Pros
- Unlimited number of follow-ups
- Add as many A/B variants as you need
- Copy & Paste feature for importing prospects
- Best Time To Send feature
- Built-in HTML email editor
- Outbox feature to manage outgoing communications
Cons
- Too few deliverability features
- No image personalization
- Multi-channel outreach is only limited to email and call
Best or unique feature
- Analytics with the "Best Time to Send" feature
Deliverability
Email Sequences & Follow-ups
Pricing & Trial
Prospecting & Email Verification
Multichannel Outreach
Personalization & Customizability
Analytics & Metrics
Have you ever found yourself drowning in a sea of sales leads, unsure of how to stay afloat?
Fear not, because PersistIQ is here to be your lifeguard.
This cloud-based platform helps you manage your sales process with ease, streamlining your outreach campaigns to make sure your leads are being properly nurtured.
With features like multi-channel outreach and powerful analytics, PersistIQ can be a game changer for your sales team.
But like any good lifeguard, PersistIQ isn’t perfect.
In this review, we’ll dive into the platform’s best features and biggest drawbacks, so you can make an informed decision before diving in.
Evaluation Criteria for a Cold Email Outreach Software
When choosing a cold email outreach tool, it’s important to consider several factors. The following are some essential elements that you should keep in mind:
- Email Deliverability - To ensure the success of cold email outreach, it is crucial to choose software with high email delivery rates. This can be achieved by selecting tools that have email warm-up options, human-like sending, email throttling, and spam risk assessment features.
- Prospecting and Email Verification - The quality of leads largely determines the success of email outreach campaigns. Hence, it is necessary to opt for software that provides lead generation tools, email verification, and a LinkedIn email finder to reach genuine and relevant contacts.
- Personalization and Customizability - Customization options are essential for the effectiveness of cold emails. Therefore, search for software that offers dynamic images, videos, and email templates that can be personalized for each recipient.
- Email Sequences and Follow-ups - A single email may not yield a response. Therefore, choose software with an email sequence builder and the capability to pause the sequence when a recipient responds.
- Multichannel Outreach - Expand outreach beyond email by selecting software that provides additional outreach options such as cold calling, SMS capabilities, and LinkedIn outreach.
- Analytics and Metrics - To evaluate outreach effectiveness, it is crucial to monitor and analyze results. Hence, look for software that provides dashboards, open rate and click-through rate tracking, A/B testing options, and sales team metrics reporting.
- Pricing - While comparing pricing options, select software that offers a trial period to test features before committing to a long-term subscription.
1. Deliverability
Rating for Deliverability
When it comes to cold email outreach, one of the most important elements to consider is deliverability. Even if you have a wonderfully personalized email for your target audience, it will be useless if it never reaches their inbox. In fact, low deliverability rates might harm your sender reputation, making it much more difficult to have your emails sent in the future.
While some cold email outreach software include a range of deliverability features to assist you in increasing your delivery rates, PersistIQ takes a slightly different approach. Rather than a comprehensive set of deliverability capabilities, they focus on specific daily sending limits and open tracking.
Custom daily sending limits allow you to adjust your sending frequency to avoid triggering spam filters or getting blocked altogether. This is especially crucial when you initially begin cold email outreach, as you want to gradually increase your sending volume to avoid being marked as a spammer.
In contrast, open tracking allows you to track the success of your cold email outreach operations. You may acquire vital insights into what works and what doesn’t by tracking which emails are opened and which are disregarded.
For instance, if you observe that specific subject lines or email templates continually have poor open rates, you might try other approaches to see if you can improve your results.
While PersistIQ may not have as many deliverability capabilities as some other platforms, its unique daily sending limits and open tracking can be quite beneficial for enhancing your cold email outreach efforts.
2. Prospecting & Email Verification
Rating for Prospecting
PersistIQ provides a rich range of features that make it easy to handle your prospects when it comes to prospecting and email verification.
You can easily keep track of your outreach efforts with options to select prospects according to multiple criteria such as who is in a campaign, who you’ve previously contacted, who has opted out of future emails, and who has replied or bounced.
You may also easily add, update, and delete prospects from your list as needed. With so many options for prospect management, you can be confident that your cold email outreach efforts are reaching the right people.
Safety Checks
When it comes to prospecting, you want to be sure you’re contacting the right people instead of those who have previously been contacted or don’t want to be contacted at all. PersistIQ’s Safety Checks feature comes in handy here.
This tool is intended to assist you in staying organized and avoiding sending emails to the wrong prospects. Using Safety Checks, you can quickly determine whether a prospect is currently in another campaign, has responded to your emails, or is on your “do not contact” list.
This data allows you to make an informed decision about whether to include these prospects in your new campaign or skip them entirely. You may prevent bothering prospects and hurting your sender reputation by omitting prospects who have previously been contacted or who do not want to be contacted.
Chrome Extension
The Chrome extension is an excellent tool to have in your arsenal if you’re searching for a quick way to find prospects and add them to your PersistIQ list. With the Chrome extension, you can rapidly collect prospect information from LinkedIn, including email addresses, and add it to your PersistIQ prospect list.
What’s even better is that the email address that’s found on LinkedIn will be automatically verified by the extension, which is powered by Luka. This means you can be certain that you’re only adding legitimate emails to your list, saving you time and helping to increase email deliverability rates.
The Chrome extension is a simple yet effective solution to expedite your prospecting and email verification processes, freeing your time to focus on what’s important: reaching out to prospects and creating connections with them.
It’s important to keep in mind that you’ll need a Monthly subscription with Luka to use the Chrome extension. The good news is that Luka is integrated into PersistIQ and provides a free plan with 10 credits each month, which is enough to test whether you’ll upgrade to a paid plan or not.
Luka’s email verification technology is cutting-edge, so you can be certain that the email addresses you’re adding to your prospect list are valid and active. You have everything you need with Luka and the Chrome extension to expedite your prospecting and email verification processes and take your cold email outreach to the next level.
Copy & Paste
If you have a prospect list in a spreadsheet or document, you can quickly import it into PersistIQ by utilizing the copy and paste feature. This functionality allows you to immediately copy and paste the list of prospects into PersistIQ, saving you time and effort.
But, take in mind that the copy & paste tool requires a certain format to function effectively. You must ensure that the information for each prospect is separated by a comma and that the information is in the right sequence as your header (e.g. name, email, phone number, etc.).
With the copy & paste feature, importing prospects into PersistIQ is a breeze, as long as you follow the proper format.
3. Personalization & Customizability
Rating for Personalization
Personalization and customizability are critical components of good email marketing, and PersistIQ can help you with both. You may personalize your emails by using variables that vary dynamically for each recipient.
This might contain their name, company, and other pertinent details. Although image personalization is not available, you may make your emails more aesthetically attractive by incorporating static photos.
You may build communications that feel personalized to each individual prospect with PersistIQ’s personalization features, improving the chance of a positive response.
HTML Editor
If you’re seeking methods to personalize and customize your cold email outreach, PersistIQ’s HTML editor feature has you covered. This sophisticated tool allows you to edit your emails in HTML, giving you total control over the style and feel of your message.
You can make your emails stand out and leave a lasting impression on your prospects by customizing anything from font styles and sizes to color schemes and pictures.
Whether you want to personalize your communications or design a highly personalized campaign, the HTML editor option provides you the freedom and power you need to succeed.
A/B Testing
A/B testing is a key feature to look for in a cold email outreach tool when it comes to personalization and customizability. You can quickly set up A/B testing with PersistIQ by writing multiple variations of your email content and delivering them to a select portion of your prospects.
You may create as many A/B variants as you need to test alternative versions of your message, such as different subject lines, calls-to-action, or even email templates.
After your testing is finished, you can evaluate which variant performed the best and use that information to tailor your campaign for maximum impact. A/B testing ensures that your emails are as effective as possible, allowing you to meet your outreach objectives and produce greater outcomes for your business.
Templates
Although PersistIQ does not provide pre-made templates, you may create your own and save them in the system for future use. This can be a great way to save time and effort if you frequently send similar emails.
You may personalize each email to your prospects by customizing your email templates with your logo and messaging, and even with your prospect’s name and information. Additionally, you can easily edit or update your templates at any time.
While creating your own templates may involve a bit more effort on your behalf, the flexibility and control that you receive from doing so may be well worth it in the long run.
4. Email Sequences & Follow-ups
Rating for Sequences
Email sequences and follow-ups are useful methods for nurturing prospects over time. You may quickly design email sequences that will be delivered at predetermined intervals using PersistIQ.
These features allow you to keep in touch with your prospects and boost your chances of turning them into customers.
Campaign Builder
The Campaign Builder is a powerful tool that allows you to easily design email sequences and follow-ups that are delivered to your prospects on a specified schedule.
You may create different sequences for different campaigns and specify the quantity of emails to send, how frequently they should be sent, and when they should be delivered.
This enables you to design highly tailored and successful messages that engage your prospects and increase the likelihood of a response. You can also preview your email sequences before launching them to ensure they look and feel precisely how you want.
Follow-Ups
One of the most important aspects of email outreach is the ability to follow up with your prospects. You can quickly schedule an unlimited number of follow-ups with PersistIQ to keep on top of your prospect’s inbox.
Follow-ups may dramatically boost your chances of receiving a response, whether you need to send a simple reminder or want to give more information. Furthermore, because you can personalize your communications, you can ensure that each follow-up is targeted to the prospect’s needs and interests.
Hence, if you want to improve your response rates and develop stronger relationships with your prospects, use PersistIQ’s follow-up capability.
Campaign Triggers
Campaign triggers are a valuable tool that may help you automate follow-up actions based on the behavior of your prospects. Triggers may be set up to activate when a prospect responds, unsubscribes, clicks on a link, or performs any other specified action that you designate.
This can save you a lot of time and effort by automatically moving your prospects to different campaigns, changing the content of your emails, or triggering notifications to yourself or your team.
Without having to manually monitor every prospect on your list, campaign triggers ensure that your communications are always sent to the correct individuals at the appropriate time.
Outbox
The outbox is a valuable tool for keeping track of the progress of your outgoing emails. You can easily view which emails are scheduled to be sent, which are awaiting delivery, and which have already been delivered. This data is useful for planning and fine-tuning your email campaign strategy.
You may, for example, monitor how many emails are in the queue and modify your sending limitations appropriately. You can also instantly check which emails have been sent and which have not, allowing you to simply follow up with prospects who have not yet replied.
5. Multichannel Outreach
Rating for Multichannel
Multichannel outreach is an essential component of every successful sales effort, and PersistIQ makes it simple to reach out to prospects in a number of ways. While email is a common and successful approach, a phone call is occasionally required to close a business.
You can make and receive calls right within the platform using PersistIQ’s call outreach function, eliminating the need to transfer between several tools. This feature allows you to simply track and log calls, as well as establish follow-up reminders.
You may boost your chances of reaching out to prospects and eventually completing more business by including numerous channels into your outreach strategy.
Call Outreach
PersistIQ allows you to make and receive calls directly from the platform. This means you can simply add phone calls into your sales cadence and control your call activity on the same platform as you manage your emails.
You may also track your calls and have them added to your prospect’s activity history, making it simple to review and evaluate them later. You may use this tool to simplify your outreach efforts and gain a better understanding of what works and what doesn’t.
6. Analytics & Metrics
Rating for Analytics
Tracking and assessing your effectiveness in sales outreach is critical to your success. PersistIQ’s Analytics & Metrics tool comes in helpful here. This feature displays campaign data such as the number of emails sent, open rates, click rates, reply rates, bounce rates, and opt-out rates.
This allows you to evaluate what is and isn’t working and make data-driven decisions to enhance your outreach initiatives.
Campaigns Report
PersistIQ’s campaigns report function provides a detailed overview of the performance of all your campaigns. You can easily see the key metrics for each campaign such as the number of emails sent, the open rates, clicked rates, replied rates, bounced rates, and opt-out rates.
This information may be utilized to enhance your campaigns, discover areas for improvement, and measure your success over time. With access to these statistics and indicators, you can make data-driven decisions to ensure that your outreach objectives are reached.
Team Overview
You may receive a rapid overview of your team’s overall performance with PersistIQ’s Team Overview tool. This analytics tool gives precise statistics on each team member’s amount of emails sent, calls made, tasks done, prospects contacted, and prospects responded to.
You can simply identify high-performing team members and those who may need further help or coaching to enhance their performance by seeing everyone’s performance metrics in one location.
Best Time To Send
Using PersistIQ’s “Best Time To Send” function, you can ensure that your emails are delivered at the best possible time to maximize prospect engagement. This tool analyzes your outreach data to find the optimal time to send your emails depending on when your prospects are most likely to respond.
With this insight, you can quickly arrange your email sequences and follow-ups to be sent at the appropriate timing, boosting your chances of receiving a response.
Response Time
You may measure how long it takes your prospects to respond to your emails with PersistIQ’s Response Time tool. This information can assist you in determining the efficiency of your outreach activities as well as which messages are resonating with your target audience.
You may also use response time data to detect trends and patterns, such as which days of the week or times of day are best for obtaining a response. Using this information, you can fine-tune your email outreach approach to boost response rates and overall engagement with prospects.
7. Pricing & Trial
Pricing
If you’re interested in trying out PersistIQ, you’ll be happy to know that the platform offers a 14-day free trial to get you started. After that, you’ll have the option to choose from three different pricing plans, depending on your team’s needs and budget.
Each plan offers a variety of features and benefits, such as campaign builder, team analytics, and more. It’s important to choose the plan that’s right for you, so be sure to consider factors like the size of your team and the scope of your outreach efforts.
- Essentials - $59 per user per month
- Premium - $99 per user per month
- Teams - starts at $59 per user per month for a minimum of three users
Frequently Asked Questions About PersistIQ
We’ve developed a collection of frequently asked PersistIQ questions to assist you make an informed decision regarding its features and capabilities. This will give you a better grasp of the platform and what it is capable of.
What are the Downsides of PersistIQ?
While PersistIQ is a powerful sales engagement tool, it does have certain drawbacks.
One disadvantage is that image personalization is not available. Furthermore, while the platform provides certain statistics and metrics, it lacks several critical deliverability capabilities such as email warm-up and email verifier.
Another drawback is that the multi-channel outreach tool is only available via email and call, so you won’t be able to reach out to prospects via social media or text messaging.
Despite these limits, PersistIQ still provides a wide range of tools that can significantly improve your sales outreach efforts.
What are the Best Alternatives for PersistIQ?
There are various alternatives to PersistIQ that you may want to examine if you’re looking for something else. These are a handful of the most often used:
Pros
- Built-in HTML code support
- They offer a permanent free plan
- Hundreds of built-in customizable templates
- Unlimited number of follow-ups
- Powerful email finder
- Gmail tracker that tracks real-time email activities
Cons
- Lacks image personalization
- No multi-channel outreach
- A/B testing is an extra feature you need to purchase
Best or unique feature
- Best for prospecting and lead generation
Deliverability
Email Sequences & Follow-ups
Pricing & Trial
Prospecting & Email Verification
Multichannel Outreach
Personalization & Customizability
Analytics & Metrics
Snov.io: has a powerful built-in email finder that allows you to quickly find the email address of your prospects. Additionally, Snov.io also offers a range of built-in templates to help you create effective outreach campaigns.
Another advantage is that it offers a permanent free plan that lets you test the software’s capabilities without any upfront cost.
Pros
- Spam score assessment
- Enrich prospects with LinkedIn or Dropcontact
- Powerful LinkedIn email finder
- Image personalization
- Snippet template support
- Unlimited follow-ups
Cons
- Separate warm-up tool
- No dedicated prospect management feature
- Cold call feature requires a separate subsscription
Best or unique feature
- Prospect enrichment feature to automatically search for prospect data
Deliverability
Email Sequences & Follow-ups
Pricing & Trial
Prospecting & Email Verification
Multichannel Outreach
Personalization & Customizability
Analytics & Metrics
Lemlist includes a built-in image personalization feature, which can help you create more eye-catching and personalized emails. Lemlist also has a built-in email finder, making it easier for you to find prospects.
Another great feature of Lemlist is its ability to enrich prospect information from LinkedIn or Dropcontact, giving you more insight into your prospects.
Pros
- Custom pre-header to boost open rates
- Free email warm-up tool included
- Built-in email verification tool
- Email sequence stop when recipient replies
- Comprehensive sales overview and reporting
- A/B testing with up to 26 variants
Cons
- No multichannel outreach features
- No tracking for email forwarding
- No feature for dynamic texts on images
Best or unique feature
- Best for ensuring high deliverability rate
Deliverability
Email Sequences & Follow-ups
Pricing & Trial
Prospecting & Email Verification
Multichannel Outreach
Personalization & Customizability
Analytics & Metrics
SalesHandy is a great alternative to PersistIQ if you’re looking for a tool with advanced email verification and email warmup features.
It verifies your email lists to ensure you’re not wasting your time and effort on bad email addresses, and warms up your email accounts to increase deliverability rates. This platform also provides features like email tracking, automated follow-ups, email templates, and more.
Is PersistIQ Customer Service Any Good?
In my experience while doing this PersistIQ review, I found their customer service to be responsive and helpful. When I had a query regarding one of their features, I contacted their support service and received a detailed response within 30 minutes.
They also provide a knowledge base and help center where you may find important materials like user manuals, FAQs, and video tutorials to assist you in navigating their site. Overall, I would say that PersistIQ’s customer service is excellent and that they are committed to providing a nice experience for their customers.
Key Takeaways from the PersistIQ Review
PersistIQ is a sales engagement platform that offers a suite of features to help sales teams manage their outreach campaigns effectively. With email sequencing and follow-up, multichannel outreach, and analytics and metrics, it provides a comprehensive solution to help sales teams achieve their goals.
Although it lacks some features such as image personalization and deliverability tools, it offers a range of pricing plans to fit different budgets. It also has customer support that is responsive and helpful. Additionally, for those looking for alternatives, Snov.io, Lemlist, and SalesHandy are some of the popular options to consider.
Overall, PersistIQ is a great option for sales teams looking to streamline their outreach process and improve their productivity.
