GMass Review – Outreach from GMail at Scale – Worth it?

Overall rating

3.8/5

3.8

Forever free plan available

Pros

Cons

Best or unique feature

Deliverability

5/5

Email Sequences & Follow-ups

4/5

Pricing & Trial

5/5

Prospecting & Email Verification

4/5

Multichannel Outreach

1/5

Personalization & Customizability

4/5

Analytics & Metrics

4/5

Are you tired of sending email campaigns one-by-one?

Do you dread the thought of having to copy and paste your email content over and over again?

Enter GMass – the tool that promises to revolutionize your email marketing experience.

With its powerful features and ease of use, GMass may just be the email campaign solution you never knew you needed.

In this GMass review, we’ll take a closer look at its features, pricing, and overall performance to help you decide whether it’s the right tool for you.

Evaluation Criteria for a Cold Email Outreach Software

When selecting a cold email outreach tool, there are several factors to consider. Here are some essential aspects to keep in mind:

1. Deliverability

Rating for Deliverability

5/5

Deliverability is critical in cold email outreach. All of your efforts will be worthless if your emails do not reach their intended recipients’ inboxes. That is why it is critical to select software with good email deliverability rates.

You don’t have to worry about your emails going to spam or being blocked by the recipient’s server when you use GMass. GMass offers a few features to help you increase your email deliverability.

By utilizing these capabilities, you may improve your outreach success rate by increasing the likelihood of your emails reaching your recipients’ inboxes.

Spam Solver

One of the most challenging aspects of cold email outreach is avoiding getting marked as spam. Fortunately, GMass has a built-in spam detection tool called Spam Solver to help you out.

With Spam Solver, you can adjust your email settings to avoid the spam filter. For example, you may disable email tracking, send emails in plain text, remove images, and more. After adjusting your settings, you may see the updated Spam Solver result to see whether your spam score has improved.

You may then tweak your email content to increase deliverability and prevent being marked as spam. So, with GMass’s Spam Solver feature, you can stay ahead of the spam game and ensure that your emails reach your intended recipients.

GMass Spam Solver result
GMass Spam Solver result

Bounce Tracking

When you send out a large number of cold emails, it’s common to have some of them bounce back. Nevertheless, in order to take corrective action, you must first determine which of your emails are bouncing and why.

Using GMass’s bounce monitoring function, you can quickly trace your email bounces. This feature keeps track of all bouncing emails and offers extensive information on why they bounced.

This information may be used to clean up your email list and delete incorrect email addresses. You may increase your email deliverability and ensure that your emails reach the intended recipients by doing so.

Custom Domain Tracking

If you want to improve your email deliverability, you need to pay attention to your email tracking settings. You may use GMass to create a custom domain to manage email tracking for you. This is a good approach to ensure that your emails are not marked as spam and reach their intended recipients’ inboxes.

However, it should be noted that configuring this function is not simple. To effectively set up a custom domain, you must have some technical understanding. But don’t worry, GMass includes step-by-step instructions to guide you through the procedure.

With a little bit of effort, you can get custom domain tracking set up and improve your email deliverability, so your emails are seen by the right people at the right time.

GMass custom domain tracking
GMass custom domain tracking

2. Prospecting & Email Verification

Rating for Prospecting

4/5

GMass provides a number of prospecting capabilities that might be quite beneficial if you’re searching for software to help you with your email campaigns.

While it lacks a specific email finder feature, GMass does provide an email validator and an email extractor that can aid in your lead generation efforts.

Email Extractor

You can save time and effort by using GMass’s email extractor feature. It’s a free tool that can extract all of the email addresses from a text document or email, saving you the time of manually copying and pasting them.

For example, if you get an email containing numerous email addresses, you may use the email extractor tool to identify and list all of them. It’s a fantastic prospecting function that may save you a lot of time when generating a list of email addresses to contact.

GMass email extractor
GMass email extractor

Email Verifier

If you want to ensure that your emails are reaching the right people, you need to make sure you have the right email addresses. This is when GMass’s email verification tool comes in helpful.

This tool is intended to validate your prospects’ email addresses before sending out your campaign. When you launch an email campaign, GMass checks to ensure that the email addresses are legitimate and active.

If an email address is incorrect or inactive, GMass will not send an email to that prospect, saving you time and ensuring that your emails reach the intended recipients.

GMass email verify
GMass email verify

Google Sheets Integration

You can quickly import a list of prospects from your Google Sheets account into GMass. This function is extremely handy if you have previously gathered email addresses from numerous sources and want to preserve them in a single location.

Simply choose the Google Sheets option when importing your prospect list, and GMass will automatically get the email addresses from the sheet. Depending on your needs, you may optionally add or delete specific columns from the document.

After the email addresses have been imported, you can instantly begin your email outreach efforts. This feature not only saves time but also ensures that your prospect list is up-to-date, eliminating the risk of emailing invalid or outdated email addresses.

GMass Google Sheets import
GMass Google Sheets import

Unsubscribe Tracker

If you want to know which of your prospects have unsubscribed from your emails, GMass has got you covered. It keeps track of every prospect who clicks on your unsubscribe link, which you can examine in the “Unsubscribe Report” function.

This report identifies which prospects have unsubscribed from your emails, allowing you to clean up your email list and prevent sending emails to uninterested recipients in the future. This feature guarantees that you have a healthy email list and only send emails to those who are really interested in your message.

GMass unsubscribe tracker
GMass unsubscribe tracker

3. Personalization & Customizability

Rating for Personalization

4/5

When it comes to personalization and customizability, GMass offers a range of options to help you create more effective cold emails. Variables may be used to insert your prospect’s name, company, and other relevant information that is stored to your prospect list.

You may also include conditions to personalize emails based on certain criteria, such as substituting variables with specific text if a prospect does not have a value for a given field.

For instance, you could set up an email to address a prospect with their first name if it’s available on your list (“Hey {{first_name}},”) but if there’s no first name, you can replace the variable with a generic greeting like “Hey there!” This level of personalization and customizability can help your cold emails feel more relevant and engaging to your prospects.

Templates

Templates are an important aspect of every email campaign, and GMass allows you to store your emails as templates. But, with GMass, the only method to save a template is to send a real email campaign.

This is due to the fact that every email you send is automatically saved as templates, which might overload your template library. Sadly, once you’ve saved your templates, you can’t fully manage or modify them, which can be a huge disadvantage.

Templates should be easily modifiable at any time for future campaigns, but with GMass, you’re limited in this regard.

GMass templates management
GMass templates management

HTML Editor

If you want more control over the look and feel of your emails, GMass has an HTML editor that lets you create and edit emails in HTML format. This is very handy for email marketers and designers who wish to include more complex elements in their emails, such as images, custom fonts, and other elements.

The HTML editor is integrated into the GMass extension, so you can easily access it when composing your emails in Gmail. It’s a great way to add some personalization and customization to your emails and stand out from the crowd.

A/B Testing

Gmass has an A/B testing option if you want to discover which email content is more effective for your target audience. You may use this functionality to send two separate versions of your email to a portion of your contact list.

Following the completion of the test, the platform will automatically decide which version worked better based on open rates or click-through rates. From there, you can then send the winning version to the remaining contacts on your list.

This tool is excellent for optimizing email campaigns and boosting the likelihood of higher engagement from your recipients.

GMass AB testing
GMass A/B testing

4. Email Sequences & Follow-ups

Rating for Sequences

4/5

Email sequences and follow-ups are crucial in ensuring that your email campaigns are effective in achieving your desired results. These can dramatically boost your prospects’ chances of responding or engaging with you.

Furthermore, GMass allows you to measure email opens, clicks, and replies to help you analyze the success of your email campaigns and make any modifications.

Email Campaign

GMass doesn’t have a dedicated campaign builder like other email marketing tools, but it automatically creates a campaign when you send an email using the GMass extension in Gmail. The campaign will be included under the “GMass Dashboard” page, which contains data on email sends, opens, clicks, bounces, and unsubscribes.

Although GMass lacks a drag-and-drop editor, it does allow you to personalize your emails and send follow-up messages depending on certain situations. You may also schedule your emails to be delivered later, which is useful if you need to reach your audience at a specified time.

GMass campaign management
GMass campaign management

Follow-Ups

GMass allows you to schedule up to eight automated follow-ups for your email campaigns. You may indicate that the follow-up email will only be sent if the recipient does not open, click, or respond to the first email within a certain time limit.

This is a great tool since it saves you time and effort from following up on each prospect individually. It also provides your prospects a small touch without being overly forceful or aggressive, improving the likelihood of a response.

With automated follow-ups, you can easily stay on top of your email campaigns and ensure that your prospects receive your message.

5. Multichannel Outreach

Rating for Multichannel

1/5

If you’re searching for a tool with multi-channel outreach capabilities, GMass might not be the best choice. GMass is primarily intended for email outreach and is accessible as a Gmail Chrome addon.

While it offers a variety of valuable email marketing tools, it does not support additional channels such as social media, phone calls, or SMS. If you need to reach out to prospects across numerous channels, you may want to look into additional tools to help with multichannel outreach.

6. Analytics & Metrics

Rating for Analytics

4/5

If you want to track the performance of your email marketing, you’ll be glad to hear that GMass offers statistics and data for each of your campaigns. This data can help you understand what is and isn’t working in your email outreach so you can make changes and enhance your outcomes.

Plus, GMass provides this information in an easy-to-read format within the extension, so you don’t have to navigate to another platform to view your campaign metrics.

Campaign Report

The campaign report in GMass provides a complete breakdown of your email campaign’s performance. It displays the number of recipients, the number of responses from prospects, the open rate, click rate, unsubscribe rate, and the number of bounces.

This data might help you assess the efficacy of your email campaign and adapt your approach accordingly. Furthermore, the campaign report includes information about the prospects who interacted with your email, such as when they opened the email, their IP address, and the device they used to view it.

This degree of data can help you understand your prospects’ behavior and make educated decisions about how to follow up with them.

GMass campaign report
GMass campaign report

Email Polls

GMass features a unique feature called email polls, which allows you to collect responses directly from your emails. You may use this tool to build a poll with many options for your recipients to choose from, and when they click on the link corresponding to their choice, their response will be automatically recorded.

The email poll tool may be used to collect feedback from your recipients, conduct surveys, or collect votes for a contest or promotion. It’s a great way to get a sense of your audience’s tastes and opinions, and the findings may help you make better decisions.

7. Pricing & Trial

Pricing

5/5

GMass is a relatively affordable email marketing tool, with pricing starting at just $19.95 per month for their Standard plan. Here are the details of their pricing plans:

Overall, GMass provides a good range of pricing options, with features that cater to both basic and advanced email marketing needs.

Free Plan

GMass offers a free plan that provides the same features as the paid plans, which is a great option if you’re looking for a way to send email campaigns on a tight budget. However, the free plan has a limit of 50 emails per day, which may be insufficient for those who require to send emails in bulk.

If you need to send more emails, you’ll need to upgrade to a paid plan. Nonetheless, if you only need to send a small number of emails per day, the free plan could be a suitable option for you.

GMass pricing details
GMass pricing details

Permanent free plan with this link

Frequently Asked Questions About GMass

To assist you in making an informed decision about GMass and its capabilities, we have put together a list of frequently asked questions about the software. This will enable you to gain a better understanding of the platform.

What are the Downsides of GMass?

If you’re thinking about utilizing GMass, you should be aware of the disadvantages. The user interface of the platform is not very appealing and might be difficult to navigate.

Additionally, the template management feature is not very robust, which can be frustrating when trying to create and modify templates. Another drawback of GMass is that it is only available for Gmail clients; therefore, if you use another email provider, you will be unable to utilize this tool.

Keep these potential drawbacks in mind when deciding whether GMass is the right email marketing tool for you.

What are the Best Alternatives for GMass?

If you’re looking for GMass alternatives, there are a few to consider. Here are some of the most popular alternatives:

Overall rating

4.5/5

4.5

Forever free plan available

Pros

Cons

Best or unique feature

Deliverability

4/5

Email Sequences & Follow-ups

4/5

Pricing & Trial

4/5

Prospecting & Email Verification

3/5

Multichannel Outreach

5/5

Personalization & Customizability

4/5

Analytics & Metrics

5/5

Snov.io: This email outreach tool comes with hundreds of pre-made email templates that you can use to kickstart your campaigns. Another great feature of Snov.io is its permanently free plan, which is perfect if you’re just starting out. With this plan, you have 150 credits and 100 email recipients per month. Plus, Snov.io allows you to set an unlimited number of follow-ups, so you can ensure that you stay top of mind with your prospects. 

Overall rating

4.7/5

4.7

14 day trial for free

Pros

Cons

Best or unique feature

Deliverability

5/5

Email Sequences & Follow-ups

5/5

Pricing & Trial

4/5

Prospecting & Email Verification

4/5

Multichannel Outreach

5/5

Personalization & Customizability

5/5

Analytics & Metrics

5/5

Reply.io: Reply.io is a great alternative to GMass because it offers unlimited follow-ups, multi-channel support, and unlimited A/B testing variants. With Reply.io, you can create email campaigns and follow-ups across multiple channels like LinkedIn, phone, and SMS. It also allows you to customize your emails with merge tags, dynamic fields, and conditional content. Plus, Reply.io has a user-friendly interface and a range of features that can help you streamline your outreach process. 

Overall rating

4/5

4.0

7 day trial for $1

Pros

Cons

Best or unique feature

Deliverability

3/5

Email Sequences & Follow-ups

5/5

Pricing & Trial

4/5

Prospecting & Email Verification

3/5

Multichannel Outreach

3/5

Personalization & Customizability

5/5

Analytics & Metrics

5/5

SalesBlink: SalesBlink is a great alternative to GMass that offers image personalization, making it easier to catch the prospect’s attention. Additionally, it has a built-in integration with ChatGPT, allowing you to get instant responses to frequently asked questions. Moreover, it also has an integrated meeting scheduler, making scheduling appointments much easier. Overall, SalesBlink provides unique features that are not found in other email marketing platforms. 

Is GMass Customer Service Any Good?

When it comes to customer service, GMass is not the best option available. Unfortunately, they don’t offer phone or chat support. Filling out a contact form on their website is the only way to contact their customer service team.

It’s worth mentioning, though, that they do have two premium pay-per-incident support alternatives for urgent concerns, which may be useful if you have a major issue that requires rapid attention.

Key Takeaways from the GMass Review

In this GMass review, we have discussed the features, pricing, pros, and cons of GMass, an email outreach tool. GMass is an affordable and reliable tool for email marketing campaigns.

It provides useful features like personalization, automation, and analytics to help you reach your prospects effectively. However, the user interface is not very appealing, and the platform can be difficult to navigate. GMass has limited multichannel outreach capabilities and template management features.

For alternatives to GMass, we have highlighted Snov.io, Reply.io, and SalesBlink. 

Snov.io offers hundreds of pre-made templates and a permanently free plan, while Reply.io provides unlimited follow-ups, multi-channel support, and unlimited A/B testing variants.  SalesBlink has image personalization, a built-in ChatGPT integration, and an integrated meeting scheduler.

Finally, we mentioned that GMass’s customer service is only available through a contact form, with no phone or chat support. However, they do offer two premium pay-per-incident support options for urgent issues.

Overall, GMass is an affordable and reliable email outreach tool that provides useful features for email marketing campaigns, with some limitations in terms of user interface, navigation, and customer support.

Picture of Erkki Muuga

Erkki Muuga

Erkki has over 10 years of experience as a software product manager and a proven track record in building and growing SaaS products. He has a keen eye for key differentiating factors and spotting truly valuable software features that enable business use cases.

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