SEO Reselling Success Stories: Thriving with White-Label SEO

Agencies are always running at the same pace as Barbie in a fashion show in digital marketing, trying to meet the client’s demands for the best SEO solutions and at the same time keeping up with their own core business tasks. 

To assemble an in-house team is like beginning at the scratch and designing a whole new Barbie Dream House—it is very expensive and takes much effort. 

Statistics show that companies can reap big from SEO reselling. In 2024, SEO was listed among the top channels for generating conversions with a 16% ROI, higher than paid social media content at 14%.

That’s exactly what SEO reselling can do for firms. It provides clients with high-quality SEO services under their own brand name to get the most ROI for their company (with less effort!). White-label SEO can be the magic that will help agencies leave the clients more than happy. 

So let’s shine the spotlight on the industry, reselling and white-label SEO, as well as some real sample case studies and success stories of our client in action.

Understanding SEO Reselling

SEO reselling is where agencies act as white-label members for their clients, who offer their search engine optimization services to clients under their brand name.

What is SEO Reselling
What is SEO Reselling

Skyscraper technique, Instagram SEO, affiliate marketing, E-A-T strategy. So many ways to use SEO and so little time to learn them all in-house, especially with increasing platforms, changing algorithms, new trends, and more.

If you want to outsource SEO services, white-label SEO is for you. This is where you can contract a company that prepares these services and presents them under your agency portfolio.

In SEO reselling, agencies become a link or broker between customers who require SEO services and SEO service providers into which they subcontract the services to. They use their names to promote and market SEO services as separate products, usually offering these together with other packages.

Examples of SEO Reselling

Here are some examples of SEO reselling:

Examples of SEO Reselling
Examples of SEO Reselling

1. Marketing Agency Reselling SEO Services: 66% of agencies offer white-label solutions under their branding. If you haven’t started maximizing this yet, you may be missing out.

A marketing agency can offer customized SEO, custom web design, content creation, social media management, and other marketing services. If this is the extent of their expertise, they can fill the gap by partnering with a white-label SEO vendor. 

The agency, on its turn, repackages the services as its own brand and integrates them into its existing package. This makes them able to offer their clients a complete digital marketing package and at the same time to look for the assistance of a specialized SEO partner.


2. Web Development Firm Offering SEO: A web development company concentrates on the making of beautiful sites for clients generally but may sometimes face questions about SEO services in some cases. 

Upon identifying the potential of extending their service range and growing sales, they can decide to add SEO to their list of services. 

Rather than hiring an in-house SEO team and getting new tools like Surfer SEO, which would entail a lot of money for hiring and training, they go for white-label SEO. Through collaboration with a white-label provider, they can take advantage of SEO services for their clients without any additional expenses.


3. Freelancer Collaborating with SEO Specialist: Usually, a freelance graphic designer who has numerous clients gets website design projects as one of the requests they receive. However a freelancer may not possess the skills to optimize them for search engines (nobody’s perfect, not even Barbie). 

To offer their clients fully adequate solutions, the freelancer establishes a partnership with an SEO reseller. The SEO specialist delivers white-label SEO services which in turn enables the designer to advertise SEO-optimized sites under his service offerings.

Challenges Faced by Agencies

Just like Barbie’s world, not everything can be perfect right away.

The major challenges agencies in SEO reselling have to go through include:

Advantages of White-Label SEO

Benefits such as cost-effectiveness, scalability, and access to expertise and resources which may not be readily found in-house are among the strong points of private label SEO. Here are its other benefits:

White-Label SEO Benefits
White-Label SEO Benefits

Success Stories

Here are some real life SEO case studies and online success stories of companies employing white label SEO teams to boost their company, brand, and platform performance.


1. This tattoo shop boosted their website through a white label SEO service.

2. An Ecommerce website’s revenue increased by 175% through a white label SEO service.

3. E-Commerce PPC Case Study (Reduced Cost Per Lead By 85%).

4. How white-label SEO Boosted’s Traffic And Conversions

5. The Seasons India case study demonstrates how comprehensive SEO efforts led to an increase in keyword rankings and organic traffic.

These real case studies highlight how agencies have leveraged white-label SEO services to enhance their offerings, attract more clients, boost revenue, and achieve tangible results for their clients.

Key Takeaways for SEO Reselling

If you want to push your firm to the next level, you can being employing a white label SEO agency can help you offer benefits such as:

Though challenges still do exist, case studies of agencies reveal the exceptional potential of reselling SEO, contributing to efficient business operations, scalability, and customer satisfaction. With the help of white-label SEO, just like Barbie, you can do it all.

Picture of Edgar Abong

Edgar Abong

Edgar is a skilled software developer with a passion for building and evaluating software products. His expertise in software development enables him to provide in-depth evaluations of software products. He can draw out insights about features, functionality and user experience.

Table of Contents

Scroll to Top