9 Best Free Email Marketing Software in 2024 [Tested & Ranked]

Discover the best free email marketing software for 2024 and learn how these tools can transform your marketing efforts. 

Whether you’re looking to connect with your audience, grow your email list, or boost sales, this guide has you covered. 

Save time and money while leveraging powerful features at no cost

Each tool is different and you don’t want to pick the one that doesn’t fit well.

Keep reading to enhance your marketing strategy and take your business to the next level.

Why Use Free Email Marketing Software?

Free email marketing software is a game-changer, especially for small businesses and startups. It helps you save money while still getting top-notch email marketing tools. 

You can access features like email automation, list management, and analytics without any cost. This means you can send targeted email campaigns and track performance without breaking the bank. 

Using free email marketing tools allows you to build and manage your email lists efficiently. It also offers you the chance to test different email marketing strategies to see what works best. 

These platforms often provide free email automation tools, making it easy to set up automated email sequences. You can stay connected with your audience and nurture leads effectively. 

Free email marketing services also integrate well with other marketing tools, giving you a cohesive system. With these benefits, free email marketing platforms are a smart choice to grow your business.

Common Mistakes to Avoid in Choosing an Email Marketing Platform
Common Mistakes to Avoid in Choosing an Email Marketing Platform

Criteria for Selecting the Best Free Email Marketing Software

When choosing the best free email marketing software, several criteria can help you make the right decision. Here’s a detailed look at each one:

By considering these criteria, you can select the best free email marketing software to fit your needs and help your business thrive. These features are crucial for creating effective email campaigns.

With the right tools, you can build strong relationships with your audience, drive conversions, and grow your business. Start exploring these options today and elevate your email marketing efforts.

1. Klaviyo

Overall rating

4.6/5

4.7

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

4/5

Deliverability & Email Tools

5/5

Analytics & Insights

5/5

Personalization & Templates

5/5

Integrations with Other Tools

4/5

Automation & Scalability

5/5

Subscription & Sign Up Forms

5/5

Support & Knowledge Base

4/5

Pricing & Trial

5/5

Klaviyo is a powerful email marketing platform designed to help you connect with your audience effectively. It is known for its robust capabilities in email marketing automation, making it a favorite among businesses. 

This software is tailored to meet the needs of both small and large enterprises. Klaviyo allows you to create personalized email campaigns that resonate with your customers. 

It stands out in the realm of free email marketing tools by offering a comprehensive solution for your marketing needs. With Klaviyo, you can manage your email campaigns seamlessly, ensuring your messages reach the right people at the right time.

Klaviyo Email Editor
Klaviyo Email Editor

What You Get For Free

With Klaviyo’s free plan, you get a wealth of features to kickstart your email marketing efforts. It’s designed to give you a robust introduction to their powerful platform without any cost. Here’s what you get:

These features make Klaviyo a standout among free email marketing tools, providing you with everything you need to run effective and engaging email campaigns.

2. Brevo

Overall rating

4.5/5

4.5

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

5/5

Deliverability & Email Tools

5/5

Analytics & Insights

4/5

Personalization & Templates

4/5

Integrations with Other Tools

5/5

Automation & Scalability

5/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

4/5

Pricing & Trial

5/5

Brevo is a versatile email marketing platform designed to help you elevate your marketing efforts. It stands out in the crowded field of free email marketing tools by offering comprehensive solutions for businesses of all sizes

With Brevo, you can create and manage email campaigns that effectively reach your audience. It’s perfect for anyone looking to leverage email marketing automation and advanced segmentation

Brevo makes it easy to connect with your customers and build lasting relationships. Its user-friendly interface ensures that even beginners can navigate the platform with ease. Brevo is a top choice for those seeking powerful email marketing solutions without the cost.

Brevo Design Builder
Brevo Design Builder

What You Get For Free

With Brevo’s free plan, you get access to a range of features that help you start your email marketing funnel. It’s designed to provide you with essential tools to create and manage effective campaigns. Here’s what you get:

These features make Brevo an excellent choice for those seeking robust email marketing solutions without the cost. You can start building and engaging your audience right away with this comprehensive free plan.

3. Mailchimp

Overall rating

4.6/5

4.6

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

5/5

Deliverability & Email Tools

4/5

Analytics & Insights

5/5

Personalization & Templates

4/5

Integrations with Other Tools

5/5

Automation & Scalability

5/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

5/5

Pricing & Trial

4/5

Mailchimp is a widely recognized email marketing platform that helps you connect with your audience and grow your business. Known for its user-friendly interface, it’s ideal for both beginners and seasoned marketers

Mailchimp offers powerful email marketing tools to create and manage campaigns effortlessly. It is perfect for businesses of all sizes looking to leverage email marketing automation. 

With Mailchimp, you can craft personalized email campaigns that resonate with your customers. This platform is designed to make your email marketing efficient and effective, allowing you to focus on building strong relationships with your audience.

Mailchimp email editor
Mailchimp email editor

What You Get For Free

With Mailchimp’s free plan, you get a solid foundation to start your email marketing efforts. It’s designed to offer essential tools and features that help you grow your business without any upfront costs. Here’s what you get:

These features make Mailchimp an excellent choice for small businesses and startups looking to leverage free email marketing tools. You can create and manage effective campaigns to engage your audience and drive growth.

4. MailerLite

Read the full MailerLite review

Overall rating

4.3/5

4.3

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

3/5

Deliverability & Email Tools

5/5

Analytics & Insights

4/5

Personalization & Templates

5/5

Integrations with Other Tools

5/5

Automation & Scalability

4/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

4/5

Pricing & Trial

5/5

MailerLite is a user-friendly email marketing platform designed to help you connect with your audience and grow your business. It’s ideal for both beginners and experienced marketers who want a straightforward solution for their email marketing needs. 

MailerLite offers powerful tools to create and manage engaging email campaigns. This platform is perfect for small businesses and startups looking to leverage email marketing automation. 

With MailerLite, you can easily build your email list, design stunning emails, and track your campaign performance. It provides a seamless experience that helps you focus on creating meaningful connections with your customers.

MailerLite Email Design Editor
MailerLite Email Design Editor

What You Get For Free

With MailerLite’s free plan, you get a range of features that help you launch your email marketing campaigns with ease. It’s designed to provide everything you need to connect with your audience and grow your business. Here’s what you get:

These features make MailerLite a great choice for small businesses and startups looking to leverage free email marketing tools. You can start building your email list, creating engaging content, and driving growth right away.

5. Omnisend

Overall rating

4.3/5

4.3

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

4/5

Deliverability & Email Tools

5/5

Analytics & Insights

4/5

Personalization & Templates

4/5

Integrations with Other Tools

4/5

Automation & Scalability

4/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

5/5

Pricing & Trial

5/5

Omnisend is a versatile email marketing platform designed to elevate your marketing efforts. It’s perfect for ecommerce businesses looking to leverage multichannel ecommerce email marketing. With Omnisend, you can create and manage email campaigns that effectively engage your audience. 

This platform simplifies the process of reaching your customers through various channels, ensuring a seamless marketing experience. Omnisend is ideal for businesses of all sizes that want to utilize advanced email marketing automation. 

It helps you build strong connections with your customers, driving both engagement and sales. Omnisend is a top choice for those seeking powerful email marketing solutions without the complexity.

Omnisend email drag and drop editor
Omnisend email drag and drop editor

What You Get For Free

With Omnisend’s free plan, you gain access to a variety of features that help you jumpstart your email marketing efforts. It’s designed to give you the tools you need to connect with your audience and boost your sales. Here’s what you get:

These features make Omnisend an excellent choice for businesses looking to leverage free email marketing tools. You can start building and engaging your audience effectively right away.

6. EmailOctopus

Overall rating

4.3/5

4.3

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

5/5

Deliverability & Email Tools

5/5

Analytics & Insights

4/5

Personalization & Templates

4/5

Integrations with Other Tools

5/5

Automation & Scalability

3/5

Subscription & Sign Up Forms

3/5

Support & Knowledge Base

4/5

Pricing & Trial

5/5

EmailOctopus is a user-friendly email marketing platform designed to help you connect with your audience and grow your business. It’s ideal for small businesses and startups looking for a cost-effective solution. 

With EmailOctopus, you can create and manage email campaigns that resonate with your subscribers. This platform focuses on simplicity and effectiveness, making it easy for you to get started with email marketing automation. 

EmailOctopus offers powerful tools to help you engage your audience, build your email list, and drive conversions. It’s a reliable choice for anyone looking to leverage free email marketing tools without compromising on quality.

EmailOctopus Email Editor
EmailOctopus Email Editor

What You Get For Free

With EmailOctopus’s free plan, you get a range of features to kickstart your email marketing. It’s designed to provide essential tools for growing your audience and managing campaigns. Here’s what you get:

These features make EmailOctopus a great choice for small businesses and startups looking to leverage free email marketing tools. You can start building your email list, creating engaging campaigns, and tracking performance effectively.

7. Zoho Campaigns

Overall rating

4.3/5

4.3

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

4/5

Deliverability & Email Tools

4/5

Analytics & Insights

3/5

Personalization & Templates

5/5

Integrations with Other Tools

5/5

Automation & Scalability

5/5

Subscription & Sign Up Forms

3/5

Support & Knowledge Base

5/5

Pricing & Trial

5/5

Zoho Campaigns is a powerful email marketing platform designed to help you connect with your audience and grow your business. It’s perfect for small to medium-sized businesses looking to leverage email marketing automation. 

With Zoho Campaigns, you can create and manage effective email campaigns that engage your subscribers. This platform integrates seamlessly with other Zoho products, making it an excellent choice if you’re already using their suite of tools. 

Zoho Campaigns offers a user-friendly interface, allowing you to easily navigate and utilize its features. It provides a robust solution for all your email marketing needs, helping you drive engagement and increase conversions.

Zoho Campaigns Email Editor
Zoho Campaigns Email Editor

What You Get For Free

With Zoho Campaigns’ free plan, you gain access to a variety of features that make managing your email marketing a breeze. It’s designed to help you reach and engage your audience without any upfront costs. Here’s what you get:

These features make Zoho Campaigns a fantastic choice for businesses looking to leverage free email marketing tools. You can easily create and manage campaigns, ensuring your messages reach the right people at the right time.

8. SendPulse

Overall rating

4.3/5

4.3

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

3/5

Deliverability & Email Tools

3/5

Analytics & Insights

4/5

Personalization & Templates

4/5

Integrations with Other Tools

5/5

Automation & Scalability

5/5

Subscription & Sign Up Forms

5/5

Support & Knowledge Base

4/5

Pricing & Trial

5/5

SendPulse is a versatile email marketing platform designed to help you connect with your audience and boost your business. It’s ideal for small to medium-sized businesses looking to leverage email marketing automation and multichannel marketing. 

With SendPulse, you can create and manage effective email campaigns that engage your subscribers. 

SendPulse offers a user-friendly interface, ensuring that even beginners can navigate it with ease. It’s a powerful tool for anyone looking to enhance their marketing efforts without the need for extensive technical knowledge.

SendPulse Email Editor
SendPulse Email Editor

What You Get For Free

With SendPulse’s free plan, you get a range of features to kickstart your email marketing campaigns. It’s designed to give you the tools you need to effectively engage your audience without any cost. Here’s what you get:

These features make SendPulse a great choice for businesses looking to leverage free email marketing tools. You can start building your email list, creating engaging campaigns, and automating your marketing processes with ease.

9. ConvertKit

Overall rating

4.1/5

4.1

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

4/5

Deliverability & Email Tools

4/5

Analytics & Insights

4/5

Personalization & Templates

4/5

Integrations with Other Tools

3/5

Automation & Scalability

4/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

5/5

Pricing & Trial

5/5

ConvertKit is a powerful email marketing platform designed to help you connect with your audience and grow your business. It’s ideal for creators, bloggers, and small businesses looking to leverage email marketing automation. 

With ConvertKit, you can create and manage email campaigns that truly engage your subscribers. The platform focuses on simplicity and effectiveness, making it easy for you to get started and see results quickly. 

ConvertKit provides the tools you need to build your email list, send targeted messages, and nurture your audience. It’s a reliable choice for anyone looking to elevate their email marketing efforts without hassle.

ConvertKit Email Editor
ConvertKit Email Editor

What You Get For Free

With ConvertKit’s free plan, you get access to a range of features designed to help you grow your audience and manage your email marketing effectively. Here’s what you get:

These features make ConvertKit an excellent choice for creators and small businesses looking to leverage free email marketing tools. You can easily build and engage your audience, automate your email campaigns, and sell digital products.

Frequently Asked Questions About Free Email Marketing Software

When exploring free email marketing software, you might have some questions. Here are a few frequently asked questions to help you navigate your options.

Is free email marketing software really effective?

Yes, free email marketing software can be very effective. These tools often provide essential features like email automation, list management, and analytics. 

While they might have limitations compared to paid plans, they are more than capable of helping you build and engage your audience. They are particularly useful for small businesses and startups looking to grow without a big budget.

What are the limitations of free email marketing software?

Free email marketing software often comes with limitations such as a cap on the number of subscribers or emails you can send each month. You might also have restricted access to advanced features like in-depth analytics, premium templates, or advanced automation workflows. 

Despite these limits, free plans provide enough functionality to run effective email campaigns and understand your audience’s engagement.

Can I upgrade to a paid plan later if needed?

Absolutely. Most free email marketing software providers offer scalable plans that you can upgrade to as your needs grow. Upgrading usually unlocks additional features, higher send limits, and more advanced tools

This flexibility allows you to start small and expand your email marketing capabilities as your business grows, ensuring you always have the right tools for your marketing strategy.

Key Takeaways From These Free Email Marketing Software

In this article, we explored the top free email marketing software available, highlighting their key features and benefits. 

Each of these tools offers a variety of features to help you connect with your audience and grow your business without any upfront costs

From customizable email templates and automation builders to integration with other tools and detailed analytics, these free plans provide robust solutions for your email marketing needs.

Key takeaways from the article include understanding the effectiveness and limitations of free email marketing software. Free plans are great for small businesses and startups, offering essential tools to build and engage your audience. 

However, as your needs grow, upgrading to a paid plan can unlock more advanced features and higher send limits. 

Overall, free email marketing software can significantly enhance your marketing efforts, providing a cost-effective way to reach your audience and drive business growth.

Picture of Edgar Abong

Edgar Abong

Edgar is a skilled software developer with a passion for building and evaluating software products. His expertise in software development enables him to provide in-depth evaluations of software products. He can draw out insights about features, functionality and user experience.

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