10 Tips for Writing a Sales Pitch Email + Examples & Templates

Ever tried to sell ice to a snowman?

That’s what crafting the perfect sales pitch email can feel like sometimes.

Amidst the blizzard of inboxes filled to the brim, standing out can be, well, frosty.

But don’t hang up your mittens just yet!

We’re about to serve up the hot cocoa of email wisdom.

Grab your marshmallows, and let’s turn that chilly reception into a warm embrace!

What is a Sales Pitch Email

A sales pitch email is your digital handshake with potential clients, offering them a glimpse into how your product or service can solve their challenges. Think of it as your sales intro email, where you make your first impression, aiming to catch their attention with catchy sales pitch lines.

With the right structure, starting with a compelling opening and ending with a persuasive conclusion, this type of email can be your golden ticket. Using good sales pitch examples as a guide, you can craft an email sales pitch that stands out from the sea of messages in an inbox.

And remember, a well-written sales pitch email isn’t just about selling; it’s about building relationships and showcasing how you can bring value to your reader.

Sample sales pitch email highlighting potential problem
Sample sales pitch email highlighting potential problem

Key Elements of an Effective Sales Pitch Email

You know, crafting that perfect sales pitch email boils down to nailing a few essential elements. Here’s what you need to keep an eye on:

Subject Line

The first touchpoint of your sales pitch email. It’s akin to the title of a book; if it doesn’t catch their eye, they might not open it. An effective subject line is short, enticing, and relevant, giving a hint of the value inside without giving everything away.

Sales Intro Email

This is your opening handshake, the moment you introduce yourself and the reason for reaching out. It’s crucial to establish a connection right away, conveying that you’ve done your homework about them and genuinely believe in the value you’re offering.

Catchy Sales Pitch Lines

These are your headline acts. Catchy lines pique curiosity, resonate with the reader’s needs or pain points, and drive them to continue reading.

Product Pitch Examples

There’s nothing like showing instead of just telling. By weaving in real-world examples or testimonials, you’re providing tangible evidence of how your product or service works, and more importantly, its benefits.

Persuasive Sales Email Example Techniques

Your narrative should be compelling and to the point. Use compelling language, highlight benefits over features, and ensure your reader can quickly identify what’s in it for them.

Concluding the Sales Presentation

Here, you’re laying out the next steps or a call to action. Whether it’s scheduling a follow-up call, directing them to a landing page, or offering a trial, be clear on what you’d like them to do next.

Closing Line

Your sign-off should be memorable and reinforce your brand’s voice. Whether it’s a sincere thank you, an offer of assistance, or a reminder of your value proposition, leave them with a lasting impression and an open door to return.

Elements of a Sales Pitch Email
Elements of a Sales Pitch Email

Tip #1: Begin with a Bang (Subject Line)

The subject line of your email acts as the entrance to your message. In the vast universe of email clutter, standing out is more than a luxury—it’s a necessity. Think about your own inbox; which emails do you open first? Ones with captivating subject lines that hint at value inside.

So, invest time in your subject line. Use relevant keywords, keep it concise, and make it so irresistible that recipients can’t help but click.

Tip #2: Make It Personal (Sales Intro Email)

Nobody wants to be just another contact on a list. People crave personal connections, even in the digital space. Ditch the generic intros. Instead, tailor your pitch to demonstrate that you genuinely understand their needs, pain points, or goals.

Reflect back any personal tidbits you might know or can find – recent company achievements, shared acquaintances, or past interactions. A bit of research and personalization can significantly up your email’s relevance factor.

Tip #3: Grab 'Em (Catchy Sales Pitch Lines)

The digital attention span is notoriously short. If the initial lines of your email don’t resonate, chances are the rest might not even get read. Design your opening to echo the recipient’s current mindset or challenges. Essentially, those first few lines should whisper (or shout), “This is for you.”

Tip #4: Show, Don't Just Tell (Product Pitch Examples)

Claims without backing can fall flat. Instead of merely stating what you offer, embed examples or testimonials that showcase the tangible benefits. If your product helped a similar company grow their ROI by 20%, share that. Real-world evidence offers credibility and paints a vivid picture of potential outcomes.

Tip #5: Persuade with Precision (Persuasive Sales Email Techniques)

It’s tempting to include every detail about your product or service, but resist. Precision is key. Prioritize the most compelling benefits, and articulate them in a concise, engaging manner. Every sentence should nudge the reader closer to your desired action.

Tip #6: Use Visuals

Human brains process visuals far quicker than text. By integrating relevant images or graphics, you not only break up your content but also provide an instant, visceral understanding of your message. Visual aids like infographics or short videos can underscore your main points and make your email more digestible.

Tip #7: Focus on Benefits

Features are essential, yes. But from the reader’s perspective, it’s all about the “So what?” factor. How will your service change their day-to-day? Will it simplify a complex process, boost sales, or foster team collaboration? Emphasize the transformative potential of what you’re offering.

Tip #8: Engage with Stories

Stories are universal connectors. Rather than a list of features, narrate a scenario where your product made a significant difference. Whether it’s a success tale of a similar business or a hypothetical situation, stories can contextualize benefits and make your pitch memorable.

Tip #9: Guide to the Next Step (Concluding the Sales Presentation)

Once you’ve laid the groundwork with your pitch, what’s next? Never leave your recipient guessing. Provide a clear, simple path forward, whether it’s scheduling a demo, trying a product sample, or just hopping on a quick call. Remember, clarity is the precursor to action.

Tip #10: Leave a Lasting Impression (Closing Line)

The sign-off is more than a mere goodbye. It’s your final chance to reinforce your proposition. It might be a reminder of a limited-time offer, a compelling testimonial, or just a friendly note to indicate your genuine excitement at the possibility of collaborating. It’s the aftertaste, so make sure it’s a pleasant one.

Sales Pitch Email Examples & Templates

Navigating the world of sales emails can be a challenging task. Different situations demand different tones, structures, and approaches. But fear not! Whether you’re reaching out to a potential client for the first time or following up post-meeting, we’ve got you covered.

Below, we dive into various scenarios you might find yourself in and provide tailored guidelines for each.

Sales Pitch Email for a New Product Launch

Launching a new product? Woo your audience with a crisp, enticing message. Highlight the product’s unique selling points, its advantages over competitors, and the specific problems it’s designed to solve. Remember, the first impression is a lasting one, so make it count!

Here’s an email template:

Subject: Introducing [Product Name]: Revolutionize Your [Specific Benefit]

Hi [Recipient’s Name],

Exciting news! We’re launching [Product Name], a solution designed especially for [Specific Problem It Solves]. With its [Unique Selling Point], we’re confident it stands out from anything you’ve seen.

Would you be open to exploring how [Product Name] can benefit [Recipient’s Company]?

[Your Name]

Cold Sales Pitch Email to a Potential Client

Ah, the cold email – tricky but not impossible. When reaching out to a potential client you’ve never interacted with, authenticity is your best ally. Ditch the generic tone. Instead, showcase your genuine interest in their business and briefly introduce how you can add value.

Here’s an email template:

Subject: A Little Something to Boost [Aspect of Their Business]

Hi [Recipient’s Name],

I came across [Recipient’s Company] recently and was impressed by [Specific Thing You Admired].

I represent [Your Company], and I genuinely believe our [Product/Service] could add significant value to your operations.

Let’s chat?

[Your Name]

Sample Cold Sales Pitch Email
Sample Cold Sales Pitch Email

Follow-Up Sales Pitch Email After a Meeting

You’ve had the meeting, now it’s time to seal the deal. In your follow-up email, recap the main points discussed, express gratitude for their time, and suggest actionable next steps. Be concise but compelling.

Here’s an email template:

Subject: Great Chatting with You, [Recipient’s Name]!

Hi [Recipient’s Name],

Thanks for the insightful conversation earlier. As discussed, our [Product/Service] can help [Benefit Discussed]. Here’s a quick recap of what we covered:

[Point 1]
[Point 2]

Looking forward to next steps!

[Your Name]

Sample Follow-Up Sales Pitch Email After a Meeting
Sample Follow-Up Sales Pitch Email After a Meeting

Service-Oriented Sales Pitch Email

If you’re pitching a service rather than a tangible product, focus on outcomes. Describe the transformation your service promises – be it efficiency, revenue growth, or other tangible results. A visual or two could add a touch of magic.

Here’s an email template:

Subject: Transform [Aspect of Their Business] with [Your Service]

Hi [Recipient’s Name],

With [Your Service], we’ve seen businesses transform their [Specific Benefit, e.g., “efficiency rates”]. How? By [How Your Service Achieves This].

I’d love to show you how this can be replicated for [Recipient’s Company].

[Your Name]

Sample sales pitch email highlighting product features
Sample sales pitch email highlighting product features

Referral Sales Pitch Email

Got referred by someone? Great! Start with a brief mention of the mutual contact. It builds instant trust. Dive into how your offering aligns with their needs and emphasize the benefits explicitly.

Here’s an email template:

Subject: [Mutual Contact’s Name] Thought We Should Connect

Hi [Recipient’s Name],

[Mutual Contact’s Name] and I were chatting about [Topic/Challenge], and they mentioned your name. As a [Your Position] at [Your Company], I’ve been able to assist firms like yours with [Specific Challenge/Benefit].

Maybe there’s potential for us too?

Best wishes,
[Your Name]

Sample sales pitch email with referral
Sample sales pitch email with referral

Frequently Asked Questions about Sales Pitch Emails

Navigating the realm of sales pitch emails often feels like charting unfamiliar territory. With every “send” button you press, there’s a mix of anticipation and questions. Just like you, many others often wonder about the intricacies of crafting the perfect sales email pitch.

Let’s address some of those burning questions you might have!

How long should an ideal sales pitch email be?

It’s all about striking a balance. You want to provide enough information to intrigue the recipient but not so much that they’re overwhelmed. Typically, a concise and to-the-point sales pitch email tends to grab more attention.

Aim for about 100-200 words. Remember, people receive numerous emails daily, so it’s crucial to respect their time. Longer content can be reserved for follow-up emails or attached documents once the interest is established.

When's the best time to send a sales pitch email?

There’s been a lot of research on this, and most data points to Tuesday through Thursday mornings, typically between 8 am and 10 am local time. Why? Mondays can be hectic as people catch up from the weekend, and by Friday, they’re gearing up for the weekend.

Sending your sales intro email during peak times increases its visibility. However, keep in mind that there’s no one-size-fits-all answer. It’s essential to understand your target audience’s habits and consider using email tools that track open rates to refine your sending strategy.

How do I personalize my sales email without sounding artificial?

Personalization is more than just adding the recipient’s name. Dive a little deeper. Mention a recent accomplishment they’ve had, reference a shared connection, or highlight how your product can solve a specific challenge you know they’re facing.

The key is genuine personalization: show that you’ve done your homework about them or their company. It might take a bit more time, but a tailored sales pitch email is far more effective than a generic blast.

Tools like CRM software can be handy in storing specific notes or details about a lead, ensuring that every interaction feels genuine and tailored.

Key Takeaways on Sales Pitch Emails

Navigating the realm of sales pitch emails is like mastering an art. In our exploration, we’ve unraveled that the key to unlocking a reader’s interest lies in merging strategy with genuine engagement.

Whether it’s through the allure of a captivating subject line, the promise of value, or the warmth of a memorable sign-off, every piece of your email should echo purpose and personal touch.

The templates we’ve dissected serve as valuable blueprints, but the magic lies in personalizing them. After all, a standout sales pitch email isn’t just a note; it’s an open invitation for meaningful dialogue.

So, as you pen down your next pitch, remember: it’s your handshake, your first impression, and the starting point of a potentially fruitful relationship. Dive in, and let the art of email pitching take center stage!

To achieve the best results with email outreach, we recommend using a professional email automation software

13 best cold email platforms rated and compared

Picture of Edgar Abong

Edgar Abong

Edgar is a skilled software developer with a passion for building and evaluating software products. His expertise in software development enables him to provide in-depth evaluations of software products. He can draw out insights about features, functionality and user experience.

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