10 Ecommerce Link Building Campaign Strategies [Drive Leads]

Could a new link-building campaign save your ecommerce business?

As online retailers battle it out to receive the most engagement from their target audience, it is becoming harder to remain visible amongst a wave of competing brands.

Adopting an ecommerce link-building strategy could help you boost your visibility online and establish your brand as a leading voice within its industry.

In fact, over 67% of online business leaders believe that adopting an ecommerce link-building strategy improves their site ranking in a Google search and increases referral traffic to their online store.

With this in mind, we’ve delved deeper into ecommerce link building and compiled ten ecommerce link building campaign strategies that aim to skyrocket your engagement in 2024.

Can Link Building Improve Your Ecommerce Strategy?

Adopting ecommerce link-building strategies could skyrocket your website’s ranking in 2024. As a number one SEO strategy in 2024, backlinks not only help build authority for website owners, but they also make your brand more visible across the web.

Backlinks can directly impact the success of your ecommerce website.

When a new domain adds a link to your domain, this tells a search engine that your website is an authoritative source.

In response, search engines like Google automatically rank a website with multiple referring domains higher, making them more visible to potential visitors.

Working on your ecommerce SEO could see you rise up amongst competitor brands. 

Here are just some of the ways that adopting link building for ecommerce could transform your store’s online success:

More Referral Traffic

If your link-building strategies target the websites of key industry players, you increase your chances of receiving clicks from a stream of target leads.

Brand Awareness

Ecommerce link-building strategies are known for boosting brand recognition. If your website constantly appears on reputable domains, your link-building efforts could make you more visible to a larger demographic.

Higher Domain Rating

If you generate backlinks from high-quality referring domains a search engine will deem your website more authoritative, ranking your online store higher as a result.

Endorsed Conversions

If a trusted domain points to your ecommerce site when talking about a related topic, customers view this as an endorsement of your products and services and are more likely to convert when engaging with your brand.

However, while link-building strategies have become popular among many website owners, it’s not easy.

Link-building requires extensive research, competitor monitoring, and a set of unique link-building efforts to achieve success.

10 Ecommerce Link Building Strategies To Adopt In 2024

If you want to start link building for ecommerce, we have you covered.

Below, we have compiled ten fresh ecommerce link-building campaigns that aim to help you build quality links for improved site SEO.

From creating innovative PR campaigns that get your links into top publications to addressing broken links that could be harming your current site ranking, each link-building tactic aims to improve the success of your ecommerce site.

So what are you waiting for?

Let’s have a look at ten ecommerce link-building campaign strategies that promise to make your website more visible in 2024.

1. Try HARO Link Building

First, let’s talk about using HARO for your link-building efforts.

If you want more publications to link out to your ecommerce site, one way to do this is to connect with journalists and bloggers who could send your link live.

HARO, otherwise known as Help A Reporter Out, is a great platform to utilize if you want to get in contact with blog owners and reputable journalists.

HARO Queries
HARO Queries

When creating a HARO account, you can find journalist requests for expert comments on a number of various topics.

Simply choose a topic within your industry that relates to your brand, its products or services, and offer a response in the form of a quote to the journalist.

The key here is to include a link to your ecommerce site in either the response or in the source reference box for a chance to be featured on top-tier blogs and publications.

2. Create Linkable Assets

The best way to build backlinks online is to create link-worthy content. While it’s important to ask for links and partner with new domains, the highest-quality links come naturally when your content is worth linking to.

The key here is to determine what type of content drives links within your industry.

One way to do this is to use a link-building tool like Ahrefs to discover which competing pages have the most direct link referrals. You can do this by imputing a keyword or phrase into the search bar of the “Top Pages by Links” section.

Ahrefs link-building tool
Ahrefs link-building tool

Once you have an idea of the types of content that drive the most links, you can create blog posts, product descriptions and landing page adjustments that rival these competing pages.

Here are just some of the linkable assets you could add to your ecommerce site:

Better still, why not take a new angle on a traffic-driving topic? If your competitor is yet to cover this, your content is twice as likely to be used as a referring source, which means even more links.

3. Start Guest Posting on Relevant Websites

Guest posting is one of the best ways to organically earn high-quality links for your own website.

You can easily gain contextual links pointing to your website by writing content for new domains.

The key here is to contact websites within your industry that allow other brands to guest post.

One way to find these sites is to conduct a Google search using the format ‘content topic + guest post’.

For example, if you were a beauty business specializing in skincare, you’d create a search string for ‘skincare tips + guest post’ or ‘best skincare products in 2024 + guest posting’. There are lots of combinations to try.

Whether you place links within your guest post content or within your author bio, you create new link-building opportunities every time you get a guest post published.

A great example of a sponsored guest post placement comes from jewelry retailer Tomas Sabo.

Sample Sponsored Guest Post
Sample Sponsored Guest Post

After writing this round-up of their favorite spring jewelry for Hello Magazine, they gained both awareness of their brand and a number of inbound links for this powerful domain.

4. Ask Industry Partners For Links

If you want to improve your link-building for ecommerce, website owners should aim to generate as many backlinks across the web as possible.

One of the easiest ways to do this is to build link partnerships.

If you’re an ecommerce seller, you will have likely worked with other brands before. This is the best place to start when creating partnerships with relevant domains.

Start by researching high-ranking domains within your industry and find a topic of interest that you both share. 

For example, if your target domain is a retailer or reseller that frequently writes content based on your product niche, why not reach out to them and ask them to include your company in their newest blog post?

Once you’ve identified your target, outreach your link-building proposal and be prepared to follow up. 

Another way to discover link opportunities for your brand is to use an online directory such as Shopgram on Shopify or Store Leads for Wix.

Here you can type in a keyword relating to your brand and discover a list of vendors selling similar products. Work your way down this list and email any prospects that you’d like a link from.

While this strategy is hit-and-miss, it can help you speed up your link-building efforts.

5. Produce a Creative PR Campaign

Releasing a powerful PR campaign can enhance your e-commerce marketing strategy and help you produce high-quality links.

When done correctly, a creative campaign will be featured across numerous publications and social feeds and referenced within a number of high-ranking domains.

All of these features your brand receives will not only raise awareness amongst your target audience but also improve your link-building by scoring your countless referrals.

A great example of this comes from the biscuit brand McVities. Their recent ad campaign, which was featured on their website and social media, certainly caused a stir among publications across the globe.

Revealing that they had recently hired a dedicated ‘biscuit dunker’ to test out the best method of dunking biscuits, their campaign aimed to reduce the 6.1 million biscuits that were wasted yearly when ‘dunking went wrong.’

Sample humorous PR campaign
Sample humorous PR campaign

This humorous spin on a PR campaign generated noise across a large number of national publications, like the Sun and the Daily Mail, which each scored the brand a new referring domain.

6. Sort Out Your Broken Links

Did you know that your broken links could actually be harming your SEO?

Search engines strive to provide online consumers with up-to-date content.

If they crawl sites with broken links, search engines believe they are poorly maintained, in turn ranking them down in the SERPs.

Sample broken backlink tool
Sample broken backlink tool

Broken links happen from time to time. If you’ve recently removed a previously backlinked blog post or you’ve changed your domain name, you could detect a few broken links across the web.

One way to clear this up is to use a backlinks analytics tool such as Majestic or Linkody. These tools are able to quickly identify broken links giving you the chance to repair or remove them with no fuss.

7. Niche Edits

Niche edits are also a great link-building method for a website owner.

A niche edit is the process of editing content that is already live online to insert your link and/or anchor.

While most people pay to make niche edits on an existing blog post, you can try to promote your linkable source first as an asset to a webmaster.

Simply perform a Google search of the keyword or topic that is most relevant to your link placement and then reach out to the webmaster of the sites with the most natural insertion potential.

Searching relevant ranking articles for your keyword
Searching relevant ranking articles for your keyword

For example, If you’re selling sustainable skincare and have recently written a blog post about unethical skincare ingredients, you may want to reach out to sustainable beauty-based publications and ask them to link out to your source in a blog post covering a similar topic.

8. Create Shareable Images and Infographics

If you have engaging visual content on your ecommerce website, you quickly increase your chances of improving your link profile.

The key here is to create a visual that another domain wants to use and link out to.

This includes infographics, interactive visuals that visitors can play with, diagrams with original data, or even a product video/image that provides an engaging user experience.

IKEA’s interactive furniture buying guide is a great example of a linkable visual. Users can interact with the guide, which uses AR to help buyers imagine furniture in their homes.

IKEA's interactive AR
IKEA's interactive AR

They have also cleverly made the interactive infographic available for embedding as a link on other sites that want to promote the tool.

If you want to maximize your success, make sure that your content captions and alt-text are also full of searchable keywords so your images/videos are easy to find when sourcing content.

9. Find Your Lost Links

During your link-building campaign, you’ll likely discover some lost links.

These are live link pages that no longer point to your target.

These can happen for a number of reasons:

The key here is to identify where this is happening. Using a link-building tool like Moz, you can easily identify a lost link.

Moz link building tool
Moz link building tool

Simply head to the Inbound Links section and filter your results by Link State, this will show you the backlinks that no longer refer to your ecommerce site.

Our advice is to contact the website that removed your link and ask for it to be reinstated.

10. Don't Forget About Influencers and Bloggers

Not only can influencers drive countless traffic to your online store, but they can also enhance your link-building strategy.

When you collaborate with social media influencers and popular bloggers in your industry, you build quality links when they mention your products and services in their content.

Building high-quality links within an influencer’s content instantly makes your brand more visible to your target audience.

Our advice is to start by targeting micro-influencers as they are the best value for money.

If you offer them free products in return for reviewing your brand, you can build a relationship from an early stage, putting a foot in the door for your brand to repeat the collaboration again if the influencer grows in popularity.

For example, Gymshark poaches rising fitness influencers on social media and sends them free sportswear in exchange for sponsored content.

Partnering with influencers expands brand awareness
Partnering with influencers expands brand awareness

Each video posted by sponsored influencers is accompanied by an affiliate link with a discount code to encourage consumers to click.

Key Takeaways for Link Building Campaigns

If you’re on a mission to improve your ecommerce SEO strategy, link building is the first step towards success.

Link building can provide your website with more opportunities to be discovered online.

Not only does it boost awareness for your ecommerce brand, but each referring domain also helps build up your authority in the search landscape.

Whether you choose to start creating linkable assets or take your chances with niche editing, adding link building to your ecommerce SEO strategy in 2024 is crucial.

Picture of Edgar Abong

Edgar Abong

Edgar is a skilled software developer with a passion for building and evaluating software products. His expertise in software development enables him to provide in-depth evaluations of software products. He can draw out insights about features, functionality and user experience.

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