Lemlist Review: Prospecting and Cold Outreach Tool Evaluation

Overall rating

4.2/5

4.2

14 day trial for free

Pros

Cons

Best or unique feature

Deliverability

5/5

Email Sequences & Follow-ups

5/5

Pricing & Trial

3/5

Prospecting & Email Verification

4/5

Multichannel Outreach

4/5

Personalization & Customizability

5/5

Analytics & Metrics

4/5

Are you tired of sending hundreds of outreach emails only to get zero responses?

Well, let me introduce you to Lemlist, the ultimate email outreach tool that can help you avoid the dreaded spam folder and increase your response rate.

In this Lemlist review, we’ll dive deep into this powerful software and explore all of its features, from its email personalization options to its built-in email verification tool.

Whether you’re a seasoned email marketer or just starting out, Lemlist has something to offer.

Evaluation Criteria for a Cold Email Outreach Software

When selecting a cold email outreach tool, there are several factors to consider. Here are some essential aspects to keep in mind:

1. Deliverability

Rating for Deliverability

5/5

When it comes to cold email outreach, getting your emails delivered to the right inbox is critical. You don’t want your carefully crafted messages to end up in the spam folder or, even worse, not get delivered at all.

That is why it is critical to use a tool that can assist you in achieving high email deliverability rates. Lemlist offers several useful features to improve email deliverability, such as email warmup tools, human-like sending, email throttling, and spam risk assessment.

Lemlist ensures that your emails reach the inboxes of the intended recipients while avoiding spam filters, increasing the likelihood of receiving a response from your target audience.

Spam Score

When it comes to email deliverability, one thing to keep an eye on is your emails’ spam score. The spam score determines the chance that your email will be tagged as spam by the recipient’s email provider.

Lemlist has got you covered in this area. It is powered by SpamAssassin, a prominent spam filter that scores emails using various spam detection techniques, including authentication checks, content screening, DNS-based spam detection, and more.

The evaluation consists of many tests, and the aggregate score determines whether an email is considered spam or not. An email with a SpamAssassin score of 5 or higher is usually considered spam.

With Lemlist, you can be sure that your emails will have a low spam score and a higher chance of landing in your recipient’s inbox.

Lemlist spam score
Lemlist spam score

Domain Authentication

Domain authentication is another important feature of email deliverability. This refers to the procedure of confirming the legitimacy of the domain name used in the email address. Domain authentication helps in the prevention of spoofing and phishing efforts, which can hurt your email campaign.

To achieve excellent deliverability rates while utilizing Lemlist, make sure your custom domain and email are properly set up before starting your email campaign. You must configure your Sender Policy Framework (SPF) and Domain Keys Identified Mail (DKIM).

Lemlist offers an in-depth guide to assist you in properly configuring various authentication protocols. By following these procedures, you may ensure that your emails are coming from a reliable source, increasing the likelihood that they will be delivered to your recipients’ inboxes.

Lemwarm

If you’re looking to ramp up your email deliverability, you might want to check out Lemwarm, another service offered by Lemlist. Lemwarm is intended to assist you warm up your email and increase deliverability rates over time by gradually increasing your email sending volume.

This approach helps to avoid triggering spam filters and getting your emails blocked or sent to the spam folder. You may also use Lemwarm’s human-like sending function, which simulates the behavior of genuine human email senders, improving the likelihood of your emails getting delivered to your recipients’ inboxes.

Lemwarm is absolutely worth investigating if you want to assure high deliverability rates for your email campaign. Plus, it’s directly integrated on your Lemlist platform.

Lemwarm warm-up tool
Lemwarm warm-up tool

2. Prospecting & Email Verification

Rating for Prospecting

4/5

When it comes to cold email outreach, the quality of leads targeted is critical to the campaign’s success. This is where prospecting and email verification come in. Lemlist provides lead generation tools to assist you in finding authentic and relevant contacts, as well as an email verification to confirm that the email addresses you have are valid and active.

One thing to keep in mind is that there is no separate function for storing and managing prospects that you can utilize for all of your campaigns at any time. Nevertheless, once you’ve added a list of prospects to a campaign, you may reuse that list in subsequent campaigns.

This saves you time and effort in searching for new prospects for each new campaign. With Lemlist’s prospecting and email verification features, you can be sure that you’re reaching the right audience and increasing the chances of a positive response to your cold email outreach.

Enrich Prospect with LinkedIn

If you’re looking for ways to enhance your prospecting and email verification efforts, Lemlist has a built-in feature that might interest you – Enrich Prospect with LinkedIn.

You may use this tool to scrape your prospect’s LinkedIn profile and extract essential data to personalize your cold email outreach campaign, such as their complete name, address, company, position, website, and more. This will assist you in making your emails more relevant and interesting for your prospects.

While this is a free integration, keep in mind that there is a daily restriction of 30 profile scans and 100 activities. Hence, to get the most out of this tool and maximize the success of your email marketing, utilize it intelligently.

Lemlist prospect enriched by LinkedIn
Lemlist prospect enriched by LinkedIn

Enrich Prospect with Dropcontact

Another prospecting and email verification feature offered by Lemlist is the ability to Enrich Prospect with Dropcontact. With this integration, you can obtain more information about your prospects such as their job title, social media profiles, company size, and more.

However, you must have a Dropcontact subscription to utilize this service, and each enrich request costs a credit. The good news is that this is a built-in integration, so you won’t have to leave the Lemlist platform to use it. This can save you time and make your email outreach efforts more efficient.

Lemlist prospect enrich with Dropcontact
Lemlist prospect enrich with Dropcontact

Lemlist LinkedIn Finder Chrome Extension

The Lemlist LinkedIn Finder Chrome Extension is an effective tool for adding leads to your email campaign. After installing the extension, you may collect essential data from LinkedIn profiles such as job titles, company information, and contact information.

To add a prospect to your campaign list, simply go to their LinkedIn page and click on the Lemlist icon. This function saves you time and effort while also ensuring that you’re sending personalized messages to the right people.

The Lemlist LinkedIn Finder Chrome Extension is only one of many tools that Lemlist offers to help with prospecting and email verification.

Lemlist LinkedIn prospect finder
Lemlist LinkedIn prospect finder

3. Personalization & Customizability

Rating for Personalization

5/5

Personalization and customizability are critical components of effective email marketing. Lemlist allows you to include your prospect’s name, job title, company, and other relevant information in your emails.

This allows you to develop communications that feel more personalized and targeted, increasing your chances of receiving a response. You can also make your emails stand out by using different layouts, fonts, colors, and other elements to make them unique and reflect your brand.

Overall, the ability to personalize and tailor your emails using Lemlist is a terrific method to leave a lasting impression on your prospects and increase the overall effectiveness of your campaign.

Lemlist email editor
Lemlist email editor

Custom Variable

Lemlist Custom Variables let you add personalized fields to your prospect’s profile. This means you may include any unique information about your prospects that you wish to keep track of, such as their interests, preferences, or any other relevant attributes that you can subsequently utilize to customize your outreach communications.

With the addition of these custom variables, you can design more focused and personalized campaigns, resulting in increased engagement and conversion rates. Furthermore, you can quickly divide your prospects based on their unique attributes and develop various campaigns customized to their requirements with the help of custom variables.

This degree of personalization and customization distinguishes Lemlist from other email outreach solutions.

Lemlist custom variable
Lemlist custom variable

Image Personalization

Image personalization is a great way to make your emails stand out and grab your prospect’s attention. Lemlist has an option for adding custom text or variables to images, allowing you to create personalized visuals for each prospect on your list.

This means you may dynamically modify the text on a picture depending on the recipient, giving the impression that the image was produced specifically for them. Whether it’s adding a prospect’s name, company logo, or any other information, image personalization is a powerful tool for creating a more engaging and personalized email experience.

Lemlist image personalization
Lemlist image personalization

Snippet Template

One great feature that Lemlist offers for Personalization & Customizability is the Snippet Template. When it comes to sending out a large number of emails with similar content, snippets come in handy. Lemlist allows you to save snippets for later usage.

These snippets might be a single phrase, a sentence, or a paragraph that you frequently use in emails. Instead of typing out the same thing multiple times, you can create a snippet and then insert it into your email anytime you need it. It’s an excellent method to save time while also ensuring uniformity throughout your emails.

Lemlist snippet templates
Lemlist snippet templates

A/B Testing

A/B testing is an essential component of every email marketing, and Lemlist makes it simple to implement. You may use A/B testing to create two variations of your emails and evaluate which one performs better.

This feature is not limited to just individual messages but also applies to the entire outreach sequence. You may create two completely different versions of your campaign and compare the results later.

This assists you in optimizing your campaigns and increasing your open rates, response rates, and conversion rates. You may use Lemlist to test alternative subject lines, email content, and even email scheduling.

Lemlist A/B testing
Lemlist A/B testing

4. Email Sequences & Follow-ups

Rating for Sequences

5/5

One of the most crucial aspects of email marketing is following up with prospects. Fortunately, Lemlist has got you covered in this regard. With their email sequences tool, you can effortlessly compose and automate follow-up emails.

This tool allows you to schedule a series of emails to be sent to your prospects over a specific period of time. You can adjust the timing and content of each email in the sequence, as well as establish triggers to determine when the next email should be sent based on the prospect’s behavior.

This way, you can stay top-of-mind with your prospects and increase your chances of getting a response.

Sequence Builder

The Lemlist sequence builder is an easy-to-use tool that allows you to build an email sequence in just a few clicks. The simple interface allows you to easily add email messages, adjust delays, and construct follow-up sequences. You can customize each email in the sequence and set different delivery times for each message.

Although Lemlist’s sequence builder doesn’t have a feature that allows you to add conditional branching based on whether a prospect opened an email or clicked a link, it has a function that allows you to stop the sequence for a particular prospect if they respond or click a link.

With the Lemlist sequence builder, you can create an automated email campaign that saves you time and ensures that your prospects receive a consistent and personalized message.

Lemlist sequence builder
Lemlist sequence builder

Follow-Ups

You may add an unlimited number of follow-ups to your email sequence using Lemlist. This enables you to nurture your prospects even if they do not answer your original email. You may also boost your chances of obtaining a response by using other platforms for your follow-ups, such as LinkedIn or even cold call.

Lemlist lets you customize when to send your follow-ups by setting delays, so you can create a schedule that works best for your prospects. Furthermore, if a prospect responds to any email in your sequence, you may opt to stop the sequence for that prospect, avoiding unwanted follow-ups.

5. Multichannel Outreach

Rating for Multichannel

4/5

If you’re looking to expand your outreach beyond just email, Lemlist has you covered with its multichannel support. In addition to email, Lemlist allows you to conduct cold calls, send LinkedIn messages, and even interact with prospects posts on LinkedIn.

This allows you to communicate with your audience through various channels, increasing your chances of receiving a response. You can now communicate with your audience on their preferred platform, whether it’s email, phone, or social media.

With Lemlist’s multichannel outreach, you can easily reach more prospects and increase your chances of success.

Lemlist add a new step
Lemlist add a new step

LinkedIn Outreach

LinkedIn Outreach is one of Lemlist’s multi-channel outreach capabilities. You may personalize connection requests, InMail messages, and interact with prospects’ profiles and posts using LinkedIn Outreach.

Because LinkedIn is a professional social networking site where you can discover decision-makers and influencers in your industry, this functionality is extremely valuable when targeting B2B prospects.

Personalizing your outreach messages can help you stand out from the crowd in your prospect’s inbox and enhance your chances of receiving a response. You can also utilize Lemlist’s analytics dashboard to analyze your LinkedIn outreach performance and use the results to improve your message approach.

Lemlist LinkedIn message editor
Lemlist LinkedIn message editor

Aircall

Aircall is a cloud-based phone solution that works in conjunction with Lemlist to enable you to conduct outbound calls to prospects straight from the platform. It’s a great option to have since it allows you to communicate with your prospects through a new channel, giving your outreach a more personal touch.

It should be noted, however, that in order to utilize this service, you must have a valid subscription and credits on your Aircall account. Yet, if you’re serious about building connections with your prospects, the option to call them straight from Lemlist might be a game changer.

Lemlist direct calling with Aircall
Lemlist direct calling with Aircall

6. Analytics & Metrics

Rating for Analytics

4/5

Analytics and metrics are essential in determining the effectiveness of your outreach campaigns. With Lemlist, you can view the analytics of all your campaigns, making it easy to see which campaign is performing better than the others.

You can also dive down into each campaign’s statistics and quickly compare the performance of each channel, such as email, LinkedIn, and Aircall. This enables you to optimize your efforts and concentrate on the channels that are producing the greatest results.

You may also measure individual prospect interaction, such as opens and clicks, to get an idea of how engaged they are in your outreach. Overall, Lemlist’s statistics and metrics function is a fantastic tool for fine-tuning your outreach initiatives for better outcomes.

Lemlist reports overview
Lemlist reports overview

7. Pricing & Trial

Pricing

4/5

If you’re considering using Lemlist for your email outreach campaigns, it’s important to know about their pricing plans. Lemlist offers 3 pricing plans to fit different business needs:

Regardless of which plan you choose, Lemlist offers a free trial period so you can test out the platform and see if it’s the right fit for your business.

Lemlist pricing
Lemlist pricing

Lemwarm

The Lemwarm tool, which helps warm up your email address, is priced at:

If you have a Lemlist subscription, you can take advantage of a special discount. You’ll get $29 off for every Lemlist seat you have, making it an even more affordable option for your email outreach strategy.

Lemwarm pricing
Lemwarm pricing

14-day free trial available

Frequently Asked Questions About Lemlist

In order to help you make an educated decision regarding Lemlist and its features, we have compiled a list of commonly asked questions about the software. This will allow you to have a clearer comprehension of the platform.

What are the Downsides of Lemlist?

If you’re thinking of using Lemlist for cold outreach, you should be aware of its drawbacks. One disadvantage is the lack of a specific prospect management tool. This implies you can’t handle prospects until you first create a campaign.

Another disadvantage is that the email warm-up tool is not included in the standard price and must be purchased separately. Despite these drawbacks, Lemlist is still a wonderful email outreach tool for targeted campaigns, fast follow-ups, and statistics.

What are the Best Alternatives for Lemlist?

If you’re looking for alternatives to Lemlist, there are a number of other tools you can consider. Here are some of the leading options:

Overall rating

4.5/5

4.5

Forever free plan available

Pros

Cons

Best or unique feature

Deliverability

4/5

Email Sequences & Follow-ups

4/5

Pricing & Trial

4/5

Prospecting & Email Verification

3/5

Multichannel Outreach

5/5

Personalization & Customizability

4/5

Analytics & Metrics

5/5

With Snov.io, you can easily create email sequences with its drag and drop feature in sequence builder. It also has powerful prospecting features such as a domain search email finder that allows you to view all the email addresses under that domain. 

In addition, it has a built-in warm-up tool that can help improve your email deliverability. One of the best things about Snov.io is that it offers a permanent trial plan, so you can test out the features for as long as you need. 

Overall rating

3.8/5

3.8

7 day trial for free

Pros

Cons

Best or unique feature

Deliverability

5/5

Email Sequences & Follow-ups

5/5

Pricing & Trial

4/5

Prospecting & Email Verification

4/5

Multichannel Outreach

1/5

Personalization & Customizability

3/5

Analytics & Metrics

5/5

SalesHandy has some powerful features that make it stand out. One of them is a built-in email verification tool that ensures your emails are reaching the right inbox. 

Another feature is A/B testing that supports up to 26 variants, which lets you experiment with different email templates and improve your email open rates. SalesHandy also has a built-in integrated warm-up tool powered by TrulyInbox, which allows you to gradually warm up your email account to avoid spam filters. 

Overall rating

4.7/5

4.7

14 day trial for free

Pros

Cons

Best or unique feature

Deliverability

5/5

Email Sequences & Follow-ups

5/5

Pricing & Trial

4/5

Prospecting & Email Verification

4/5

Multichannel Outreach

5/5

Personalization & Customizability

5/5

Analytics & Metrics

5/5

One of the main advantages of Reply.io is its built-in email warm-up and ramp-up tools, which help you build a good reputation with email providers and increase your deliverability rates. Additionally, Reply.io offers a powerful prospect management feature that allows you to easily organize and manage your contacts, and an email verification add-on tool that helps you keep your contact lists up-to-date and free of invalid or outdated email addresses.

Is Lemlist Customer Service Any Good?

If you’re wondering about Lemlist’s customer service, I can tell you that in my experience, they’re pretty good. I received a response from their support team within an hour, which is pretty impressive.

The agent was also helpful and able to answer my question. They also have a comprehensive knowledge base that you can refer to if you have any questions or issues. Overall, I’ve had a positive experience with their customer service, and I feel confident that they’ll be able to help you if you have any problems.

Key Takeaways from the Lemlist Review

In summary, we’ve covered a lot of ground when it comes to Lemlist and its features. We’ve discussed Lemlist’s pricing plans, including its Email Outreach, Sales Engagement, and Outbound Agency plans.

We’ve also explored Lemwarm and its pricing plans, including the Essential and Smart plans, as well as the discount that comes with having a Lemlist subscription. Additionally, we’ve looked at some of the downsides of Lemlist, including the lack of a dedicated prospect management tool and the additional cost of the email warm-up tool.

We’ve also explored some of the best alternatives to Lemlist, including Snov.io, SalesHandy, and Reply.io. Each of these tools has its unique features and advantages, such as Snov.io’s drag-and-drop sequence builder, SalesHandy’s built-in email verification tool, and Reply.io’s built-in email warm-up and ramp-up tools.

Finally, we’ve talked about the quality of Lemlist’s customer service, and based on my experience, I was pleased with the prompt response and helpfulness of the customer service agent.

Overall, the key takeaway is that Lemlist is a powerful email outreach and sales engagement tool with some limitations, and there are viable alternatives out there to consider depending on your specific needs and preferences.

Picture of Erkki Muuga

Erkki Muuga

Erkki has over 10 years of experience as a software product manager and a proven track record in building and growing SaaS products. He has a keen eye for key differentiating factors and spotting truly valuable software features that enable business use cases.

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