Snov.io Review – How Efficient is it for Outreach Automation?

Overall rating

4.5/5

4.5

Forever free plan available

Pros

Cons

Best or unique feature

Deliverability

4/5

Email Sequences & Follow-ups

4/5

Pricing & Trial

4/5

Prospecting & Email Verification

3/5

Multichannel Outreach

5/5

Personalization & Customizability

4/5

Analytics & Metrics

5/5

Are you tired of spending hours searching for potential customers’ contact information?

Do you feel like you’re playing a never-ending game of hide-and-seek with your leads?

Well, say hello to Snov.io, the ultimate tool for anyone looking to streamline their sales prospecting process.

With Snov.io, you can find emails and contact information for any lead in seconds. And the best part?

You don’t have to be a tech genius to use it!

In this snov.io review, we’ll dive into everything you need to know about this cold email software, from its features and pricing to its top alternatives.

Evaluation Criteria for a Cold Email Outreach Software

If you are selecting a cold email outreach tool, there are several factors to consider. Here are some essential aspects to keep in mind:

1. Deliverability

Rating for Deliverability

5/5

When it comes to cold email outreach, ensuring your message is delivered to the right recipients’ inbox is crucial for success. This is where deliverability comes into play. With Snov.io, you don’t have to worry about your emails being marked as spam or promotions.

The program has email warm-up functions as well as an algorithm that assures your message is sent directly to the primary inbox. In fact, I checked this personally, and all of my test emails were delivered directly to my recipients’ primary inboxes. This means you can have peace of mind knowing that your outreach efforts are reaching the right people.

Warm-up Campaign

If you’re new to cold email outreach or haven’t sent emails from your domain recently, your emails may be more likely to end up in the spam folder or promotions tab. This is where a warm-up campaign comes in.

A warm-up campaign is a systematic approach to gradually increasing the number of emails you send from your domain to establish a positive sender reputation. Snov.io offers a warm-up tool that makes this process easy and effective.

With the tool, you can choose a warm-up strategy that best suits your needs, set daily sending limits, and even set a reply rate goal. This allows you to warm up your email in a safe and controlled way, ensuring high deliverability rates and better engagement with your audience.

So, whether you’re just starting with cold email outreach or looking to improve your sender reputation, Snov.io’s warm-up tool is a valuable feature to help you achieve your goals.

Snov.io warm-up strategy
Snov.io warm-up strategy

Custom Domain Tracking

Custom domain tracking is an important feature to consider when choosing a cold email outreach tool. With Snov.io, you can measure email analytics using your own domain, which is more dependable than using a generic domain.

This tool allows you to monitor the performance of your emails and discover areas for improvement in your outreach operations. Using a custom domain can also assist increase email deliverability by signaling to email providers that your emails are authentic and not spam.

You can quickly set up custom domain tracking with Snov.io and begin receiving more precise statistics on the performance of your cold email outreach campaigns.

Snov.io custom domain tracking
Snov.io custom domain tracking

2. Prospecting & Email Verification

Rating for Prospecting

5/5

If you want to reach the right audience with your cold email outreach, prospecting and email verification are crucial. Snov.io provides a number of useful prospecting tools, such as lead generation tools, an email verifier, and a LinkedIn email finder.

The lead generation tool enables you to search for leads by job title, industry, location, and other parameters. Meanwhile, the email verifier validates email addresses and guarantees that you have a high-quality contact list.

Email Finder by Domain Search

One of the benefits of the Email Finder by Domain Search tool is that it saves you time while searching for email addresses. Instead of having to search for contact information for each person individually, you can simply enter the domain name and let Snov.io do the rest.

The Chrome extension simplifies things even more by allowing you to view individuals and their email addresses immediately on their website. This is especially valuable for sales and marketing teams that need to contact several individuals at the same company since it allows them to rapidly identify and validate email addresses without having to conduct extensive research.

Snov.io email finder Chrome extension
Snov.io email finder Chrome extension

LinkedIn Email Finder

LinkedIn is a powerful platform for B2B outreach, and the LinkedIn Email Finder feature from Snov.io can make it even more effective. Although the installation process for the Chrome extension is not the easiest, the step-by-step tutorial provided by Snov.io makes it manageable even for those who are not tech-savvy.

Once installed, the tool allows you to easily extract email addresses from LinkedIn profiles, helping you to build your list of prospects quickly and easily. The feature is particularly useful for sales teams and marketers who want to reach out to decision-makers in specific companies or industries.

Overall, the LinkedIn Email Finder from Snov.io is a valuable tool for anyone looking to expand their B2B outreach efforts and generate more leads.

Snov.io LinkedIn prospect finder
Snov.io LinkedIn prospect finder

Email Verification

Email verification is an important element in guaranteeing the effectiveness of your email marketing. You can effortlessly clean up your email list and identify invalid or inactive email addresses using Snov.io’s email verification function.

The method is simple, and they only charge you for email addresses that they can determine are valid or not. This way, you can be certain that you are not wasting money on email addresses that will not provide any results.

Based on my experience, the conclusion was unsatisfactory since they were unable to validate some of the emails I supplied, despite the fact that they were all valid. I consider this a big drawback since it makes you think that those emails are risky, although they are active emails.

Snov.io cant verify emails
Snov.io cant verify emails

Database Search

Snov.io’s Database Search feature offers a variety of alternatives for finding new prospects and companies. You may narrow down your search by industry, job title, location, company size, and other factors.

This allows you to limit your search and identify the appropriate prospects that fit your target audience. You may also save your search parameters so that you can simply recover them and resume where you left off.

You can simply identify leads and businesses related to your company with Snov.io’s database search, and you can start communicating with them right away.

Snov.io Database Search
Snov.io Database Search

Technology Checker

Snov.io’s Technology Checker function may be quite valuable for businesses looking for prospects that utilize certain software or technology. This is especially useful for businesses that provide complimentary products or services to the software or technology that their potential clients utilize.

You may easily find businesses who are likely to be interested in your services by utilizing the Technology Checker. This feature might also assist you in better understanding your competition and their customers. It may be used to find out what software or technology your competitors are utilizing and then target those businesses with your products or services.

Overall, the Technology Checker can be a valuable tool for businesses looking to expand their customer base and stay ahead of the competition.

Snov.io Technology Checker
Snov.io Technology Checker

3. Personalization & Customizability

Rating for Personalization

5/5

Personalization and customizability are essential components of every successful email marketing campaign, and Snov.io provides several solutions to assist you achieve this. To make your emails more personalized and engaging, add your prospect’s name, company, and other relevant information.

While image personalization is not available, full-sized static images can be used to make your messages more visually attractive. Furthermore, if you are familiar with HTML and CSS coding, you may utilize these to further customize your emails and make them stand out from the crowd.

You may use these options to produce one-of-a-kind and successful emails that are targeted to your prospects’ requirements and preferences.

HTML Source Code

If you want even more personalization capabilities, Snov.io has you covered. They let you include HTML source code in your emails, giving you total control over the appearance and feel of your message.

This means you can make your emails stand out by using custom fonts, colors, and even interactive components. It’s an excellent method to build a totally unique email campaign that will pique your prospects’ interest and enhance your chances of conversion.

Hence, if you’re experienced with coding or have a developer on your team, this feature is well worth exploring.

Snov.io HTML code editor
Snov.io HTML code editor

Templates

With Snov.io, you can choose from a vast library of templates, with hundreds of options to choose from. All of these templates are customizable, so you may tailor them to your specific requirements.

You may also add your own cold email templates to the library, which will save you a significant amount of time and work in the long run. By using templates, you may quickly and simply produce professional-looking emails without having to start from scratch each time.

This capability is very beneficial for companies that need to send out a huge volume of emails, such as newsletters or promotional emails.

Snov.io template management
Snov.io template management

4. Email Sequences & Follow-ups

Rating for Sequences

5/5

Email Sequences & Follow-ups is a sophisticated Snov.io feature that allows you to design email campaigns with multiple emails delivered over a specified time frame. You may configure several triggers or events to determine when the next email in the series will be delivered.

You can, for example, automatically send a follow-up email when a particular period of time has passed after the original email was sent, or after a receiver opens or clicks on a link in the email. This helps you to nurture your leads and keep them interested in your product or service.

By automating your email outreach, you may save time and effort using the email campaign management function.

Campaign Builder

The Campaign Builder is an incredibly powerful tool in Snov.io’s email campaign management feature. You may simply design sophisticated and personalized email sequences using its drag and drop feature.

You may establish criteria for what to do next based on your prospect’s behavior, such as opening an email, clicking on a link, or not responding at all, with the option to add triggers. This tool enables you to customize your email campaign to the behavior of your prospects, which may dramatically boost your chances of conversion.

Moreover, the Campaign Builder offers an array of customization options, such as email templates, merge tags, and sending schedules, enabling you to design a genuinely tailored email campaign for your target audience.

Snov.io campaign builder
Snov.io campaign builder

Follow-Ups

When it comes to following up with your prospects, Snov.io’s email campaign management feature got you covered. You may easily set up a series of follow-up emails to be sent automatically at certain intervals.

You may also include criteria in the follow-up sequence, such as sending the following email only if the recipient opened the previous one or clicked on a link. The best part is that you can automate unlimited follow-ups, so you can make sure that you stay on top of your prospects’ minds without having to do it manually.

5. Multichannel Outreach

Rating for Multichannel

3/5

Multichannel outreach is the practice of communicating with prospects over many channels such as email, social media, SMS, calls, and others. Although Snov.io does not have native multichannel capability, you can still add more channels to your outreach campaign by integrating third-party technologies such as Twilio.

You may use this integration to make SMS messages or even phone calls to your prospects. You boost your chances of receiving a response and interacting with your prospects by using multiple channels.

Twilio Integration

With Twilio integration, you can add call and SMS channels to your cold email campaigns. Snov.io doesn’t natively support multi-channel outreach, but Twilio integration allows you to extend your outreach capabilities.

In addition to cold emails, you may follow up with a text message or a phone call to your prospects. This personalizes your appeal and boosts the likelihood of receiving a response.

You may strengthen your entire outreach strategy and raise your chances of success by reaching out to prospects through multiple channels.

6. Analytics & Metrics

Rating for Analytics

4/5

Snov.io offers basic analytics and metrics that are important for tracking the success of your email campaigns. These metrics provide you with vital information like open rates, click-through rates, and reply rates of your overall campaign. 

These reports may seem brief, but they are crucial in helping you determine the performance of your campaigns. By analyzing these metrics, you can identify what is working and what isn’t, and make adjustments accordingly.

Snov.io also allows you to track individual emails and see who has opened them, clicked on links, or responded to your messages. This information can be incredibly valuable in helping you understand how your prospects are engaging with your emails, allowing you to optimize your campaigns and improve your overall conversion rates.

Snov.io Analytics
Snov.io Analytics

Gmail Tracker

Gmail Tracker is a useful feature of Snov.io that allows you to track real-time data if a prospect opens or clicks on your email. This feature notifies you in real-time when the email has been opened, and it is incredibly accurate.

You can easily monitor your campaign’s progress using Gmail Tracker and determine which emails are performing the best. This data can help you adjust your campaign strategy and increase your overall email campaign’s success rate.

Snov.io Gmail tracker chrome extension
Snov.io Gmail tracker chrome extension

7. Pricing & Trial

Pricing

5/5

Snov.io offers four different pricing plans that cater to different needs and budgets. Here’s a detailed comparison:

Permanent Free Plan

If you’re on a tight budget or just starting out, Snov.io has got you covered with their permanent free plan. This trial plan costs $0 per month and can be renewed every month at no cost.

With the free plan, you get access to a range of features that can help you get started with your email marketing campaigns. Some of the features included in the trial plan are:

This plan is perfect if you want to try out Snov.io’s features and see if it’s a good fit for your needs. And if you need more credits or features, you can always upgrade to one of their paid plans.

Premium Plans

Snov.io offers other premium plans to fit your business needs. Here are the details:

Overall, Snov.io’s pricing plans are competitive, and their permanent free plan is a great way to try out their service with no risk.

Snov.io pricing details
Snov.io pricing details

7-day free trial with this link

Frequently Asked Questions About Snov.io

To assist you in making an informed decision about Snov.io and its features, we have created a list of frequently asked questions about the software. This will help you gain a better understanding of the platform.

What are the Downsides of Snov.io?

While Snov.io offers a great range of features and functionality, there are some downsides to using the software.

To begin with, Snov.io does not provide image personalization, which might be a disadvantage if your email campaigns rely on creative graphics. 

Second, if you want to utilize the A/B testing feature, you have to pay an extra cost, which may be too expensive for small enterprises.

Lastly, Snov.io lacks native multichannel capabilities, so if you wish to add other channels such as SMS or phone, you’ll need to connect third-party software that costs extra.

Overall, these are minor drawbacks, and if you can work around them, Snov.io remains a powerful and effective tool for your email outreach and lead generation needs.

What are the Best Alternatives for Snov.io?

If you’re looking for alternatives to Snov.io, there are a number of other tools you can consider. Here are some of the leading options:

Overall rating

4.4/5

4.4

14 day trial for free

Pros

Cons

Best or unique feature

Deliverability

5/5

Email Sequences & Follow-ups

5/5

Pricing & Trial

3/5

Prospecting & Email Verification

4/5

Multichannel Outreach

5/5

Personalization & Customizability

5/5

Analytics & Metrics

4/5

Klenty is a solid alternative to Snov.io, offering multi-channel outreach support with email, phone, and social media. It has an automated sequence feature for personalized engagement with prospects and built-in A/B testing

You can track email activities, schedule follow-ups, and manage everything in one place through the Klenty dashboard. With its features, Klenty is a powerful sales engagement platform that can help you improve your sales processes and boost your success. 

Overall rating

3.8/5

3.8

7 day trial for free

Pros

Cons

Best or unique feature

Deliverability

5/5

Email Sequences & Follow-ups

5/5

Pricing & Trial

4/5

Prospecting & Email Verification

4/5

Multichannel Outreach

1/5

Personalization & Customizability

3/5

Analytics & Metrics

5/5

SalesHandy is a tool worth considering if you are looking for a platform with an excellent built-in email verification feature. It makes it easy to clean up your prospect list and get rid of invalid email addresses. 

Additionally, it offers a free email warm-up tool that can help you establish a good sender reputation and prevent your emails from being marked as spam.

Overall rating

4/5

4.0

7 day trial for $1

Pros

Cons

Best or unique feature

Deliverability

3/5

Email Sequences & Follow-ups

5/5

Pricing & Trial

4/5

Prospecting & Email Verification

3/5

Multichannel Outreach

3/5

Personalization & Customizability

5/5

Analytics & Metrics

5/5

SalesBlink‘s outreach automation suite provides a variety of features to enhance your productivity and save time. The tool has a notable feature that enables you to generate personalized images for every prospect, making your outreach more interactive and productive. 

This built-in personalized image feature is one of the key strengths of SalesBlink, and it can significantly increase your efficiency and engagement with your prospects.

Is Snov.io Customer Service Any Good?

If you’re wondering about the quality of Snov.io’s customer service, I can tell you that it’s fairly decent based on my experience during this Snov.io review process. I contacted them with a query and received a thorough response within 1 hour.

The agent completely answered my concerns and offered me with more information to assist me in navigating their platform. Hence, if you have any problems while using Snov.io, you can rest certain that their customer support team is standing by to assist you.

Key Takeaways from the Snov.io Review

In summary, the article provides an in-depth Snov.io review, an email outreach and marketing automation tool.

Snov.io offers a range of features, including email verification, domain search, email finder, and email tracking, that can help businesses automate their sales and marketing processes.

One of the standout features of Snov.io is its permanent free plan, which allows users to access a limited set of features for free, with the option to upgrade to premium plans as their needs grow.

The article also covers some of the downsides of Snov.io, such as the lack of image personalization and multichannel support, as well as alternatives to the tool. Klenty, SalesBlink, and SalesHandy are some of the top alternatives that the article discusses, highlighting their key features and benefits.

Key takeaways from the article include the importance of choosing an email outreach tool that fits your business needs and budget, and the advantages of using features such as email verification and A/B testing to increase the effectiveness of your outreach campaigns.

The article also emphasizes the need to track and analyze key metrics, such as open and click-through rates, to optimize your outreach efforts and improve your ROI.

Picture of Erkki Muuga

Erkki Muuga

Erkki has over 10 years of experience as a software product manager and a proven track record in building and growing SaaS products. He has a keen eye for key differentiating factors and spotting truly valuable software features that enable business use cases.

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