MailerLite Review: Email Compliance, Website Builder & Free Plan?

Overall rating

4.3/5

4.3

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

3/5

Deliverability & Email Tools

5/5

Analytics & Insights

4/5

Personalization & Templates

5/5

Integrations with Other Tools

5/5

Automation & Scalability

4/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

4/5

Pricing & Trial

5/5

Ready to turbocharge your email marketing game but not sure if MailerLite is your golden ticket?

You’re about to embark on a journey through the heart of one of the most buzzed-about platforms in the email marketing world.

This isn’t just any review; it’s your insider guide to deciding if MailerLite has what it takes to elevate your campaigns to legendary status.

We’ve left no stone unturned and no feature untested to bring you the ultimate breakdown.

If choosing the right software feels like finding a needle in a digital haystack, consider this article your magnet. 

Don’t miss out on uncovering the secrets that could transform your email marketing strategy and give you the edge you’ve been looking for.

And just like any other platforms, this MailerLite review dives deep into some downsides.

Keep on reading to find out.

How to Evaluate an Email Marketing Platform

Choosing the right email marketing platform is all about balance. First, look for a user-friendly interface that simplifies your workflow. Personalization and templates are key; they should allow you to craft messages that truly connect with your audience. 

Deliverability is crucial—your emails need to reach inboxes, not spam folders. The platform should integrate smoothly with your other tools, enhancing efficiency. Good customer support and a comprehensive knowledge base are indispensable for navigating challenges. 

Analytics and insights will guide your campaign adjustments for better results. Automation and scalability mean the platform grows with you, handling more work as your needs expand. 

Lastly, consider pricing and trial options to ensure they fit your budget and let you test before committing. Finding the right platform means ensuring it meets these criteria while supporting your email marketing plans.

1. User Interface and Ease of Use

Rating for Ease of Use

3/5

Navigating the user interface and understanding the ease of use are crucial when exploring the features of MailerLite. Despite its generally user-friendly design, certain aspects of the setup and security measures can present challenges.

User Interface

The user interface of MailerLite is both professional and clean, offering a straightforward experience for users. It allows easy navigation through its features, from campaign creation to template customization. This design ensures that users can quickly find what they need without unnecessary complexity.

MailerLite Dashboard
MailerLite Dashboard

Initial Setup

Despite the user-friendly interface of MailerLite, the initial setup process can be unexpectedly challenging. The steps required to get started, such as verifying website ownership, and authenticating your domain with DKIM, CNAME, and TXT records, demand a fair amount of time and attention.

MailerLite Domain Authentication Setup
MailerLite Domain Authentication Setup

However, these tasks are critical to ensure your email marketing complies with legal standards, yet they can be frustrating, especially with the wait of up to 24 hours for DNS settings to take effect.

MailerLite Domain Authentication Warnings
MailerLite Domain Authentication Warnings

Additionally, MailerLite requires you to create a dedicated subdomain for MailerLite campaigns and add SPF records to DNS settings. This will add further complexity, particularly for those without a technical background.

This part of the process can feel daunting, even with the platform’s straightforward navigation and design aimed at improving ease of use. Once these initial steps are completed, the platform becomes much easier to use, allowing you to fully engage with creating and managing your email campaigns.

Login Verification

In my experience using MailerLite, one thing that I found very frustrating is the login verification process. Even when you are already logged in and have two-factor authentication (2FA) turned off for convenience, MailerLite may still prompt you for login verification at unexpected times.

Login verification
Login verification

This security measure, intended to protect your account, can disrupt your workflow and become an annoyance. The frequent requests for verification, regardless of your current login status or security settings, aim to ensure account safety but can feel excessive and hinder ease of use.

2. Personalization and Templates

Rating for Personalization

5/5

MailerLite’s Personalization and Templates features are like the secret ingredients that give your email campaigns their unique flavor. With a robust email editor and a diverse selection of templates, you’re well-equipped to craft personalized messages that resonate. 

From the ease of dragging and dropping elements to seamlessly inserting recipient names for that personal touch, these tools are designed to elevate your emails from good to great.

Powerful Email Editor

MailerLite is designed to cater to all levels of technical expertise with three editing options: the drag & drop editor for those who love visual simplicity, the rich-text editor for when you want to get straight to the point without fuss, and the HTML editor for the tech-savvy who prefer full control over their email design.

MailerLite Email Design Editor
MailerLite Email Design Editor

What’s more, personalization features are at your fingertips, allowing you to add a personal touch by using the recipient’s name and other details in your messages. This blend of functionality and customization ensures that your emails stand out, making your audience feel valued and engaged.

Email Templates

When it comes to getting your email campaigns off the ground, MailerLite has got you covered with a wide array of email design templates. Whether you’re announcing a new product, sending out a newsletter, or simply saying hello, there’s a template for every occasion.

MailerLite Templates
MailerLite Templates

These pre-designed templates are not only a huge time-saver but also ensure your emails look professional and engaging right from the start. With such a diverse selection at your fingertips, you can easily find one that resonates with your brand and message, making it easier than ever to connect with your audience in a meaningful way.

Campaign Types

In MailerLite, you’re presented with a suite of campaign types to match your specific goals. Start with the regular campaign when you want to reach out to your subscribers in a straightforward, no-fuss manner. It’s all about getting your message out there efficiently.

Then there’s the RSS campaign, which is perfect for keeping your audience updated with the freshest content straight from your blog—set it once, and you’re done. You can also create A/B split or multivariate campaigns to analyze what works and what needs modification.

MailerLite Campaign Types
MailerLite Campaign Types

For those moments when you want to make sure no one misses out, the auto resend campaign steps in, giving your subscribers a gentle nudge to check out what they might have overlooked. 

Each campaign type is tailored to help you connect with your audience, whether you’re looking to maintain a consistent communication flow or ensure maximum reach for your key messages.

3. Subscription and Sign Up Forms

Rating for Sign Up Forms

4/5

Creating inviting subscription and sign-up forms with MailerLite is a straightforward process that can significantly enhance your website’s user experience. 

With the tools provided, you can tailor design forms that not only match your site’s aesthetic but also ensure you’re keeping up with legalities, thanks to built-in disclaimers and GDPR compliance agreements. Add a captcha field, and you bolster your form against bots, keeping your subscriber list clean and engaged.

Embedding these forms on your site couldn’t be simpler. For a clean look, include a div element and a JavaScript tag, keeping your inline code neat. If you prefer more control, you can go full-on with HTML codes and on-page CSS, giving you the flexibility to make your form look exactly how you want.

MailerLite Form Editor
MailerLite Form Editor

Here are the types of forms that you can create wait MailerLite:

Landing Page and Website Builder

MailerLite includes a straightforward landing page and website builder, allowing you to easily design your online presence. The drag-and-drop interface simplifies the process of creating a website without the need for advanced technical skills. 

You can connect your own custom domain directly to your MailerLite website. Plus, there’s no need to invest in separate web hosting, as MailerLite hosts your site on their servers, providing a cost-effective and integrated solution for your web needs.

MailerLite Website Builder
MailerLite Website Builder

4. Deliverability and Email Tools

Rating for Deliverability

5/5

In the world of email marketing, deliverability is king, and MailerLite’s suite of email tools is designed to secure your throne. 

From ensuring your emails are compliant with anti-spam laws to verifying and authenticating your domain, these steps are foundational to reliable deliverability.

Email Compliance

MailerLite places a strong emphasis on keeping your campaigns on the right side of email laws, starting with compliance. As soon as you set up your account, you’re introduced to the Anti-Spam Policy. This isn’t just fine print; it’s MailerLite’s way of ensuring that your emails are welcomed, not just sent.

MailerLite Anti-Spam Policy
MailerLite Anti-Spam Policy

By requiring an agreement to this policy, they help you honor your subscribers’ inboxes and avoid the pitfalls of unsolicited emails. It’s about building trust right from the start—trust with your audience and trust within the digital community. 

So, as you launch into creating campaigns, you can be confident that you’re not just sending out emails, but you’re also respecting the rules that make email marketing a powerful tool for connection.

Verification and Authentication

Before your first campaign takes flight with MailerLite, you’ve got to nail the verification and authentication steps. It begins with a simple email verification—check your inbox, click the link they sent, and you’re good to go. But that’s just the warm-up.

The real deal is in the domain authentication, where you sprinkle a bit of DNS setting magic with the necessary records. Think of it as giving your campaigns a VIP pass to your subscribers’ inboxes.

MailerLite DNS Settings on Hostinger
MailerLite DNS Settings on Hostinger

This isn’t just busywork; it’s about boosting your deliverability rate so your emails land where they should. It’s these behind-the-scenes moves that help ensure your messages are seen and heard, loud and clear.

A/B Testing and Multivariate Campaigns

MailerLite doesn’t just send your emails into the wild and hope for the best. Instead, it arms you with A/B testing, a powerhouse tool that lets you send out two versions of your campaign to see which one hits the mark. 

You’re not shooting in the dark; you’re making data-driven decisions. And it doesn’t stop there—multivariate campaigns up the ante by testing multiple variables at once, giving you even deeper insights.

MailerLite Multivariate Campaign
MailerLite Multivariate Campaign

This means you can mix, match, and measure different subject lines, images, and calls to action to really understand what makes your audience click. It’s like having a crystal ball for your email strategy, guiding you to make changes that boost engagement and deliverability, turning good campaigns into great ones.

5. Integrations with Other Tools

Rating for Integrations

5/5

Diving into the world of email marketing, MailerLite stands out with its wide array of integrations. This platform ensures your favorite tools work together seamlessly, enhancing everything from automation to customer relationship management. 

In this section, we’ll explore how MailerLite’s integrations can elevate your email campaigns and simplify your marketing efforts.

Integrations

MailerLite offers a diverse range of integration categories, ensuring that whatever your email marketing needs, there’s likely an integration that fits the bill. From automation that streamlines your email workflows to CRM tools that help manage customer relationships, the options are extensive. 

You’ll find integrations for crafting signup forms, generating detailed reports, and managing projects all within MailerLite’s platform. Whether you need to integrate with your WordPress site, manage referrals and memberships, or create engaging landing pages and videos, MailerLite has the tools ready for you.

MailerLite Integrations
MailerLite Integrations

E-commerce is also well catered for, along with event planning, to boost your marketing efforts. Each category is packed with specific integrations designed to enhance your MailerLite experience, making it a versatile tool for marketers in any industry.

MailerLite API

Diving into the MailerLite API, you’re unlocking a world of custom integration possibilities. This API is not only fully-featured but also a breeze to integrate with your existing tech stack. 

Grab your favorite HTTP/REST library, and you’re set to make those HTTP calls. Just remember to include JSON payloads in your requests and expect JSON responses in return.

With this setup, your customized connections to MailerLite are just an API call away, making it effortless to sync up with your apps and services, streamlining your email marketing like never before.

MailerLite API
MailerLite API

6. Customer Support and Knowledge Base

Rating for Customer Support

4/5

MailerLite takes customer support seriously, ensuring you have access to various types of assistance, tailored to suit your preferred mode of troubleshooting.

AI Chatbot

At your first stop for support, you’ll find their AI chatbot. It’s not just any chatbot—it’s your first line of defense against common issues, providing quick answers and guiding you through solutions with ease. Think of it as having a digital assistant on call, any time of the day or night, to address your immediate concerns.

Community

If you’re looking for a more collaborative experience, the MailerLite community is your go-to. It’s a place to network, learn, and swap stories with peers. 

You can set up your profile, jump into discussions, and maybe even find new strategies as you engage with other MailerLite aficionados. It’s about connecting with others who speak your email marketing language.

MailerLite Community
MailerLite Community

Email and Live Chat Support

When the complexity of your issue goes beyond what the bot can handle, or you just need the reassurance of human contact, the email and live chat support have you covered.

MailerLite Live Chat
MailerLite Live Chat

This 24/7 service, included with paid plans, means that whether it’s the wee hours of the morning or the peak of your workday, help is just a message away. And it’s not just any help—it’s expert, friendly, and patient support that walks you through to resolution.

Hire an Expert

If you’re looking to elevate your MailerLite campaigns, you have the option to bring in the heavy hitters. MailerLite makes it possible for you to hire expert freelancers and email marketers who can provide personalized assistance and guidance. 

Whether it’s crafting a strategic approach to your email campaigns or designing newsletters that pop, these pre-approved professionals are at your service. It’s like having a seasoned coach for your email marketing team, helping you to navigate MailerLite’s features and optimize your campaigns for the best results.

MailerLite Experts Directory
MailerLite Experts Directory

7. Analytics and Insights

Rating for Analytics

4/5

MailerLite shines with its detailed analytics and insights, ensuring you’re never in the dark about your campaign’s performance.

Subscriber Tracking

Understand your audience growth with subscriber tracking. MailerLite’s dashboard displays not just the total active subscribers but gives you a daily rundown of new sign-ups and those who’ve decided to part ways. This real-time tracking ensures you’re always informed about your subscriber dynamics.

MailerLite Subscriber Tracking
MailerLite Subscriber Tracking

Email Campaign Tracking

Next up, email campaign tracking turns numbers into narratives. You’ll see comprehensive metrics on how many emails were sent, opened, and clicked. MailerLite doesn’t stop there; it gives you bonus reporting tools like heat maps and click maps, which offer a deeper dive into how subscribers interact with your emails.

MailerLite Email Tracking
MailerLite Email Tracking

Compare Campaigns

And for the strategic marketer, the ability to compare campaigns side by side allows for fine-tuning and strategy adjustment. This feature lets you see what’s working best and replicate that success. 

With MailerLite, you’ll have access to a full suite of tools like reading environment data, top email clients, and opens by location, all designed to give you a competitive edge. These insights are not just numbers—they’re the pulse of your email marketing efforts, presented in accessible charts and graphs for easy comprehension and action.

8. Automation and Scalability

Rating for Automation

4/5

MailerLite’s automation and scalability options ensure your email marketing evolves alongside your business. 

From the Automation Builder that tailors your outreach to smart scheduling for optimal delivery, these features make managing large-scale campaigns simple and effective. It’s a seamless way to ensure your communication strategy grows with your audience.

Automation Builder

MailerLite’s Automation Builder is a practical tool that automates your email delivery based on specific triggers and subscriber activities. It enables your campaigns to send timely emails automatically, like a welcome message upon sign-up or a birthday greeting. 

The scheduling function ensures your messages hit the inbox at the most effective times, while follow-ups are organized based on initial interactions. For an easy setup, MailerLite provides a range of automation templates, simplifying the process of building customized email sequences for your subscribers. 

This feature is designed to save you time and increase engagement without the need for constant manual intervention.

MailerLite Automation Templates
MailerLite Automation Templates

MailerLite Sending Schedule

With MailerLite, you’re in the driver’s seat when it comes to when your emails take off. You can hit ‘Send now’ to launch your campaign immediately, perfect for those must-share moments that just can’t wait. 

But if timing is key, ‘Send later’ lets you schedule your blast for a future date and time that suits your strategy. For those with a global audience, the ‘Based on timezones’ feature is a game-changer, ensuring your email arrives at a local hour, no matter where your subscribers are.

MailerLite Sending Schedule
MailerLite Sending Schedule

And if you’re all about optimal engagement, ‘Smart sending’ is your ally, delivering your campaign when subscribers are most likely to open and click, all within a 24-hour window. This flexibility in the sending schedule is just another tool in your belt, helping to place your emails front and center in the busiest of inboxes.

9. Pricing and Trial

Rating for the Pricing

5/5

MailerLite’s pricing structure is designed to fit the varying needs of email marketers with its adaptable plans.

Free Plan

If you’re just getting your feet wet in the email marketing pool, the Free Plan might be right up your alley. It’s geared toward newbies and small ventures, covering up to 1,000 subscribers with 12,000 emails a month. 

You get the drag & drop editor, email automation builder, and a taste of their 24/7 support for the first 30 days—no cost attached.

MailerLite Free Plan
MailerLite Free Plan

Paid Plans

As you grow, MailerLite grows with you. Their paid plans start with up to 500 subscribers, giving you unlimited emails and more user access. This will not make sense since you can get 1000 subscribers for free on the free plan.

If you’re scaling fast, the Advanced Plan expands on that with additional features like Facebook integration, custom HTML editor, and smart sending. 

For the big players, there’s the Enterprise tier, which brings dedicated support and strategic tools to the table. Each paid option offers more sophisticated features and greater support, and you can see the price adjustments instantly as you tailor your plan to your subscriber count. 

What’s good about MailerLite is that all their pricing plans can be adjusted based on how much you need. Feel free to find the perfect pricing for you on their pricing page for the updated pricing options.

MailerLite Pricing
MailerLite Pricing

Frequently Asked Questions About MailerLite

Stepping into the realm of email marketing with MailerLite comes with its share of questions. 

In this FAQ section, we tackle the queries you might have, from the nitty-gritty of setup processes to exploring alternatives and understanding policy boundaries.

What are the Downsides of MailerLite?

While MailerLite offers a range of features, the setup process can be quite a hurdle, based on personal experience. Getting started involves a lot of steps that can feel overwhelming, especially if you’re new to email marketing. 

A proper verification confirmation page would be a helpful addition to let you know you’re on the right track after clicking the email verification link, but they don’t have that. The domain verification and authentication steps, while crucial for the security of your account and business, do require a significant time investment to complete.

This rigorous process is in place for good reasons, ensuring your email campaigns adhere to best practices, but it does demand patience and a bit of technical know-how to get through.

What are the Best MailerLite Alternatives?

If you’re scouting for alternatives to MailerLite, here are some of the standout options that cater to various marketing needs:

Can You Use MailerLite for Cold Email Outreach?

Using MailerLite for cold email outreach isn’t an option, as it goes against their email policy. They’re strict about this: MailerLite is designed for permission-based email marketing, which means sending emails to people who have explicitly opted in to receive them from you. 

Cold emailing, where recipients haven’t given their permission, isn’t allowed. So, if you’re planning to use their software, make sure your contact list consists of individuals who have shown a clear interest in your business and have signed up to stay in the loop with your updates and offerings.

Key Takeaways From the MailerLite Review

Wrapping things up, MailerLite emerges as a feature-rich platform tailored for legally compliant, permission-based email marketing. Though the initial setup can be extensive, it’s a one-time hurdle that paves the way for robust campaign management. 

From automation to personalization and templates, MailerLite arms you with tools that scale with your business. Its integration capabilities mean it plays well with other software, although, if it falls short, the option to request new integrations is a bonus. 

The pricing plans cater to different needs and sizes, ensuring you pay for what you use, with a free plan that’s generous for starters. Customer support is multi-layered, offering AI, community, and human assistance. 

However, remember that cold outreach is off the table with MailerLite – they’re serious about keeping the spam away. All in all, if you’re looking for an email marketing solution that grows with you and keeps your audience engaged, MailerLite is definitely worth considering.

Picture of Edgar Abong

Edgar Abong

Edgar is a skilled software developer with a passion for building and evaluating software products. His expertise in software development enables him to provide in-depth evaluations of software products. He can draw out insights about features, functionality and user experience.

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