9 Tips to Stop Email Going to Spam – Land in the Primary Inbox

Are your marketing emails getting sent straight to the spam folder, never to see the light of day? It’s as frustrating as trying to untangle a corded phone.

But fear not! The problem may not be with you, but with your email’s deliverability.

In this article, we’ll explore the mysterious world of spam filters and give you practical tips to make sure your emails land in the coveted primary inbox.

Why Emails Are Marked as Spam

If you’re wondering why your emails are going to junk, there are a few possibilities. One of the most common reasons is that your email may look like spam to the email provider.

Spam filters are used by email providers to safeguard their customers from unwanted or harmful information. These are intended to prevent emails that include certain words or phrases, or that exhibit characteristics associated with spam.

If your email looks like a marketing message or contains a lot of links, it may be flagged as spam. That’s why it’s important to follow best practices for email marketing and avoid spammy tactics like using all caps or too many exclamation points.

Understanding Spam Filters

Spam filters are a necessary evil when it comes to email. They are intended to keep unwanted or harmful information out of your inbox. Yet, they might be excessive at times and designate real emails as spam.

That’s why it’s critical to understand spam filters so you don’t get trapped in them. One approach to accomplish this is to ensure that your emails do not appear to be spam. Employ a clear and short subject line, avoid all caps or excessive exclamation marks, and make the content relevant to the recipient.

If your email keeps going to junk, you can mark it as “not junk mail” to train the spam filter to recognize it as a legitimate message.

And if you find yourself trapped in spam, there are ways out. Make sure your email is authenticated, use a reputable email service provider, and follow best practices for email marketing to ensure your emails are without spam.

How spam filters work
How spam filters work

How to Prevent Your Emails Being Marked as Spam

If you want to stop your emails from going to junk, you need to take some proactive steps to ensure that they land in the inbox. One of the best ways to do this is to follow a set of practices that maximize your email deliverability.

Remember, the goal is to have your email seen by your target audience, so keep tweaking and testing your emails until you get the desired results. Here are 9 tips to guide you towards your email journey.

Tip #1: Use a Trustworthy Email Service Provider

If you want to stop your emails from going to spam, the first tip is to use a trustworthy email service provider. Your email service provider has a strong impact on email deliverability. This is due to the fact that email service companies have varying reputations and deliverability rates.

If you choose an untrustworthy email service provider, your emails may be flagged as spam or not delivered at all. Using a reliable email service provider or cold email software, on the other hand, may increase your email deliverability and ensure that your emails reach your subscribers’ inboxes.

When selecting an email service provider, evaluate its reputation and track record for deliverability. These are some of the most reliable email service companies to think about:

Overall rating

4.7/5

4.7

14 day trial for free

Pros

Cons

Best or unique feature

Deliverability

5/5

Email Sequences & Follow-ups

5/5

Pricing & Trial

4/5

Prospecting & Email Verification

4/5

Multichannel Outreach

5/5

Personalization & Customizability

5/5

Analytics & Metrics

5/5

Overall rating

4.5/5

4.5

Forever free plan available

Pros

Cons

Best or unique feature

Deliverability

4/5

Email Sequences & Follow-ups

4/5

Pricing & Trial

4/5

Prospecting & Email Verification

3/5

Multichannel Outreach

5/5

Personalization & Customizability

4/5

Analytics & Metrics

5/5

By choosing a trustworthy email service provider, you can improve your email deliverability and ensure that your emails reach your subscribers’ inboxes.

Tip #2: Build and Maintain a Clean Email List

Having a clean email list is critical in ensuring your emails land in the inbox and not in the spam folder. A clean email list means that your subscribers have opted-in to receive your emails and regularly engage with your content.

This enhances the likelihood that your emails will be opened and read, which improves deliverability. To establish and manage a clean email list, remove inactive members on a regular basis, avoid purchasing email lists, and utilize double opt-in procedures to assure subscribers are authentic.

Likewise, make sure to provide clear and simple unsubscribe buttons in your emails to avoid having them classed as spam. By keeping your email list clean, you increase the likelihood of your emails being sent and prevent being tagged as spam.

Clean your email list
Clean your email list

Tip #3: Use a Recognizable "From" Name and Email Address

Using a recognizable “From” name and email address can make a significant impact in email delivery. If your recipients identify the sender, they are more likely to open and interact with your emails. Having a generic or unfamiliar email address might cause spam filters to kick in and reduce deliverability rates.

To choose a recognizable “From” name and email address, use your business or personal name and a professional email address. Avoid using free email services or confusing variations of your name or business. To develop familiarity with your recipients, utilize the same “From” name and email address on a consistent basis.

Professional email format
Professional email format

Tip #4: Avoid Using Spam Trigger Words and Phrases

Using spam trigger words and phrases in your email can negatively impact deliverability, as these words and phrases can trigger spam filters and cause your email to be marked as spam. “Buy now,” “limited time offer,” “make money fast,” “earn extra cash,” and “100% free” are some typical spam trigger words and phrases.

To prevent having your emails marked as spam, avoid using these terms and carefully consider your language. Instead, concentrate on giving your subscribers excellent and relevant material. You may boost your email interaction and prevent hurting your sender reputation by doing so.

Here is a list of more spam trigger words and phrases:

Spam trigger words
Spam trigger words

Tip #5: Don't Overdo It With Images and Links

While sending emails, it is critical to achieve a balance between information and visual elements. While photos and links can serve to enhance your message, using too many might impair your deliverability.

Spam filters are built to identify emails that include an excessive number of pictures or links, or graphics that are too large. To avoid this, utilize pictures and hyperlinks carefully and strategically. In your email, add one or two relevant images and no more than three or four links.

Make sure the image file size is optimized as well to prevent slowing down the email load time. By following these guidelines, you can help ensure that your emails don’t get flagged as spam and end up in the spam folder.

Unable to load images automatically
Unable to load images automatically

Tip #6: Include a Clear and Specific Subject Line

It is critical to have a clear and specific subject line in order to keep your emails from being labeled as spam. It helps recipients understand what your email is about and whether it’s relevant to them.

A poorly written or vague subject line can cause your email to be overlooked, ignored, or even marked as spam. To develop an effective subject line, ensure that it appropriately represents the content of your email and communicates its goal.

Avoid using clickbait or deceptive wording, since this might harm your reputation and lead to a significant number of unsubscribes. Your subject line should be useful and relevant, but also succinct and concise, ideally no more than 50 characters.

Sales email example subject lines
Sales email example subject lines

Tip #7: Personalize Your Emails

Personalizing your emails increases their chances of making it to the inbox. When you use the recipient’s name or refer to previous interactions with your business, you demonstrate that you are delivering them a message that is tailored to them.

This increases the likelihood that they will interact with your email and decreases the likelihood that it will be labeled as spam. To personalize your emails, you can use your email service provider’s merge tags to insert a recipient’s name or other information into the body of the email.

You may also categorize your email list depending on criteria such as previous purchases or geographic location, and then design your emails appropriately. You may boost the value of your emails by taking the effort to personalize them.

You can also use cold email templates that are optimized to avoid being marked as spam. It is a great way to increase your email deliverability rates while saving you time in writing. These templates are designed to follow best practices and avoid triggering spam filters, helping your emails land in the primary inbox.

Elements of personalized email
Elements of personalized email

Tip #8: Test Your Emails Before Sending

It is critical to test your emails before sending them out to verify that they are delivered to the inbox and not flagged as spam. Testing assists you in discovering and fixing any issues that may compromise deliverability.

You may run several tests, such as checking the email’s design, content, and performance, as well as how the email appears on different devices and email clients. You may also use email testing tools to evaluate your email’s spam score and ensure that no components that could trigger spam filters are present.

Checking your emails before sending them can help you increase their deliverability and guarantee that your subscribers get them.

Spam testing before sending
Spam testing before sending

Tip #9: Monitor Your Email Deliverability

If you want to ensure that your emails reach your subscribers’ inboxes, you must frequently monitor your email deliverability. Checking your email data, such as open rates, click-through rates, and bounce rates, is a straightforward method to do this.

If you notice a sudden drop in these metrics, it could be a sign that your emails are not reaching their intended recipients. Email deliverability tools and services can also be used to monitor and enhance your email deliverability.

Some popular options include email authentication tools like DKIM and SPF, as well as email deliverability monitoring services like GlockApps and SenderScore. By monitoring your email deliverability, you can guarantee that your emails reach your subscribers’ inboxes and prevent the dreaded bounce.

woodpecker email analytics
Woodpecker email analytics

Key Takeaways for Stopping Email Going to Spam

In summary, ensuring that your emails land in the primary inbox is essential to the success of your email marketing campaigns. Spam filters can be tricky, and there are many factors that affect email deliverability.

However, by following the tips outlined in this guide, you can increase your chances of reaching your audience’s inbox.

Use a trustworthy email service provider, build and maintain a clean email list, use a recognizable “From” name and email address, avoid spam trigger words and phrases, don’t overdo it with images and links, include a clear and specific subject line, personalize your emails, test your emails before sending, and monitor your email deliverability.

Key takeaways include the importance of building and maintaining a clean email list, avoiding spam trigger words and phrases, and personalizing your emails. It’s also essential to test your emails before sending and monitor your email deliverability to ensure that your emails are landing in the primary inbox.

Remember, landing in the primary inbox increases the chances of your emails being seen and acted upon by your audience.

In conclusion, the importance of landing in the primary inbox cannot be overstated. By following these tips, you can increase your email deliverability and ensure that your email marketing campaigns are a success.

To achieve the best results with email outreach, we recommend using a professional email automation software

13 best cold email platforms rated and compared

Erkki Muuga

Erkki Muuga

Erkki has over 10 years of experience as a software product manager and a proven track record in building and growing SaaS products. He has a keen eye for key differentiating factors and spotting truly valuable software features that enable business use cases.

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