect, a list of predicted learning outcomes in bullet points is also included.
The registration form is prominently displayed on the right-hand side of the website, making it easy for visitors to sign up for the live webinar.
Despite the fact that the form has nine fields, six of which are essential, it is well-organized and visible on the page. While fewer fields might improve the registration process, the quantity of fields is not overwhelming, and the form is still simple to complete. Plus, more fields might help to distinguish qualified leads.
What did they do well
The Gozio Health landing page efficiently accomplished the following items during their “Use an 80/20 approach to drive mobile patient engagement success” webinar. Below is a summary in bullet points:
- The event date and time are provided on the landing page in two different time zones, making it easy for visitors to determine their local time.
- Participants may easily maintain track of the schedule by adding the event to the calendar, which is clearly displayed.
- The speaker's name, position, and firm are prominently presented, providing viewers an idea of the presenter's expertise and competency.
- The topic summary is brief yet comprehensive, offering an overview of the webinar's content.
- A list of topics that attendees may anticipate to learn is provided, giving them an idea of what will be addressed.
Overall, the landing page is a basic and clean design that successfully conveys the event’s vital features to a potential audience.
7. “A Conversation About the Science of Reading: The Necessary Elements” by Renaissance
The landing page for the “A Conversation About the Science of Reading: The Necessary Elements” webinar by Renaissance is a simple and professional design. The title of the webinar is displayed in a large font size, making it clear and easy to read.
The date and time of the event are also displayed prominently, along with a button that allows visitors to add the event to their calendar, making it easy for them to keep track of the schedule. The landing page notably shows that it’s a free webinar, making it accessible to anyone interested.
The registration form is hosted on a separate page but features a large, attention-grabbing call-to-action button. The page provides a concise summary of the content and a list of expected learning outcomes. The webinar speakers are displayed with detailed background information.
Lastly, the webinar landing page includes a list of related webinars for those who are interested, making it easy for visitors to explore other relevant topics.
What did they do well
The landing page for Renaissance’s “A Discussion About the Science of Reading: The Required Components” webinar is meant to provide visitors all the information they need to decide if the event is suitable for them.
- Clear and Prominent Title: The title is shown in large type on the page, making it apparent what the webinar is about.
- While the registration form is on a different page, the large CTA register button jumps out and is difficult to miss.
- Speaker Information: The speakers' names are given alongside thorough information about their backgrounds, giving viewers an idea of the presenter's expertise and competency.
- Price: The page displays the price, which in this case is free, making it available to anybody interested in the topic.
- Related Webinars: Finally, for those who are interested, a list of similar webinars is shown, allowing viewers to explore further relevant information.
The landing page is straightforward, comprehensive, and entertaining, presenting potential attendees with all the necessary information about the event.
8. “Security tips & tricks to stay safe during high incident seasons” by Cisco AppDynamics
The landing page for Cisco AppDynamics’ webinar “Security Tips & Tricks to Stay Safe During High Incident Seasons” features a simple design with a clear and prominent title, indicating the date and duration in the user’s local timezone.
The page offers a brief overview of the material, a list of learning outcomes, and social network sharing links. While the page does not include suggested similar webinars, it does provide suggested relevant subjects, giving viewers with further resources to investigate. The webinar host information is there, but no information on the guest speakers is provided.
The registration form is positioned on the right side of the website and requests a password, which allows visitors to login in at any time to register for an upcoming webinar without having to re-enter their information, making the procedure easier for registered users.
What did they do well
The landing page for Cisco AppDynamics’ webinar “Security tips & tricks to stay safe during high incident seasons” contains numerous essential aspects that make it user-friendly and simple for potential attendees.
- The landing page is simple to browse, with a clear and prominent title, date and time, and event duration.
- The time zone adapts automatically to the user's location, making scheduling simple.
- The summary and list of learning outcomes provide an idea of what webinar attendees may expect to learn.
- The registration form is neatly positioned on the right side of the page, and the option to use a password enables for quick future webinar registration.
- The social media links for sharing allows participants to easily share the event with their networks.
Overall, the landing page is clearly designed and gives all of the important information for potential attendees, while also making registration and sharing the event simple.
9. “Learn How to Prevent DDoS Attacks in 40 Minutes” by NetCom Learning
The landing page for NetCom Learning’s “Learn How to Prevent DDoS Attacks in 40 Minutes” webinar is simple and inviting. The information is arranged, with the date, time, and length of the event.
The registration form is located on the right side of the title and requires only a few sections to be filled out, making the registration procedure quick and simple. Viewers may see the overview and agenda by scrolling down, giving them a good idea of what the webinar will cover.
The speaker’s information is also presented, which provides a detailed background about him, giving viewers an impression of the qualifications of the webinar host. Overall, the landing page is basic yet effective, showing all necessary information and making it straightforward for visitors to select whether or not to join the webinar.
What did they do well
Here’s summary of what the landing page for NetCom Learning’s “Learn How to Avoid DDoS Attacks in 40 Minutes” webinar performed well. Below is a summary in bullet points:
- The title is straightforward and inviting.
- The registration form is simple to use and requires just a few fields to be completed.
- The synopsis and agenda are provided, so viewers know exactly what the webinar will cover.
- The information about the speaker is thorough and vividly displayed.
- The landing page is well-organized, with all relevant information presented in a simple and efficient manner.
Overall, the webinar landing page is intended to assist visitors in making an educated decision about attending the event, with all required information given in a user-friendly and accessible manner.
10. “Navigating the Business Analysis Job Market in 2023” by IIBA
The landing page for the IIBA webinar “Navigating the Business Analysis Job Market in 2023” was hosted with Zoom webinars.
The registration page includes the organization’s logo prominently displayed at the top. Additional critical information, such as the title, date, and time of the webinar, is provided in smaller letters and in a less visible location.
The webinar description offers an overview and a list of topics to be addressed, as well as a list of presenters, but no background information is supplied. The registration form is at the bottom and simply takes a name and an email address, making it simple to sign up.
Overall, the landing page is easy and uncomplicated, although it might benefit from improved organization and a more prominent presentation of vital information.
What did they do well
Here’s a list of what worked well on the IIBA’s landing page for the webinar “Navigating the Business Analysis Job Market in 2023”:
- The registration form at the bottom of the page is basic and just requires the participant's name and email address, making it straightforward to fill out and submit.
- The webinar overview and list of topics to be addressed are clear and succinct, providing potential attendees an indication of what to anticipate.
- The organization's logo is prominently displayed at the top of the page, making it easy to recognize and lending legitimacy to the event.
- The registration page is hosted by Zoom, a well-known and dependable webinar platform.
- The landing page is straightforward and uncluttered, making it simple to explore and locate the information you need.
In conclusion, while the landing page for the IIBA webinar “Navigating the Business Analysis Job Market in 2023” might be improved, it does a decent job of giving the relevant information in a clear and easy manner.
11. Coursera Webinar: The Evolution of Higher Education With Industry Micro-Credentials
Coursera’s “The Evolution of Higher Education With Industry Micro-Credentials” webinar landing page is basic and uncomplicated, with a clear and prominent headline at the top.
Despite the absence of any highlighted visuals or graphics, the extensive description and list of particular subjects and points to be presented offer a thorough overview of the webinar’s content. The presenters are also listed with thorough information about them, which adds to the webinar’s trustworthiness.
However, the lack of information about the date and time of the event could be confusing for visitors. The registration form is located on the right side of the website and requires only a few items to be filled out, making the registration process quick and simple.
Overall, the landing page successfully provides the information required to assist visitors in making an educated decision about attending the webinar.
What did they do well
Here’s a bullet points rundown of what the Coursera landing page performed well for the “The Transformation of Higher Education With Industry Micro-Credentials” webinar:
- The title appears prominently at the top of the website, indicating what the webinar is about.
- Visitors will have a clear comprehension of the material thanks to the full description and list of particular issues to be tackled.
- The speakers are listed with thorough information about their backgrounds, which aids in establishing their expertise on the issue.
- The registration form is conveniently located on the right side of the website and takes only a few fields to be filled out, making it simple for visitors to join up.
- The absence of clutter or extraneous visuals on the page makes it simple to browse and concentrate on the important content.
Overall, the landing page properly conveys the webinar’s main facts and makes it simple for visitors to register.
12. “SEO Insights, Opportunities, and Performance in an Era of Uncertainty” by BrightEdge
The BrightEdge webinar landing page for “SEO Insights, Opportunities, and Performance in an Era of Uncertainty” features a visually appealing design, with a clear title and a featured image in the backdrop.
The webinar is described in full, and the intended takeaways are mentioned. The guest speakers’ photos, names, companies, and positions are also displayed, albeit no background information is provided.
There is no registration form because it is an on-demand webinar, but the form to view or download the recorded webinar is simple to complete. Finally, visitors will find the list of suggested related resources at the bottom of the page useful.
What did they do well
BrightEdge did well on their landing page for the webinar “SEO Insights, Opportunities, and Performance in an Era of Uncertainty” as follows:
- Design that draws the viewer's attention: The featured image as the backdrop of the headline draws the viewer's attention and makes the page aesthetically appealing.
- Title that is easy to read and comprehend: The title is easy to read and understand, and there is a tagline or subtitle to offer extra context.
- Comprehensive explanation: The description offers a clear summary of what the webinar will cover, as well as a list of particular items that viewers may expect to learn.
- Speaker information: The guest speakers' images, names, companies, and positions are presented, giving visitors a clear sense of their qualifications and experience.
- Recommended resources: The list of related resources at the bottom of the page is a useful supplement for people who wish to learn more about the subject.
Overall, BrightEdge has designed a landing page that successfully communicates the contents of their SEO webinar while employing eye-catching design and giving important information.
13. Hootsuite’s “How to Combat Mental Fatigue for Social Media Professionals”
This webinar’s landing page is visually engaging, with an appealing graphic picture prominently displayed alongside the headline in large print. The primary speaker is also shown immediately beneath the title, giving attendees an idea of who will be leading the discussion.
A list of all the speakers is also provided below, along with detailed background information, allowing visitors to learn more about each presenter and their qualifications. The landing page includes a full overview of the webinar as well as a list of what guests may expect to learn.
Since this is an on-demand webinar, a form must be completed in order to access or download the recorded webinar. The form only requires basic information which can be convenient for attendees. Lastly, at the bottom of the page, a list of similar webinars is listed to further engage viewers.
What did they do well
Here’s a bullet points list of the things Hootsuite accomplished well with their landing page for “How to Combat Mental Fatigue for Social Media Professionals”:
- The primary speaker is prominently shown beneath the title, and a list of all the speakers is presented below, along with thorough background information, assisting in the establishment of credibility and competence.
- The webinar is described in full, along with a list of what guests can expect to learn, which serves to create expectations and raise interest in the event.
- The landing page contains social media sharing buttons, making it simple for participants to spread the word about the event and perhaps attract more registrants.
- The registration form required to fill in order to download the pre-recorded webinar. The form is straightforward and short, and a list of their next webinar is suggested as well.
Overall, Hootsuite did a wonderful job of building an entertaining landing page that promotes their webinar successfully, shows the presenters’ expertise, and encourages registration and sharing.
14. “5 Ways To Combine SEO & PPC For More Effective Marketing ROI” by SEJ
The Search Engine Journal landing page for “5 Ways To Mix SEO & PPC For More Efficient Marketing ROI” is straightforward and to the point. Although there is no featured image on the page, the title is prominently displayed in huge print beneath the logos of linked organizations.
The date and time of the webinar are listed just beneath the title, making it simple for visitors to assess whether or not they are available to participate. The website includes a thorough overview of the webinar, as well as a summary of the important takeaways that attendees should expect.
The speakers are also featured, with images, names, companies, and positions. Despite this, no background information on the speaker is provided. There is also no section for related webinars, but the sign up form is easily located on the left side of the website and requires only a few necessary event details.
What did they do well
Here is a rundown of what the webinar landing page of Search Engine Journal and what did they accomplished well on their webinar page:
- The registration form is prominently positioned on the left side of the website, before the actual headline of the webinar, making it easy to identify and use.
- The title of the webinar is clearly visible and in a large font size, and there is a tagline that gives extra information about the topic.
- Comprehensive explanation and expected learnings: The page offers a thorough summary of the webinar, as well as a breakdown of the session's major takeaways and expected learnings.
- Speaker photos and names: The webinar presenters are identified by their image, name, company, and position, making it easy to determine who will be speaking.
- Logos of partnered organizations: The page includes logos of partnered organizations, which adds credibility to the event and can help attract more attendees.
While there are some areas for improvement, such as a lack of speaker background information and related webinars. The Search Engine Journal webinar landing page does an excellent job of delivering the necessary information to convert webpage visitors to attendees.
15. “A Comprehensive Guide to Launching a TikTok Campaign” by Tinuiti
The landing page of the webinar “A Comprehensive Guide to Launching a TikTok Campaign” by Tinuiti is visually attractive due to the featured image and contrasting background color.
The title, as well as the date and time, are boldly shown directly below the headline, and the registration form is easily accessible on the right side. The webinar is described in full, and a list of intended learnings is presented, along with graphical icons for each.
The speakers are also shown, however their lack of detailed background information is a disadvantage. There are also no related webinars showcased, which is a missed chance to encourage people to explore other resources. Overall, the landing page is attractive and informative, making it simple for visitors to sign up for the webinar.
What did they do well
These are five things Tinuiti’s webinar landing page “A Complete Guide to Starting a TikTok Campaign” performed well:
- The title of the webinar is shown in large print and is easily visible, making it easy to comprehend what the webinar is about.
- The bright background color and the eye-catching featured picture make the landing page more inviting and aesthetically appealing.
- Concise registration form: The registration form is on the right side of the website and only takes a few items to be filled out, making it simple for people to join up.
- Comprehensive description and expected learnings: A thorough explanation of the webinar is provided, as well as a list of expected learnings, indicating what attendees may expect to gain from the event.
- The landing page is well-designed and responsive, ensuring that it is accessible and simple to explore on a variety of devices.
Overall, the landing page did several things well, including the clear and prominent title, the eye-catching featured image, the concise registration form, the detailed description and expected learnings, and the responsive design.
16. “Be Your Best In High Stakes Conversations with Lars Peterson” by EFR
The landing page for Employee & Family Resources’ webinar “Be Your Best In High Stakes Conversations with Lars Peterson” is simple and plain. This registration page is hosted with the GoToWebinar webinar platform, and their website does not have any dedicated landing page.
The title of the webinar is clearly displayed at the top of the website. Underneath the title, the date and time are given in the user’s local time zone, and the user may simply change the time zone if necessary.
The landing page contains no pictures or graphics, simply plain text and a registration form that asks for the user’s name, email address, and organization. The register button that is used to submit the registration form is clearly featured in the page’s bottom center.
Nevertheless, no information about the presenters or the organization that arranged the webinar is supplied, which makes it confusing if the user does not know who gave the link. There is also no list of related webinars available.
What did they do well
Here’s a rundown of what the EFR webinar “Be Your Best In High Stakes Conversations with Lars Peterson” achieved well:
- User-friendly registration procedure: The registration process was quick and simple, with only the name, email, and organization necessary.
- Clear presentation of webinar details: The title, date, and time of the webinar were prominently shown on the landing page.
- Easy time zone selection: Users may quickly alter the time zone to meet their requirements.
- The landing page was simple and had a clear design that made it easy to explore and focus on the webinar content.
- Available to a broader audience: The webinar was made available to a broader audience by using GoToWebinar, regardless of their location or device.
Overall, the landing page did a good job of presenting the event details in a clear and concise manner, while also making the registration process easy and accessible to all.
17. “Using Esports as a Gateway to STEM Careers Through CTE” by edWeb
The edWeb webinar “Using Esports as a Gateway to STEM Careers Through CTE” landing page is highly informative and user-friendly. It begins with a clear display of the webinar title, date, and time (EST).
Following that is information on the presenter and moderator, as well as the sponsor and a CTA button that goes to the registration page. A high-quality featured image that is pertinent to the webinar’s theme is also included.
There is a detailed description of the webinar and the expected learning goals, as well as background information on the guest speakers and moderator. There is also a detailed description of the sponsor, which is the Coherent Educational Solutions.
The landing page also includes social network sharing buttons, an add-to-calendar button, and a suggested related event. The webinar landing page is overall well-organized, informative, and visually attractive.
What did they do well
These are five things that the edWeb article “Using Esports as a Gateway to STEM Careers Through CTE” achieved well:
- Important information was clearly shown at the top of the website, including the webinar title, date and time, presenter and moderator information, and sponsor information.
- High-quality featured picture: The landing page's featured image was aesthetically appealing and closely linked to the webinar's content.
- The landing page included a detailed and comprehensive overview of the webinar, including what guests should expect to learn.
- Information about the presenters, moderator, and sponsor: The page featured thorough information about the presenters, moderator, and sponsor, which helped participants better grasp the context of the webinar.
- The "Add to Calendar" button and social media sharing buttons gave registrants with handy alternatives for remembering and promoting the webinar.
Overall, the landing page was well-designed and comprehensive, giving guests all the information they needed to make an informed decision about attending the webinar.
18. “Lessons from the Field Webinar - Understanding Female Genital Mutilation and Cutting and How Educators Can Help” by NCSSLE
The landing page for “Lessons from the Field Webinar – Understanding Female Genital Mutilation and Cutting and How Educators Can Help” by the National Center on Safe Supportive Learning Environments is well-structured and informative.
Together with the date, time, and an add-to-calendar button, the headline is prominent and easily readable. Potential attendees may more easily decide whether or not to register for the webinar thanks to the thorough overview of the content and what to anticipate provided by the extensive information.
The list of speakers, together with their company and title, is particularly helpful since it gives audience members a sense of the qualifications and experience of the panelists. The landing page also includes the webinar materials, which include speaker biographies, slides, a recording, and a transcript, and are easily accessible.
Lastly, the list of related resources is a useful addition since it gives listeners with extra information on the topic, allowing them to continue their learning after the webinar has concluded.
What did they do well
Here’s a list of what the landing page for “Lessons from the Field Webinar – Understanding Female Genital Mutilation and Cutting and How Educators Can Help” by NCSSLE did well:
- The top of the well-organized and user-friendly landing page clearly displays the webinar's title, date, and time as well as the CTA button.
- Informative: The thorough webinar material provides a great summary of what to expect, including the topics that will be covered and the speakers.
- Access to webinar materials: The website provides quick access to the speaker bios, slides, recording, and transcript for the webinar.
- Resources list: The resources list is beneficial to participants and anyone who is interested in learning more about the topic.
- Add-to-calendar button: This useful tool helps participants keep track of the date and time of the webinar.
Overall, the landing page for this webinar was well-designed and gave all the details visitors needed to decide whether to sign up or not.
19. “Hosting Your Next Successful Brainstorm” by Miro
Miro’s landing page for “Hosting Your Next Successful Brainstorm” is well-designed and eye-catching. An appealing background and a featured image at the top compliment the huge and powerful title.
The list of speakers and their positions is prominently displayed, giving audiences an idea of who will be speaking. The main webinar information is at the center of the page and contains the date and time in Central European Time (CET), as well as a brief description and bullet list of what guests can expect to learn.
The registration form is located on the right side of the website and simply takes a little information to be filled out. The register button is large and colored blue, making it easier for people to notice and register fast. Overall, the webinar landing page is well-structured and comprehensive, giving guests a clear picture of what to anticipate.
What did they do well
Here’s a rundown of what Miro did well on their webinar landing page for “Hosting Your Next Successful Brainstorm”:
- Eye-catching title and featured picture: The large and bold title, paired by an appealing featured image, quickly captures visitors' attention to the page.
- Clear and simple information: The landing page gives clear and concise information about the webinar's date, time, and topic, making it easy for visitors to grasp what the webinar is about and when it will take place.
- List of speakers and their positions: Miro emphasizes the speakers and their positions, giving the webinar more legitimacy and giving viewers a sense of who will be speaking.
- Easy registration form: The registration form is basic and only asks a few bits of information to fill out, making it quick and convenient for visitors to register for the webinar.
- The "Register" button is clearly displayed in a blue color, making it stand out on the website and encouraging people to join up for the webinar.
Overall, this landing page is an excellent example of how to construct an efficient landing page that contains all important information while also encouraging people to register for the webinar.
20. “Now boarding: How to prepare for the end of server” by Atlassian
The landing page for Atlassian’s webinar “Now boarding: How to Prepare for the End of Server” is clean and plain. While others like additional visual elements or a splash of color, Atlassian has chosen a clean, minimalistic approach that focuses on the content.
The title is prominent, followed by a brief introduction and a registration form. Additionally, there are three alternative date and time options, as well as corresponding time zones, allowing participants to choose the best time for them. The registration form is straightforward and takes little information.
The main content offers a brief description of the webinar and the anticipated takeaways. The page also offers a list of speakers as well as detailed background information about each of them.
However, there are no suggested related webinars on the page. Overall, the website is efficient at presenting key information and making registration straightforward.
What did they do well
The landing page for Atlassian’s webinar “Now Boarding: How to Prepare for the End of Server” did these things well:
- Simple and concise: Atlassian maintains their page basic and focused, making it easy for users to absorb the vital information and take action.
- Various time zones: By allowing participants to choose from multiple time zones, Atlassian makes it easy for them to choose a time that works for them, no matter where they are.
- Speaker backgrounds: Atlassian gives extensive bios on its speakers, which helps to enhance credibility and interest in the webinar.
- Quick and sweet: Although the webinar description is concise, it conveys the important takeaways and advantages that attendees may expect.
- Registration form: The registration form is brief and simple to complete, which may aid in increasing sign-ups.
In conclusion, Atlassian’s landing page is effective because it prioritizes clarity and simplicity while delivering all of the required information to entice attendees to register for the webinar. The several time zones, comprehensive speaker information, and simple registration process are all thoughtful additions that contribute to a better overall experience.
21. “Promoting Environmental Justice with Safer Building Materials” by Collaborative for Health & Environment
The landing page for Collaboration for Health & Environment’s webinar “Promoting Environmental Justice with Safer Building Materials” is aesthetically attractive. It features a clear and noticeable title at the top, as well as the date and time shown just below it.
The featured image contributes to the overall look as well. A summary and description of the webinar are provided, as well as a list of prominent speakers with detailed background. This provides viewers with a clear picture of what the webinar will discuss as well as the presenters’ qualifications.
While no registration form is offered, a CTA is provided to connect to the registration page; nonetheless, the color choice and phrasing of the CTA should be enhanced for greater visibility and clarity. In addition, the right sidebar contains a useful list of each upcoming webinar.
Overall, the landing page efficiently and attractively shows the main elements and information about the webinar.
What did they do well
Here’s a rundown of what the landing page for Collaboration for Health & Environment’s webinar “Promoting Environmental Justice with Safer Building Materials” accomplished well. Below is a summary in bullet points:
- The headline of the landing page is clear and conspicuous at the top of the page.
- The event's date and time are clearly apparent and positioned alongside the title.
- A high-quality and relevant featured image serves to draw the viewer's attention.
- The home page offers a list of prominent webinar speakers as well as full biographical information about them.
- The page includes a summary and explanation of the webinar subject to assist viewers in understanding the objective of the event.
Overall, the landing page makes effective use of clear and prominent design elements to highlight the event’s topic, featured speakers, and date/time information, allowing visitors to make an informed decision about attending the webinar.
Key Takeaways for Webinar Landing Pages Examples
Landing pages are crucial to any online marketing effort and have the power to make or break a webinar’s success.
We discovered that a well-structured landing page may significantly increase a visitor’s interest in your webinar after looking at several instances of landing sites for webinars.
A well-designed landing page should provide the event’s title, date, and time, a succinct synopsis of the subject, a list of speakers, and information about their affiliations.
To further aid the visitor in determining whether the webinar corresponds with their interests, additional information regarding the webinar must be provided.
A clear CTA and a countdown timer might encourage people to register for the event and help them remember it.
It’s also beneficial to offer relevant information, access to webinar materials, and links to social networking sites in order to keep the audience interested.
The user experience may be enhanced and the registration process can run more smoothly with the addition of an add-to-calendar button and a contact form.
The target audience’s demands must be taken into consideration while creating your own landing page for a webinar.
Make sure the content is easy to understand, the arrangement of the website is pleasant to the eye, and all pertinent information is displayed without overloading the visitor.
You may successfully grab your audience’s attention and encourage registrations by adhering to these suggestions and making your landing page user-friendly.
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