26 Best Practices to Increase Online Sales Through the Roof

Are you struggling to increase online sales for your business? 

Do you want to attract new customers, but don’t know where to start? 

As more brick and mortar stores move online, it’s becoming increasingly challenging to stand out from the crowd and drive increased online sales. 

However, with the right online marketing strategies, a dedicated sales team, and some innovative techniques, you can massively boost your online sales and attract a flood of new customers. 

It is important for you as a business owner or marketer to find the best ways to sell more online which requires you to learn the best practices to increase online sales fast.

In this article, we will share the most impactful tips and methods to help you increase your online sales, so you can take your business to new heights.

1. Know Your Target Audience

If you want to increase online sales, it’s essential to know your target audience. One way to get a better understanding of your audience is by creating buyer personas. Buyer personas are fictional representations of your ideal customers, based on research and data about their demographics, behaviors, and pain points. 

By creating buyer personas, you can tailor your marketing efforts to better resonate with your target audience and increase the likelihood of a purchase. When creating your buyer personas, consider factors such as age, gender, location, interests, and buying habits. 

Use this information to develop targeted marketing campaigns, product offerings, and customer experiences that meet the needs and preferences of your target audience. 

By taking the time to create buyer personas, you can improve your chances of success and achieve more online sales.

Guide in identifying your target audience
Guide in identifying your target audience

2. Align Your Team to a Common Goal

Most important of all is to align your team and control everything that is going on inside your company. You cannot grow online sales overnight. It takes a lot of effort and collaboration with every department in your company and the most relevant OKR framework to make that come true.

Aligning your team can be much easier if you use a project management tool that helps you assign tasks to the responsible team members, add time tracking to each task, create productivity reports, communicate with team members, and finally keep all employees on the same page.

When everything is under control in your company, there would be no or few logistics issues, delayed deliveries, technical issues, customer support problems, and dissatisfied customers.

3. Emphasize Your Unique Selling Points

To emphasize your unique selling point (USP) and increase online sales, there are several steps you can take:

Remember, it’s important to measure the success of your USP by tracking metrics such as conversion rates, website traffic, and customer feedback.

Continuously evaluate and adjust your messaging to ensure your USP remains relevant and resonates with your target audience.

Unique Selling Proposition
Unique Selling Proposition

4. Optimize The Product Pages of Your Online Store

Optimizing your product pages is a crucial step in increasing online sales for your online store. To get started, focus on creating high-quality product images that showcase your products in the best possible light. Include multiple angles and zoom functionality to help potential customers get a clear sense of what they’re buying. 

In addition, make sure your product descriptions are detailed and include all relevant information about the product, including its features, benefits, and specifications. Finally, include customer reviews and ratings to build trust and social proof, and make it easy for online shoppers to leave their own reviews. 

By optimizing your product pages with these key elements, you can improve the customer experience and increase the likelihood of a purchase, ultimately increasing sales and revenue for your online store.

Product page example
Product page example

5. Create Engaging Blog Content

Creating engaging blog content can be a powerful way to increase sales online. By producing informative, entertaining, and valuable content, you can attract potential customers to your website and establish your brand as a thought leader in your industry. 

One effective approach is to use data and analytics to identify the topics that resonate with your target audience and craft blog posts that address their pain points and interests. 

To make your content even more engaging, you can incorporate visual elements like images and videos, use storytelling techniques, and add interactive features like quizzes or polls. 

Additionally, you can leverage the power of artificial intelligence by using AI writing tools to help you generate high-quality content quickly and efficiently.

With well-crafted blog content, you can not only increase brand awareness and engage potential customers but also drive sales online.

6. Optimize Your Blog to Capture Organic Traffic

Optimizing your blog is a crucial step in capturing organic traffic to increase online sales. To attract customers, you should create content that is engaging and valuable to your target audience. 

Start with conducting keyword research to identify relevant keywords that potential customers are searching for in search engines. This will help you develop content that answers their questions or solves their problems. 

Ensure that your blog post is optimized with relevant keywords in the title, meta description, and content body. Use a landing page to convert visitors to customers by offering relevant products or services. 

To automate the process of optimizing your blog for SEO, consider using the best SEO automation software. This will save you time and help you focus on creating quality content that resonates with your audience. 

With a well-optimized blog, you can increase website traffic and attract potential customers to your site using effective marketing tactics.

example of search engine results page
Example of search engine results page

7. Optimize Your Website for Mobile Devices

Optimizing your website for mobile devices is crucial for increasing online sales. With the majority of online shoppers using their mobile devices to browse and shop, it’s essential to make sure your website is optimized for a seamless mobile experience. 

One way to optimize your website for mobile is by simplifying your design and navigation to make it easier to use on a smaller screen. Another tip is to reduce the size of your images and videos to improve page load times. You can also use a responsive design that automatically adjusts to the size of the mobile device user’s screen. 

In addition, consider enabling mobile payment options to provide a fast and convenient checkout experience. Finally, regularly test your website’s speed and performance on various mobile devices and networks to ensure that it loads quickly and is easy to use for all mobile users. 

By implementing these tips, you can optimize your website for mobile devices and improve the overall user experience, leading to increased sales and customer satisfaction.

Responsive web design
Responsive web design

8. Experiment with Pop-ups

Pop-ups can be an effective way to increase online sales, but they need to be used thoughtfully. Here are some do’s and don’ts of pop-ups:

Good Practices for Pop-Ups

Bad Practices for Pop-Ups

When determining the success of pop-ups, it’s important to measure the following metrics:

Discount and free shipping pop-up
Discount and free shipping pop-up

9. Use Cross-selling and Upselling Techniques

Cross-selling and upselling are powerful techniques to boost sales in online stores. By analyzing your buyer persona and conducting market research, you can determine what products your potential customer might be interested in. 

Then, you can encourage customers to purchase complementary or higher-end products by suggesting them at checkout or on relevant product pages. Landing pages and pricing pages are great places to implement cross-selling and upselling strategies. 

Additionally, optimizing your online store with search engine optimization techniques can attract more customers to your website, which can lead to increased sales volume. Loyal customers can also be encouraged to shop online by offering exclusive promotions and discounts. 

By implementing cross-selling and upselling techniques, ecommerce businesses can improve their website sales and attract more customers to their online store.

Cross-selling vs Up-selling
Cross-selling vs Up-selling

10. Add Reviews and Testimonials to Product Pages

One great way to increase your sales is to add customer testimonials and reviews to your product pages. 

People may think that you just want to sell your products or services, but they will make the final decision if they read the honest reviews of your customers as the reviews are written by users like themselves. 

One of the most effective methods of persuasion is social proof. If your visitors are seeing that your product solves customers problems it’s incredibly powerful.

Reviews are also great for knowing the shortcomings of your products and services because they may include negative facts too. As a result, you can improve your items and satisfy your customers or clients.

This is how Kiko Milano adds customer reviews to its product page.

kiko reviews
kiko reviews

11. Create a Sense of Urgency in Potential Customers

Creating a sense of urgency on your website can encourage visitors to take action and increase online sales. Here are five ways to create urgency:

Urgent product offer
Urgent product offer

12. Experiment with New Ideas Using A/B Testing

A/B testing is a great way to experiment with new ideas and increase online sales. Here are three cases when it’s a good idea to use A/B testing:

However, there are also two cases when you shouldn’t use A/B testing:

AB testing example analytics
AB testing example analytics

13. Measure and Improve Key Conversion Metrics

Measuring the efficiency of converting visitors to online sales is critical to identify areas for improvement and optimize your sales funnel. 

The most important metric to measure is the conversion rate, which is the percentage of visitors who make a purchase on your site. 

In addition to conversion rate, here are key metrics to track to measure the efficiency of converting visitors to online sales:

Google Analytics is an excellent tool for tracking these metrics and gaining insights into your website’s performance. By regularly monitoring these metrics and making adjustments to your website and marketing strategy, you can improve your conversion rate and increase online sales.

14. Improve Customer Experience

Customers should be able to find and purchase what they’re looking for as quickly as possible. If your analytics suggest that a large number of people are viewing your site but not purchasing, it’s possible that your user experience needs improvements.

Analyze the heatmaps on your online store or website to finally realize what is it that keeps your generated leads from completing their order. 

If there is a technical issue, you have to fix that as soon as possible. In addition, try to facilitate the customer journey on your online store or website and stay away from complicated designs that both confuse and frustrate your prospects.

15. Pay Special Attention to Customer Service

You may never know but it’s your post-order services that can determine your retention rate. Your goal is not just to sell; your goal should be to keep your customers satisfied so that they find the encouragement to come back to you and place more orders.

In addition, According to a Zendesk survey, 84% of respondents said customer service is a major element in selecting whether or not to buy something. So, you should also know that efficient customer service is not useful only after your customers make their purchases. 

Your generated leads may have questions even before placing their orders. For instance, they may want to choose to get their package at a pick-up point but they need to know the maximum number of days they can go to that particular pick-up point to get their order perhaps because they are out of town.

If you have not already answered questions like this in an FAQ list, your customer service is responsible to be available 24/7, or else you will lose your future customers.

16. Use Professional Customer Service Software

Using a professional customer service software can greatly improve the customer experience on your online store, which can ultimately lead to increased sales. With good customer service, potential customers are more likely to trust and make a purchase from your store. 

Encouraging and providing excellent customer service can also turn first-time customers into loyal ones. With the help of CRM software, you can keep track of customer feedback and conversations, allowing you to improve your service and better meet the needs of your customers. 

Having all your customer conversations in one place will help any of your customer service reps to gather the context and history of any customer who might contact them. This will greatly improve customer service speed and efficiency.

By providing great customer service, you can create a positive experience for your customers, resulting in happy customers who are more likely to return and recommend your store to others.

gist conversations
gist conversations

17. Offer Exclusive Content to Existing Customers

Offering exclusive content to existing customers is a great way to increase customer loyalty and encourage repeat purchases. Consider creating a loyalty program or subscription service that offers access to exclusive content such as product demos, early access to new products, or educational resources. 

You could also offer exclusive discounts or promotions to customers who have made multiple purchases or who have been with your online store for a certain period of time. When promoting your exclusive content, make sure to communicate the value proposition clearly and emphasize how it benefits your existing customers. 

By offering exclusive high quality content that is both relevant and valuable to your existing customers, you can deepen their connection with your brand and drive more sales in the long run.

18. Offer Free Samples or a Demo to Potential Customers

Offering a free demo or trial can be an effective way to increase online sales for your business. To get started, you’ll need to create a compelling value proposition that highlights the benefits of your products or services and how they can solve potential customers’ pain points. 

Once you have your messaging in place, you can offer a free demo or trial period to give potential customers a chance to try out your offerings before committing to a purchase. When promoting your free demo or trial, make sure to communicate the value proposition clearly and emphasize how it can help potential customers achieve their goals.

By offering a free demo or trial that is both relevant and valuable to your target audience, you can increase their trust and confidence in your brand, ultimately driving more sales and revenue for your online store.

Free sample offer
Free sample offer

19. Reduce Shipping Costs

With so many huge companies providing free delivery, customers frequently overlook shipping costs until they reach the checkout page. Many customers leave their shopping carts due to additional expenditures such as shipping. 

Build delivery expenses into your products as much as possible so you can provide free shipping. If that isn’t an option, try offering free shipping with a minimum order or a fixed shipping charge upfront.

For example, Zara has decided to offer free shipping with a minimum order of 50 euros:

example of ecommerce shipping fee
Example of ecommerce shipping fee

20. Use Social Media to Increase Brand Awareness

Using social media is a great way to increase brand awareness and attract potential customers. The first step is to establish social media accounts on platforms that align with your business and target audience. 

Once you have your accounts set up, it’s important to consistently post engaging content that showcases your products or services. Utilize the best social media management tools to schedule posts and track engagement metrics. 

Engage with your followers by responding to comments and messages in a timely manner. Encourage user-generated content by running social media contests or promotions. Share customer testimonials and reviews to showcase your brand’s credibility. 

By using social media effectively, you can increase the visibility of your brand and ultimately drive more sales online.

socialpilot calendar week
socialpilot weekly social media calendar view

21. Host Targeted Live Webinars

One powerful strategy you can use to increase your online sales is to host webinars. Since webinars can provide a real face of you or any other expert from your company, people would trust your brand more when taking part in your webinar. 

Since trust is shaped, they are likely to buy from you but trust is not everything. During your webinars, you should use different strategies such as storytelling, announcing a new product release or a recent upgrade for your services, offering a new promotion, etc. that encourages your participants to buy from you. 

If you think that hosting webinars take a lot of time and effort, you can simply use the best webinar software platforms.

Facebook Blueprint webinar ad
Facebook Blueprint webinar ad

22. Use Paid Advertising to Capture New Visitors

Paid advertising can be a highly effective strategy for increasing online sales. By leveraging platforms like Google Ads, Facebook Ads, or Instagram Ads, you can reach potential customers who may not have found your business through organic search. 

Paid advertising allows you to target specific demographics, interests, and behaviors to ensure that your ads are being shown to the right audience. To get the most out of your paid advertising efforts, it’s important to have a clear understanding of your buyer personas and target market. 

You should also carefully monitor your ad performance and adjust your targeting and messaging accordingly. 

By using paid advertising in combination with other strategies such as search engine optimization, landing pages, and pricing page optimization, you can drive more traffic to your website, increase sales volume, and ultimately grow your online business.

Instagram ads examples
Instagram ads examples

23. Track Your Inventory Using Ecommerce Software

Ecommerce software is a great way to increase online sales and streamline your ecommerce business. This type of software can help you manage your inventory, process orders, and keep track of sales data all in one place. 

Most ecommerce software integrates with typical ecommerce website platforms. Furthermore, ecommerce automation can help you save time and increase efficiency by automating repetitive tasks like order processing and inventory management.

By using ecommerce software, you can improve the overall shopping experience for your customers, which can lead to increased ecommerce sales and a more successful ecommerce store.

Zoho inventory dashboard
Zoho inventory dashboard

24. Invest in Email Marketing

Email marketing has a surprisingly high ROI. During a 2020 survey carried out among marketers worldwide, it was found that for every US dollar invested in email marketing, brands earned 36 US dollars. 

You can simply communicate new offers and promotions as well as new releases with your customers if you use an eCommerce platform that saves email addresses automatically. 

If you need more email addresses for your email marketing campaigns, one solution is to provide a subscription option or a discount code on your blog. In addition to email marketing campaigns, you can also consider starting an email newsletter to keep in touch with your customers on a regular basis.

25. Use Cold Email Outreach Only When Suitable

Running a cold email outreach campaign can be an effective way to boost online sales for your business. To get started, you’ll need to identify your target audience and create a compelling value proposition that speaks to their needs and interests. 

Once you have your messaging and target audience in place, you can start reaching out to potential customers using a variety of tools and resources. One key tool to consider is the best cold email outreach software, which can help you automate your email campaigns, track your results, and personalize your messaging for each recipient.

By using the best cold email outreach software, you can streamline your outreach efforts and improve your chances of success, ultimately driving more sales and revenue for your online store.

best cold email software - reply io analytics
Reply.io analytics

26. Send Follow-up Email to Re-engage

Sending follow-up emails to re-engage customers can be a powerful strategy to increase online sales. Here are some best practices to keep in mind when crafting your follow-up emails:

Remember, follow-up emails should be sent at appropriate intervals, such as a few days after a customer abandons their cart or a week after a purchase, to maximize their impact. 

Following these best practices can help you create effective follow-up emails that re-engage customers and boost online sales.

mailrush sequence
mailrush sequence

Key Takeaways to Increase Online Sales

You have just finished reading our article on the most effective ways to increase online sales. 

We hope that you found the tips and strategies we shared helpful in boosting your sales and taking your business to the next level.

In this article, we covered a wide range of topics, from optimizing your website and product pages to experimenting with new ideas using A/B testing

We discussed the importance of knowing your target audience, improving customer experience, and investing in email marketing and paid advertising to capture new visitors.

We also highlighted the significance of customer service, adding reviews and testimonials to product pages, and reducing shipping costs to increase online sales. 

Additionally, we shared some valuable insights on cross-selling and upselling techniques, creating a sense of urgency among potential customers, and emphasizing your unique selling points.

We believe that by implementing these strategies, you can massively boost your online sales and attract new customers to your brick and mortar store or ecommerce business

Remember, a strong online marketing presence, an aligned sales team, and the use of professional tools and software can make a world of difference in achieving your sales goals.

Picture of Erkki Muuga

Erkki Muuga

Erkki has over 10 years of experience as a software product manager and a proven track record in building and growing SaaS products. He has a keen eye for key differentiating factors and spotting truly valuable software features that enable business use cases.

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