Drip Review: Powerful Automated Segmentation for Ecommerce?

Overall rating

4.1/5

4.1

14-day free trial available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

4/5

Deliverability & Email Tools

4/5

Analytics & Insights

4/5

Personalization & Templates

4/5

Integrations with Other Tools

4/5

Automation & Scalability

5/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

4/5

Pricing & Trial

4/5

Looking to boost your email marketing strategy? 

You’ve come to the right place. 

In this Drip review, we’ll break down everything you need to know about this email marketing platform.

From its best features to its potential drawbacks, we’ve got you covered.

Our goal is to help you decide if Drip is the right fit for your business, or an alternative is worth a look

Whether you’re new to email marketing or considering a switch, this article will provide the insights you need to make an informed decision.

Let’s explore what Drip can offer your business.

How to Evaluate an Email Marketing Platform

When evaluating an email marketing platform, you need to consider several key factors to make the right choice. First, look at the user interface and ease of use. A good platform should be intuitive. 

Personalization and templates are crucial for creating engaging emails. Check the subscription and sign-up forms to see if they meet your needs. Deliverability and email tools ensure your messages reach the inbox. 

Integrations with other tools can streamline your workflow. Reliable customer support and a comprehensive knowledge base are essential. Analytics and insights help you track performance. Automation and scalability allow your marketing to grow with your business. 

Lastly, consider the pricing and trial options to ensure it fits your budget.

1. User Interface and Ease of Use

Rating for Ease of Use

4/5

The user interface and ease of use are critical when choosing an email marketing platform. Drip excels in this area with its intuitive design and seamless navigation. These features ensure you can efficiently manage your email marketing campaigns without any hassle.

User Interface

When you start using Drip, you’ll appreciate its clean and well-organized interface. The user experience is intuitive, thanks to the sidebar navigation with submenus. This design makes it easy to find what you need, whether you’re managing campaigns, setting up workflows, or analyzing data.

Drip User Interface and Navigation
Drip User Interface and Navigation

Drip ensures that even complex tasks are straightforward. You’ll find the platform user-friendly, with everything you need just a click away. This seamless navigation enhances your efficiency, allowing you to focus on creating and optimizing your email marketing efforts.

Onboarding Process

When you first set up your Drip account, you’ll find the onboarding process smooth and hassle-free. Drip provides an onboarding checklist that guides you through essential tasks like importing your email subscribers, sending your first marketing email, and installing a code snippet on your site.

Drip Onboarding Checklist
Drip Onboarding Checklist

This step-by-step approach ensures you don’t miss any important setup steps. The Drip email software is designed to get you up and running quickly. 

With this onboarding process, you’ll find yourself comfortably navigating the Drip email marketing platform, making it easy to start leveraging Drip features right away. 

This initial guidance sets you up for success, allowing you to focus on your email marketing strategies without getting bogged down in setup complexities.

Documentation Pop-Up

As you navigate Drip for the first time, you’ll notice helpful documentation pop-ups guiding you through each step. These pop-ups are tailored to the specific page and task you’re working on, making sure you have the right information when you need it.

Drip Documentation Pop-up
Drip Documentation Pop-up

Whether you’re creating a campaign or exploring Drip email software features, these guides provide clear, concise instructions. This makes the Drip email marketing platform user-friendly, even for beginners. 

The contextual help ensures you’re never lost, enhancing your experience with the platform. This feature is part of what makes Drip such an accessible and efficient tool for email marketing.

2. Personalization and Templates

Rating for Personalization

4/5

Personalization and templates are crucial for effective email marketing. Drip offers robust tools to customize your emails, making them engaging and relevant. With these features, you can create professional, branded emails that resonate with your audience.

Email Builder

The email builder in Drip is a powerful tool that offers a fully customizable design. You can easily change the fonts and colors to match your brand. Adding texts and images is simple and intuitive. This flexibility allows you to create unique, engaging emails that stand out.

Drip Email Builder
Drip Email Builder

Whether you’re creating campaigns or automations, the builder supports all your needs. The drag-and-drop interface makes designing emails quick and hassle-free. 

With the Drip email marketing platform, you can create professional emails that resonate with your audience and drive results.

Email Personalization

Email personalization in Drip is a game-changer for your marketing efforts. You can easily add dynamic content or variables into your email messages that change according to your recipient’s information. This includes fields like first name, last name, and lead score.

Drip Dynamic Variables
Drip Dynamic Variables

By using these personalized touches, you create more engaging and relevant emails. This capability ensures your emails feel tailored and specific, improving your open and click-through rates. Drip’s robust personalization tools help you make every email count.

Content Snippets

Content snippets in Drip are a fantastic way to streamline your email creation process. You can make a snippet for your frequently used sentences, paragraphs, or even entire email sections with images and designs. This saves you time and ensures consistency across your campaigns.

Drip Content Snippets
Drip Content Snippets

By using these reusable bits of content, you can quickly inject custom text or HTML into your emails. This feature enhances your productivity and keeps your messaging on point.

Email Templates

Drip offers a wide variety of email templates to help you get started quickly. These templates are designed to fit different needs, whether you’re creating a promotional email, a product highlight, or a welcome message.

Drip Email Templates
Drip Email Templates

With the Drip email marketing platform, you can choose from many professionally designed templates, ensuring your emails look polished and effective. Each template is fully customizable, allowing you to adjust colors, fonts, and images to match your brand. 

Using these email templates, you can save time and maintain a consistent, professional look across all your campaigns. This makes it easier to engage your audience and achieve your marketing goals.

Brand Assets

Drip makes it easy to maintain consistent branding across all your email campaigns. You can set your brand colors, fonts, logo, and social media accounts, and these settings will automatically be applied to your emails. This ensures a cohesive look and feel that matches your brand identity. 

Additionally, Drip has a smart feature that can fetch your brand data directly from your website, saving you time and effort. This seamless integration of brand assets into the Drip email marketing platform helps you create professional and branded emails effortlessly, enhancing your overall marketing strategy.

Drip Brand Asset Setup
Drip Brand Asset Setup

3. Subscription and Sign Up Forms

Rating for Sign-up Forms

0/5

Subscription and sign-up forms are essential for growing your email list and engaging with your audience. Drip offers a range of tools to help you create and manage these forms effortlessly. With customizable options and advanced features, you can capture leads effectively and nurture them with personalized content.

Onsite (Sign-Up Forms)

Onsite campaigns in Drip are on-page or embedded forms that you can add to your website, allowing visitors to sign up for your email marketing list or newsletter. You can choose from four types of onsite campaigns: popups, forms, bars, and gamification.

Drip Onsite Pop-up Setup
Drip Onsite Pop-up Setup

Popups are great for capturing immediate attention, while forms can seamlessly integrate into your webpage. Bars offer a subtle yet effective sign-up option, and gamification adds an interactive element to engage users.

The form editor in Drip is user-friendly and intuitive, making it easy to customize your forms to fit your brand’s look and feel. You can adjust colors, fonts, and layout to match your website design.

Drip Onsite Pop-up Editor
Drip Onsite Pop-up Editor

Additionally, there are numerous templates available, providing you with a variety of starting points to create professional-looking forms quickly. These features make the Drip email marketing platform an excellent tool for capturing leads and growing your subscriber list efficiently.

Drip Onsite Templates
Drip Onsite Templates

Contact Importing

Drip makes it easy to import your contacts with several convenient options. You can manually add contacts individually, perfect for small updates or new additions. For larger lists, import contacts in bulk by uploading a file in CSV format, which saves time and ensures accuracy. 

If you already have a list in a spreadsheet, you can simply copy and paste the email addresses directly into Drip, streamlining the process. Additionally, Drip offers seamless integration with Mailchimp, allowing you to import your contacts with just one click.

Drip Contact Importing

These flexible importing options ensure that you can quickly and efficiently build your email marketing list, enabling you to start engaging with your audience through the Drip email marketing platform without delay.

Segment Builder

Drip’s segment builder is a powerful tool that lets you automatically segment your contacts based on specific criteria or conditions. You can create segments based on email activity, purchase history, or any other custom filters that align with your marketing goals.

Drip Segment Builder
Drip Segment Builder

For instance, you can target contacts who haven’t opened an email in the last 15 days or those who haven’t made a purchase this month. This ensures that your communication is precisely tailored to each segment, making your email marketing more effective and personalized. 

By using the Drip email marketing platform, you can easily manage and target different segments of your audience, enhancing engagement and driving better results for your campaigns. This level of segmentation allows you to send relevant messages to the right people at the right time, improving your overall marketing strategy.

4. Deliverability and Email Tools

Rating for Deliverability

4/5

Deliverability and email tools are crucial for ensuring your messages reach your audience’s inbox. Drip provides robust features to enhance email deliverability and compliance. With these tools, you can optimize your email campaigns for better performance and engagement.

Domain Authentication

Drip has strict compliance requirements for email sender accounts to ensure top deliverability. You can request to send emails using their domain, but they must approve it first. They will review your request before allowing you to send emails without using your own domain.

Drip Email Sender Account Warnings
Drip Email Sender Account Warnings

In my experience, Drip was not able to allow sending without authenticating a domain. According to their team, due to new requirements from Google and Yahoo, email domains need to be fully authenticated to be accepted. 

While Drip previously provided a default email for use, this option is being phased out, and domain verification is now a requirement for onboarding. This shift, influenced by Google and Yahoo, aims to protect consumers from spammers using free domains to send emails. 

Although this requirement might seem inconvenient for the initial setup, it is part of Drip’s current account onboarding to ensure secure and reliable email delivery.

5. Integrations with Other Tools

Rating for Integrations

4/5

Drip can be integrated with a wide range of tools and services, enhancing your email marketing capabilities. You can connect Drip with ecommerce platforms like Shopify, BigCommerce, and WooCommerce, making it easier to manage your online store and email marketing in one place. 

Integrations with CRM systems, social media, and analytics tools allow you to gather valuable data and insights. By linking Drip with services like Facebook Custom Audiences, Zapier, and Stripe, you can streamline your workflows and automate tasks. 

These integrations help you create a seamless marketing ecosystem, ensuring that all your tools work together to support your business growth.

Drip Integrations
Drip Integrations

6. Customer Support and Knowledge Base

Rating for Customer Support

4/5

Customer support and a comprehensive knowledge base are crucial for effectively using any software. Drip provides robust resources to help you navigate and optimize their email marketing platform. 

From email support to a detailed help center and marketing playbook, Drip ensures you have the assistance and information you need to succeed.

Email Support

Drip offers built-in email support, making it easy to get help directly from the platform whenever you need it. When you send an inquiry, they don’t specify a timeframe for a response, so the speed can vary.

Drip Email Support
Drip Email Support

However, in my experience, I received a reply in less than three hours, which was quite efficient but not fast.

Once you’re connected with an agent, they respond quickly to any follow-up questions, often within minutes. This prompt and helpful support ensures that you can resolve any issues and continue your email marketing activities without significant delays. 

The accessibility of email support directly within the Drip email marketing platform adds a layer of convenience, ensuring you always have assistance at your fingertips. This feature is particularly useful for addressing urgent concerns and maintaining the smooth operation of your campaigns.

Help Center

Drip’s Help Center is a comprehensive library of knowledge base articles and guides designed to assist you. Whether you’re just getting started or troubleshooting an issue, the Help Center has you covered. 

It offers detailed instructions on various topics, from setting up your account and managing your email marketing campaigns to understanding advanced features like workflows and custom fields.

Drip Help Center
Drip Help Center

The easy-to-navigate layout ensures you can quickly find the information you need. With resources on tags, deliverability, and user settings, the Drip email marketing platform’s Help Center empowers you to solve problems independently and optimize your email marketing efforts efficiently.

Marketing Playbook

The Marketing Playbook in Drip is a powerful resource that combines knowledge base articles with tailored recommendations. Based on your account and activities, the playbook provides you with specific tasks to improve your marketing efforts. You can jump into these recommended tasks directly from the playbook, streamlining your workflow. 

Additionally, you can access detailed documentation right from this section, ensuring you have all the information you need at your fingertips. This feature makes the Drip email marketing platform more intuitive and helps you achieve better results efficiently.

Drip Marketing Playbook
Drip Marketing Playbook

7. Analytics and Insights

Rating for Analytics

4/5

Analytics and insights are essential for understanding the effectiveness of your email marketing campaigns. Drip provides comprehensive tools to track key metrics, monitor subscriber behavior, and analyze revenue performance. These features help you make data-driven decisions to optimize your marketing strategy.

New People

Drip’s New People report provides valuable insights into how many new subscribers are being added to your list each day within a specific date range. You can view these metrics at both the account level and the email series level, giving you a comprehensive understanding of your subscriber growth

This feature helps you track the effectiveness of your campaigns and identify trends in subscriber acquisition. With the Drip email marketing platform, you can easily monitor and analyze your list growth, ensuring that your marketing strategies are effectively expanding your audience.

Drip New People Analytics
Drip New People Analytics

Email Metrics

Drip’s Email Metrics section provides a consolidated view of your email performance. Here, you can find an aggregate report of key metrics, including total sends for specific date ranges and strategies. 

You can track various email marketing KPIs  for a given period, such as open rates, click-through rates, and bounce rates. Additionally, you can see how different strategies are performing by comparing their engagement metrics. 

This comprehensive overview helps you understand the effectiveness of your email marketing efforts, allowing you to make data-driven decisions and optimize your campaigns for better results. The Drip email marketing platform ensures you have all the insights you need to succeed.

Drip Email Metrics Analytics
Drip Email Metrics Analytics

Revenue

Drip’s revenue analytics are specifically tailored for ecommerce, helping you understand your financial performance. The platform identifies your best customers and top-performing strategies. 

It provides a snapshot view of your business, including overall revenue performance. It visualizes how your customers are progressing through their journey towards loyalty. 

You can also see which Drip strategies are performing the best and receive recommendations for driving first and repeat purchases. With these insights, you can optimize your marketing efforts and maximize your revenue through the Drip email marketing platform.

Drip Revenue Analytics
Drip Revenue Analytics

Events

The Events report in Drip helps you keep track of the number of times an event, both custom and predefined, is recorded each day over a given date range. This feature allows you to monitor key actions taken by your subscribers, providing valuable insights into their behavior. 

For example, you can see how many hard bounces occur, and you can learn more about these in the Bounced Emails Guide. You can also track when subscribers unsubscribe from all mailings or when they unsubscribe from a specific email series. 

These events can be exported to a CSV file for further analysis. By using the Drip email marketing platform’s Events report, you can better understand and respond to subscriber actions, enhancing your email marketing strategy.

Drip Events Analytics
Drip Events Analytics

8. Automation and Scalability

Rating for Automation

5/5

Automation and scalability are key to maximizing the efficiency of your email marketing campaigns. Drip provides powerful tools to automate repetitive tasks and scale your marketing efforts as your business grows.

Email Scheduling

Drip’s email scheduling feature offers great flexibility for your campaigns. You can schedule your emails to be sent at a specific date and time, and even adjust each email to match your recipient’s local time zone if you have this information. This ensures your emails arrive at the most optimal times for engagement. 

Additionally, Drip provides a bonus feature that allows you to automatically resend your email with a new subject line if the recipient didn’t open it the first time. This helps improve your open rates and ensures your messages get the attention they deserve. 

With these tools, the Drip email marketing platform helps you optimize your email delivery for maximum impact.

Drip Email Scheduling
Drip Email Scheduling

Workflows

Workflows in Drip allow you to automate your marketing strategies seamlessly. These workflows are essentially automated email sequences that you can schedule and trigger based on audience activity and engagement.

Drip Workflow Editor
Drip Workflow Editor

This feature ensures your emails are sent at the most opportune times, enhancing customer interactions. 

Drip also offers workflow templates to help you get started with automation quickly. These templates cover various scenarios, from welcome series to abandoned cart reminders, making it easier for you to implement effective marketing automation.

Drip Workflow Templates
Drip Workflow Templates

With Drip’s workflows, you can scale your email marketing efforts effortlessly and ensure consistent engagement with your audience.

9. Pricing and Trial

Rating for Pricing

4/5

Drip offers very flexible pricing, allowing you to adjust the cost based on your needs. Pricing starts at $39 per month for 2,500 contacts and can go up to $1999 per month for 180,000 contacts. You can visit their pricing page to experiment with different options.

All plans include the following features:

If you select a plan that has more than 5,000 contacts, you get access to the chat support.

If you subscribe to at least 17,500 contacts, you get these extra features:

If you need more than 180,000 contacts, you need to reach out for a custom pricing.

This flexibility ensures you get the best value for your specific requirements.

Drip Pricing
Drip Pricing

Frequently Asked Questions About Drip

This section addresses common queries and concerns users have about the platform. Here, you’ll find detailed answers to help you better understand Drip’s features, limitations, and alternatives. Whether you’re new to Drip or looking to optimize your use, this section has you covered.

What are the Downsides of Drip?

While Drip is a powerful email marketing platform, there are some downsides to consider. Drip has strict compliance for email sender accounts. You can’t send emails using their domain without authenticating your own, which can be a hassle especially if you don’t have a website yet. 

Additionally, Drip lacks an AI writing tool, a feature common in other email marketing platforms, which can make content creation more time-consuming. Lastly, there is no landing page builder to craft a page dedicated to a product, service, or even just an about page. 

Despite these downsides, Drip remains a robust tool for email marketing and automation, especially for ecommerce businesses.

What are the Best Drip Alternatives?

If you’re looking for the best Drip alternatives, here are some top options that might suit your needs better:

Overall rating

4.3/5

4.3

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

4/5

Deliverability & Email Tools

5/5

Analytics & Insights

4/5

Personalization & Templates

4/5

Integrations with Other Tools

4/5

Automation & Scalability

4/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

5/5

Pricing & Trial

5/5

This email marketing tool is also focused on ecommerce email marketing. It offers a generous free plan with a reasonable credit allocation, making it an attractive option for those starting out. 

Omnisend includes a safe send volume program to ensure a high deliverability rate, which helps maintain your email reputation. Additionally, it features an AI writing assistant, which can significantly streamline your email creation process, something Drip lacks.

Overall rating

4/5

4.0

Free plan available for some countries

Pros

Cons

Best or unique feature

User Interface & Ease of Use

3/5

Deliverability & Email Tools

4/5

Analytics & Insights

3/5

Personalization & Templates

5/5

Integrations with Other Tools

5/5

Automation & Scalability

4/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

4/5

Pricing & Trial

4/5

Aweber is well-known for its powerful AI writing assistant, which can create emails with just one click, covering everything from the message to the design. This feature can save you a lot of time and effort. 

Aweber also offers rich options for personalization variables, allowing you to tailor your emails more effectively. Moreover, it has a free plan, making it a cost-effective choice for businesses on a budget.

Overall rating

4.4/5

4.4

30 day free trial available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

4/5

Deliverability & Email Tools

4/5

Analytics & Insights

5/5

Personalization & Templates

5/5

Integrations with Other Tools

4/5

Automation & Scalability

3/5

Subscription & Sign Up Forms

5/5

Support & Knowledge Base

5/5

Pricing & Trial

4/5

Moosend stands out with its robust AI writing assistant. It also offers non-expiring prepaid credits for no-subscription usage, which can be a flexible option for businesses with varying email needs. 

Moosend supports RSS feeds in your email campaigns without any extra steps, unlike Drip, which requires you to reach out to their customer service to activate the RSS feature. However, it’s worth noting that Moosend does not offer a free plan, which might be a consideration for some users.

Can You Use Drip for Cold Email Outreach?

Drip is not designed for cold email outreach. Its features are optimized for permission-based email marketing. This means you should only send emails to people who have explicitly opted into your list. 

Using Drip for cold emails can lead to high bounce rates and spam complaints, which can hurt your sender reputation. Additionally, Drip’s strict compliance requirements, such as domain authentication, ensure high deliverability for permission-based campaigns but aren’t suitable for unsolicited emails. 

If you’re looking to do cold email outreach, consider platforms specifically designed for that purpose.

Key Takeaways From the Drip Review

Drip is a powerful email marketing and automation platform designed for ecommerce businesses. It features a user-friendly interface, a straightforward onboarding process, and extensive help center resources. 

Drip excels in personalization with dynamic content and customizable templates, and it offers various subscription and sign-up forms to grow your email list. Importing contacts is simple, with multiple methods available.

Known for its strong deliverability, Drip requires strict compliance and domain authentication. Its analytics and insights tools provide valuable data on subscribers, email performance, revenue, and events, helping you optimize your strategies. 

Automation capabilities are robust, with detailed workflows and flexible email scheduling options.

However, Drip lacks an AI writing tool, common among competitors. Drip is not suitable for cold email outreach due to its focus on permission-based marketing. 

In summary, Drip is an excellent choice for ecommerce businesses, offering comprehensive features and strong support to manage and automate your email marketing effectively.

Picture of Edgar Abong

Edgar Abong

Edgar is a skilled software developer with a passion for building and evaluating software products. His expertise in software development enables him to provide in-depth evaluations of software products. He can draw out insights about features, functionality and user experience.

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