Pros
- Drag and drop automation builder
- Built-in email validation tool
- Email designer feature
- Unlimited number of follow-ups
- Comprehensive analytics feature
- Spintax feature to randomize variant combination
Cons
- No email finder tool
- No image personalization
- No multichannel outreach
Best or unique feature
- Personalization with the Spintax feature
Deliverability
Email Sequences & Follow-ups
Pricing & Trial
Prospecting & Email Verification
Multichannel Outreach
Personalization & Customizability
Analytics & Metrics
Are you tired of spending hours crafting the perfect email campaign, only to have it end up in your prospect’s spam folder?
Look no further than MailRush, the email marketing tool that promises to deliver your message straight to your intended recipient’s inbox.
But is it really worth the investment?
In this MailRush review, we’ll take a deep dive into the platform’s features, benefits, and drawbacks, so you can make an informed decision before hitting that “send” button.
Evaluation Criteria for a Cold Email Outreach Software
When deciding on a cold email outreach tool, there are various factors that should be taken into account. Here are some crucial elements that you should bear in mind:
- Email Delivery - Selecting software with high email delivery rates is crucial for successful cold email outreach. Look for features such as email warm-up options, human-like sending, email throttling, and spam risk assessment.
- Prospecting and Verification - The quality of leads is key to email outreach success. Choose software with lead generation tools, email verification, and a LinkedIn email finder to reach genuine and relevant contacts.
- Personalization and Customization - Customization options are critical for effective cold emails. Choose software with dynamic images, videos, and customizable email templates for each recipient.
- Email Sequences and Follow-ups - A single email may not be enough to receive a response. Look for software with an email sequence builder and the ability to pause sequences when recipients respond.
- Multichannel Outreach - Expand outreach beyond email by choosing software with additional outreach options such as cold calling, SMS capabilities, and LinkedIn outreach.
- Analytics and Metrics - To evaluate outreach effectiveness, monitor and analyze results with software that offers dashboards, open rate and click-through rate tracking, A/B testing options, and sales team metrics reporting.
- Pricing - When comparing pricing options, select software that offers a trial period to test features before committing to a long-term subscription.
1. Deliverability
Rating for Deliverability
When it comes to cold email outreach, one of the most critical elements to consider is email deliverability. Your campaign will fail if your emails do not reach their intended recipients. Deliverability refers to the ability of your emails to land in your recipients’ inbox, rather than their spam folder.
You’ll be able to get your message in front of the right people and enhance your chances of obtaining a response if you use software that prioritizes deliverability. You can increase your cold email outreach and experience greater results from your campaigns if you use the right tools.
Email Warmup Add-On
When it comes to cold email outreach, email deliverability is critical to ensuring that your message reaches the intended recipients and is not filtered as spam. Using an Email Warmup Add-On is an excellent approach to increase your email deliverability.
This tool progressively increases the number of emails you send over time, helping you to establish a good reputation with email services such as Gmail and Outlook. You’ll have a far greater chance of landing in the inbox rather than the spam folder if you use this tool.
If you’re using MailRush, you’ll be happy to know that they offer an Email Warmup Tool as an add-on. This tool comes at an extra cost, but it’s definitely worth considering if you want to increase your email deliverability rates.
You may prevent getting identified as spam by gradually increasing your sending volume using the MailRush Email Warmup Tool. It’s an excellent approach to hone your cold email outreach skills and get your messaging in front of the correct individuals.
Email Validation
Email validation is another critical part of email deliverability. You may improve your sender reputation, minimize bounces, and increase email open rates by verifying the email addresses on your list. If you use MailRush, you’ll be glad to hear that they provide a trustworthy Email Validation tool that may assist you with this.
In my experience, the MailRush Email Validation tool validated all of the email addresses in my list, and it was able to identify one fake email that I just made up. The tool recognized one email as invalid, whereas the remainder were tagged as genuine.
This demonstrates that MailRush’s Email Validation technology is reliable and accurate, giving you peace of mind that your emails are reaching actual individuals. You may increase your email deliverability and achieve better results from cold email campaigns by validating your email list with MailRush.
2. Prospecting & Email Verification
Rating for Prospecting
Prospecting and email verification are critical components of any cold email campaign’s effectiveness. To guarantee that your outreach activities are targeted and effective, you must have access to trustworthy lead generation tools and an email verification feature.
It’s worth noting that mailRush lacks an email finder tool. This means you’ll have to acquire and build your own list of prospects before utilizing MailRush to contact them.
Nevertheless, by using MailRush’s robust email validation tool, you can verify that your prospect list is correct and up to date, increasing your chances of receiving a response.
Import Prospects from CSV
Having the option to import prospects from a CSV file might save you a lot of time and effort when it comes to prospecting and email verification. If you use MailRush, you’ll be happy to know that they have a function that allows you to do precisely that.
You may quickly upload a list of prospects that you’ve previously gathered using MailRush’s Import from CSV tool, and then match the columns on the CSV file with the fields on the prospect list before importing.
This is a short and simple process that allows you to begin utilizing MailRush to contact your prospects without having to manually enter their information one by one.
You can expedite your prospecting and email verification processes in MailRush by using the Import from CSV function, allowing you to focus on what truly matters: receiving responses to your cold emails.
3. Personalization & Customizability
Rating for Personalization
Personalization and customizability are critical success elements in cold email campaigns. You may personalize your communications using MailRush by including your prospect’s name, company, and other pertinent information. This can assist to make your message more relevant and boost the likelihood of a response.
Moreover, while MailRush does not support dynamic image personalization, you may still include static pictures to your emails to provide a layer of customization. With MailRush’s personalization and customization features, you can build emails that stand out and capture your prospect’s attention.
Email Designer
You can quickly customize your emails with MailRush to meet the needs of each recipient. You may accomplish this by utilizing MailRush’s built-in email designer. You may use the email designer to add graphics, buttons, dividers, and other elements to your emails to make them more engaging and eye-catching.
You may use MailRush’s email designer to produce personalized and customized emails that stand out from the crowd and enhance your chances of receiving a response.
Templates
When it comes to email marketing, having a variety of templates at your disposal can be a real time-saver. MailRush recognizes this, which is why they provide a number of sample templates that you may customize to meet your specific needs.
Whether you’re promoting a product or sending a newsletter, MailRush has a template that can work for you. You may also design your own email templates and save them for later use, making it even easier to generate professional and personalized emails.
Spintax
Spintax is a powerful tool that allows you to personalize your messages at scale without having to develop many variations of your message manually. You may simply create several variations of different portions of your message with Spintax, whether it’s a word, phrase, sentence, or even a paragraph.
You may mix and match different parts of your message to create unique and personalized messages for each recipient by creating several variations. This can assist enhance email engagement and response rates, especially if you have a high number of prospects to contact.
Spintax are written in this syntax: { first variant, second variant, and so on… }
Here’s an example of an email with multiple spintax included:
However, it’s important to note that having too many variants can also result in repetition and dilution of your message, so it’s important to strike a balance between personalization and consistency.
4. Email Sequences & Follow-ups
Rating for Sequences
Email sequences and follow-ups are important to the success of any email outreach program. Using MailRush’s automation builder tool, you can construct personalized, multi-step campaigns that adapt to the needs of each prospect.
With MailRush, you can pause and continue sequences based on recipient actions, ensuring that you are not bombarding your prospects with too many emails.
Automation Builder
Email sequences and follow-ups are critical components of cold email outreach effectiveness. You can simply construct email sequences with automatic actions based on your prospect’s response to previous emails in the sequence using MailRush’s automation builder.
The automation builder has a simple drag-and-drop interface that allows you to simply develop your campaign. You can guarantee that your email sequences are successful and efficient by utilizing MailRush’s automation builder, saving you time and boosting your chances of receiving a response.
Check out MailRush’s automation builder if you want to automate your email sequences and follow-ups.
Follow-Ups
Follow-up is a critical component of every effective email outreach strategy. You can schedule an unlimited number of follow-ups and send them on certain dates using MailRush, ensuring that you remain top of mind with your prospects.
You may enhance your chances of obtaining a response and eventually closing more sales by scheduling follow-ups. Furthermore, scheduling follow-ups is quick and simple using MailRush’s user-friendly interface.
Hence, if you want to maximize your outreach efforts and boost your chances of success, use MailRush’s follow-up scheduling option.
5. Multichannel Outreach
Rating for Multichannel
Multichannel outreach is the strategy of contacting prospects over multiple channels such as email, phone, social media, and direct mail. This method has grown in popularity in recent years since it provides for a more complete and tailored approach to outreach.
While MailRush is an effective email marketing tool, it does not allow multichannel outreach. This implies that customers will have to limit their efforts to email or employ third-party software to access other channels.
While this may be a disadvantage for certain users, MailRush does include powerful email marketing capabilities such as email sequences and follow-ups, personalization and customization, and automation, making it an excellent alternative for those seeking an all-in-one email marketing solution.
6. Analytics & Metrics
Rating for Analytics
When it comes to email marketing, it is critical to analyze the efficacy of your efforts. MailRush offers you with the tools you need to track the performance of your campaign. You may view statistics for your campaign, such as the amount of emails sent, bounced, blocked, pending, or opened.
In addition, you can see the open rate, click rate, and reply rate of your entire contact list. Using this information, you may enhance your email marketing efforts by tweaking your campaigns.
Campaign Stats
MailRush provides an extensive set of statistics and indicators to assist you in tracking the success of your campaigns. Campaign statistics are a significant aspect of its analytics. This tool allows you to quickly examine the data for a certain campaign. You can view how many emails were sent, bounced, blocked, pending, or opened.
This data is critical for assessing the efficacy of your campaign and making necessary improvements. You may also quickly access this functionality by clicking on the stats overview button on the campaigns page, which shows a popup with all of the essential metrics for that campaign.
You can quickly assess the performance of your efforts and adjust your strategies using this information.
Contact Stats
In addition to campaign statistics, MailRush also provides statistics based on your contacts or prospects. This function is quite helpful in measuring the effectiveness of your marketing by prospect.
The contact stats page displays the open rate, click rate, and reply rate of your complete contact list, as well as the precise number of prospects who have opened, clicked, or replied to your emails.
This data can assist you determine which prospects are connecting with your marketing and which you should re-engage or eliminate from your list. With MailRush’s contact stats feature, you can easily identify trends and adjust your outreach strategy accordingly to optimize your results.
7. Pricing & Trial
Pricing
MailRush has a variety of pricing options to accommodate a variety of budgets and needs. It also offers a 14-day free trial package that includes 100 email credits and an email server with a shared IP address. If you wish to keep using the service after the trial period has ended, you can pick from the following pricing plans:
- Starter - priced at $99/year, which is only $8.25 per month when paid annually.
- Pro - priced at $199/year, which is only $16.58 per month when paid annually.
- Premium - priced at $449/year, which is only $37.42 per month when paid annually.
It’s worth mentioning that MailRush provides substantial discounts on yearly plans as compared to monthly pricing.
14-day free trial with this link
Frequently Asked Questions About MailRush
In order to help you make an informed decision about the features and capabilities of MailRush, we have compiled a list of frequently asked questions about the software. This will provide you with a more complete understanding of the platform and its features.
What are the Downsides of MailRush?
If you’re thinking about utilizing MailRush, you should be aware of its drawbacks. One disadvantage is that it does not support dynamic image personalization, limiting your capacity to produce highly personalized emails.
Furthermore, while doing this MailRush review, I found the platform’s user interface difficult to navigate especially during the initial setup, which may be unpleasant when initializing campaigns. Another disadvantage is that MailRush’s email warming tool is paid for separately, which may be an unexpected expense for certain customers.
Finally, if you’re looking for a platform that supports multichannel outreach, MailRush may not be the best option because it presently only provides email outreach.
What are the Best Alternatives for MailRush?
If you’re searching for other options similar to MailRush, there are several to take into account. Here are some of the most well-known alternatives:
Pros
- Unlimited A/B testing variants
- Multi-channel support
- Advanced variables or conditions
- HTML code editor in emails
- Unlimited number of follow-ups
- Built-in Jason AI integration
Cons
- No image personalization
- Email validition takes very long
- Chrome extension is not working
Best or unique feature
- Free Data Search feature
Deliverability
Email Sequences & Follow-ups
Pricing & Trial
Prospecting & Email Verification
Multichannel Outreach
Personalization & Customizability
Analytics & Metrics
Reply.io is a wonderful alternative to MailRush if you need more features. One of its most significant advantages is the ability to test and optimize your email campaigns with unlimited A/B testing variants.
Furthermore, it allows multichannel outreach, allowing you to reach out to prospects via multiple channels such as social media and phone. Another standout feature of Reply.io is its integration with Jason AI, which uses artificial intelligence to help you craft better emails and improve your overall campaign performance.
Pros
- Spam score assessment
- Enrich prospects with LinkedIn or Dropcontact
- Powerful LinkedIn email finder
- Image personalization
- Snippet template support
- Unlimited follow-ups
Cons
- Separate warm-up tool
- No dedicated prospect management feature
- Cold call feature requires a separate subsscription
Best or unique feature
- Prospect enrichment feature to automatically search for prospect data
Deliverability
Email Sequences & Follow-ups
Pricing & Trial
Prospecting & Email Verification
Multichannel Outreach
Personalization & Customizability
Analytics & Metrics
Lemlist is a good alternative tp MailRush alternatives. One of its standout features is the spam assessment tool, which assists in improving email deliverability. Image personalization is also available through Lemlist, which is a terrific way to make your emails stand out.
Another wonderful feature is its sophisticated email finder tool, which may assist you in swiftly building your prospect list. Overall, if you’re searching for a tool to help you send better emails, Lemlist is a decent alternative to MailRush.
Pros
- Image personalization
- Built-in ChatGPT integration
- Integrated meeting scheduler
- Powerful email finder tool
- Automatic email verification
- Integrated warm-up tool
Cons
- Email verification is not accurate
- Customer service is inactive
- No updated software documentation
Best or unique feature
- AI-powered template generator with ChatGPT
Deliverability
Email Sequences & Follow-ups
Pricing & Trial
Prospecting & Email Verification
Multichannel Outreach
Personalization & Customizability
Analytics & Metrics
SalesBlink has an excellent standout feature – the integrated warmup tool. It allows you to safely increase your email sending volume without getting flagged as spam. SalesBlink also has image personalization, allowing you to add dynamic images to your emails.
Additionally, it has a built-in ChatGPT integration that assists you in constructing your email templates and responses. This can be incredibly useful for those who struggle with writing persuasive and engaging emails.
Is MailRush Customer Service Any Good?
MailRush provides customer support through their support portal, and in my experience, they are responsive and helpful. When I had a query, I received a response within about 8 hours, which is a reasonable length of time given the volume of support inquiries they may receive.
The response I received was informative, and the agent provided me with more resources. This kind of customer service gives me trust in the platform and their dedication to resolving any difficulties that their users may have. Overall, I am pleased with the customer care I received from MailRush.
Key Takeaways from the MailRush Review
In summary, MailRush is an email outreach software designed to help businesses automate their email campaigns. It offers features such as email sequences, follow-ups, and analytics that enable users to manage their email campaigns effectively.
However, it lacks certain features such as image personalization and multichannel support, which may be essential for some users. MailRush pricing is reasonable, with big discounts offered on annual plans. It also has a 14-day free trial that users can take advantage of before committing to a subscription.
There are several MailRush alternatives in the market, such as Reply.io, Lemlist, and SalesBlink, which offer unique features such as multichannel support, spam assessment, and integrated warmup tools.
In conclusion, MailRush may be suitable for businesses that require a simple and affordable email outreach solution, but users must also consider the software’s limitations and explore other alternatives with more robust features to find the best fit for their needs.
