GetResponse Review: Automated AI Campaigns + Personalization

Overall rating

4.6/5

4.6

30-day free trial available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

5/5

Deliverability & Email Tools

5/5

Analytics & Insights

4/5

Personalization & Templates

5/5

Integrations with Other Tools

4/5

Automation & Scalability

5/5

Subscription & Sign Up Forms

5/5

Support & Knowledge Base

5/5

Pricing & Trial

3/5

Searching for the right email marketing solution for your business? 

Our comprehensive GetResponse review is here to help you decide if it’s a fit for your needs. 

We delve into both the powerful features and the limitations, such as the lack of a free plan. 

By the end of this article, you’ll have a clear understanding of how GetResponse can serve your marketing strategies.

You’ll also find out whether or not you should consider other options. 

Stick with us to uncover everything you need to know to make an informed choice.

How to Evaluate an Email Marketing Platform

When you’re looking to dive into email marketing, choosing the right email marketing platform can feel overwhelming. Start by exploring the user interface to ensure it’s easy to navigate; a clunky interface can turn a simple task into a chore. 

Next, check out the personalization options and templates available; these are crucial for crafting messages that resonate with your audience. Subscription and sign up forms should be easy to create and integrate on your site to effectively grow your list. 

It’s also vital to evaluate the deliverability rates and the robustness of the email tools offered to ensure your messages reach the inbox. Look for platforms that offer seamless integrations with other tools you already use; this can save you time and headaches. 

Don’t overlook the importance of responsive customer support and a comprehensive knowledge base; these resources are invaluable for troubleshooting and learning advanced features. Analyze the analytics and insights provided; understanding your campaign performance is key to refining your strategies. 

Consider automation features and scalability too; as your business grows, your platform should scale with you. Finally, check if there’s a pricing plan that fits your budget and if a free trial is available to test the waters. 

Platforms like GetResponse, with their well-rounded features and positive reviews, often provide a solid starting point. Remember, the right email marketing platform can make or break your marketing efforts, so choose wisely!

1. User Interface and Ease of Use

Rating for Ease of Use

5/5

Navigating an email marketing platform efficiently is key to boosting productivity and campaign success. GetResponse’s user interface is designed to be intuitive, ensuring quick and easy access for users of all experience levels. 

This streamlined approach helps you focus more on strategy and less on figuring out the tools.

User Interface

The user interface of GetResponse is a standout for its clean and well-designed layout. They smartly keep the main navigation uncluttered by including a separate button that reveals all the tools, making it easy for you to find what you need without feeling overwhelmed.

GetResponse Tools Navigation
GetResponse Tools Navigation

You might also appreciate the stylish depth effect on the cards, adding a visually engaging element to your experience. Moreover, GetResponse offers a high contrast option, enhancing visibility for those with visual impairments—a thoughtful feature that’s not commonly found in many tools. 

This design approach not only enhances usability but also makes your interactions with the platform more enjoyable.

Onboarding

GetResponse makes getting started with email marketing as smooth as possible with their intuitive onboarding process. As soon as you sign up, you’re greeted with a clear, step-by-step guide tailored to help you launch your first email marketing campaign, build an audience, or even promote a store.

GetResponse Onboarding
GetResponse Onboarding

Each step is AI-powered so you can easily dive into them with less human effort. 

If you’re already familiar with this email marketing tool, or just prefer to do these things later, you’ll appreciate the option to skip the guided steps and jump straight into exploring the platform on your own. 

This flexibility is great because it lets you move at your own pace, whether you’re a beginner eager for guidance or a seasoned marketer keen to dive right in.

2. Personalization and Templates

Rating for Personalization

5/5

Personalization and templates are crucial for impactful email marketing, helping you engage with your audience on a more personal level. GetResponse provides a range of customizable options that make crafting unique, targeted emails straightforward and effective.

Email Builder

When crafting your email campaigns, GetResponse’s email builder is a game changer. This handy tool features a drag and drop editor, making it super easy to design your email exactly how you want it.

GetResponse Email Editor
GetResponse Email Editor

Start with a template to get the layout just right, then tweak it to perfection by adjusting styles, colors, and fonts. You can effortlessly add different elements like images and texts to ensure your email stands out. 

Whether you’re announcing a big sale or sending a newsletter, this email builder ensures your emails look professional and on-brand every time.

Personalization Variables

In your email campaigns, adding a personal touch can make all the difference. With GetResponse, you can easily insert personalization variables that dynamically change to match each recipient.

GetResponse Personalization Variables
GetResponse Personalization Variables

Imagine sending a birthday discount exactly on your customer’s special day or greeting them by name as they open your email. There’s a wide array of variables you can use, including birthdate, address, phone, email, and many more. 

This feature not only enhances the relevance of your emails but also boosts engagement by making each message feel uniquely tailored to the individual. Personalize away and watch your connection with your audience strengthen!

Email Templates

With GetResponse, you’ll find a rich selection of email templates at your fingertips. These templates are not only readily available but also fully customizable, allowing you to tailor each one to perfectly match your campaign’s tone and style.

GetResponse Email Templates
GetResponse Email Templates

Whether you’re promoting a holiday sale, announcing a product release, or sending a seasonal greeting, there’s a template for every occasion. Customize colors, fonts, and add your own images to make each email uniquely yours. 

This feature makes it incredibly easy to create professional-looking emails that engage and convert.

AI Writing Assistant

If you’re looking for an email marketing tool that takes the heavy lifting off your shoulders, GetResponse’s AI writing assistant is a standout feature. 

Out of all the email marketing tools I’ve reviewed, GetResponse boasts the best AI assistant that handles everything from crafting the message copy and subject line to selecting the layout and call-to-action button.

GetResponse AI Writing Assistant Result
GetResponse AI Writing Assistant Result

It even adds a relevant image, producing an email that’s practically ready to send to your subscribers. Additionally, if you feel like adding a personal touch, you have complete freedom to tweak the email. 

You can change the styles, colors, fonts, and even integrate personalization variables and emojis to make each email feel uniquely crafted for its recipient. This blend of automation and customization is what makes GetResponse’s AI assistant truly remarkable.

3. Subscription and Sign Up Forms

Rating for Sign-up Forms

5/5

Building an effective subscriber base is crucial for any digital marketing effort. With GetResponse, setting up subscription and sign-up forms is streamlined and efficient, ensuring you can easily collect valuable customer data. This functionality is vital for nurturing leads and expanding your audience engagement over time.

Sign-Up Forms

When you’re ready to grow your mailing list, GetResponse’s sign-up forms are here to make the process a breeze. You can create two types of forms: pop-up or embedded, depending on what suits your website best.

GetResponse Form Editor
GetResponse Form Editor

Each form type comes with a user-friendly drag and drop editor, making it easy to style and design your form just the way you want it. Plus, there’s a variety of templates available that you can choose from and customize to fit your brand.

GetResponse Form Templates
GetResponse Form Templates

Whether you’re aiming to integrate a subtle embedded form or a more immediate pop-up, these tools ensure your sign-up process is as smooth and effective as possible.

Landing Page

Creating the perfect landing page for your campaign just got easier with GetResponse. Whether you need a product page, a services page, a sign-up form page, or even a promotional page, the options are endless.

GetResponse Landing Page editor
GetResponse Landing Page editor

You get to use a user-friendly drag and drop editor that allows you to fine-tune your design effortlessly. Adjust the colors, fonts, and layout to match your brand’s aesthetics precisely. You can also add multiple pages to your landing page to enhance user experience. 

Plus, with a vast selection of landing page templates available, starting your design is as simple as picking a template that fits your vision and customizing it to perfection. This flexibility and ease of use make it ideal for anyone looking to create high-converting landing pages quickly.

GetResponse Landing Page templates
GetResponse Landing Page templates

Website Builder

Building a complete website for your company or business is incredibly straightforward with the GetResponse platform. Whether you’re just starting out or looking to expand your online presence, you can create your site right here. 

The drag and drop editor is very easy to use, and it allows you to add and rearrange different elements of your page. You can also customize the styles and colors to match with your branding.

GetResponse Website Builder
GetResponse Website Builder

If you don’t have a domain yet, no worries—you can purchase your own directly through GetResponse. Alternatively, if you’re not ready to commit to a domain, you can start with a subdomain under GetResponse’s domains to get online quickly.

GetResponse Website Domain Settings
GetResponse Website Domain Settings

To ease the process further, a wide variety of website templates are available. These templates ensure that you have a solid foundation to build upon, allowing you to focus on customizing your site to perfectly reflect your brand’s image.

4. Deliverability and Email Tools

Rating for Deliverability

5/5

Deliverability is crucial in email marketing, ensuring your messages effectively reach their intended recipients. GetResponse enhances this aspect with advanced tools that optimize your email performance and improve engagement rates. This focus helps build credibility and strengthens your campaign’s impact.

Spam Check

Ensuring your emails reach your audience’s inbox instead of their spam folder is crucial, and that’s where GetResponse’s Email Spam Check comes in handy. This tool automatically evaluates your emails for common deliverability issues before you hit send.

GetResponse Spam Check
GetResponse Spam Check

It scans your content, checking for triggers that might flag your message as spam, and gives you the green light once everything looks good. This preemptive check helps to enhance your campaign’s effectiveness by boosting the chances that your emails actually reach their intended recipients. 

With Spam Check, you can send your emails with confidence, knowing they’re set up for success.

Sender Accounts

When sending out email campaigns through GetResponse, you can start even without authenticating your domain. However, your recipients will see an additional sender info stating that your email is sent via getresponse-mail.com.

GetResponse send info on recipient's end
GetResponse send info on recipient's end

While this is perfectly functional, authenticating your domain is always recommended. Domain authentication not only improves deliverability by helping your emails bypass spam filters, but it also enhances your brand recognition. 

This way, your emails appear more professional and trustworthy, strengthening your relationship with your audience. Taking this extra step ensures your messages consistently land in the right inbox, maximizing your campaign’s impact.

5. Integrations with Other Tools

Rating for Integrations

4/5

GetResponse makes it incredibly easy to connect with a wide array of apps and tools, enhancing your marketing efforts and streamlining your workflows. 

Whether you need to synchronize your contacts from CRM software, automate processes with ecommerce platforms, or sync up with course platforms like Podia or Teachable, GetResponse has you covered.

GetResponse Integrations
GetResponse Integrations

These integrations facilitate a smoother transition of data across your tools, ensuring you can focus more on creating impactful campaigns and less on the technicalities. With such versatility at your fingertips, integrating your marketing tools with GetResponse can significantly boost your productivity and campaign efficiency.

6. Customer Support and Knowledge Base

Rating for Customer Support

5/5

Effective customer support and a comprehensive knowledge base are essential for mastering any email marketing platform. GetResponse ensures you have access to the guidance you need to navigate their system with confidence. 

Whether you’re a beginner or an experienced marketer, the right support can make all the difference in your campaign’s success.

Customer Service

GetResponse takes customer service seriously by incorporating an AI chatbot to instantly answer your queries. This AI system is trained using an extensive knowledge base to ensure you get accurate and helpful responses. 

If your issue requires a personal touch, don’t worry—their customer success team is ready to help 24/7 via live chat. Additionally, if you prefer to communicate via email, support is available in 8 languages: English, Polish, German, French, Spanish, Italian, Russian, and Portuguese. 

This multi-language support ensures that you can receive assistance in a way that’s most convenient and understandable for you, anytime and anywhere.

Help Center

GetResponse’s Help Center is your go-to resource whenever you need a hand with the platform. Packed with a rich knowledge base, it offers detailed guides and articles to help you get started or dive deeper into using all the features effectively.

GetResponse Help Center
GetResponse Help Center

Whether you’re looking to optimize your email campaigns, set up integrations, or leverage advanced automation tools, the Help Center has everything you need to become proficient. 

This vast library is designed to answer your questions quickly and efficiently, ensuring you can make the most out of GetResponse without any hassle. So, whenever you’re stuck or just looking to learn something new, the Help Center is ready to assist.

7. Analytics and Insights

Rating for Analytics

4/5

Analytics and insights play a critical role in refining and optimizing your email marketing strategies. GetResponse equips you with the tools to understand your audience better and measure the success of your campaigns. This data-driven approach ensures you can make informed decisions to enhance your marketing efforts effectively.

Reports

Diving into the Email Marketing Reports on GetResponse gives you a comprehensive view of your campaign’s performance at a glance. You’ll see detailed metrics including delivery rates, open rates, click rates, and even unsubscribe rates, presented in clear numbers and percentages. 

Additionally, there’s a graph that lays out these statistics over time, allowing you to easily track and compare the effectiveness of different campaigns. 

This visual and numerical data combination is crucial for identifying trends, making informed decisions, and continuously refining your email marketing strategies to better engage your audience.

GetResponse Email Marketing Reports
GetResponse Email Marketing Reports

Dashboard

The GetResponse dashboard is designed to put everything you need at your fingertips, making it easier to manage your email marketing campaigns. It’s fully customizable, allowing you to add widgets for different tasks or shortcuts that streamline your workflow. 

You can also tailor your dashboard with widgets to display custom reports, showing you the data that matters most right away.

GetResponse Dashboard
GetResponse Dashboard

Whether you’re tracking new contacts, monitoring email performance, or accessing quick actions like creating a newsletter or campaign, this dashboard ensures you have instant access to all your essential tools and metrics. This setup not only saves time but also keeps you informed and efficient.

8. Automation and Scalability

Rating for Automation

5/5

Automation and scalability are key to growing and maintaining an efficient email marketing strategy. With the right tools, you can automate repetitive tasks, ensuring consistent communication with your audience as your database grows. 

This foundational approach not only saves time but also scales with your business, accommodating increased demands without sacrificing quality or engagement.

AI Campaigns

AI campaigns in GetResponse are a game-changer for automating your marketing efforts. Each AI campaign automatically crafts a full suite that includes a landing page, an autoresponder, and a newsletter, all generated in less than 5 minutes.

GetResponse AI Campaign Setup
GetResponse AI Campaign Setup

This not only saves you time but also ensures that each component is finely tuned to work together seamlessly. After the AI does its part, you have the freedom to customize each element. 

Whether it’s tweaking the design to align with your brand or adjusting the content to better speak to your audience, you can make each campaign truly yours. This blend of automation and customization is perfect for keeping your campaigns fresh and engaging while maintaining a consistent brand identity.

GetResponse AI Campaign generator
GetResponse AI Campaign generator

Sending Schedule

GetResponse elevates your email marketing with a powerful scheduling algorithm designed to maximize engagement. You can set your emails to dispatch at a precise time and select the exact time zone, ensuring your message hits the inbox just when you want it to.

GetResponse sending schedule
GetResponse sending schedule

For those with a global audience, the Time Travel feature is particularly useful as it allows you to deliver emails at a specific local time across different time zones, making your outreach efforts feel more personalized and timely.

Moreover, if you’re aiming to optimize your open rates, the Perfect Timing feature is your go-to tool. It dynamically analyzes when your recipients are most active and likely to open your emails, then schedules your emails to send during these peak times. 

This intelligent approach helps ensure that your messages are not only delivered but also seen and interacted with, boosting the overall effectiveness of your campaigns.

Autoresponder

GetResponse’s autoresponder feature might not work quite how you’d expect if you’re thinking it responds to emails automatically. Instead of reacting to incoming messages, it allows you to set up emails that are sent automatically based on specific triggers. 

This tool is essential for scheduling and sending a sequence of emails like welcome messages, follow-ups, or email reminders without manual input each time.

GetResponse Autoresponder
GetResponse Autoresponder

While some platforms might refer to similar functionalities as automation or workflow, GetResponse labels this powerful feature as an autoresponder. It’s designed to help you streamline your communication process, ensuring your audience receives timely emails that enhance engagement and maintain interest.

RSS-to-Email

RSS-to-email is an incredibly efficient tool that allows you to connect directly with your blog’s audience by automating your content delivery. By setting up this feature, you can ensure that every time you post a new article on your blog, your subscribers are immediately notified via email.

GetResponse RSS-to-Email editor
GetResponse RSS-to-Email editor

This not only keeps your audience engaged but also drives consistent traffic back to your site. You can customize how often these emails go out—whether it’s immediately after publishing or as a daily or weekly digest. 

Plus, with integrated social media options, you can extend your reach by simultaneously sharing updates on platforms like Twitter and Facebook. This tool is perfect for maintaining a steady connection with your readers and ensuring your latest content is always within their reach.

GetResponse Webinar

GetResponse steps beyond traditional email marketing with its built-in webinar software, making it easy for you to connect with your subscribers in a dynamic way. Whether you’re launching a new product or hosting an educational session, you can create live webinar events directly within the platform.

GetResponse Webinar
GetResponse Webinar

After the event, you have the option to save your webinar recordings, allowing subscribers to view them on-demand at their convenience. Additionally, GetResponse Webinar provides detailed reports on your webinars, so you can analyze attendance and engagement to refine your future events. 

This seamless integration of webinars into your email campaigns can significantly enhance your marketing strategy, offering a more interactive and personal way to engage with your audience.

Read our GetResponse Webinar review here.

9. Pricing and Trial

Rating for Pricing

3/5

Exploring pricing and trial options is crucial for choosing the right email marketing service. GetResponse offers diverse plans tailored to different needs and budgets, helping you find the perfect match for your marketing goals. This approach ensures you get the best value to effectively scale your efforts.

Email Marketing Plan

Exploring the Email Marketing Plan offered by GetResponse can be a game-changer for your business. This plan is packed with essential features designed to elevate your marketing efforts:

Each feature is crafted to help you reach out effectively, engage your audience, and drive conversions. Whether you’re just starting out or looking to enhance your existing efforts, this plan provides the tools you need for successful email marketing.

Marketing Automation Plan

If you’re looking to take your marketing to the next level, the Marketing Automation Plan from GetResponse could be the perfect fit. This plan builds on the solid foundation of the Email Marketing plan and adds several advanced features to help you target and engage your audience more effectively:

These features are designed not just to save time but also to enhance the precision of your marketing efforts, making sure you deliver the right message to the right people at the right time. This plan is ideal for businesses that are serious about leveraging automation to boost efficiency and results.

Ecommerce Marketing Plan

For businesses focused on maximizing their online store’s potential, the Ecommerce Marketing Plan from GetResponse is tailored to supercharge your sales efforts. This plan encompasses all the features of the Marketing Automation Plan, with additional specialized tools designed to enhance your ecommerce activities:

This comprehensive suite of tools is designed to not only streamline your marketing processes but also to create more personalized and effective interactions with your customers, driving both engagement and conversions. 

If you’re ready to elevate your ecommerce strategy, this plan provides everything you need to thrive in a competitive digital marketplace.

GetResponse MAX

For businesses aiming for the pinnacle of email marketing performance, the GetResponse MAX Plan is designed to deliver exceptional results. 

This premium offering includes all the functionalities of the standard plans, along with several exclusive features that cater specifically to high-volume senders and advanced marketing teams:

The GetResponse MAX Plan is perfect for larger organizations or those requiring sophisticated marketing tools and personalized service to ensure their campaigns achieve maximum impact and efficiency. 

If you’re looking to elevate your marketing efforts with advanced features and dedicated support, this plan has everything you need to succeed.

GetResponse Pricing
GetResponse Pricing

Frequently Asked Questions About GetResponse

Navigating any new tool comes with its share of questions, and GetResponse is no exception. This section covers the most frequently asked questions about using GetResponse, providing clear, concise answers to help you understand the platform better.

What are the Downsides of GetResponse?

While GetResponse offers a robust suite of tools for email marketing and automation, there are also few downsides that you might want to consider. 

One of the downsides is the absence of a free plan. This limitation might be a significant factor if you’re looking for a no-cost tool for your low scale campaigns. 

Additionally, the platform’s need for domain authentication to optimize email deliverability might not be immediately apparent to all users, which could influence the effectiveness of initial campaigns. 

These considerations are important for determining if GetResponse aligns with your marketing goals and level of technical engagement.

What are the Best GetResponse Alternatives?

Exploring alternatives to GetResponse can help you find the perfect email marketing solution tailored to your needs. Here are some of the best alternatives that each offer unique features:

Overall rating

4.3/5

4.3

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

4/5

Deliverability & Email Tools

5/5

Analytics & Insights

4/5

Personalization & Templates

4/5

Integrations with Other Tools

4/5

Automation & Scalability

4/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

5/5

Pricing & Trial

5/5

Ideal for e-commerce businesses, Omnisend offers a variety of sign-up forms and lead magnet templates to enhance your list-building efforts. It features a Safe Send Volume program that gradually increases the volume of emails sent, reducing the risk of being marked as spam. 

The platform also includes brand asset management with an auto-import feature, making it easier to maintain brand consistency across campaigns. Plus, it offers a free plan, allowing you to start without any upfront costs.

Overall rating

4.4/5

4.4

30 day free trial available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

4/5

Deliverability & Email Tools

4/5

Analytics & Insights

5/5

Personalization & Templates

5/5

Integrations with Other Tools

4/5

Automation & Scalability

3/5

Subscription & Sign Up Forms

5/5

Support & Knowledge Base

5/5

Pricing & Trial

4/5

Known for its powerful AI writing assistant, Moosend helps streamline content creation for your campaigns. It offers non-expiring prepaid credits, which is perfect if you prefer a pay-as-you-go approach without a subscription.

Additionally, Moosend supports RSS feeds in your email campaigns, keeping your audience updated automatically. However, it does not offer a free plan.

Overall rating

4.3/5

4.3

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

5/5

Deliverability & Email Tools

5/5

Analytics & Insights

4/5

Personalization & Templates

4/5

Integrations with Other Tools

5/5

Automation & Scalability

3/5

Subscription & Sign Up Forms

3/5

Support & Knowledge Base

4/5

Pricing & Trial

5/5

This platform stands out with its generous free plan, which includes many features, making it accessible for startups and small businesses. 

EmailOctopus provides a powerful automation builder that allows for sophisticated targeting and sequencing of emails. Detailed campaign reports and an activity log help you track the performance and engagement of each email sent.

Can You Use GetResponse for Cold Email Outreach?

No, you can’t use GetResponse for cold email outreach, as it’s against their policy. Cold emailing typically involves sending messages to recipients who haven’t opted in to receive communications from you, which can lead to high spam complaints and bounces. 

This practice not only violates GetResponse’s terms of service but could also severely impact your deliverability rates.

For effective cold emailing, it’s recommended to use a platform specifically designed for cold outreach that can handle the nuances and requirements of such campaigns. This ensures that you stay compliant with email marketing laws and maintain good deliverability health.

Key Takeaways From the GetResponse Review

This article dives deep into the features and functionalities of GetResponse, offering a comprehensive overview to help you understand what the platform has to offer. 

From the ease of setting up and the variety of customizable templates to the detailed insights and robust automation features, GetResponse equips you with the tools needed for effective email marketing. 

It also clarifies that while GetResponse is powerful for nurturing existing contacts, it’s not suitable for cold email outreach, adhering to best practices for email deliverability and compliance. 

For those seeking advanced capabilities, the Marketing Automation and Ecommerce Marketing plans provide extensive tools for detailed campaigns, while the GetResponse MAX plan caters to high-volume users seeking premium features

Whether you’re a small business or a large enterprise, GetResponse has plans that can scale with your marketing needs, all supported by responsive customer service and a helpful knowledge base to ensure you get the most out of your email marketing efforts.

Picture of Edgar Abong

Edgar Abong

Edgar is a skilled software developer with a passion for building and evaluating software products. His expertise in software development enables him to provide in-depth evaluations of software products. He can draw out insights about features, functionality and user experience.

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