12 Best Influencer Outreach Email Templates + Instagram DMs

Are you tired of sending outreach emails and DMs to influencers that go unanswered? 

Or worse, getting a “thanks, but no thanks” response?

Crafting the perfect outreach message to influencers can be daunting, but it doesn’t have to be!

In this article, we’ll dive into the importance of a well-crafted outreach email or Instagram DM, and provide tips and templates to help you get noticed by the influencers you want to work with.

What is Influencer Outreach?

If you want to get your product out there and seen by a wider audience, then influencer outreach is something you definitely need to consider.

Simply put, it’s reaching out to influencers, asking them to promote your product or service. But how do you do it? One method is to send influencer outreach emails. While there are other methods like social media or cold calling outreach, the combination of two or more methods, known as multi-channel outreach,  is the best choice.

Influencer outreach messages are carefully crafted messages sent to influencers, asking them to promote your product. But it’s not as simple as sending an email to influencers and praying for the best. You must understand how to approach an influencer and ask them to promote your product in a way that catches their interest and makes them want to collaborate with you.

Influencers and outreach

Utilizing Multi-Channel Influencer Outreach

Using multi-channel influencer outreach may help you connect to a larger audience and broaden your reach. This strategy entails engaging with influencers and building connections across a variety of platforms, including social media, email, and direct messaging.

By utilizing multiple channels, you may enhance your chances of being discovered and make it easy for influencers to reply on the platform of their choice. By using some cold email software and social media management tools, you can manage a variety of channels that can assist to reinforce your outreach effort.

To use multi-channel influencer outreach effectively, adjust your strategy to each platform and personalize your outreach for each influencer.

B2B outreach vs Influencer outreach

Best Practices for Influencer Outreach

When it comes to influencer outreach, there are some best practices you should keep in mind to increase your chances of success. Here are a few tips to help you get started:

If you’re not sure how to follow up, you can also use some cold email follow-up templates.

Introduction + Compliment

This template is a great way to start your influencer outreach email. With this template, you introduce yourself and your company, followed by a sincere compliment for the influencer. This might assist to break the ice and express your appreciation for their efforts.

For example, you could mention a recent post or campaign they did that caught your attention. This will set a good and welcoming tone for the rest of the email, increasing the likelihood that the influencer will accept your offer.

Influencer outreach example
Influencer outreach example

Email template:

Subject Line: Love your content! Collaboration idea?

Hi [Influencer name],

I hope this email finds you doing well!

I just wanted to reach out and say that I’m a big fan of your work on [mention a specific social media platform or blog post you enjoyed].

Your creativity and authenticity always shine through, and I love the positive impact you have on your followers.

I’m reaching out today because I think we could collaborate on something really great together.

I noticed that your audience has a strong interest in [insert a topic relevant to your brand or industry], and I think it would be a great fit for my brand [insert your brand name or product] as well.

I would love to explore some ideas for how we could collaborate on a project that would benefit both of our audiences.

Let me know if you’re interested, and we can set up a time to discuss some ideas.

Looking forward to hearing back from you soon!

Best regards,
[Your name]

Instagram DM:

Hey [Influencer name], I recently sent you an email about a potential collaboration, but I wanted to reach out on Instagram as well since I know you’re quite active here. 

I just wanted to let you know how much I admire your work and the content you create. 

Your [specific compliment about their content] is really inspiring to me and I think it would be amazing to work together on a project that aligns with our shared interests. 

Let me know if this is something you’d be interested in and we can discuss further. 

Looking forward to hearing back from you!

Introduction + Value Proposition

This template emphasizes the benefits and value that collaborating with an influencer can offer to your brand. In this email, you should introduce yourself and your company, as well as outline what the influencer may expect from a collaboration with you.

You should explain why you believe this collaboration is a suitable fit for you and what unique value you can provide to their audience. It’s critical to convey to the influencer that you have their best interests at heart and that collaborating with you will be a mutually beneficial experience.

Remember to make the email brief, straightforward, and tailored to the influencer.

Email template:

Subject: Collaboration opportunity with [Your Brand Name]

Hello [Influencer’s Name],

I hope this email finds you well! 

I came across your Instagram page and was blown away by your unique style and engaging content. 

As a brand that values creativity and uniqueness, I think you would be a great fit for our upcoming collaboration.

We have a new product line launching in the next few weeks and we would love for you to help us spread the word to your audience. 

We believe that your followers would love our products and we think that your content would fit perfectly with our brand.

We would like to offer you the opportunity to create a post featuring our product in exchange for [insert value proposition here]. 

We are also open to any ideas you might have for how we can collaborate together.

Please let us know if this opportunity interests you, and we can discuss further details.

Best,
[Your Name]

Instagram DM:

Hey [Influencer name], hope you’re doing great! 

I just sent you an email about a potential collaboration opportunity, so be sure to check it out when you have a moment. 

I wanted to quickly follow up here and mention that I think your content aligns perfectly with our brand and what we’re looking to achieve. 

We believe that collaborating with you would be a great fit and a win-win situation for both of us. 

If you’re interested, I’d love to discuss the details with you and see how we can make it work. 

Let me know if you have any questions or if you’d like to hop on a call to chat further. 

Looking forward to hearing back from you!

Introduction + Shared Interest

In this template, you’ll start your email by introducing yourself and your brand, and then move on to mention a shared interest that you have with the influencer. This might be a hobby, a cause, or something valuable to both of you.

By creating a connection based on a shared interest, you make the influencer feel more likely to engage with you. This template demonstrates that you have done your research and value the influencer’s interests. It’s an excellent method to develop a connection and get the influencer on board with your brand.

Influencer outreach email structure
Influencer outreach email structure

Email template:

Subject: Collaboration Opportunity with [Your Brand Name] and [Influencer’s Name]

Hi [Influencer’s Name],

I hope this email finds you well. 

I came across your Instagram profile and was really impressed by your [specific interest relevant to your brand, e.g. fitness content]. 

As someone who’s also passionate about [specific shared interest], I’d love to explore a potential collaboration opportunity with you.

At [Your Brand Name], we create [describe your brand, e.g. natural skincare products] that are made with high-quality ingredients and are [unique selling point of your brand]. 

We believe that our values align with yours and we’d love to partner with you on a social media campaign to showcase our products and spread the message of [shared interest].

If you’re interested, I’d be happy to discuss this opportunity further and share more details on how we can collaborate together. 

Let me know if you’re available for a quick call this week.

Looking forward to hearing back from you.

Best regards,

[Your Name]

Instagram DM:

Hey [Influencer’s Name], I recently sent you an email about a possible collaboration that I think would be a great fit for both of us. I noticed that we share a common interest in [Insert interest], and I think that working together could lead to some amazing content. 

I’d love to discuss the opportunity further with you. 

Would you mind taking a look at the email I sent and let me know your thoughts? 

Thank you so much, I’m looking forward to hearing back from you

Social Proof + Compliment

When reaching out to an influencer, it is critical to build trust and demonstrate your brand’s success. This template is designed to leverage social proof to accomplish just that.

Start by providing a few key statistics or awards that indicate your brand’s or product’s success. Follow this up with a sincere compliment to the influencer, mentioning anything unique about them or their work that you enjoy.

The combination of social proof and a sincere compliment may be a potent method to capture an influencer’s attention and start creating a relationship.

Email template:

Subject: Love your work, [first name]!

Hi [Influencer Name],

I came across your profile on [platform] and was blown away by the stunning content you create! 

Your aesthetic is unique and captivating, and I can’t get enough of it.

I wanted to reach out and compliment you on your work. 

Your [specific project/post] is especially impressive, and I love the way you [specific compliment]. 

I can see that your followers are highly engaged and really resonate with your content.

As a [company name], we’re always looking for new ways to collaborate with talented influencers like you. 

We believe that your [specific skill/interest] would be a perfect match for our upcoming [project/campaign]. 

I’d love to chat more about how we can work together!

Looking forward to hearing back from you.

Best regards,
[Your Name]

Instagram DM:

Hey [Influencer’s Name], Just wanted to drop you a quick DM to let you know that I sent you an email a few days ago about a potential collaboration. 

I just wanted to follow up with you and say that I am a huge fan of your work and the way you inspire your followers. 

I think that your style would be a great fit for our brand and I would be honored to have you as a partner. 

Can’t wait to hear back from you and hopefully we can work together soon!

Social Proof + Shared Interest

In this template, you can leverage social proof and a shared interest to capture the influencer’s attention. Start with a brief introduction and then mention some of the impressive things you’ve seen them do. You could use metrics like follower count or engagement rates to show that you’ve done your research.

Then, highlight a shared interest between your brand and the influencer’s content. This will help them recognize the benefit of collaborating with you. End by inviting them to collaborate with you and offering to provide more information if they’re interested.

Influencer outreach email example
Influencer outreach email example

Email template:

Subject: Love your work! Want to collaborate?

Hi [Influencer’s Name],

I hope this email finds you well. 

I came across your profile on Instagram and I have to say, I absolutely love your content! 

Your posts are always so creative and engaging, and I think they align perfectly with the message we want to share with our audience.

We are launching a new product that I think your followers would really love. 

It’s [briefly describe the product and what makes it unique]. 

I would love to collaborate with you on a post or a story showcasing the product to your followers.

I noticed that you are also interested in [shared interest], which is something that we are really passionate about as well. 

It would be amazing to work together and create something that resonates with both our audiences.

Let me know if this sounds like something you would be interested in. 

I would love to hear your thoughts and ideas on how we can work together.

Thank you for taking the time to read this and I look forward to hearing back from you soon.

Best,
[Your Name]

Instagram DM:

Hey [Influencer’s Name]! 

I just wanted to drop a quick message to say how much I love your content and the way you inspire your audience to [insert shared interest]. 

I actually just sent you an email about a potential collaboration opportunity that I think could be a great fit for your brand and audience. 

Would you mind checking it out and letting me know your thoughts? I think we could do something really special together! 

Thanks so much!

Social Proof + Value Proposition

This template is a collaboration email that begins with a social proof and follows up with a value proposition. This template is a collaboration email that begins with a social proof and follows up with a value proposition.

You can begin the email by citing some of your previous successful collaborations with other influencers, and then describe how you can assist the influencer expand their audience and reach more people.

This template emphasizes the influencer’s development potential and provides a clear incentive for them to engage with you. You can describe the advantages of your product or service and how it is relevant to the influencer’s target audience. Be sure to tailor this email to the influencer you’re approaching as well as their industry or expertise.

Email template:

Subject: Collaboration Opportunity with [Your Brand Name] and [Influencer’s Brand Name]

Hi [Influencer’s Name],

I hope this email finds you well. 

I am reaching out to you today to introduce myself and my brand, [Your Brand Name], and to discuss a potential collaboration opportunity between our brands.

I was impressed by your work and your influence in the [Influencer’s Industry] space. I think our audiences share a similar interest in [Shared Interest] and I believe that a collaboration between our brands could provide great value to both our audiences.

Our brand, [Your Brand Name], is a [Your Brand Description]. 

Our [Product/Service] has received positive feedback and reviews from customers and influencers alike, including [Social Proof].

We would love to discuss with you the potential collaboration opportunity further and hear your ideas on how we could work together to create valuable content for our audiences.

Looking forward to hearing back from you.

Best,
[Your Name]

Instagram DM:

Hi [Influencer Name]. 

I recently sent you an email regarding a potential collaboration opportunity that I believe would be a great fit for your brand. 

As you may have seen in my email, we have some impressive social proof that shows the value of our products and I think this could be an exciting opportunity for us to work together to create some amazing content.

Please take a moment to check out the email I sent you, and let me know if you have any questions or would like to discuss further. 

I look forward to hearing back from you soon.

Brand Ambassador Collaboration Outreach Email Templates + Instagram DMs

Introduction + Brand Ambassador Offer

This template starts with an introduction of your brand or product followed by a brand ambassador offer. In exchange for promoting your business or product, the proposal often offers a discount on items or services, exclusive content, and other incentives.

This template is best suited for long-term collaborations and may be an excellent approach to build a solid relationship with influencers. It  is also an efficient technique to enhance sales through word-of-mouth marketing.

It’s important to ensure that the influencers you reach out to align with your brand values and aesthetics to create an authentic partnership.

Influencer outreach email template
Influencer outreach email template

Email template:

Subject: Invitation to Become a Brand Ambassador

Hi [Influencer’s Name],

I hope this email finds you well. 

I came across your Instagram account and was impressed by your content and the loyal following you’ve built. 

I would like to offer you the opportunity to become a brand ambassador for our company.

We are [Your Brand Name], a [your brand niche or industry], and we’re looking for passionate influencers like you to join our team. 

As a brand ambassador, you will have access to our latest products and exclusive promotions, as well as a unique discount code to share with your audience.

We’re looking for someone who shares our values and vision, and we believe your content aligns perfectly with our brand. 

We’d love to have you onboard as part of our team and collaborate with you to create some amazing content together.

If you’re interested, please let me know and I’ll send over more details. 

I’d be happy to answer any questions you may have.

Thank you for your time and consideration.

Best regards,

[Your Name]

Instagram DM:

Hi [influencer name], hope you’re doing well! 

I wanted to reach out and let you know that I just sent you an email about a potential brand ambassador collaboration that I think you’d be perfect for. 

I know you’re passionate about [shared interest or niche], and I think our brand’s values align really well with yours. 

If you get a chance, could you take a look at the email and let me know your thoughts? 

I’m excited to potentially work together and see how we can mutually benefit each other. 

Let me know if you have any questions or concerns.

Introduction + Perks of Being a Brand Ambassador

This template is intended to introduce yourself and your company to potential brand ambassadors while also emphasizing the perks and benefits of being a brand ambassador.

The email usually starts with a friendly greeting and an introduction to your company’s values. You then go on to highlight the advantages of being a brand ambassador, such as special access to items, discounts, and the opportunity to collaborate on content creation.

The goal of this template is to stimulate potential brand ambassadors’ interest and persuade them to join your business’s ambassador program.

Email template:

Subject: Join Our Brand Ambassador Program and Enjoy Exclusive Perks!

Hi [Name],

I hope this email finds you well. 

I came across your profile on [social media platform/website] and I am impressed with your content and engagement with your followers. 

I believe that we share the same values and interests, which is why I wanted to reach out and offer you an opportunity to join our brand ambassador program.

As a brand ambassador for our company, you will be able to enjoy exclusive perks and benefits, including early access to new products, discount codes for your followers, and personalized affiliate links. 

You will also have the chance to collaborate with us on social media campaigns, events, and product launches, and have your content featured on our platforms.

We are looking for passionate and creative individuals who share our mission and vision. 

If this sounds like something you would be interested in, please let me know and I’ll send you more information on how to apply.

Thank you for your time and consideration. 

I look forward to hearing back from you soon.

Best regards,
[Your Name]

Instagram DM:

Hi [Name], I just sent you an email about a brand ambassador collaboration opportunity with us, and I wanted to let you know that I’m excited to discuss it further with you. 

We have some amazing perks that we offer to our brand ambassadors, and I think you’ll love them! 

Would you mind checking your inbox and letting me know what you think? 

Thanks so much!

Influencer Affiliate Program Outreach Email Templates + Instagram DMs

Introduction + Affiliate Offer

This template is intended to help you introduce yourself to prospective affiliates and ask them to join your affiliate program. The focus of the message is to highlight the benefits of becoming an affiliate partner and how it can be mutually beneficial for both parties.

The message should be straightforward, simple, and welcoming, encouraging the recipient to join and providing them all the information they need to get started as an affiliate. The message should also include a call to action that encourages the recipient to take the next steps toward becoming an affiliate partner.

Influencer outreach email example with tips
Influencer outreach email example with tips

Email template:

Subject: Join our Affiliate Program and Earn Commission

Dear [Influencer’s Name],

I hope this email finds you well. 

I am reaching out to you because I came across your social media accounts and I am impressed by your content and engaged audience. 

I think you would be a great fit for our brand as an affiliate partner.

We are launching an affiliate program and we would love for you to be part of it. 

As our affiliate partner, you will earn a commission on every sale that comes from your unique affiliate link. 

The more sales you generate, the higher your commission rate will be. 

It’s a win-win for both of us!

Our brand offers high-quality products that I am sure your followers will love. 

As our affiliate partner, you will have access to exclusive discounts, special promotions, and early access to new product launches. 

We also provide our affiliates with dedicated support to help you succeed.

If you are interested in joining our affiliate program, please let me know and I will send you all the details on how to get started.

Thank you for your time and consideration. 

I look forward to hearing back from you soon.

Best regards,
[Your Name]

Instagram DM:

Hi [Influencer Name], I just sent you an email about a potential affiliate program collaboration that I think would be a great fit for you. 

I really admire your work on [mention something specific that you like about their content] and I think you would make an excellent affiliate partner for our brand. 

If you’re interested, I would love for you to check out the email I sent you and let me know what you think. 

Thank you so much for your time and consideration.

Introduction + Perks of Being an Affiliate

This template promotes a brand’s affiliate program to potential affiliates and emphasizes the benefits of participating. The message usually begins with a brief introduction to the brand and its products or services, followed by an explanation of the affiliate program and its benefits.

These perks might include commission rates, exclusive discounts or promotions, access to marketing materials, and more. In exchange for the incentives offered, the message seeks to encourage potential affiliates to join the program and promote the brand’s products or services to their audience.

Email template:

Subject: Join Our Affiliate Program and Earn Money! Plus exclusive perks!

Dear [Influencer Name],

I hope this email finds you well. 

I came across your profile and was impressed by your [mention specific traits or content that caught your attention] and thought that our brand and products could be a great fit for your audience.

We’re reaching out to offer you the opportunity to become an affiliate partner with our company. 

As an affiliate, you can earn a commission on sales made through your unique referral link or discount code.

We offer a competitive commission rate of [insert percentage or amount] and provide you with access to our latest products and promotions. 

Plus, as an affiliate, you’ll have the chance to collaborate with us on exclusive content, giveaways, and other partnership opportunities.

Please let me know if you’re interested in joining our affiliate program, and I’ll send you more details on how to get started.

Thank you for your time, and I look forward to the possibility of working together.

Best regards,
[Your Name]

Instagram DM:

Hi [Influencer Name], I just wanted to follow up on the email I sent you regarding our affiliate program. 

I think it could be a great opportunity for you to earn some extra income and offer your followers something unique.

If you haven’t already, please check your inbox for an email from me with more information about the program and the perks that come with it. 

Let me know if you have any questions or if you’re interested in joining our team of affiliates.

Paid Partnership Outreach Email Templates + Instagram DMs

Introduction + Paid Partnership Offer

This template is an outreach template used by brands to reach out to potential influencers and offer them a paid partnership opportunity.

This template’s objective is to highlight the company and its products while emphasizing how the influencer’s audience may benefit from them. It also mentions the potential benefits of partnering with the brand, such as increased exposure, access to exclusive products, and of course, compensation for the influencer’s efforts.

The tone is usually warm and conversational, which helps the influencer connect with the brand and examine the collaboration opportunity.

Email template:

Subject: Partnership Opportunity with [Your Brand Name]

Dear [Influencer Name],

I hope this message finds you well. 

I came across your profile and was impressed by your content and engagement with your audience. 

I believe your platform aligns well with our brand values, and I’d like to offer you a paid partnership opportunity.

As a paid partner, you’ll have the chance to collaborate with us on exclusive content, product launches, and other exciting projects. 

You’ll also receive compensation for your work, including [insert specific payment details].

We’re looking for influencers like you to help us reach a wider audience and spread the word about our brand. 

In return, we’ll provide you with all the resources you need to create high-quality content and engage with your followers.

If you’re interested in working together, please let me know, and I’ll send you more information on how to get started.

Thank you for your time, and I look forward to the possibility of partnering with you.

Best regards,

[Your Name]

Instagram DM:

Hey [Influencer Name], I hope you’re having a lovely day! 

I just wanted to drop you a quick message to let you know that I’ve sent you an email regarding a potential partnership opportunity. 

I think you’d be a great fit for our brand and I’d love to discuss further with you.

If you could take a moment to check your inbox, that would be amazing. 

I’m excited to hear your thoughts on this opportunity and look forward to the possibility of working together. 

Thank you and have a great day!

Introduction + Partnership Benefits

This template is intended to introduce your business to potential influencers and show the advantages of collaborating with your company. Your outreach message should be tailored and demonstrate that you have researched the influencer’s content and audience.

The tone should be casual and focused on the advantages that the influencer will gain from the partnership. Any benefits, like exclusive access to new goods, early releases, or opportunity to contribute on unique material, should be highlighted in the email.

The purpose of this message is to build a solid relationship with the influencer and pique their interest in collaborating with your company.

Email template:

Subject: Partnership Opportunity with [Your Brand Name]

Dear [Influencer Name],

I hope this email finds you well. 

I came across your profile and was impressed by your [mention specific traits or content that caught your attention]. 

As a [niche/industry] influencer, we believe that our brand and products align with your audience’s interests and needs.

We are reaching out to offer you the opportunity to join our affiliate program as a partner. 

By partnering with us, you can earn a commission on sales made through your unique referral link or discount code. 

Additionally, you’ll have access to our latest products and promotions and the chance to collaborate with us on exclusive content, giveaways, and other partnership opportunities.

Our affiliate program offers a competitive commission rate of [insert percentage or amount], and we provide our partners with dedicated support and resources to help you succeed. 

We also offer flexible and personalized partnership options to cater to your specific goals and preferences.

We would love to have you as a partner and help you grow your brand and income streams. 

If you’re interested, please let me know, and I’ll send you more details on how to get started.

Thank you for your time and consideration, and I look forward to the possibility of working together.

Best regards,
[Your Name]

Instagram DM:

Hey [Influencer Name], I just sent you an email about a potential partnership between us. 

I noticed your amazing content and thought it would be a great fit for our brand.

We offer a range of partnership benefits, such as [insert specific benefits from email]. 

I’m excited about the opportunity to collaborate and showcase our products to your followers. 

If you’re interested in discussing further, feel free to check your email and let me know your thoughts.

Tips for Crafting a Great Influencer Outreach Email

When it comes to reaching out to influencers, crafting an effective outreach email is essential. Here are some cold email tips to help you create a great influencer outreach email:

By following these tips, you can increase your chances of creating a great influencer outreach email that will catch the attention of your desired influencers and lead to successful collaborations.

Key Takeaways for the Best Influencer Outreach Email Templates

In conclusion, the article provides valuable insights into influencer outreach and highlights the importance of developing strong relationships with influencers to promote brand awareness and drive sales.

We have explored different types of influencer outreach strategies, including multi-channel outreach, which involves reaching out to influencers through various channels, such as email, social media, and direct messages.

The article has also provided useful tips for crafting effective outreach emails and DMs, such as personalizing your message, offering value to the influencer, and being respectful of their time.

Key takeaways from this article include the importance of building authentic relationships with influencers, leveraging multiple channels to reach out to them, and being strategic and thoughtful in your approach.

By utilizing these strategies and tips, businesses can successfully engage with influencers and drive results through their partnership. So, get started on crafting those outreach emails and DMs to influencers today!

To achieve the best results with email outreach, we recommend using a professional email automation software

13 best cold email platforms rated and compared

Picture of Erkki Muuga

Erkki Muuga

Erkki has over 10 years of experience as a software product manager and a proven track record in building and growing SaaS products. He has a keen eye for key differentiating factors and spotting truly valuable software features that enable business use cases.

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