Livestorm Review 2023: Most Comprehensive Feature Analysis

Livestorm is a browser-based webinar software bundled with a video conferencing platform.

If you’re regularly hosting webinars and running regular virtual meetings, this might be the perfect solution for you. 

Some of the most popular use cases for the Livestorm platform are weekly webinars, product demos, employee onboarding webinars, online training courses, podcast interviews, and instant meetings. And it has a free version for webinars!

In this Livestorm review, we’ll comprehensively answer 3 big questions: 

  1. How well can the Livestorm registration funnel convert webinar registrations?
  2. Do the live webinar interaction tools actually help you sell? 
  3. What does Livestorm pricing look like and is the free version worth the money?
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Live & Automated Webinar Sessions

Livestorm allows you to create online events that are either live or pre-recorded webinars on a browser-based platform.

It’s possible to schedule multiple sessions for a webinar, making it a recurring event. Each event would show up in the upcoming events.

Recurring webinar sessions
Recurring webinar sessions

Basically, you can host automated webinar sessions on Livestorm as well, but you can’t add any automatic audience interaction features.

On automated webinar events on Livestorm, you can just:

Livestorm automated webinar session example
Livestorm automated webinar session example

Livestorm also includes online meetings software. It’s convenient to have your webinar software and your meeting software in one place.

However, the free plan only gets you up to 4 meeting participants, so you’ll probably want to upgrade if you’ll start using it more frequently to host meetings.

Webinar Funnel Pages

On the Livestorm registration forms, you can customize: 

Here’s how customized registration forms would look like for the attendee: 

Livestorm registration page
Livestorm registration page (attendee view)

As a first step, the attendee fills in their email and clicks the call-to-action button. After that, the sign-up pop-up appears. Then they can fill in more info:

Registration form pop-up
Registration form pop-up

On the right-hand side, there’s quick access to the webinar registration page, as the attendee sees it.

Registration Widget to Inject to External Landing Pages

In case you don’t like the design of Livestorm landing pages, there is an alternative – set up the landing pages on your external website.

To set up your own custom landing pages, you can grab the code snippet and paste it into the source code in the landing pages on your website.

Custom Fields on the Landing Pages

You can set up custom registration fields on the registration page. That’s useful for asking specific questions from your registrants, so you can prepare better and tailor your webinar event content specific to your audience.

A unique feature for Livestorm is the “Only company emails” checkbox.

Company emails only
"Company emails only"

Livestorm Email Tools

You can completely customize and automate emails in the Livestorm platform.

The cool thing is that the design you set up on the webinar registration page will automatically reflect in the event reminder emails as well:

Livestorm webinar reminder emails
Livestorm webinar reminder emails

Email Scheduling for Online Events

The scheduling of automatic email reminders is not very flexible. You can set up the reminders to be sent out:

The webinar confirmation email has all the essentials:

Email Follow-ups

For the post-webinar email follow-ups, you can segment the registrants who attended and the ones who didn’t attend. You can create separate emails for these segments.

The user interface in the webinar email setup is really intuitive. Setting up these email invitations was one of the smoothest parts of this Livestorm review.

You can easily preview how the email follow-ups would look for the attendee and you can edit the contents of any email.

email preview
email preview and editing options

That includes changing the email texts, adding shortcodes, and editing the button texts and colors.

Webinar Room Audience Interactions

Public and Private Integrated Chat

In the setup, you can up an integrated chat that is either public or private.

You can Show/Hide the “Peoples” tab to make the attendee list visible to everyone.

Slideshow Available to Download

A unique feature is that you can make the slideshow immediately available to download as a PDF file to all the attendees.

That’s a useful feature because often attendees want to get the slides to review the material later on.

Polls

The Livestorm platform has polls and call-to-actions, but you can’t pre-configure them in the webinar setup.

pre-configuring the polls
pre-configuring the polls

To set them up earlier you’d have to go to the webinar room and set them up before you start the webinar and “Save as draft”.

The poll will not pop up or launch automatically. The attendee has to navigate to the Polls tab and vote on the poll there.

Attendee voting on polls in Livestorm webinar
Attendee voting on polls in Livestorm webinar

Call to Actions

One of the most important video engagement features is the call-to-actions during the webinar. This is where you make your offer to the attendees and where the sales start coming in.

The call-to-action includes a description, button text, and button link. Unfortunately, you can’t add an image or a countdown timer

Livestorm call-to-action offer
Attendee view: Livestorm call-to-action offer

A huge problem with the call-to-action is that it opens as a pop-up. And once the attendee closes it, there’s no way to bring it back up again.

Webinar sales take time and persuasion. So, when a pop-up appears, you can’t expect everyone to click it immediately. Instead, they’d want to close the pop-up at first, listen to you speak, show testimonials, and list out all the benefits of the offer again.

As you’re doing that, you’ll start winning the attendees over.

The call-to-action should be visible all the time, tempting and inviting the attendees to click.

Q&A Feature

A Livestorm platform feature that has gained a lot of positive feedback is the Q&A tool.

Livestorm Q&A upvoting
Attendee view: Upvoting on questions on Livestorm

Attendees can ask questions and upvote each other’s questions as well. 

So, when you answer questions at the end of your webinar, you’ll know exactly which ones are the most interesting questions to your attendees. Answer them first.

Video Engagement Engine for Online Events

Video Quality Test

Considering that Livestorm is a browser-based platform, the video quality is above average. On my 1080p webcam, the graininess is barely noticeable.

Livestorm webcam video quality
Livestorm webcam video quality

In case some of your attendees are experiencing bad quality on the video, they can run the connectivity troubleshooter.

It’s an easy way to fix some common issues with the connection quality, browser, or audio.

Livestorm webinar connectivity troubleshooter
Livestorm webinar connectivity troubleshooter

Customer Support

Getting a helpful reply from Livestorm customer support can take up to four hours.

There’s the Livestorm Documentation page, which is essentially a knowledge base.

You can email their customer support but the live chat is reserved only for the Enterprise plan.

Livestorm customer support tiers
Livestorm customer support tiers

Livestorm Webinar Presentation Tools

As you’re starting to present, you’ll very soon notice that there’s no slideshow upload feature.

You can only share your screen and show your slides that way. That’s a downside because this slightly decreases the slideshow quality. 

Livestorm webinar presentation
Attendee view: Livestorm webinar presentation

Share a Video Clip

At any point during your webinar presentation, you can show a video clip to your participants.

You can add a video clip from YouTube or choose a video file from your computer.

video injections
video injections from YouTube or file

Screen Share

Another important video engagement feature is screen share. This is an important feature, especially if you’re running product demos. It’s also a must-have tool for online meetings or live events where you want to show something to the participants on the go.

Joining the Webinar on Mobile Devices

The first thing that I noticed when testing the mobile experience during this Livestorm review, was that there’s a 15-second video delay on mobile devices, which has an impact on the event performance. This is understandable since Livestorm is a browser-based platform.

However, the polls launch instantly.

This might cause a brief confusion for your mobile attendees and team members.

However, joining on mobile is very smooth. Everything is perfectly mobile responsive and joining the webinar was seamless.

The webcam and the slideshow presentation are clearly visible.

Livestorm on Android - webcam
Livestorm on Android - webcam
Livestorm on Android - slideshow + webcam
Livestorm on Android - slideshow + webcam

The chat and all the interaction tools would appear below the webinar video.

The call-to-action would also appear at a slight delay, but it doesn’t bother me.

Livestorm on Android - Polls
Livestorm on Android - Polls
Livestorm on Android - Call-to-Actions
Livestorm on Android - Call-to-Actions

What bothers me again, is that once the attendee dismisses the call-to-action, they can’t bring it up again.

This is perhaps the biggest flaw I noticed during this Livestorm review.

Webinar Replay Recording

By default, the live webinar recording is shared with everyone who registered for the webinar.

You can change that in the webinar setup. And you can upload your own custom video for the webinar replay.

After the webinar is over, the recording starts playing automatically for all the attendees.

Livestorm replay recording
Livestorm replay recording example

The recording will start for the host as well. While you (as the host) are watching the webinar recording, there’s a “Download recording” button.

Download webinar recording
Host view: Download webinar recording

Ask Questions in Replays and On-Demand Events

A great feature of the webinar replay recording is that attendees can ask questions.

The questions will be emailed to you, so you can engage with the attendees who couldn’t make it live, but are still interested in what you have to say.

Attendee view: Asking questions during the webinar replay recording
Attendee view: Asking questions during the webinar replay

Ask Questions in Replays and On-Demand Events

In general, the Livestorm webinar replay recording interface is extremely well-built for engaging attendees during the replay.

During the webinar replay, attendees can:

Ask Questions in Replays and On-Demand Events

What’s missing is the call-to-actions during the webinar replay. However, if you’re in the webinar replay (as the host), you can launch the call-to-actions manually to anyone who’s watching at that moment.

A workaround is to send the call-to-action link in the chat, which can be scheduled.

The replay engagement features are one of the most positive surprises I had during this Livestorm review.

Livestorm Analytics & Exports & Integrations

Livestorm integrations

Livestorm integrates with these apps: 

With Zapier, you can create countless integrations with other systems:

Livestorm + Zapier integrations
Livestorm + Zapier integrations

Livestorm Analytics Dashboard

Under the “People” tab, there’s the Livestorm webinar analytics dashboard to learn the most important insights about your past webinars.

Livestorm webinars analytics dashboard
Livestorm webinars analytics dashboard

In the analytics dashboard you can learn:

Livestorm Excel Reports Exports

You can also download Excel reports. These reports include:

Analytics Downsides

However, Livestorm analytics still has some room for improvement. For example, you can’t learn:

My final thoughts on the analytics are that the Livestorm dashboard gives you the most important data – the webinar registration conversion rates and sources and continuous attendance tracking, and other metrics.

Livestorm Pricing

Livestorm Basic Plan Includes Unlimited Webinars

You can use the free version to host unlimited webinars. However, the Livestorm Basic Plan does have some limitations:

Livestorm Premium Plan

If you want to remove those limitations, you’d have to subscribe to the Livestorm Premium Plan, which allows you to:

One downside of Livestorm pricing is that inviting team members gets expensive.

Livestorm webinar pricing
Livestorm webinar pricing

To accommodate more attendees, you’d have to pay a bit more. 

Like with most pricing for webinar platforms, you’ll get a discount if you opt for the annual subscription.

Livestorm Review Conclusion

Livestorm is a browser-based webinar platform that also supports instant meetings, live and pre-recorded events. The on-demand events have a lot of video engagement features. In fact, the Livestorm platform is one of the best webinar platforms.

The flexible webinar registration page customization options and rich audience engagement and video engagement features make it an excellent webinar platform. 

One of the most attractive parts of the platform is the free plan. Livestorm pricing is set up in a way that you can instantly start running webinars and meetings with the free version.

However, if you found that it’s missing some important feature, then there are many other free webinar platforms out there.