SendPulse Review: it does Email Marketing AND Cold Outreach?

Overall rating

4.3/5

4.3

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

3/5

Deliverability & Email Tools

3/5

Analytics & Insights

4/5

Personalization & Templates

4/5

Integrations with Other Tools

5/5

Automation & Scalability

5/5

Subscription & Sign Up Forms

5/5

Support & Knowledge Base

4/5

Pricing & Trial

5/5

Welcome to our in-depth SendPulse review. 

Are you on the hunt for the right email marketing tool for your business? 

Our review provides a thorough examination of SendPulse.

We highlight both its strengths and weaknesses to give you a clear picture of its capabilities.

Stick with us to uncover crucial insights that could determine whether SendPulse fits seamlessly into your marketing strategy or if you should keep looking. 

Let’s dive into the features.

Let’s discover the flaws.

Let’s elevate your email marketing.

How to Evaluate an Email Marketing Platform

Evaluating an email marketing platform requires attention to several key features. First, assess the user interface for ease of use; a clear, intuitive design can enhance your workflow. 

Check for robust personalization options and templates that help tailor your messages. Subscription and sign-up forms should be flexible to effectively grow your list. It’s crucial that the platform ensures high deliverability with powerful email tools. 

Integration capabilities with other tools you use are also vital for seamless operations. Ensure there’s solid customer support and a helpful knowledge base for troubleshooting. Analytics and insights are essential for optimizing your campaigns, and features supporting automation and scalability are critical as your needs expand.

Lastly, compare pricing and look for trial options to test the platform’s fit without commitment. This approach will help you find a service like SendPulse or any other that meets your needs effectively.

1. User Interface and Ease of Use

Rating for Ease of Use

3/5

Navigating the user interface of an email marketing platform can make or break your experience. SendPulse presents a dual-natured story; on one hand, its interface is cleanly designed with an organized sidebar and a straightforward top navigation bar. 

However, in personal use, I’ve noted that pages can be slow to load, which might test your patience.

Onboarding

Getting started with an email marketing platform like SendPulse is a breeze thanks to their onboarding process.

After creating your account, you’re welcomed with a personalized quiz that cleverly maps out your needs to tailor their services for you. Then they lay out a straightforward checklist of tasks to guide you through the setup – it’s like having a GPS for email marketing.

SendPulse Onboarding
SendPulse Onboarding

As you click through the interface, smart pop-up suggestions appear, offering you guide articles relevant to your current task. 

This proactive help adapts to the page you’re on, or the settings you’re adjusting, making sure you never feel lost. It’s like having a helpful buddy by your side, nudging you with insights just when you need them.

SendPulse Help Suggestion
SendPulse Help Suggestion

Whether it’s confirming your email address, adding recipients, or sending your first campaign, SendPulse ensures you hit the ground running with confidence and clarity.

User Interface

SendPulse boasts a user interface that is feature-rich yet remains uncluttered, striking a balance between functionality and aesthetics. The top navigation bar is intuitively laid out, allowing you to easily switch between different campaign tools such as email, automation, or chatbots.

SendPulse Navigation
SendPulse Navigation

For detailed features, the sidebar is your central hub, with straightforward labels for quick access to tools and settings. This organization keeps all the tools you need within reach, ensuring a smooth workflow. 

You get the sophistication of a comprehensive email marketing platform without the complexity, making it suitable for both beginners and seasoned marketers alike. The design facilitates easy navigation, helping you get your campaigns up and running quickly and efficiently.

Slow and Unresponsive Pages

In my experience using SendPulse, I’ve encountered some hiccups with page load times. The interface, while well-organized, tends to load slowly. This isn’t an issue with my internet connection or browser, as other sites run without a hitch. 

It’s possible that the slowdown is linked to SendPulse’s servers or hosting solutions. More often than I’d like, I’ve seen the frustrating ‘Pages Unresponsive’ message flash on my screen, putting a pause on my workflow. This aspect is something to consider if you’re looking for a platform where speed is of the essence.

SendPulse Unresponsive Pages
SendPulse Unresponsive Pages

2. Personalization and Templates

Rating for Personalization

4/5

SendPulse elevates email campaigns with personalized touches and a robust template library. While it misses an AI writing assistant, it excels by offering AMP email support for interactive content. These features position SendPulse as a solid choice for dynamic email marketing.

Email Templates

Initially, when I logged into SendPulse, I was under the impression that the platform didn’t offer a selection of ready-made email templates. It felt a bit disappointing, but I soon realized the issue was just a matter of navigation.

The default landing spot is ‘My templates’, which understandably showcases only the templates you’ve personally saved.

SendPulse Email Templates
SendPulse Email Templates

To view the full collection of templates, you need to navigate to ‘Featured templates’. It’s here that SendPulse’s extensive library of email templates is unveiled, boasting a diverse collection ready for any theme or season. 

Each template is a starting block, designed to be flexible and adaptable, giving you the freedom to personalize them down to the last detail for your specific campaign requirements.

Email Personalization

SendPulse offers the ability to personalize emails by adding variables such as a recipient’s name or a recent purchase. This feature allows you to make each email feel individualized for the person receiving it. 

However, SendPulse doesn’t provide an AI writing assistant, a feature becoming common in other email marketing tools. This omission suggests that SendPulse might not be fully up-to-date with the latest AI advancements in email marketing.

AMP Email Support

SendPulse stands out in the email marketing arena with its support for AMP email, a cutting-edge feature that not all platforms have caught up with yet. 

Imagine sending emails that go beyond static text and images; with AMP email, you can insert interactive elements directly into your messages. 

Think of sliders showcasing your best products, accordion features for FAQ sections, or even ‘confirm’ and ‘purchase’ buttons that let your customers take action right from their inbox.

Sample Interactive AMP email on Gmail
Sample Interactive AMP email on Gmail

No more directing them to a separate browser tab – the entire experience happens within the email itself. This kind of interactive email could be a game-changer, making your campaigns more engaging and, potentially, more effective

SendPulse’s adoption of AMP email technology is a leap towards more dynamic and interactive email marketing. However, take note that you need to have knowledge on how to create your AMP emails before you can fully utilize this feature.

3. Subscription and Sign Up Forms

Rating for Sign-up Forms

5/5

SendPulse simplifies building your audience with its versatile subscription and sign-up form tools. From drag and drop form builders to a plethora of templates, creating customized forms is straightforward and effective. 

With features like double opt-in and email verification, you ensure a quality subscriber list. The platform’s website builder and diverse template library further streamline crafting engaging websites that encourage sign-ups.

Subscription Form Builder

SendPulse’s Subscription Form Builder is a breeze to use, offering a drag and drop interface that lets you craft your sign-up forms with ease. You can pop in various input fields, sprinkle in some text, and add elements that make your form functional and stylish.

Subscription Form Templates
Subscription Form Templates

To kick things off quickly, there’s a selection of form templates at your fingertips. These templates are not just a starting point but are also fully customizable, giving you the freedom to align them with your brand’s look and feel in just a few clicks. 

Whether embedded, pop-up, floating, or fixed, your forms can be ready to go live in no time, helping you grow that all-important mailing list.

Double Opt-In

SendPulse steps up the game with its double opt-in feature, which is a real boon for keeping your subscriber list clean and consent-based. When someone enters their email into your form, they’ll get a follow-up confirmation email just to make sure they’re actually interested in joining your list.

SendPulse Double Opt-In Settings
SendPulse Double Opt-In Settings

It’s like a virtual handshake confirming their intent. This extra step is great for filtering out any accidental or bot subscriptions, ensuring that your audience is genuinely engaged and has given you the green light to send them your content. 

Plus, it’s a good practice that can help improve your email deliverability and reputation over time. With double opt-in, you’re building a foundation of trust right from the start.

Importing Contacts

SendPulse makes importing your contacts a piece of cake. Whether you’ve got them lined up in a CSV file or listed somewhere else, you’ve got options. Go ahead and upload that file directly or simply copy and paste the contacts into the platform. 

And you don’t have to worry about overstepping; SendPulse lets you add up to 10,000 contacts at once, making it super straightforward to bring over your entire audience.

SendPulse contact import
SendPulse contact import

Plus, with the email verification tick box, you can clean up your list right from the get-go, weeding out any invalid addresses. This means you’re not just adding contacts; you’re ensuring they’re primed and ready for your next newsletter.

Email Verification

SendPulse packs a nifty email verification feature that’s essential for anyone who’s just uploaded or imported their own list. It’s like having a bouncer at the door, checking if email addresses are valid, active, and ready to engage

This tool is especially handy for scrubbing your list clean of any inactive or invalid emails that could skew your campaign metrics. It’s also a lifesaver for those times when old subscribers have moved on and changed their email addresses—keeping your list fresh and your engagement rates accurate.

SendPulse Email Verification
SendPulse Email Verification

With SendPulse, making sure you’re sending to people who are actually there to listen is simpler than ever.

Website Builder

SendPulse’s website builder is a standout, boasting a drag and drop interface that simplifies web design. You can effortlessly add text, images, and various HTML elements to craft your webpage. 

It’s designed for ease, letting you piece together a professional-looking site without needing to delve into code. In my hands-on time with it, I’ve found it to be the best drag and drop website builder around.

It’s intuitive, responsive, and gives you the creative freedom to bring your ideas to life in just a few clicks. Whether you’re setting up a landing page for a course or crafting a full-blown site, it’s a solid choice for creating an online presence.

SendPulse Drag & Drop Website Builder
SendPulse Drag & Drop Website Builder

SendPulse’s website builder is also packed with a vast selection of website templates. This massive library includes everything from contact forms to about us pages, along with sections for pricing, headers, footers, and various widgets.

It’s a real timesaver, providing a wealth of ready-to-use templates that help you get a professional-looking site up and running fast. Whatever your website needs, these templates offer a quick and effective way to meet them.

SendPulse Website Templates
SendPulse Website Templates

And the best thing is you can use your own custom domain to point into your SendPulse website.

4. Deliverability and Email Tools

Rating for Deliverability

3/5

SendPulse offers top-notch deliverability and a suite of intuitive email tools. Custom domain setup and rigorous email verification processes ensure your messages stand the best chance of reaching the inbox. 

With an easy-to-use email builder and adherence to compliance standards, SendPulse equips you to launch successful campaigns with confidence.

Email Sender Account

When it comes to email sender accounts, SendPulse strongly recommends you use a business email as your sender account. It’s like getting a verified badge for your messages – they’re more likely to be taken seriously and less likely to end up as spam

A business email aligns with your brand and assures recipients that you’re the real deal. It’s a best practice that can significantly uplift your email campaign’s deliverability, paving the way for better open and engagement rates. 

So while it’s not mandatory, embracing a business email could be a game-changer for your email marketing strategy.

DMARC Policy for free domains
DMARC Policy for free domains

Email Builder

SendPulse’s email builder is designed for efficiency and ease, featuring a user-friendly drag and drop editor that lets you effortlessly craft your email campaigns. You have the freedom to position text blocks, insert images, and embed buttons, all without needing to touch a single line of code.

SendPulse Email Editor
SendPulse Email Editor

This approach not only simplifies the creative process but also gives you full control over the look and feel of your emails. Whether you’re setting up a reminder for a marketing webinar or a promotional offer, the email builder ensures that your message looks good and aligns with your branding. 

It’s a robust tool that allows for quick edits and previews, which is crucial when you’re looking to send out information that’s timely and relevant to your subscribers.

Email Domain Setup

At SendPulse, setting up your email domain is a smart move to enhance deliverability and maintain brand consistency. They encourage you to use your own domain, which not only reinforces your brand identity but also signals to email providers that your messages are legit.

SendPulse Domain Settings
SendPulse Domain Settings

By setting up SPF and DKIM records on your domain, you’re telling the inbox guardians that you’re a verified sender, which can seriously boost your chances of hitting the inbox instead of the spam folder. 

Plus, using your own domain for tracking gives you clearer insights into how your campaigns are performing, with open and click-through data tied directly to your brand. It’s a few technical steps that can make a world of difference in your email marketing success.

Email Law Compliant

Staying on the right side of email laws is crucial, and SendPulse has got your back on this. They’re all about making sure you’re fully compliant with the rules and regulations that govern email communication. 

This isn’t just about avoiding spammy practices; it’s about respecting your subscribers’ choices and privacy. SendPulse provides the tools and guidance to help ensure that every campaign you send out meets legal standards, like the CAN-SPAM Act, GDPR, and other email marketing laws

It’s their way of helping you maintain trust with your audience, which is the bedrock of successful email marketing. So you can focus on crafting great content, knowing that compliance is baked into your SendPulse experience.

5. Integrations with Other Tools

Rating for Integrations

5/5

SendPulse boasts extensive integration capabilities, connecting effortlessly with various tools and services. From WordPress and WooCommerce to Zapier and Shopify, SendPulse fits into your existing tech stack. 

This interconnectedness streamlines your workflow, automatically updating mailing lists and enhancing your email marketing strategies across platforms. It’s a straightforward way to harness the power of SendPulse within your broader digital ecosystem.

SendPulse Integrations
SendPulse Integrations

6. Customer Support and Knowledge Base

Rating for Customer Support

4/5

SendPulse backs its users with a robust Customer Support and Knowledge Base, offering a wealth of how-to guides and support articles. 

Their responsive customer support team complements an extensive self-service library, ensuring you have quick assistance and detailed resources for any issue or question.

Customer Support

The irony doesn’t escape me when I tried reaching out to SendPulse’s customer support about their server responsiveness, only to find the webpage lagging too much to even initiate a chat. 

With dropdown options not loading and the chat button frustratingly disabled, it was a no-go. It seemed like a server hiccup at the worst possible time – just when you need assistance. 

Thankfully, when I gave it another shot the next day, everything was smooth sailing. The server responded promptly, and I could access the chat support without a hitch. It seems the glitch was temporary, possibly due to server maintenance.

SendPulse Customer Service
SendPulse Customer Service

SendPulse Help Center

SendPulse’s Help Center is a comprehensive resource, offering a wide array of articles across all their services. Whether you need help with email campaigns, chatbots, automation, CRM, or even setting up SMS services, it’s all there. 

They provide detailed guides for every aspect of their platform, from creating emails and managing lists to integrating different tools. It’s an extensive knowledge base designed to help you navigate and utilize SendPulse’s features effectively. 

If you’re looking for support or want to learn more about any functionality, the Help Center is readily available with the information you need.

SendPulse Help Center
SendPulse Help Center

7. Analytics and Insights

Rating for Analytics

4/5

SendPulse’s Analytics and Insights offer a snapshot of your campaign’s impact, from open and click rates to subscriber behavior and delivery errors. This data is key to optimizing your email strategy and enhancing engagement with every send.

Campaign Statistics

SendPulse arms you with comprehensive analytics reports to track the performance of your email campaigns. You’ll see detailed numbers on total opens, clicks, instances where your email was marked as spam, and unsubscribe rates.

SendPulse Campaign Statistics
SendPulse Campaign Statistics

The platform doesn’t stop there; it lets you dig deeper by providing data filtered by recipient location and click maps, along with insights into the devices your recipients use. Error statistics are also on the dashboard, giving you a clear view of what’s working and what might need tweaking. 

This level of detail is crucial for refining your strategy and ensuring your messages resonate with your audience.

8. Automation and Scalability

Rating for Automation

5/5

SendPulse’s Automation and Scalability features streamline your marketing efforts, offering automated email sequences, chatbots, and an integrated CRM. These tools are key for growing your business efficiently, enabling you to scale your outreach with ease. With SendPulse, you get a suite of tools that evolves with your business.

Automation

With SendPulse, creating a marketing automation workflow is a breeze thanks to their wide range of automation templates. These templates are like a shortcut to setting up your email sequences, whether for welcoming new subscribers, reengaging inactive ones, or offering educational content. 

You can choose a template that fits your campaign goal, customize it to your liking, and you’re ready to roll. It’s all about making sophisticated marketing automation accessible and hassle-free, helping you to scale up your engagement without the extra legwork.

SendPulse Automation Flow Templates
SendPulse Automation Flow Templates

SendPulse Chatbots

SendPulse isn’t just about emails; their chatbots are a game-changer for automating your social media interactions. You can create and manage chatbots for platforms like Facebook Messenger, WhatsApp, and Telegram.

SendPulse Chatbot Setup
SendPulse Chatbot Setup

What’s more, embedding these chatbots into your website offers a direct line of communication with visitors. This feature adds a dynamic layer to your marketing efforts, providing instant responses to queries and engaging users round the clock. 

Managing these chatbots through SendPulse is straightforward, meaning you can effortlessly integrate automated conversations into your customer service and marketing strategies.

Built-in CRM

SendPulse goes the extra mile by including a built-in CRM in its suite of tools. This is a big plus, as it means you can ditch the third-party CRM systems and manage all your customer interactions directly within SendPulse. 

Having a CRM integrated into your email marketing platform simplifies tracking customer journeys, managing deals, and personalizing communications. It’s all about having your contacts and their data in one place, ready to be acted upon. 

This integration not only streamlines your workflow but also ensures that your marketing efforts are more targeted and effective. With SendPulse’s built-in CRM, you get the convenience of managing your campaigns and customer data in a unified system.

SendPulse Pipeline Management
SendPulse Pipeline Management

9. Pricing and Trial

Rating for Pricing

5/5

SendPulse presents a straightforward and flexible approach to Pricing and Trial options. With a generous Free Plan for beginners and three tiered Paid Plans, they cater to various business sizes and needs. Each plan scales up with your contact list, ensuring you pay for what you need, with the option to upgrade as you grow.

Free Plan

Dipping your toes into the world of email marketing with SendPulse’s Free Plan is a smart move. You get to connect with up to 500 subscribers and send as many as 15,000 emails without spending a dime. But that’s not all; this plan comes packed with features to kickstart your marketing:

It’s a comprehensive package that’s hard to beat and an ideal way to explore what SendPulse has to offer.

Paid Plans

SendPulse steps up its game with three flexible paid plans, designed to fit the growing needs of your business. You can choose and tailor each plan based on the number of contacts you’re looking to reach.

SendPulse’s paid plans are built to grow with you, offering scalability and more advanced features as your subscriber list expands. Be sure to check their updated pricing to experiment how your needs match their pricing.

SendPulse Pricing
SendPulse Pricing

Frequently Asked Questions About SendPulse

Navigating the complexities of an email marketing tool like SendPulse can raise quite a few questions. In this section, we address some of the most frequently asked questions about SendPulse to help you better understand its features and potential pitfalls.

What are the Downsides of SendPulse?

One of the most noticeable downsides of SendPulse is the server speed, which can sometimes be slow, leading to unresponsive pages. This hiccup can interrupt your workflow, especially when you’re on a tight schedule to get campaigns out, potentially delaying important communication and frustrating users.

Another point to consider is that while SendPulse has a wide array of features, the learning curve can be steep for those new to email marketing platforms. This complexity may deter those who are looking for a more straightforward, plug-and-play solution.

What are the Best SendPulse Alternatives?

Exploring alternatives to SendPulse can help you find a platform with the right features and pricing for your needs. Here are some top competitors, each offering unique functionalities that might suit your email marketing strategy better.

Read the full Brevo review

Overall rating

4.5/5

4.5

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

5/5

Deliverability & Email Tools

5/5

Analytics & Insights

4/5

Personalization & Templates

4/5

Integrations with Other Tools

5/5

Automation & Scalability

5/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

4/5

Pricing & Trial

5/5

If you’re searching for a robust SendPulse alternative, Brevo might catch your eye. Known for its powerful landing page builder, Brevo allows you to host pages under your own domain, giving you full branding control. 

It also features a built-in meeting scheduler and a comprehensive deals pipeline tracker, enhancing your ability to manage customer relationships effectively. Plus, Brevo offers a forever free plan, making it an attractive option for budget-conscious businesses.

Read the full MailerLite review

Overall rating

4.3/5

4.3

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

3/5

Deliverability & Email Tools

5/5

Analytics & Insights

4/5

Personalization & Templates

5/5

Integrations with Other Tools

5/5

Automation & Scalability

4/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

4/5

Pricing & Trial

5/5

MailerLite stands out as another great alternative with its own powerful landing page builder and domain hosting capabilities. This platform takes email law compliance seriously, ensuring your campaigns meet all regulatory standards. 

Like Brevo, MailerLite offers a forever free plan, making it accessible for startups and small businesses looking to grow their audience without initial investment.

Overall rating

4.1/5

4.1

30 day free trial available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

3/5

Deliverability & Email Tools

4/5

Analytics & Insights

5/5

Personalization & Templates

5/5

Integrations with Other Tools

5/5

Automation & Scalability

4/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

3/5

Pricing & Trial

4/5

Constant Contact offers a unique blend of features, including a built-in social media management tool, which makes handling multiple channels a breeze. It’s also great for event management, from scheduling to accepting payments, simplifying the process of hosting webinars or workshops. 

Unlike Brevo and MailerLite, Constant Contact does not offer a forever free plan, but its comprehensive features make it worth considering for businesses ready to invest in their marketing strategy.

Can You Use SendPulse for Cold Email Outreach?

Yes! Out of all the email marketing platforms we’ve reviewed, SendPulse stands out for supporting cold email outreach. This capability makes it a valuable tool if you’re looking to expand your network or reach out to potential clients without prior interaction. 

SendPulse not only allows this practice but also provides resources to help you do it effectively. They’ve even published a detailed article guide on how to use their platform for cold email outreach.

If your focus is mainly for cold email outreach, we would highly recommend to use a dedicated cold email outreach tool instead. These tools have all the features needed for a cold outreach campaign.

Key Takeaways From the SendPulse Review

In this article, we’ve delved deep into SendPulse and its various features, exploring everything from its user interface and email personalization tools to its robust automation capabilities and insightful analytics. 

SendPulse offers a compelling free plan that’s great for beginners and a range of paid plans that scale with your business. While it excels in many areas, the platform does have some drawbacks like slow server responses and a steep learning curve for newcomers. 

Additionally, SendPulse supports unique functions like cold email outreach, which is not commonly endorsed by other platforms. 

Whether you’re just starting out in email marketing or looking to refine your existing strategy, SendPulse presents a versatile set of tools designed to enhance your marketing efforts, although it might require a bit of patience and learning to truly master.

Picture of Edgar Abong

Edgar Abong

Edgar is a skilled software developer with a passion for building and evaluating software products. His expertise in software development enables him to provide in-depth evaluations of software products. He can draw out insights about features, functionality and user experience.

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