How to Write & Design an Awesome One Pager + 4 Examples

Alright, so you’re familiar with the elevator pitch, right? 

Now, imagine that, but in the form of a sleek, stylish document. 

Enter: one-pagers. These bad boys are like the espresso shots of the business world—small but incredibly potent. 

Haven’t caught the one-pager wave yet? 

No worries! We’re diving deep into a treasure trove of one pager examples that might just inspire a hint of workspace jealousy. 

By the end of this, you’ll be itching to craft your own and show it off

Think of it as your business’s flashy new wardrobe, all on a single, sizzling page. 

Ready to strut the runway and make heads turn? Let’s get started!

What is a One Pager?

A one pager is like a virtual magic carpet ride: one page that takes you through an entire narrative, without the hassle of endless clicks. Also spelled as onepager or one-pager, it encapsulates everything about a brand, project, or idea in a single, scrollable space.

What is a One Pager?
What is a One Pager?

Now, picture yourself landing on a startup’s website, and with just a flick of your scroll wheel, you’ve traveled from their humble beginnings to their revolutionary product and straight to their contact info.  It’s streamlined, it’s sleek, and when done right, it ensures that every pixel counts

Dive deep into the world of one pagers and discover how they’re changing the game for businesses looking to make a swift, memorable impact online.

Key Elements of a Successful One Pager

Crafting a standout one pager, whether it’s a business one-pager or a marketing one-pager, isn’t just about squeezing info onto a single sheet. It’s an art! You want a one-pager design that catches the eye and content that gets straight to the point.

Here are some must-have elements you’ll want to include:

Key Elements of a Successful One Pager
Key Elements of a Successful One Pager

Compelling Headline

It’s often said that first impressions matter, and in the digital realm, your headline is that crucial first impression. A well-crafted headline isn’t just about catchy words; it’s a doorway inviting visitors to delve deeper into your content.

To get it right, understand your target audience, and tailor your headline to resonate with their needs, aspirations, or problems. When crafted effectively, it can be the magnetic force pulling visitors further down your page.

Visually Striking Imagery

Images communicate faster than words. But it’s not just about having an image; it’s about having the right image. In a one pager, your selected visuals should mirror your brand’s personality and the message you’re conveying. 

Whether it’s a background hero image, infographics, or iconography, ensure they’re cohesive with your brand identity. Moreover, the right balance between imagery and text prevents visual overwhelm while ensuring your main messages aren’t lost.

Clear Navigation

A single page doesn’t equate to a lack of structure. Your one pager should guide visitors effortlessly from one section to the next. Using anchored sections, sticky navigation bars, or even a scroll progress bar can enhance user experience. 

By providing visible cues and easy-to-click links, you enable visitors to access desired information seamlessly.

Engaging Content

The challenge and art of a one pager lie in being brief without compromising the essence. Every word, sentence, and paragraph should serve a purpose. To achieve this, focus on key points and benefits, cutting out unnecessary jargon

Use varied content formats like bullet points, bolded phrases, or highlighted quotes to break monotony and draw attention to critical details.

Call-to-Action (CTA)

The CTA is your digital directive. It’s not just about telling visitors what to do next; it’s about making it compelling enough that they want to take that step. This could be through vibrant button colors, contrast, or persuasive copy.

For even greater impact, consider the positioning of your CTA – ensuring it’s strategically placed for maximum visibility and engagement.

Responsive Design

In today’s multi device world, your one pager needs to adapt and perform impeccably, whether viewed on a desktop, tablet, or mobile. This involves not just resizing, but reimagining design elements to fit different screen dimensions. 

For instance, texts shouldn’t become unreadable on smaller screens, and clickable elements should be easily tappable on touchscreens.

Footer

Think of the footer as your one pager’s anchor. Beyond wrapping up your content, it offers another opportunity for engagement. By providing additional resources, highlighting partnerships, or even incorporating a secondary CTA, your footer can be a gateway to further interaction.

Remember, the bottom of your page doesn’t mean the end of the journey for your visitor.

Types of One Pagers with Examples

Navigating the dynamic landscape of business and creativity, different situations demand tailored approaches to communication. Enter the world of one pagers, concise yet powerful tools designed to convey core messages efficiently. 

From startups pitching innovative ideas, businesses introducing their legacy, marketers rolling out campaigns, sales pros clinching deals, project managers streamlining tasks, to creatives showcasing their masterpieces, each has a distinct one pager at its disposal.

Dive in as we explore these specific types and how they cater to varied needs and audiences.

Startup One Pager

In the hyper-competitive startup arena, capturing attention is half the battle. A Startup One Pager shines a laser focus on your brainchild.

Imagine condensing your business essence, your solution to a problem, the target demographic, and what sets you apart—all into one visually engaging page. It’s your startup’s handshake with potential investors, a succinct yet significant introduction.

Here’s a real-world example:

Blueq Hypersourcing Startup One Pager
Blueq Hypersourcing Startup One Pager

Blueq Hypersourcing’s one pager is a classic example of how a startup business can succinctly encapsulate its essence on a single page. 

With a streamlined and user-friendly design, their one pager lays out the pivotal information that every visitor seeks, ensuring they capture and retain interest. Here’s a breakdown of the sections they’ve seamlessly incorporated:

With a blend of essential details and intuitive design, Blueq Hypersourcing’s one pager is a testament to how startup businesses can make a striking first impression. Dive in and take a leaf out of their playbook!

Webinar One-Pager

Webinars, the hub of digital knowledge dissemination, need their own introduction. Enter the webinar landing page, a tantalizing one-pager teaser of the wisdom to be shared. From the topic and a crisp description to speaker insights and registration details, it’s all there, neatly laid out. 

Whether it’s a deep dive into the latest in AI or a fun DIY crafts session, this one pager ensures your audience marks their calendars.

Here’s an example:

Tinuiti webinar landing page
Tinuiti webinar landing page

Tinuity’s webinar landing page stands out as a stellar example of a one-pager done right. It efficiently encapsulates all the essential details about the webinar, ensuring prospective attendees have a clear picture of what to expect. 

Here are the specific components that make this landing page both informative and engaging:

Product One Pager

As an essential part of building an ecommerce site, building your product page requires careful planning and implementation.

Every product has a story. With a Product One Pager, that story takes center stage. Think of it as a glamorous display window—showcasing features, highlighting benefits, revealing pricing, and flaunting glowing testimonials. 

Elevate it with vibrant imagery, real-world use cases, or even a touch of the product’s creation tale. It’s your product’s moment in the digital sun, radiant and compelling.

Here’s an actual example from Apple:

Apple Watch Product Page
Apple Watch Product Page

Apple’s product page for the Apple Watch is nothing short of a visual treat. Embodying the brand’s signature style, it marries form and function in a way that captures and retains visitor attention. 

This product page is thoughtfully crafted, leveraging both imagery and smooth animations to create an immersive experience. Key elements include:

Portfolio One Pager

For the creative souls, their artistry is their identity. A Portfolio One Pager is that identity brought vividly to life. Beyond just presenting a collection, it charts the artist’s evolution, elucidates their unique style, and delineates their expertise.

It’s more than a showcase; it’s a digital storybook, introducing the artist and their masterpieces to the world, awaiting applause and opportunities.

Here’s an example of a personal portfolio:

Olaolu Portfolio
Olaolu Portfolio

Navigating through a web developer’s portfolio can be like taking a stroll in a well-organized digital garden, and this example is no exception. 

It’s a lucid reflection of the developer’s professional trajectory, with each section flowing seamlessly into the next, embodying the precision and structure inherent to web development. Within this portfolio, you’ll find:

Crafting Your Own One Pager

Ready to create a standout one pager that captivates your audience? Crafting your own one pager is a blend of art and strategy. It’s like tailoring a suit – it needs to fit just right and make an impression. Here’s a simple roadmap to get you started:

How to Craft Your Own One Pager
How to Craft Your Own One Pager
Choosing a Platform For Your One Pager
Choosing a Platform For Your One Pager

With this structured approach, your one pager, be it on WordPress, a custom-coded page, or any other platform, is bound to make waves. Happy creating!

Frequently Asked Questions on These One Pager Examples

Embarking on the journey of crafting a memorable one pager? It’s natural to have some questions! Let’s delve into three common inquiries that pop up when people, just like you, dive into the world of one pagers.

What’s the difference between a digital and a printed one pager?

When it comes to one pager designs, the platform matters. A digital one pager usually designed for website viewing can employ dynamic elements like animations, interactive sections, or even embedded videos

This is especially prevalent in startups where tech-savviness is showcased. Digital ones can be shared via links and can incorporate SEO practices, making them accessible to a broader audience on the internet.

On the other hand, printed one pagers focus on static visual appeal. Think of sales one pagers you’d hand out at a networking event. Printed versions demand high-resolution graphics, clarity in content, and tangible appeal, making them perfect for in-person engagements.

How often should I update my one pager?

Your one pager is like your business card, so its relevance is crucial. Typically, whenever there’s a significant shift in what you offer or represent, it’s time for a refresh. For instance, if you’ve got a business one pager and your company undergoes a rebranding, an update is essential.

Similarly, if you’re using a portfolio one pager and have new projects to showcase, add them in. In general, reviewing your one pager every few months ensures it remains timely and effective.

Can one pagers be more than one page?

It’s a bit counter-intuitive, given the name, but yes! Some complex topics or detailed proposals might spill over to a second page. However, remember the core principle: brevity.

Even if you’re creating an extended marketing one pager or a detailed company overview one pager, ensure the content remains concise. If it’s stretching beyond two pages, consider if a brochure or a booklet might serve you better.

Key Takeaways on These One Pager Examples

Navigating the digital landscape requires swift and impactful communication, and that’s the magic of one pagers. 

Throughout our discussion, we’ve delved into their essence, from the versatile uses in businesses to the specific allure of Product and Webinar one pagers. 

The beauty of a one pager lies in its concise yet powerful storytelling. As you embark on creating yours, remember it’s all about blending design with purposeful content. 

The bottom line? Less truly is more, and with one pagers, your message can shine bright on a single page. Dive in and make your mark!

Picture of Edgar Abong

Edgar Abong

Edgar is a skilled software developer with a passion for building and evaluating software products. His expertise in software development enables him to provide in-depth evaluations of software products. He can draw out insights about features, functionality and user experience.

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