Klaviyo Review: Comprehensive Tools & Analytics for Ecommerce

Overall rating

4.6/5

4.7

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

4/5

Deliverability & Email Tools

5/5

Analytics & Insights

5/5

Personalization & Templates

5/5

Integrations with Other Tools

4/5

Automation & Scalability

5/5

Subscription & Sign Up Forms

5/5

Support & Knowledge Base

4/5

Pricing & Trial

5/5

Wondering if Klaviyo is the right email marketing tool for your business?

You’re in the right place. 

In this Klaviyo review, we’ll give you a clear, balanced look at Klaviyo’s features, strengths, and weaknesses. 

Our goal is to help you decide if Klaviyo fits your needs. 

We’ll cover everything from its user interface to pricing. 

We’ll also discuss its ease of use, customer support, and key features. 

By the end, you’ll know if Klaviyo is the email marketing solution you’ve been looking for, or if an alternative needs to be considered.

How to Evaluate an Email Marketing Platform

When evaluating an email marketing platform like Klaviyo, you need to consider several crucial criteria. Start with the user interface and ease of use. A platform should be intuitive and straightforward. Check the personalization and templates. These features help you create engaging emails effortlessly. 

Look at the subscription and sign-up forms, ensuring they are customizable and effective. Deliverability and email tools are vital for reaching your audience’s inboxes. Integrations with other tools can streamline your marketing efforts. 

Good customer support and a comprehensive knowledge base are essential for solving any issues. Analytics and insights provide data to optimize your campaigns. Automation and scalability allow your efforts to grow with your business. 

Finally, review the pricing and trial options to ensure it fits your budget. Using these criteria will help you choose the right email marketing platform.

1. User Interface and Ease of Use

Rating for Ease of Use

4/5

Klaviyo’s user interface and ease of use are standout features that make managing email marketing campaigns simple and efficient. The platform’s clean design and intuitive navigation help you find everything you need quickly. 

Let’s explore how Klaviyo’s UI and onboarding process enhance your overall experience.

User Interface

Klaviyo’s user interface is clean and easy to navigate. You will find it simple to use, even if you’re new to email marketing platforms. The sidebar is especially convenient, allowing you to open multiple sub-menus without closing others.

Klaviyo Navigation Sidebar
Klaviyo Navigation Sidebar

This feature makes switching between different sections, like campaigns, sign-up forms, and analytics, a breeze. The organized layout helps you find what you need quickly, improving your workflow efficiency. 

Whether you are managing your templates, tracking deliverability, or setting up automation, Klaviyo’s UI supports a smooth and intuitive experience.

Onboarding Process

Klaviyo makes the onboarding process smooth and personalized, ensuring you get off to a great start. When you first sign up, Klaviyo provides a personalized quiz to understand your company and specific needs. This helps tailor the experience just for you, making sure the platform aligns perfectly with your goals.

Klaviyo Personalized Quiz
Klaviyo Personalized Quiz

After fully setting up your account, you receive a detailed onboarding checklist. This checklist guides you through essential steps like connecting your business platform, turning on website tracking, setting up a dedicated sending domain, and other essential steps in setting up your account.

Klaviyo Onboarding Checklist
Klaviyo Onboarding Checklist

The structured process ensures you are up and running quickly, making the onboarding experience efficient and hassle-free. Whether you are a small business or a large enterprise, Klaviyo’s user-friendly onboarding process helps you make the most of its powerful features right from the start.

2. Personalization and Templates

Rating for Personalization

5/5

Personalization and templates are key to creating engaging and effective email campaigns with Klaviyo. These features allow you to tailor each email to your audience while maintaining a consistent brand identity.

Email Editor

Klaviyo’s email editor makes creating beautiful emails easy and efficient. You have a drag-and-drop email editor that lets you insert elements anywhere in your email effortlessly. You can customize styles for each element to match your branding perfectly, ensuring consistency across all your communications. 

The editor offers various blocks like text, images, buttons, social links, and even products, making it versatile for any type of email campaign. You can also use templates to speed up the design process and maintain a professional look.

Klaviyo Email Editor
Klaviyo Email Editor

With the ability to switch between desktop and mobile views, you ensure your emails look great on any device. Klaviyo’s flexible and intuitive email editor makes designing personalized and on-brand emails a seamless task, helping you engage your audience effectively.

Personalization Variables

Klaviyo lets you insert personalization variables to make your emails feel unique and tailored to each recipient. You can add variables based on your recipient’s information, such as first name, last name, and email. You can also include company details, notable dates, or even custom variables that you add to your contacts.

Klaviyo Personalization Variables
Klaviyo Personalization Variables

This feature allows you to create highly personalized and engaging emails. For example, you can greet your customers by their first name or reference their last purchase. By using these personalization variables, you enhance the relevance and impact of your email campaigns, fostering stronger connections with your audience.

Email Templates

Klaviyo offers a wide range of email templates that you can easily customize to match your branding styles. These templates are designed to be visually appealing and are perfect for various marketing campaigns.

Klaviyo Email Templates
Klaviyo Email Templates

Most of the templates are tailored for ecommerce, so you need to keep that in mind when choosing one. You can find templates for sales, product launches, newsletters, and seasonal promotions.

Each template is designed to be user-friendly, allowing you to quickly add your content and images. With Klaviyo’s extensive template library, you can create professional-looking emails that engage your audience and drive results.

Brand Library

Klaviyo’s brand library feature is incredibly convenient. It automatically fetches your logo from the company website you provide and sets a color theme based on your website’s colors.

Klaviyo Brand Library
Klaviyo Brand Library

In my experience, it was pretty accurate, and I didn’t need to adjust anything. This smart feature ensures that your emails are consistent with your brand’s identity. However, if you need to make changes, you can still adjust these settings or upload your own logo.

The brand library simplifies the process of maintaining brand consistency across all your email campaigns, saving you time and ensuring a professional appearance.

3. Subscription and Sign Up Forms

Rating for Sign-up Forms

5/5

Subscription and sign-up forms are essential tools for growing your email list and engaging with your audience. Klaviyo offers a variety of customizable templates and a powerful form editor to help you capture subscriber information effectively. 

Let’s explore how Klaviyo’s features make managing sign-up forms and contact segmentation easy and efficient.

Sign-Up Form and Lead Magnet Templates

Klaviyo offers a variety of sign-up forms and lead magnet templates that make it easy to grow your mailing list. These templates are designed to be visually appealing and highly functional, helping you capture more subscribers effectively.

Klaviyo Sign-Up Form and Lead Magnet Templates
Klaviyo Sign-Up Form and Lead Magnet Templates

Most of the templates are tailored for ecommerce, which is a big advantage if you run an online store. You can choose from different styles like pop-ups, full-page forms, and mobile-friendly options

This customization allows you to create forms that fit seamlessly with your website’s design. However, if you are not in ecommerce, these templates might feel less relevant. 

With Klaviyo, you can quickly set up attractive and effective sign-up forms to boost your subscriber base.

Form Editor

Klaviyo’s form editor features a drag-and-drop interface, making it easy for you to create and customize forms. You can add various form fields to gather all the necessary information from your contacts.

Klaviyo Form Editor
Klaviyo Form Editor

Embedding your form into your website requires a bit of technical knowledge. You need to install the klaviyo.js library on your website to add your Klaviyo forms. This process is a bit more complex compared to other platforms that only require a couple of lines of code.

Klaviyo Installation Warning
Klaviyo Installation Warning

However, while I explored the platform more, I discovered that there is actually an option to paste some codes on every page where you want to embed a form. Despite this slight challenge, the form editor’s flexibility and customization options make it worth the effort.

Contact Importing

Klaviyo makes contact importing straightforward and efficient. You can easily import a contact by manually entering all the information. If you have a large list, you can import in bulk by uploading a CSV file.

Klaviyo Contact Importing
Klaviyo Contact Importing

Additionally, there’s an option to copy and paste your entire list directly into the platform for a more seamless importing process. These flexible importing options ensure that you can quickly and accurately add your contacts, saving you time and effort. 

With Klaviyo, managing your subscriber list becomes a hassle-free task, allowing you to focus on crafting effective email campaigns.

Contact Segmentation

Klaviyo makes contact segmentation simple and powerful. You can create dynamic segments that automatically include contacts once they meet the segment’s criteria. This allows you to target specific groups based on their behaviors and interactions with your emails.

Klaviyo Segment Builder
Klaviyo Segment Builder

For instance, you can segment contacts who have opened your emails but haven’t clicked any links in the last 30 days. This way, you can tailor your marketing strategies to engage different segments effectively. 

With Klaviyo’s advanced segmentation, you ensure that your messages reach the right audience at the right time, enhancing the overall impact of your email campaigns.

4. Deliverability and Email Tools

Rating for Deliverability

5/5

Deliverability and email tools are crucial for the success of your email marketing campaigns. Klaviyo provides a range of features to ensure your emails reach your audience and perform well. 

Let’s explore how Klaviyo’s deliverability report, email campaign settings, and sender account management can enhance your marketing efforts.

Email Campaigns

Setting up an email campaign in Klaviyo is easy and efficient, thanks to its user-friendly interface and powerful settings. 

You can choose specific segments to target and even exclude certain segments to ensure your emails reach the most relevant audience. This helps improve sender health, enhances deliverability, and reduces spam reports.

Klaviyo Email Campaign Setup
Klaviyo Email Campaign Setup

Additionally, Klaviyo’s settings allow you to skip recently emailed profiles, ensuring you don’t overwhelm your subscribers with too many messages. With these advanced tools, you can optimize your email campaigns for better marketing results, making each campaign more effective and impactful.

Sender Account

When you send emails through Klaviyo without authenticating your domain, your emails will still appear to come from your own email address. 

However, your recipients will see an extra sender info line stating that your message is sent via shared.klaviyomail.com. This additional sender information can impact the trust and credibility of your emails.

Klaviyo Sender Information
Klaviyo Sender Information

Authenticating your domain ensures that your emails appear more professional and increases the likelihood of them being delivered directly to your recipients’ inboxes. Proper authentication enhances your sender reputation, improves deliverability, and helps you maintain a strong connection with your audience.

Deliverability Report

Klaviyo’s deliverability report is an essential tool for monitoring the success of your email campaigns. You can easily track your deliverability score, which is based on the last 30 days of data. This score helps you understand how well your emails are reaching your audience.

Klaviyo Deliverability Report
Klaviyo Deliverability Report

The report also includes historical data, so you can see trends over time and identify any issues that may need attention. By regularly reviewing this report, you can make informed decisions to improve your email strategy, ensuring higher open rates and better engagement.

Klaviyo’s deliverability report provides valuable insights to help you maintain a strong sender reputation and optimize your email marketing efforts.

5. Integrations with Other Tools

Rating for Integrations

4/5

Integrations with other tools are essential for maximizing the efficiency and effectiveness of your marketing efforts. Klaviyo seamlessly connects with a wide range of platforms and applications, allowing you to streamline your workflows and enhance your campaigns.

Integrations

Klaviyo offers extensive integrations with a variety of other tools to enhance your marketing efforts. You can connect Klaviyo with popular ecommerce platforms, CRM systems, and more. This seamless integration allows you to streamline your workflows and manage all your marketing activities in one place.

Klaviyo Integrations
Klaviyo Integrations

For instance, integrating with Shopify or BigCommerce can help you track customer behavior and tailor your email campaigns accordingly. You can also integrate with tools like LoyaltyLion and Judge.me to boost customer engagement and gather valuable reviews. 

With Klaviyo’s broad range of integrations, you can optimize your marketing strategies and drive better results for your business.

API

Klaviyo’s API offers powerful integration capabilities, allowing you to connect your marketing data with other systems seamlessly. You can use the API to automate tasks, sync customer data, and enhance your marketing efforts.

Klaviyo API
Klaviyo API

The API supports various functions, such as managing lists, sending campaigns, and tracking events. Whether you need to integrate with your CRM, ecommerce platform, or custom application, Klaviyo’s API provides the flexibility and control you need. 

With comprehensive documentation and robust support, you can easily leverage the API to streamline your workflows and optimize your marketing strategies.

6. Customer Support and Knowledge Base

Rating for Customer Support

4/5

Klaviyo offers robust customer support and a comprehensive knowledge base to help you get the most out of their platform. They provide 24/7 email support, ensuring that assistance is always available when you need it. 

In my experience, I received a reply in around 25 minutes, which was very impressive. The knowledge base is extensive, covering everything from basic setup to advanced features. 

You can find detailed guides, troubleshooting tips, and best practices to enhance your email marketing efforts. With Klaviyo’s reliable customer support and thorough knowledge base, you can confidently navigate and utilize the platform’s powerful tools.

7. Analytics and Insights

Rating for Analytics

5/5

Analytics and insights are crucial for understanding the performance of your email marketing campaigns. Klaviyo provides powerful tools to track metrics, compare benchmarks, and create custom reports. 

Let’s delve into how these features can help you optimize your marketing strategies and drive better results.

Metrics

Klaviyo provides a wide range of metrics to help you monitor the performance of your marketing activities. You can track everything from email opens and clicks to more detailed actions like placed orders and SMS interactions

Although some of these metrics might not be very useful for your specific needs, it’s good to know they are available for you to check.

Klaviyo Metrics
Klaviyo Metrics

If you require more tailored data, Klaviyo allows you to create custom metrics. This flexibility ensures you have all the information you need to make informed decisions and optimize your marketing strategies effectively. 

With Klaviyo’s comprehensive metrics, you can gain valuable insights into your campaigns and drive better results.

Benchmarks

Klaviyo’s benchmarks provide a valuable point of reference for your marketing performance. By gathering data from the industry, benchmarks allow you to compare your business to others in that industry. 

You can see how your email campaigns, SMS campaigns, and other marketing activities stack up against industry averages. This insight helps you understand where you excel and where there is room for improvement.

Klaviyo Benchmarks
Klaviyo Benchmarks

With benchmarks, you can make informed decisions to optimize your strategies and achieve better results. Klaviyo’s benchmarks give you the context you need to ensure your campaigns are competitive and effective.

Custom Reports

Klaviyo allows you to create custom reports to ensure you never miss any important data about your campaigns. You can tailor these reports to focus on the metrics that matter most to you.

Klaviyo Custom Report Builder
Klaviyo Custom Report Builder

While you can’t configure your custom reports by dragging and dropping visuals or charts, you still have the flexibility to customize the data you want to see

Additionally, Klaviyo offers many pre-built report templates that you can use and adjust according to your needs. This helps you gain deeper insights into your marketing performance and make data-driven decisions to optimize your campaigns.

Klaviyo Custom Report Templates
Klaviyo Custom Report Templates

8. Automation and Scalability

Rating for Automation

5/5

Automation and scalability are key to managing effective email marketing campaigns. Klaviyo provides powerful tools to automate workflows and scale your marketing efforts effortlessly. 

Let’s explore how features like sending schedules and flows can enhance your email strategy and help you reach your goals efficiently.

Sending Schedule

Klaviyo’s sending schedule feature is a powerful tool for automation and scalability. You can schedule your emails based on your recipient’s local time zone, ensuring your messages arrive at the optimal time.

Klaviyo sending schedule
Klaviyo sending schedule

This is particularly beneficial if you have an international audience, as it helps you maximize engagement across different regions. Setting up your sending schedule is straightforward, allowing you to choose specific dates and times for your campaigns. 

By leveraging this feature, you can ensure your emails are timely and relevant, enhancing the overall effectiveness of your marketing efforts.

Flows

Klaviyo’s flows feature makes it easy to build automated email sequences that send messages based on specific triggers or conditions. You can set up workflows to engage customers at the right moments, enhancing your marketing strategy. 

The flow editor uses drag-and-drop functionality, allowing you to add and rearrange steps effortlessly. This intuitive interface simplifies the process of creating complex automation, helping you scale your marketing efforts without extra manual work.

Klaviyo Workflow builder
Klaviyo Workflow builder

With Klaviyo’s flows, you can automate welcome emails, follow-ups, and other key communications, ensuring your audience receives timely and relevant messages.

9. Pricing and Trial

Rating for Pricing

5/5

Klaviyo offers a flexible pricing model that adjusts based on the number of contacts you need, allowing you to find the perfect fit for your business. All plans include essential tools and features to help you succeed in your email marketing efforts. 

Let’s explore the different pricing options and what each plan offers.

Free Plan

Klaviyo’s free plan is a great way to start exploring their platform without any financial commitment. You get a range of features that can help you kickstart your email marketing efforts. 

Here’s what you get in this plan:

This plan provides a solid foundation for small businesses or those new to email marketing, allowing you to test out Klaviyo’s capabilities and see how it can benefit your marketing strategy.

Email Plan

Klaviyo’s Email Plan offers a robust set of features designed to elevate your email marketing efforts. This plan adapts to the size of your contact list, with a limited number of monthly emails based on the number of contacts you have. 

Here’s what you get in this plan:

With this plan, you can reach your audience through multiple channels and get the support you need to optimize your campaigns. It’s an excellent choice for businesses looking to expand their marketing reach and engage more effectively with their subscribers.

Email and SMS Plan

Klaviyo’s Email and SMS Plan provides a comprehensive solution for your marketing needs, combining the power of email and SMS. This plan scales with your contact list, offering a limited number of monthly emails based on the number of contacts you have.

Here’s what you get in this plan:

Additionally, you can adjust the number of SMS/MMS credits you need each month, and the price will adjust accordingly. This flexibility ensures you have the right balance of email and SMS capabilities to effectively engage your audience and meet your marketing goals.

Klaviyo Pricing
Klaviyo Pricing

Frequently Asked Questions About Klaviyo

Frequently Asked Questions about Klaviyo provide valuable insights for users considering this platform. In this section, we address common queries to help you better understand Klaviyo’s features, benefits, and limitations. 

Let’s dive into the details to ensure you have all the information you need.

What are the Downsides of Klaviyo?

While Klaviyo is a powerful email marketing platform, it does have some downsides. One drawback is the lack of an AI-writing assistant for crafting email copies, which means you need to create content manually.

Additionally, Klaviyo does not include a landing page builder, so you will need to use another tool for that purpose. Creating custom reports can also be a bit cumbersome since it lacks a drag-and-drop feature for visuals and charts

These limitations might require you to use additional tools or invest more time in certain tasks.

What are the Best Klaviyo Alternatives?

If you’re considering alternatives to Klaviyo, several excellent options are available that cater to different needs and preferences. Here are some of the best Klaviyo alternatives:

Overall rating

4.3/5

4.3

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

4/5

Deliverability & Email Tools

5/5

Analytics & Insights

4/5

Personalization & Templates

4/5

Integrations with Other Tools

4/5

Automation & Scalability

4/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

5/5

Pricing & Trial

5/5

Omnisend is a powerful platform especially suited for ecommerce marketers. It offers a targeted toolset that includes a powerful AI writing assistant to help you craft compelling email content. 

The platform also provides a generous free plan with reasonable credit allocation, making it accessible for businesses of all sizes. Omnisend’s Safe Send Volume program ensures that your emails reach your recipients’ inboxes, maintaining high deliverability rates and protecting your sender reputation.

Overall rating

4.1/5

4.1

14-day free trial available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

4/5

Deliverability & Email Tools

4/5

Analytics & Insights

4/5

Personalization & Templates

4/5

Integrations with Other Tools

4/5

Automation & Scalability

5/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

4/5

Pricing & Trial

4/5

Drip is another robust option, particularly if you’re in the ecommerce space. It features a smart segment builder that allows for automated segmentation, making it easy to target specific customer groups with tailored messages. 

Drip’s marketing playbook provides actionable recommendations and guides you through setting up effective campaigns. However, it’s important to note that Drip does not offer a free plan, so you’ll need to invest from the start to take advantage of its advanced features.

Overall rating

4.6/5

4.6

30-day free trial available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

5/5

Deliverability & Email Tools

5/5

Analytics & Insights

4/5

Personalization & Templates

5/5

Integrations with Other Tools

4/5

Automation & Scalability

5/5

Subscription & Sign Up Forms

5/5

Support & Knowledge Base

5/5

Pricing & Trial

3/5

GetResponse is a versatile platform that, while not specifically tailored for ecommerce, excels in general email marketing. It includes an AI campaign tool that can automatically generate a landing page, a welcome email, and a newsletter campaign, saving you time and effort. 

The platform’s powerful AI email builder crafts ready-to-send emails with professional design elements. Additionally, GetResponse’s smart scheduling algorithm optimizes send times to ensure your emails reach your audience when they’re most likely to engage.

Can You Use Klaviyo for Cold Email Outreach?

You cannot use Klaviyo for cold email outreach. Klaviyo is designed to engage with people who have given you their contact information. It is not meant for cold email marketing

According to Klaviyo’s Acceptable Use Policy, you can’t use it to email lists of prospects who haven’t actively consented to receive communications from your business. This ensures high deliverability and compliance with regulations, making Klaviyo a powerful tool for permission-based email marketing.

Key Takeaways From the Klaviyo Review

Klaviyo is a robust email marketing platform designed for businesses to create and manage effective campaigns. It features a clean, easy-to-navigate interface, a personalized onboarding process, and a drag-and-drop email editor with customizable templates. 

Personalization options include adaptable variables and an automatic brand library. Klaviyo provides various sign-up form templates and a flexible form editor, though embedding forms requires technical knowledge. 

It also offers comprehensive deliverability and email tools, extensive integrations, and a powerful API. Customer support is reliable with 24/7 email support on a paid plan.

Analytics and insights are thorough, offering a range of metrics, benchmarks, and customizable reports. Automation features include sending schedules based on recipient time zones and a drag-and-drop flow editor. Pricing adjusts based on contacts, with a free plan available. 

Downsides include the lack of an AI-writing assistant, landing page builder, and drag-and-drop for custom reports. 

Overall, Klaviyo is user-friendly and customizable, making it a strong choice for enhancing email marketing efforts.

Picture of Edgar Abong

Edgar Abong

Edgar is a skilled software developer with a passion for building and evaluating software products. His expertise in software development enables him to provide in-depth evaluations of software products. He can draw out insights about features, functionality and user experience.

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