Mailchimp Review: Contact Segmentation with Custom Reports

Overall rating

4.6/5

4.6

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

5/5

Deliverability & Email Tools

4/5

Analytics & Insights

5/5

Personalization & Templates

4/5

Integrations with Other Tools

5/5

Automation & Scalability

5/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

5/5

Pricing & Trial

4/5

If you’re trying to decide whether Mailchimp is the right fit for your business, you’re in the right place.

This review breaks down everything you need to know—the good, the bad, and the must-know details.

We’ll help you understand if Mailchimp’s features match your needs and highlight any potential drawbacks.

Ready to make an informed decision about your email marketing tool? Let’s dive in.

How to Evaluate an Email Marketing Platform

Evaluating an email marketing platform involves looking at several key criteria. First, consider the user interface and ease of use. You want a platform like Mailchimp that’s intuitive. 

Personalization and templates are crucial. Check if the platform offers customizable options to fit your brand. Look at the subscription and sign-up forms. They should be easy to create and manage. Deliverability and email tools are vital. Ensure the platform has high deliverability rates and robust email tools. 

Integrations with other tools like CRM systems can enhance your marketing efforts. Customer support and knowledge base are important. You need access to help when you need it. Analytics and insights help you track performance. Automation and scalability ensure the platform grows with your business. 

Finally, consider pricing and trial options. Make sure it fits your budget and offers a trial period. By considering these criteria, you can find the right email marketing platform for your needs.

1. User Interface and Ease of Use

Rating for Ease of Use

5/5

The user interface and ease of use are critical aspects of any email marketing platform. Mailchimp excels in these areas, offering an intuitive and user-friendly experience. From the clean design to the seamless navigation, everything is crafted to help you manage your email marketing effortlessly.

User Interface

The user interface of Mailchimp is designed to be clean and professional. When you use Mailchimp, you’ll notice how intuitive it is. The sidebar navigation is a standout feature. You can expand multiple menus to access submenus without closing others.

Mailchimp navigation sidebar
Mailchimp navigation sidebar

This makes navigating through campaigns, automations, and audience settings seamless. The layout is user-friendly, ensuring you can find what you need quickly. 

Whether you’re creating a new email or analyzing reports, the interface helps you stay organized and efficient. The design focuses on usability, making Mailchimp easy to use for both beginners and experienced users.

Onboarding Process

The onboarding process with Mailchimp is smooth and user-friendly. When setting up your account, you answer a personalized quiz. This helps the platform understand your needs and tailor the experience for you.

Mailchimp personalized quiz
Mailchimp personalized quiz

Once you log in, you’ll find a short onboarding checklist. This guide helps you start, even if you’re new to email marketing. You’ll be prompted to connect your store, create your first email, and set up an automation. 

These steps are designed to get you up and running quickly. The process is straightforward, ensuring you can dive into your marketing tasks with confidence.

Mailchimp onboarding checklist
Mailchimp onboarding checklist

Log-in Session

The log-in session feature in Mailchimp is practical and secure. I personally like this feature because it allows you to leave your workspace and seamlessly come back to it later while keeping it secured.

Mailchimp Login Session
Mailchimp Login Session

Unlike other platforms that log you out after a few minutes of inactivity, Mailchimp locks your session instead. When you return, you simply input your password to resume your session. This way, you can continue working right where you left off without any hassle. 

It ensures your data remains protected while maintaining your workflow uninterrupted. This thoughtful feature enhances the overall user experience and security.

2. Personalization and Templates

Rating for Personalization

4/5

Personalization and templates are key to creating effective email campaigns with Mailchimp. These tools help you deliver personalized, professional, and engaging content to your audience effortlessly.

Creative Assistant

Mailchimp’s Creative Assistant is a smart tool that simplifies email design. It automatically generates email templates based on your brand by analyzing your website. This includes adding your company logo, applying your brand colors, and font styles. 

So far, I really like the templates it generates. The colors are accurate, and the designs are visually appealing. This feature helps you create professional-looking emails effortlessly, ensuring your branding is consistent across all communications.

Mailchimp Creative Assistant
Mailchimp Creative Assistant

Email Editor

Mailchimp’s email editor is designed for ease of use. There is a drag-and-drop email editor that lets you easily insert and rearrange elements. You can add headings, images, buttons, and more with just a few clicks.

Mailchimp email editor
Mailchimp email editor

Each element can be styled to match your brand. Adjust fonts, colors, and spacing to ensure your emails look professional and consistent. The intuitive design makes creating and customizing your emails straightforward and quick. 

This feature is perfect for creating engaging and visually appealing email campaigns without needing technical skills.

Merge Tags

With Mailchimp’s merge tags, you can easily personalize your emails. You can insert merge tags that dynamically change for each recipient. This means your emails can include personalized details like the recipient’s first name, last name, or other custom data.

Mailchimp Merge Tags
Mailchimp Merge Tags

This feature makes your emails feel more personal and engaging. It helps you connect better with your audience. Using merge tags is straightforward, and they automatically update for each contact when the email is sent. 

This level of personalization can improve your email open rates and overall campaign effectiveness.

3. Subscription and Sign Up Forms

Rating for Sign-up Forms

4/5

Subscription and sign-up forms are essential for growing your email list and engaging with your audience. Mailchimp offers a variety of tools to help you create effective forms, from simple embedded forms to dynamic pop-up forms and customizable landing pages.

On-page Forms

Mailchimp offers three types of on-page forms to help you build your email list: embedded forms, pop-up forms, and landing page forms. 

The ‘embedded form’ editor is basic and lacks drag-and-drop functionality. You won’t find customization features like adding images or changing fonts and colors, but it allows you to select which fields to include, making it straightforward and easy to use. 

This simplicity ensures you can quickly add a sign-up form to your site without any hassle.

Mailchimp embedded form editor
Mailchimp embedded form editor

The ‘pop-up form’ editor, while also lacking drag-and-drop functionality, offers more styling options. You can change colors, fonts, and layouts, and adjust various settings to better match your website’s design. This makes pop-up forms more visually appealing and engaging for your visitors.

Mailchimp Pop-up Form editor

Both form types are essential tools in Mailchimp’s suite, providing options to suit different needs and preferences for growing your email list effectively.

Landing Page Forms

Mailchimp also offers landing page forms under the sign-up form category, perfect for creating stand-alone forms. These landing pages allow you to include detailed information about your products or services.

Mailchimp landing page editor
Mailchimp landing page editor

The drag-and-drop editor provides excellent customization features, letting you style your landing page exactly how you want. You can add text, images, buttons, and more to create an engaging and informative page. 

There are also several templates available to help you get started quickly. This flexibility makes it easy to build effective landing pages that capture leads and drive conversions.

Mailchimp Landing Page templates
Mailchimp Landing Page templates

Contact Importing

Mailchimp makes it easy to build your email list with versatile contact importing options. You can add individual contacts manually, one by one, ensuring every detail is accurate. For larger lists, you can import bulk contacts by uploading a CSV or TXT file, saving you time and effort. 

If your contacts are stored on another platform, you can seamlessly import them using Mailchimp’s integrations. This flexibility ensures you can quickly and efficiently grow your audience, whether you’re starting from scratch or migrating from another service.

Mailchimp Contact Importing
Mailchimp Contact Importing

Contact Segmentation

Mailchimp makes contact segmentation easy and dynamic. You can segment your contacts using various criteria and conditions. This allows you to target specific groups within your audience for more personalized email campaigns.

Mailchimp Segment Builder
Mailchimp Segment Builder

Whether you want to segment by purchase activity, date added, or other custom fields, Mailchimp provides the tools to do it efficiently. This flexibility helps you send the right message to the right people, enhancing engagement and improving your campaign results. 

Segmenting your contacts ensures your emails are relevant and timely, making your marketing efforts more effective.

4. Deliverability and Email Tools

Rating for Deliverability

4/5

Deliverability and email tools are crucial for the success of your email marketing campaigns. Mailchimp provides various features to ensure your emails reach your audience effectively. 

From domain authentication to robust sender tools, these features help maximize your email performance and maintain brand integrity.

Sender Account

Mailchimp allows you to send emails even without authenticating your domain. This feature is convenient because you can start sending emails immediately, even if you’re not ready to set up your DNS settings or if you don’t have a domain yet.

Mailchimp sender info
Mailchimp sender info

However, just like any other platform, there is additional sender info indicating that the email is sent via gmail.mcsv.net. This extra information might be visible to your recipients. While this setup is great for quick starts, authenticating your domain later can help improve deliverability and ensure a more professional appearance.

Domain Authentication

Although you can send emails without authenticating your domain, it’s best practice to authenticate your domain for several reasons. Authenticating your domain allows you to send campaigns that appear to be directly from your domain. 

This improves email deliverability, reducing the chances of your emails ending up in spam folders. It also enhances your brand consistency, making your emails look more professional and trustworthy. 

Setting up domain authentication is straightforward with Mailchimp, and it ensures that your email marketing efforts are more effective and reliable.

Mailchimp domain authentication setup
Mailchimp domain authentication setup

5. Integrations with Other Tools

Rating for Integrations

5/5

Integrations with other tools are essential for maximizing the potential of your email marketing efforts. Mailchimp offers extensive integration options, allowing you to connect with a wide range of third-party services and systems. This flexibility helps you streamline your workflows and enhance your marketing capabilities.

Integrations

Mailchimp offers extensive integrations with a wide range of third-party tools and services, enhancing its functionality. You can connect your account with various CRM systems, e-commerce platforms, and social media networks. 

These integrations allow you to streamline your marketing efforts, manage your contacts, and track your campaigns all in one place. This flexibility ensures that you can customize your marketing stack to suit your specific business needs, making your workflow more efficient and effective.

Mailchimp Integrations
Mailchimp Integrations

API

If you’re a technical person or a developer, Mailchimp’s API provides powerful integration capabilities. You can easily connect Mailchimp with your own systems, allowing you to automate processes and customize workflows

The API enables you to manage audiences, send campaigns, and access detailed analytics programmatically. This flexibility allows you to tailor Mailchimp to fit your unique business needs perfectly. 

With robust documentation and support, the API is designed to help you get the most out of Mailchimp’s features, ensuring seamless integration and enhanced functionality.

Mailchimp API
Mailchimp API

6. Customer Support and Knowledge Base

Rating for Customer Support

5/5

Customer support and a comprehensive knowledge base are essential for effective email marketing. These tools ensure you have the assistance and information you need to use the platform successfully.

Mailchimp Assistant

The Mailchimp Assistant is an AI chatbot designed to help you navigate the platform with ease. It utilizes Mailchimp’s extensive knowledge base library to answer your queries and address concerns.

Mailchimp Assistant
Mailchimp Assistant

In my experience, the AI is very effective and often resolves issues without the need to contact a live agent. This makes it a convenient tool for quick support, allowing you to continue working without interruptions. 

The Mailchimp Assistant is a valuable resource for both beginners and experienced users, providing reliable assistance whenever you need it.

Customer Service

In case you run into a problem that requires a human agent, Mailchimp’s customer service is always ready to help. Their email and chat support are available 24/7, ensuring you get assistance whenever you need it. This round-the-clock availability means you can resolve issues quickly and get back to your work without long delays. 

The support team is knowledgeable and responsive, making it easy to address any concerns or questions you might have. Whether you’re dealing with a technical issue or need guidance on using a feature, Mailchimp’s customer service is there to support you.

Help Center

Mailchimp’s Help Center is a valuable resource for users at any level. It offers a rich library of knowledge base articles and guides to help you troubleshoot issues or learn more about the platform. 

Additionally, there are educational video tutorials that provide step-by-step instructions on various features. These resources are designed to make your experience with Mailchimp smoother and more efficient, ensuring you have the support you need to succeed with your email marketing campaigns.

Mailchimp Help Center
Mailchimp Help Center

7. Analytics and Insights

Rating for Analytics

5/5

Analytics and insights are essential for understanding the performance of your email marketing campaigns. These features enable you to make informed decisions and optimize your email marketing strategies for better results.

Marketing Dashboard

Mailchimp’s marketing dashboard provides you with valuable insights into your campaigns’ performance. It displays key metrics like open rates, click rates, and unsubscribe rates, helping you track your email marketing effectiveness.

Mailchimp Marketing Dashboard
Mailchimp Marketing Dashboard

The dashboard features graphs and charts that visually represent your data, making it easier to understand trends and patterns. This tool allows you to monitor performance over time, compare different campaigns, and make data-driven decisions to optimize your strategies. 

With the marketing dashboard, you can keep a close eye on your results and continuously improve your email marketing efforts.

Reports

Mailchimp’s reports section gives you detailed insights into each of your email campaigns. You can see key metrics like open rate and click rate for every campaign.

Mailchimp Reports
Mailchimp Reports

By expanding each campaign, you can access more specific reports, providing deeper insights into performance. This helps you understand what’s working and what needs improvement. 

The reports are easy to read and offer valuable data to optimize your future email marketing efforts. With these comprehensive reports, you can track your progress and make informed decisions to enhance your campaigns.

Custom Reports

Mailchimp allows you to create custom reports, ensuring you get the data that matters most to you. You can tailor these reports to focus on specific metrics and insights relevant to your campaigns. This flexibility helps you track performance according to your unique goals and objectives. 

Custom reports provide a deeper understanding of your email marketing efforts, enabling you to make data-driven decisions. By focusing on the metrics that matter most, you can optimize your strategies and improve overall effectiveness.

8. Automation and Scalability

Rating for Automation

5/5

Automation and scalability are key features of Mailchimp that help you grow your email marketing efforts efficiently. These features ensure your campaigns are both effective and adaptable as your business expands.

Sending Schedule

Mailchimp’s sending schedule feature offers flexibility and precision. You can choose to send your emails right away or use Mailchimp’s advanced scheduling options. When scheduling for later, you have the option to send at a specific time or leverage the Send Time Optimization feature.

Mailchimp Email Scheduling
Mailchimp Email Scheduling

Send Time Optimization uses data science to determine when your contacts are most likely to engage and sends your emails at that optimal time. This ensures your emails are delivered when they are most likely to be opened, improving engagement and effectiveness.

Automated Journeys

Mailchimp’s automated journeys feature is a powerful tool for streamlining your email sequences. The journey builder allows you to easily add and modify steps such as actions, triggers, tasks, or conditions.

Mailchimp Journey Editor
Mailchimp Journey Editor

While there is no drag-and-drop functionality, adding steps is straightforward with just a click of a button. This makes creating complex automation workflows simple and efficient. 

If you’re not ready to build your own journeys, Mailchimp offers a variety of pre-built journeys that are ready to use. These pre-built options help you get started quickly, providing effective automation templates that you can customize to fit your needs.

Mailchimp Pre-built Journeys
Mailchimp Pre-built Journeys

9. Pricing and Trial

Rating for Pricing

4/5

Mailchimp offers various pricing plans to suit different business needs, from small startups to large enterprises. Each plan provides a range of features designed to enhance your email marketing efforts. 

With each plan, you get the flexibility to adjust the number of contacts you need. The price will also adjust accordingly. Be sure to experiment on their pricing page to see how much your needs cost you.

Free

Mailchimp’s free plan is a great starting point if you’re new to email marketing or have a small audience. This plan includes several essential features that help you get started without any cost. You can take advantage of:

These features provide you with the basics needed to launch your email campaigns and begin engaging with your audience effectively.

Essential

Mailchimp’s Essential plan offers more advanced features to support your growing email marketing needs. This plan provides you with the tools and flexibility to enhance your campaigns and reach a larger audience. The Essential plan includes:

These features allow you to manage multiple campaigns more efficiently, collaborate with team members, and provide better customer support. The Essential plan is ideal for businesses looking to expand their email marketing efforts.

Standard

Mailchimp’s Standard plan is designed to support more sophisticated email marketing strategies and larger teams. It offers a comprehensive set of features to optimize your campaigns and improve your results. The Standard plan includes:

These features provide the flexibility and power needed to create highly effective and targeted email campaigns, making it an excellent choice for businesses looking to take their marketing to the next level.

Premium

Mailchimp’s Premium plan is tailored for large businesses and advanced marketing teams. It offers an extensive range of features to maximize your email marketing potential. The Premium plan includes:

These features ensure you have all the support and tools needed for high-volume and sophisticated email campaigns. With dedicated onboarding and priority support, you can smoothly transition to this plan and get the most out of Mailchimp’s capabilities.

Mailchimp Pricing
Mailchimp Pricing

Frequently Asked Questions About Mailchimp

Here, you’ll find clear answers to help you better understand the platform’s capabilities and limitations. This section is designed to provide you with quick, informative insights to guide your decision-making process.

What are the Downsides of Mailchimp?

While Mailchimp offers many powerful features, it has some downsides to consider. One drawback is that the embedded form editor lacks drag-and-drop functionality and customization options like adding images or changing fonts and colors. 

Additionally, sending emails without authenticating your domain may result in emails showing extra sender info, which can appear less professional. These limitations can impact the flexibility and appearance of your email campaigns. 

Despite these downsides, Mailchimp remains a strong option for many businesses due to its comprehensive features and ease of use.

What are the Best Mailchimp Alternatives?

If you’re looking for the best Mailchimp alternatives, several options offer robust features and flexible plans to suit various business needs.

Overall rating

4.3/5

4.3

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

3/5

Deliverability & Email Tools

3/5

Analytics & Insights

4/5

Personalization & Templates

4/5

Integrations with Other Tools

5/5

Automation & Scalability

5/5

Subscription & Sign Up Forms

5/5

Support & Knowledge Base

4/5

Pricing & Trial

5/5

SendPulse is a strong alternative with a user-friendly drag-and-drop sign-up form builder, making it simple to create and customize forms. It also includes a comprehensive website builder with a range of templates and a web hosting service, allowing you to create a professional online presence. 

Additionally, SendPulse supports interactive AMP emails, which enable dynamic content in your messages for higher engagement. With a free plan available, SendPulse is a versatile choice for businesses of all sizes, offering powerful features without breaking the bank.

Overall rating

4.5/5

4.5

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

5/5

Deliverability & Email Tools

5/5

Analytics & Insights

4/5

Personalization & Templates

4/5

Integrations with Other Tools

5/5

Automation & Scalability

5/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

4/5

Pricing & Trial

5/5

Brevo provides an intuitive platform for creating and embedding sign-up forms using a drag-and-drop editor, simplifying the process of form creation. It also allows you to host your website with your own custom domain, giving you full control over your online branding. 

Brevo stands out with its built-in Meeting Scheduler and Deals Pipeline tracking, which are excellent tools for managing customer relationships and sales processes. The availability of a free plan makes Brevo an accessible option for businesses looking to enhance their email marketing and customer management capabilities.

Overall rating

4.3/5

4.3

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

4/5

Deliverability & Email Tools

5/5

Analytics & Insights

4/5

Personalization & Templates

4/5

Integrations with Other Tools

4/5

Automation & Scalability

4/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

5/5

Pricing & Trial

5/5

Omnisend offers a wide range of sign-up forms and lead magnet templates with a drag-and-drop editor, making it easy to capture and engage leads. It includes a Safe Send Volume program to help manage email deliverability, ensuring your emails reach your audience effectively. 

Omnisend is also known for its fast and reliable customer service, providing support when you need it. With a generous free plan that offers a reasonable credit allocation, Omnisend is a practical and budget-friendly alternative for email marketing, providing comprehensive features to help you grow your business.

Can You Use Mailchimp for Cold Email Outreach?

You should not use Mailchimp for cold email outreach. Mailchimp is designed for permission-based marketing and complies with email marketing laws

This means you should only email people who have explicitly opted in to receive communications from you. Using Mailchimp for cold emails can lead to compliance issues and damage your email sender reputation.

If you want to do cold outreach, it’s best to use a dedicated cold email tool designed for that purpose. These tools offer features tailored to cold emailing, ensuring better deliverability and compliance.

Key Takeaways From the Mailchimp Review

In summary, Mailchimp is a robust email marketing platform known for its user-friendly interface and comprehensive features. It offers various subscription and sign-up forms, including embedded and pop-up forms, with different levels of customization

The platform excels in personalization with tools like merge tags and the Creative Assistant. Mailchimp’s automation and scalability features, such as automated journeys and advanced scheduling, streamline your marketing efforts. 

It also provides detailed analytics and insights through its marketing dashboard and custom reports. However, there are some downsides, like the lack of drag-and-drop functionality in certain editors and the need for domain authentication to avoid unprofessional sender info. 

Mailchimp’s pricing plans range from a free tier to a comprehensive Premium plan, catering to different business needs. It’s important to use Mailchimp for permission-based marketing and consider alternatives like SendPulse, Brevo, and Omnisend if you need different features or a platform for cold outreach. 

Overall, Mailchimp is a strong choice for businesses looking to enhance their email marketing efforts.

Picture of Edgar Abong

Edgar Abong

Edgar is a skilled software developer with a passion for building and evaluating software products. His expertise in software development enables him to provide in-depth evaluations of software products. He can draw out insights about features, functionality and user experience.

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