Moosend Review: Email Marketing with the Most Flexible Pricing?

Overall rating

4.4/5

4.4

30 day free trial available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

4/5

Deliverability & Email Tools

4/5

Analytics & Insights

5/5

Personalization & Templates

5/5

Integrations with Other Tools

4/5

Automation & Scalability

3/5

Subscription & Sign Up Forms

5/5

Support & Knowledge Base

5/5

Pricing & Trial

4/5

Welcome to our comprehensive Moosend review!

We will unpack the features that could make or break your decision to use this tool for your business. 

We’ll explore the nuances of what Moosend offers and discuss any potential drawbacks you might encounter.

If you’re on the hunt for an email marketing solution that aligns with your workflow, this review is designed to guide your decision. 

Let’s explore if Moosend is the email marketing tool you’ve been searching for.

How to Evaluate an Email Marketing Platform

When evaluating an email marketing platform like Moosend, consider how each feature fits into your business needs. Start by exploring the user interface and ease of use; a straightforward dashboard can simplify your email campaigns and make your work less daunting. 

Look for platforms that offer rich personalization and versatile templates to ensure your messages stand out. Subscription and sign-up forms should be customizable and easy to integrate on your site, enhancing your ability to grow your list.

Deliverability is key—ensure the platform has robust email tools that help your emails reach the inbox, not the spam folder. Check for seamless integrations with other tools you use, which can streamline your processes and data management. 

Reliable customer support and a comprehensive knowledge base are indispensable, as they help you resolve issues and optimize your strategies effectively.

Don’t overlook the importance of analytics and insights; they allow you to track performance and tweak your campaigns for better results. Automation features should support scaling operations effortlessly, saving you time while increasing efficiency. 

Lastly, consider pricing and any trial offers; they should align with your budget and give you a good sense of the platform’s value. Choosing the right platform, like Moosend, can elevate your marketing to effectively engage subscribers and drive conversions.

1. User Interface and Ease of Use

Rating for Ease of Use

4/5

Moosend’s user interface strikes a balance between simplicity and functionality. The fixed top navigation bar allows for effortless switching between features, optimizing your workspace. It’s a clean, intuitive design that streamlines your email marketing activities, even if it’s a shift from the traditional sidebar layout.

Onboarding Process

Starting with Moosend is straightforward, beginning with a personalization quiz designed to tailor the platform to your specific needs. This step shows Moosend’s commitment to providing a user-friendly experience that adapts to the unique requirements of your business. 

They ask for details like your industry, company size, and subscriber count right off the bat, ensuring that the features and advice you see are relevant to you.

Moosend Onboarding Personalization Quiz
Moosend Onboarding Personalization Quiz

The platform walks you through a clear, step-by-step process that includes creating your first email list and setting up your initial campaign, making sure you’re not lost along the way. 

Whether you sell online or are just looking to engage your audience, Moosend’s onboarding process is designed to set you up quickly and efficiently. It’s a no-fuss approach to getting started with email marketing, allowing you to focus on what’s important: connecting with your subscribers.

Moosend Onboarding Checklist
Moosend Onboarding Checklist

User Interface

Navigating Moosend’s user interface is a walk in the park. You’ll notice the fixed top navigation bar that spans across the screen, guiding you smoothly between features and tools. This design choice gives you a wide, uncluttered space for managing your campaigns, providing an expansive view of your work.

Moosend Campaigns
Moosend Campaigns

If you’re more accustomed to a sidebar, this layout may take a moment to get used to, but it quickly becomes second nature. Everything from setting up your email list to crafting that perfect email blast service is accessible with just a click from the top of your screen.

2. Personalization and Templates

Rating for Personalization

5/5

Moosend’s personalization and template options are designed to enhance your email campaigns with ease. Tailor messages with dynamic content and customizable templates to mirror your brand’s personality. Create engaging emails quickly, designed to connect with each recipient.

Email Builder

With Moosend’s email builder, personalizing your emails is a breeze. This drag and drop editor puts creative control in your hands, allowing you to craft emails that resonate with your brand and speak directly to your subscribers. 

Want to switch up colors, adjust fonts, or fine-tune styles? No problem. Every aspect of your email can be tweaked to match your branding, ensuring that each message you send feels like a natural extension of your business. It’s all about making an impact with emails that not only look great but also feel uniquely you.

Moosend Email Editor
Moosend Email Editor

Personalization Tags

Moosend takes personalization seriously, giving you the power to make each email feel like it’s been handcrafted for the individual recipient. With personalization tags, you’re not just dropping in a name; you’re creating a conversation. 

Imagine emails that address your recipients by name, reference their last purchase, or even acknowledge the current date to celebrate a special occasion.

Add personalization variables
Add personalization variables

Moosend’s range of variables lets you go beyond basic customization, adding a personal touch to your campaigns that can transform a generic email into a personal note. It’s about making every subscriber feel like they’re your only subscriber.

Email Templates

At Moosend, you’re spoilt for choice with a library of pre-built email templates just waiting to be used. Whether you’re crafting a seasonal greeting, an e-commerce promotion, or a friendly update for your subscribers, there’s a template for every occasion.

Moosend email template
Moosend email template

These designer-made layouts are fully customizable, letting you dial up your brand’s voice and style with a few clicks. No coding is needed; just pick a template that resonates with your message, and you’re on your way to crafting emails that look as good as they read. 

It’s all about getting you started on the right foot, with professional designs that are as easy to use as they are on the eyes.

AI Writing Assistant

Moosend’s AI writing assistant is like having a brainstorming buddy who’s always on the ball. Need to craft email copies that hit just the right note? Tell the AI what you’re aiming for, pick your content type, set the tone, and even define a word limit

It’s all about making the process of writing emails as smooth as sailing. Whether it’s punchy product promotions or an upbeat webinar invite, the AI tool generates text that can capture your message and your brand’s personality. 

It’s like having a creative teammate who’s ready to pitch ideas 24/7, ensuring your emails are not just written, but crafted, with expertise.

Moosend AI writing assistant
Moosend AI writing assistant

This AI writing tool does more than just creating text. It polishes your drafts, corrects errors, and fine-tunes the length and tone to ensure your emails are clear, professional, and engaging. Whether you’re expanding on a point or condensing your message, this tool adapts your text to fit your brand’s unique voice.

Moosend AI writer features
Moosend AI writer features

3. Subscription and Sign Up Forms

Rating for Sign-up Forms

5/5

Moosend streamlines the growth of your subscriber list with user-friendly subscription and sign-up forms. The platform offers a suite of customizable templates, complemented by an easy-to-use drag and drop editor. 

If you have an existing list of subscribers, Moosend also allows you to import them. For a more targeted approach, the email segmentation feature is also there to help. With these tools at your disposal, building your audience becomes a more personalized and brand-aligned experience.

Sign-up Forms

Moosend’s sign-up forms are the gateway to growing your audience, and they’ve made sure you have everything you need to make them effective. While you won’t find a drag and drop form editor here, the personalization capabilities are impressive.

Moosend Sign-up form editor
Moosend Sign-up form editor

Tweak the style settings for each element to ensure your form aligns with your brand aesthetic, or dive into the HTML editor if you’re comfortable with code.

Plus, with a rich library of sign-up form templates, Moosend ensures you’re never starting from scratch. Pick a template, make it yours, and watch your lead generation efforts take off.

Moosend popup form templates
Moosend popup form templates

Importing Contacts

Growing your mailing list in Moosend is a smooth process. You can add subscribers one by one, filling in their details and ticking a box to confirm they’ve given you permission to contact them. 

This ensures that your marketing efforts remain compliant and respectful of user consent.

Manually Adding a Subscriber
Manually Adding a Subscriber

For those times when you have a whole list to upload, Moosend makes it just as easy. Import your contacts in bulk with a CSV or TXT file, use an Excel sheet, or simply copy and paste the information directly. It’s quick, it’s efficient, and it means you can spend more time on your campaigns and less on admin.

Moosend Bulk Import Contacts
Moosend Bulk Import Contacts

Landing Page

Moosend’s array of free landing page templates is a goldmine for creating captivating online destinations for your campaigns. Each template is a starting point, ready for you to inject your brand’s identity, ensuring every landing page you create is a seamless extension of your digital presence.

Moosend landing page templates
Moosend landing page templates

With the drag and drop editor, customizing these templates is as intuitive as it gets — no code required. Plus, you have the option to use your custom domain, giving your landing pages a professional touch that aligns with your brand and makes a lasting impression on visitors.

Moosend landing page builder
Moosend landing page builder

4. Deliverability and Email Tools

Rating for Deliverability

4/5

In the realm of email marketing, email deliverability is king. Moosend arms you with an arsenal of email tools to ensure your messages not only reach their destination but also make a mark. 

From detailed deliverability reports to robust sender account settings, Moosend has the tech you need to keep your emails front and center in your subscribers’ inboxes.

Email Deliverability Report

When you’re sending out emails, knowing they’ve landed in the right spot is crucial, and Moosend’s email deliverability report has got your back. 

Data from emaildeliverabilityreport.com shows that out of 379,392 emails sent using Moosend, a solid 77.92% made it straight to the primary inbox. Meanwhile, 18.81% slipped into the spam folder, and a small slice, just 3.27%, didn’t make the cut, likely due to bounces or other hiccups. 

These insights are key to understanding and improving your email strategy, ensuring your messages hit home more often.

Sender Accounts

Managing your sender accounts on Moosend is a key step in crafting a professional image for your email campaigns. 

Sure, you can add multiple sender accounts and even use common free email providers like Gmail or Yahoo, but for a real boost in deliverability and to maintain brand consistency, a business email account is the way to go. 

When you’re ready to up the ante with a custom domain, Moosend guides you through the DNS settings setup. SPF, DKIM, and DMARC records aren’t just alphabet soup; they’re your tickets to a smoother email journey, letting Moosend send emails that carry your domain with pride and reach inboxes more reliably.

Moosend DNS record setup
Moosend DNS record setup

5. Integrations with Other Tools

Rating for Integrations

4/5

Moosend plays well with others, making it a breeze to integrate with a lot of tools you’re already using. 

Whether you’re looking to streamline social proof with Nudgify, manage customer relationships, enhance e-commerce functions, or even automate tasks with Zapier, Moosend’s got you covered. 

These integrations are designed to sync smoothly with your workflow, paving the way for a more connected and efficient system. Just plug in Moosend to your favorite tools and watch your productivity soar.

Moosend Integrations
Moosend Integrations

6. Customer Support and Knowledge Base

Rating for Customer Support

5/5

Moosend’s customer support and Knowledge Base are the pillars of a smooth user experience. With instant access to live chat and a deep well of articles, you’re never left in the dark. Moosend ensures you’re equipped with the tools and knowledge to tackle any email marketing challenge.

Live Chat

Moosend’s live chat feature sets the bar high for customer service. In my personal experience when I reached out to them, their response was lightning fast, almost instantaneous.

It’s not just the speed but the quality of support that stands out; they shared a helpful article that hit the nail on the head for what I needed. Accessing the live chat is a snap too, no matter where you are on the platform, ensuring that expert help is always just a click away. 

This kind of rapid and resourceful support can make all the difference when you’re looking to solve issues and get back to business as usual.

Moosend Live Chat
Moosend Live Chat

Knowledge Base

Moosend backs up its platform with a comprehensive Knowledge Base, a treasure trove for any user seeking to master the art of email marketing. This resource is packed with information, from creating engaging landing pages to intricacies of email personalization, giving you the nitty-gritty on how to fully leverage integrations and streamline your email automation. 

This rich library is an open book to bolster your email campaigns, ensuring you have the know-how at your fingertips.

Moosend Knowledge Base
Moosend Knowledge Base

7. Analytics and Insights

Rating for Analytics

5/5

Moosend’s Analytics and Insights give you a clear view of your campaign’s pulse. With customizable dashboards and detailed reports, you can track your success and pinpoint areas for improvement.

This data-driven approach equips you with the knowledge to refine your strategies and achieve better engagement with each send.

Campaign Reports

Moosend’s campaign reports are like a window into the soul of your email marketing efforts. They give you a rundown of vital stats at a glance – open rates, click rates, and unsubscribes.

But it doesn’t stop there; you get to see who’s engaging, what’s resonating, and where there’s room to grow. It’s a treasure trove of data that helps you understand your audience’s pulse, refine your strategy, and make every email count. 

This comprehensive analytics toolkit is the compass that guides your campaigns to success.

Moosend Campaign Reports
Moosend Campaign Reports

Custom Report

Moosend understands that one size doesn’t fit all when it comes to reports. That’s why they offer the flexibility to create your own dashboard with custom reports that suit your specific needs. Select the widgets you find most relevant and focus on the data that matters most to you.

Moosend Custom Reports
Moosend Custom Reports

Whether it’s tracking latest orders, monitoring cart conversion rates, or analyzing top customer actions, Moosend puts the power in your hands to build a report that’s as unique as your campaign. This customizable approach ensures that you’re always on top of your game, making data-driven decisions with ease.

8. Automation and Scalability

Rating for Automation

3/5

Moosend’s automation tools simplify your email marketing, allowing for efficient scaling as your business grows. Lean on these features to amplify your reach without extra manual effort.

Automation Recipes

Moosend’s Automation Recipes are essentially automated email sequences that activate based on specific actions taken by your recipients or by a specified time. These triggers set off a sequence of emails, ensuring timely and relevant communication.

Moosend Automation Recipe Builder
Moosend Automation Recipe Builder

With Moosend’s user-friendly drag and drop editor, you can easily create custom automation recipes tailored to your campaign’s needs. Additionally, Moosend provides a selection of pre-designed recipes for common email sequences, giving you a head start on creating effective workflows.

Moosend Automation Recipe Templates
Moosend Automation Recipe Templates

Schedule Delivery

Moosend’s Schedule Delivery feature gives you the control to dispatch your emails at a set time, but there’s a catch — it’s tied to one time zone.

This can be a bit of a setback if your audience is spread across the globe because it means you can’t automatically stagger send times to hit each recipient’s inbox at the perfect local hour.

For businesses with a global reach, this limitation in email scheduling could be a stumbling block in achieving that precise, timely connection with international subscribers.

Moosend Schedule Delivery
Moosend Schedule Delivery

RSS Campaign

Moosend sets itself apart with its RSS campaign feature. While exploring various email marketing tools, it’s clear that Moosend’s RSS support is a standout. You can link your RSS feed straight to your Moosend account, ensuring your latest content automatically sparks an email to your subscribers.

It’s a handy tool that keeps your audience in the loop with fresh content without extra legwork on your part. If you’re regularly updating your blog or site, this feature is a real game-changer, keeping your subscribers engaged with minimal fuss.

9. Pricing and Trial

Rating for Pricing

4/5

Explore Moosend’s pricing options tailored to every business size and need, from a robust free trial to varied subscription plans. 

For those averse to monthly commitments, the prepaid credits system offers a versatile alternative. Whatever your choice, Moosend aligns its pricing with your marketing journey.

Free Trial

Moosend rolls out the red carpet with a 30-day free trial, letting you take their full suite of tools for a spin. No credit card required, just sign up and you’re set to explore everything from automation workflows to landing pages. 

It’s a solid month of test-driving their features, helping you make an informed decision about whether they’re the right fit for your email marketing needs. While Moosend doesn’t offer an ongoing free plan, this generous trial period is a perfect snapshot of what’s in store if you choose to continue.

Pro Plan

Moosend’s Pro Plan is all about flexibility, tailored to fit the size of your audience perfectly. Starting at just $9 a month for up to 500 subscribers, you can scale the plan to match your growing subscriber list.

It’s designed to adapt to your business, allowing you to tweak the numbers as your needs evolve. Just head over to their pricing page, explore the dropdown to match your subscriber count, and the platform does the math for you.

Here’s what you’ll get with the Pro Plan:

Dive into the Pro Plan and you’ll find a suite of features that can elevate your email marketing game without breaking the bank.

Moosend Pricing
Moosend Pricing

Enterprise Plan

If standard plans don’t meet your business’s specific needs, Moosend offers a customizable Enterprise Plan. It’s designed for larger businesses requiring a more personalized approach to email marketing.

Reach out to Moosend for a quote, and they’ll curate a plan that aligns with your enterprise’s demands. The Enterprise Plan includes:

Connect with Moosend to craft your bespoke Enterprise Plan, ensuring your email marketing operates at scale and with precision.

Prepaid Credits (No Plan Needed)

Moosend’s prepaid credits offer a flexible approach to email marketing without the need for a monthly plan. This pay-as-you-go option allows you to purchase a block of email credits, applying them as needed to your campaigns. 

It’s perfect for when your emailing needs fluctuate. Plus, while you have credits, you gain access to all the Pro Plan features—think unlimited emails, sign-up forms, in-depth reporting, and more. You get the full suite of professional tools at no extra cost, just the price of the credits you use.

Moosend Prepaid Credits
Moosend Prepaid Credits

Visit their updated pricing page to see the credit prices.

Frequently Asked Questions About Moosend

Navigating the ins and outs of Moosend can bring up a lot of questions. From the specifics of automation to the details of pricing plans, we’ve got the answers to help you make the most informed decisions about your email marketing journey.

What are the Downsides of Moosend?

While Moosend packs a punch with its features, there are a few areas where it may not hit the mark for everyone. One notable downside is the email scheduling, which is limited to a single time zone, potentially complicating campaigns for a global audience. 

Additionally, compared to some competitors, Moosend’s integrations are on the lighter side, which might be a hiccup if you’re reliant on a wide tech stack. 

And for those who prefer to dip their toes in the water without any commitment, Moosend doesn’t offer a forever free plan, which could be a deal-breaker for small businesses or solo entrepreneurs just starting out.

What are the Best Moosend Alternatives?

Exploring alternatives to Moosend? There are several noteworthy options out there, each with its own strengths. 

Brevo, MailerLite, and Constant Contact are top contenders, offering everything from advanced landing page builders to integrated event management tools. Here’s a quick rundown of what each brings to your email marketing toolkit.

Read the full Brevo review

Overall rating

4.5/5

4.5

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

5/5

Deliverability & Email Tools

5/5

Analytics & Insights

4/5

Personalization & Templates

4/5

Integrations with Other Tools

5/5

Automation & Scalability

5/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

4/5

Pricing & Trial

5/5

If you’re looking for Moosend alternatives, Brevo might just fit the bill. It shines with a robust landing page builder that lets you host pages under your own domain. 

The built-in Meeting Scheduler streamlines appointments, and Deals Pipeline tracking helps you keep sales in check. Plus, for those watching the bottom line, Brevo’s forever free plan can be a real draw.

Read the full MailerLite review

Overall rating

4.3/5

4.3

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

3/5

Deliverability & Email Tools

5/5

Analytics & Insights

4/5

Personalization & Templates

5/5

Integrations with Other Tools

5/5

Automation & Scalability

4/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

4/5

Pricing & Trial

5/5

MailerLite is another strong contender in the email marketing arena. Its landing page capabilities are comprehensive, and like Brevo, it allows for hosting on your domain. It stands out with its strict adherence to email marketing laws, ensuring compliance. 

And if you’re starting out or budget-conscious, MailerLite’s forever free plan is an attractive offer.

Overall rating

4.1/5

4.1

30 day free trial available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

3/5

Deliverability & Email Tools

4/5

Analytics & Insights

5/5

Personalization & Templates

5/5

Integrations with Other Tools

5/5

Automation & Scalability

4/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

3/5

Pricing & Trial

4/5

For those who are keen on integrating their email marketing with social media efforts, Constant Contact brings a lot to the table. It’s more than just emails; it’s about managing your entire event from invites to payment processing. 

Although it doesn’t offer a forever free plan, its suite of features might justify the investment for your marketing strategy.

Can You Use Moosend for Cold Email Outreach?

When it comes to using Moosend for cold email outreach, the waters get a bit murky. You see, Moosend doesn’t directly address the use of their platform for cold emailing. 

Their resources, particularly those focusing on Email Deliverability, emphasize the importance of recipient opt-in. This suggests that Moosend leans towards permission-based email practices, so it’s safe to say that cold emailing might not be in line with their terms of use. 

Always remember, sticking to opt-in lists not only aligns with best practices but also protects your sender domain reputation.

Key Takeaways From the Moosend Review

Summing up our chat about Moosend, we’ve uncovered that it’s a platform with a bunch of strengths, especially its user-friendly automation and extensive template options

Yet, there are areas where it may not tick all the boxes, like the one-time zone limit for email scheduling and the absence of a long-term free plan. 

It stands out with a flexible Pro Plan, but if you’re in the market for a more customizable solution, their Enterprise Plan might be your best bet. And for those occasional campaigns, prepaid credits add a layer of flexibility. 

While Moosend doesn’t shout about being cold email-friendly, its focus on opt-in suggests it’s best for warmer contacts

Remember, the right tool for you balances features with your specific email marketing strategy and goals.

Picture of Edgar Abong

Edgar Abong

Edgar is a skilled software developer with a passion for building and evaluating software products. His expertise in software development enables him to provide in-depth evaluations of software products. He can draw out insights about features, functionality and user experience.

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