6 Webinar Follow Up Email Templates That You Can Steal

So, you just finished hosting an excellent webinar that had your audience engaged and interested in your product or service. 

Congratulations! Don’t give yourself a pat on the back just yet.

It’s just as crucial to follow up with your webinar participants as it is to organize an engaging and interactive webinar in the first place. 

You wouldn’t want all of that effort to be in vain, would you? Webinar follow up email templates might be useful in situations like these.

The webinar follow up email sequence planner and email customizing tools are built-in with the best webinar platforms

So you don’t need additional email marketing software for that. 

They not only save you time, but also guarantee that your call-to-action (CTA) is crystal clear and capable of converting your visitors into devoted customers

Let’s now explore the significance of following up and how employing email templates may assist you in accomplishing your objectives.

1. Thank-You Email Template

A thank-you email is essential if you wish to express gratitude to your webinar attendees. Our thank-you email template is intended to assist you in expressing thanks and strengthening ties with your audience.

You may use this template to thank guests for their time and participation following a live or recorded webinar. By sending a thank-you email, you demonstrate to your audience that you appreciate their efforts and their time while also creating a chance to interact with them further.

Remember that a simple thank you may go a long way toward developing a loyal and engaged audience. Therefore, don’t be hesitant about using our thank-you email template to express your gratitude.

Tips for Customizing the Thank-You Email Template

Customizing the thank-you email template is essential to ensure your message resonates with your audience. Here are a few tips to help you make it your own:

By following these tips, you can customize our thank-you email template and make it more engaging and memorable for your audience.

Example Template for a Thank-You Email

Subject: Thank You for Joining Us!

Hi [attendee’s name],

We wanted to take a moment to thank you for attending our webinar yesterday on [webinar topic]. It was a pleasure to have you with us and we hope you found it as informative and engaging as we did.

Our webinar was designed to help you [add key takeaway or topic], and we hope you left with some valuable insights that you can apply to your personal or professional life.

As a token of our appreciation, we’ve put together some additional resources that you may find useful. Please check out our social media pages to stay updated on all our latest content and events. If you haven’t subscribed to our newsletter yet, you can do so here [insert newsletter link].

Thank you again for joining us! We hope you found the webinar valuable, and we look forward to connecting with you again soon.

Best regards,

[Your name and signature]

Thank You Email template
Thank You Email template

2. Feedback Request Email Template

A feedback request email is a great way to try if you want to enhance your future webinars and ensure that your guests get the most out of your content.

This email template is a quick and easy approach to get feedback from your participants so you can identify areas for improvement and make changes as needed. You should send this email within a day or two of the webinar, when the event is still fresh in the minds of your guests.

This increases the probability of obtaining insightful and honest comments that may be used to improve future webinars.

So, if you’re looking to improve the quality of your webinars and strengthen your relationship with your attendees, consider using a feedback request email template. It’s an easy and effective way to gain valuable insights and make your webinars even better.

Tips for Customizing the Feedback Request Email Template

Here are some tips for customizing the feedback request email template to make it more effective:

By following these tips, you can create a feedback request email that is engaging, effective, and encourages your attendees to share their thoughts and feedback with you.

Example Template for a Feedback Request Email

Subject: Help us improve our webinars!

Dear [Attendee Name],

We hope this email finds you well. We wanted to take a moment to thank you for attending our webinar yesterday on [Webinar Topic]. Your presence and participation are appreciated and have contributed to making the webinar a success.

To ensure we continue to deliver high-quality webinars that meet your needs, we would love to get your feedback. Please take a few minutes to complete our feedback form, which will help us identify areas of improvement and address any issues you may have encountered during the webinar.

Here’s the link to our feedback form: [Insert link to feedback form or survey]

We value your opinion and believe that your feedback will help us deliver better webinars in the future. As a token of our appreciation, we’re offering a [discount/a chance to win a prize/etc.] to everyone who completes the feedback form.

Thank you for taking the time to provide us with your valuable feedback. We appreciate your continued support and look forward to hearing from you soon.

Best regards,

[Your Name]

[Your Company]

Feedback Request Email template
Feedback Request Email template

3. Webinar Recording Link Email Template

A recording link email template is ideal if you’ve conducted a webinar and want to share the recording with your participants.

This email should contain a link to the recording as well as any other relevant information or resources that attendees may find useful. This is useful for revisiting the recording anytime. 

You should send this email within a day or two of the webinar to ensure that attendees may see the recording while it is still fresh in their minds. By making the webinar recording available, you provide attendees the option to revisit important takeaways, catch up on anything they missed, and share the information with others who may be interested.

Consider utilizing a recording link email template if you want to present your attendees with a great resource that they can view on their own time. It’s a simple and efficient approach to distribute your material and establish relationships with your attendees.

Tips for Customizing the Recording Link Email Template

Here are some tips for customizing the recording link email template to make it more effective:

By following these tips, you can create a recording link email that is engaging, effective, and encourages your attendees to revisit your content and share it with others.

Example Template Recording Link Email

Subject: [Webinar Title] Recording Now Available

Dear [Attendee Name],

Thank you for attending our recent webinar, [Webinar Title]. We hope you found it informative and valuable. We’re excited to let you know that the recording of the webinar is now available.

Access the recording here: [Insert Link]

As a reminder, here are some key takeaways from the webinar:

[Insert Key Takeaway 1]
[Insert Key Takeaway 2]
[Insert Key Takeaway 3]

If you found the webinar helpful, please consider sharing the recording with your colleagues and network. We’d greatly appreciate it!

Also, we have some future events and related content that you may be interested in:

[Insert Upcoming Webinar 1]
[Insert Upcoming Webinar 2]
[Insert Related Content]

Thank you again for your participation in our webinar. If you have any feedback or questions, please don’t hesitate to reach out.

[Your Name]

Recording Link Email template
Recording Link Email template

4. Sales Pitch Email Template

With the help of the Sales Pitch Email Template, you can effectively market your products and services and bring in new customers. 

This kind of email usually includes a persuading message outlining the essential benefits and features of your product, as well as a powerful call-to-action (CTA) urging the recipient to take action, such as making a purchase or setting up a quick phone call. 

One of the best ways to ensure your webinar ROI is to push your attendees into the next stage of your webinar sales funnel. The goal is to convert engaged attendees into paying customers. 

Whether following up with qualified leads, contacting potential customers, or advertising your products, you may utilize a sales pitch email template. 

You can use this form of email to effectively increase sales and expand your business by creating an engaging message, utilizing the proper tone, and utilizing the right language.

Tips for Customizing the Sales Pitch Email Template

Here are some tips for customizing the sales pitch email template, in a conversational tone and using short sentences and bullet points:

Example Template for a Sales Pitch Email

Subject Line: Solving [Recipient’s Problem]

Dear [Recipient’s Name],

I hope this email finds you well. I came across your website and noticed that you’re facing the problem of [Recipient’s Problem]. As a [Your Profession], I believe I have the perfect solution for you.

Our [Product/Service] is designed to specifically address the issues you’re currently facing. Unlike other products in the market, we provide [Advantage 1] and [Advantage 2], making it an ideal fit for your needs.

What sets us apart is our commitment to customer satisfaction. We understand the importance of providing a seamless experience to our clients, which is why we offer [Unique Selling Point 1] and [Unique Selling Point 2]. Our clients rave about the quality of our [Product/Service], and we are confident you will too.

As a limited time offer, we’re currently offering a [Discount/Offer] for new clients like you. Take advantage of this opportunity and see for yourself how our [Product/Service] can alleviate your concerns.

If you’re interested, I’d love to schedule a call to discuss your needs and how our [Product/Service] can benefit your business. Simply click on the link below to book a time that works for you.

[Insert CTA button/link]

Thank you for your time and consideration. I look forward to hearing from you soon.

Best regards,
[Your Name]

Sales Pitch Email template
Sales Pitch Email template

5. Free Resource Email Template

The free resource email template is a message sent to webinar attendees that provides them with additional value in the form of additional resources and bonus materials related to the webinar topic.

This template is typically used after the webinar has ended to maintain engagement and provide further value to attendees. By offering relevant content, you can continue to establish your authority on the topic and build trust with your audience.

The resource can be anything from an e-book, blog post or whitepaper to a video tutorial or template that attendees can use in their business or personal life. This can also be an invitation to sign up for a free trial of your product.

Tips for Customizing the Free Resource Email Template

Here are some tips for customizing the free resource email template:

Example Template for a Free Resource Email

Subject: Get Your Free Resource to Enhance Your Webinar Experience

Hello [First Name],

Thank you for attending our recent webinar on [Webinar Title]. We hope that you found it informative and engaging. We’re glad to hear that you’re eager to put your newfound knowledge into practice.

To help you get the most out of our webinar, we’re offering you a free resource that will assist you in implementing what you learned. Our [Free Resource Name] is designed to help you take the key points of the webinar and put them into practice in your daily routine.

This free resource is jam-packed with valuable tips and strategies that will help you achieve [specific goal related to the event title]. With our free resource, you’ll learn how to [specific benefit 1] and [specific benefit 2].

To access your free resource, simply click on the button/link below. You will be directed to a landing page where you can download your free resource.

[Download Button/Link]

We’re confident that you’ll find our free resource valuable and informative. We’d love to hear your thoughts and feedback on it. Please don’t hesitate to reach out to us if you have any questions or comments.

Thank you once again for attending our webinar. We look forward to connecting with you soon.

Best regards,

[Your Name]

[Your Company Name]

Free Resource Email template
Free Resource Email template

6. Invitation for the Next Webinar Template

The next webinar invitation template is an email invitation that you may send to potential guests. It should contain the next webinar’s date, time, and topic as well as a succinct summary of what viewers may expect to learn. The invitation needs to be interesting, instructive, and exude excitement for the event.

To allow guests enough time to plan reservations and mark their calendars, this email should be distributed a few weeks before the event. You may boost the attendance rate of your future events. This template may also be used to promote your webinars to a larger audience on your corporate website or social media.

Tips for Customizing the Next Webinar Invitation Template

Here are some tips for customizing the Next Webinar Invitation template:

Example Template for a Next Webinar Invitation

Subject: Learning Never Ends – Join us for the Next Webinar!

Hello [First Name],

We hope this message finds you well! We would like to invite you to our next webinar, which will expand your learning from previous webinars you attended. We are thrilled to have you as part of our community and we want to provide you with valuable insights that will help you succeed in your endeavors.

Our next webinar will cover the latest trends and techniques on [insert topic], and we have invited industry experts [name 1] and [name 2] to share their insights and experience. By attending this webinar, you will learn:

Benefit 1
Benefit 2
Benefit 3

The webinar is scheduled on [insert date and time] and it will be held online. Don’t miss out on this opportunity to gain valuable knowledge and improve your skills.

To register, click on the button below, and we will send you a confirmation email with the link to join the webinar.

[Register Now Button]

As a previous webinar attendee, we would like to offer you an early bird discount of 10% if you register before [insert date]. Simply use the promo code [insert code] at checkout.

If you have any questions or concerns, please don’t hesitate to contact us.

Best regards,

[Your Name]

Next Webinar Invitation template
Next Webinar Invitation template

Frequently Asked Questions for Webinar Follow Up Email Templates

Below are the most popular questions about sending webinar follow up emails.

Can I Combine Multiple Webinar Follow Up Emails?

Absolutely, you may combine several webinar follow up email templates to give your recipients a message that is both more personalized and effective. The message may be tailored to meet your unique requirements by selecting the elements that you believe are most pertinent to your audience and their interests. 

But, take cautious not to overwhelm your readers with too many follow-ups and call to actions. Ascertain that your audience will benefit from the message and that it is clear, succinct, and easy to understand.

By blending several templates, you can develop a distinctive message that expresses the voice and style of your business and connects with your target audience.

How Many Times Should I Follow Up With My Webinar Attendees?

It’s essential to follow up after a webinar to keep the conversation going with your attendees and make sure they don’t forget about the valuable information you’ve shared with them.

However, there’s no one-size-fits-all answer to the question of how many times you should follow up. It depends on your audience and your goals. Some attendees may be ready to take action after just one email, while others may need more nurturing. Sometimes you may also send a second follow-up email with additional resources. Or send personal invites to re-engage them with a quick call. 

Generally, it’s a good idea to set up at least three follow-up emails in your webinar email sequence. They should be spaced out over a few days or a week. After the third follow-up, you can decide whether to continue the follow-up process or move on to a new topic or campaign. 

Remember, the key is to strike a balance between persistence and respecting your attendees’ time and attention.

What Are Some Common Mistakes to Avoid When Writing a Webinar Follow-Up Email?

There are certain typical errors you should stay away from while writing a webinar follow-up email.

First, avoid writing an email that is overly long or convoluted. Keep your speech brief and direct. Generic email subject lines that don’t stand out or attract the reader’s attention should also be avoided. Choose an email subject line that is particular to and pertinent to the webinar’s subject instead.

Don’t forget to add a strong call to action, such as signing up for the upcoming webinar or downloading a free resource. Last but not least, be sure to thoroughly reread your email before sending it to eliminate any typos or grammatical mistakes that can make you come off as unprofessional.

If you are not confident in writing the best webinar follow-up email by yourself, many best AI writing tools can definitely do the job.

Key Takeaways for Webinar Follow-Up Email Templates

We examined six different webinar follow-up email templates in this post that you can use to stay on your webinar attendees’ minds after the webinar has ended.

These templates may be used for a variety of purposes, including thanking webinar attendees, summarizing the webinar, giving further information, pushing the attendees further down the webinar sales funnel, and inviting attendees to upcoming events.

It’s crucial to customize these templates to suit your target audience and objectives.

Moreover, we talked about typical mistakes to stay away from when composing a webinar follow-up email, such as being overly aggressive, forgetting to provide helpful material.

Sending a personalized webinar follow-up with a webinar recording, summarizing the ideas discussed and including bonus materials for deeper insight can go a long way.

Finally, we highlighted the importance of webinar follow-up emails in building relationships with your audience and increasing engagement. 

Remember that follow-up emails are an opportunity to continue the conversation with attendees and provide them with further value.

To achieve the best results with webinars, we recommend using a professional webinar platform

23 best webinar platforms rated and compared

Picture of Erkki Muuga

Erkki Muuga

Erkki has over 10 years of experience as a software product manager and a proven track record in building and growing SaaS products. He has a keen eye for key differentiating factors and spotting truly valuable software features that enable business use cases.

Table of Contents

Scroll to Top