10 Steps to Creating an Effective Content Marketing Strategy

Content Marketing Strategy - featured image

Don’t panic. We’ve all been there, frantically trying to create a content marketing strategy that works in the time we have.

Creating a content marketing strategy is no easy task, but it is a necessary one if you want to maximize the exposure of your brand and increase your revenue.

Follow These 10 Steps for Top-Notch Content Marketing Strategy

There are many reasons why your business should have a content marketing strategy. Your business needs to stand out from its competitors. 

If you’re not willing to put time and effort into your content, then you can’t expect good results. Below are 10 steps you need to take to create an effective content marketing strategy.

1. Develop Your Goals

A content marketing strategy isn’t worth much if it’s not tied to business goals. Your business may have several different types of goals. For instance, increasing sales, increasing brand awareness, or generating leads for your email list. 

Whatever the goals, make sure they’re clearly defined and measurable. So that you know when you’ve achieved them.

Consider using Google Analytics or another analytics tool to track website traffic and conversions as you implement each step in your strategy.

2. Identify Your Target Audience

Your main step in creating a content marketing strategy is to identify your target audience. This can be challenging, but don’t worry. 

There are plenty of tools that can help you out. One of the best is Google Analytics, which allows you to see what pages people are visiting on your site and how they got there.

Google Analytics all content
Google Analytics all content breakdown

You’ll also want to check out the demographics of your Facebook page. So that you know who’s visiting it. This will help you understand who your target customers are and what kind of content they’re interested in reading about.

3. Define Your Buyer Personas

Your buyer personas are the foundation of your content marketing strategy. This is where you’ll find out who your customers are, what their pain points are and what they want from you.

A buyer persona is a fictional representation of a real person that helps you build marketing strategies. It’s based on data from surveys, interviews and other research activities.

Creating a buyer persona

The purpose of creating a buyer persona is to help you empathize with your target audience and understand what motivates them. Now, when you’re writing content, pretend that you’re writing to them specifically.

If you already have an established company and know who your customers are, you probably don’t need to create buyer personas. However, if you’re just starting out or don’t know who your customers are yet. Then this step is essential for creating a successful content marketing strategy.

4. Research Your Competition

This is the crucial step in your content marketing strategy. You need to research your industry and the competitors within it. You also need to analyze their content strategies, their audiences to see where they are going wrong or right.

Competition analysis can be done by either doing a deep dive into the data or by just looking at what they are doing on social media. Afterwards, see how you can improve upon it. 

Explore some inspiring content marketing examples for ideas. 

There are many tools available to do competitor analysis. You can check through their backlinks, or keywords. For instance, use SEMrush, Moz, AHREfs for better understanding.

If you can find out what their audience wants. Then that’s great news for you because it means that you can create better content than them. Through this you’ll get more traffic than them too! 

5. Identify Keyword opportunities

You need to decide what you want your company to be known for. So you should choose a few keywords that best describe your brand. If you have multiple products or services, then you have to choose one specific keyword that describes each one of them.

You can conduct keyword research using tools like Google Keyword Planner or Ahrefs Content Explorer. These sites provide information about the number of searches per month for certain keywords. Their difficulty score and other useful information like related keywords might be useful for your campaign.

Ahrefs keyword explorer example
Ahrefs keyword explorer example

Meanwhile, you will also check keyword gaps or opportunities. This can be done by selecting some competitors and looking for a gap to fill. 

Your keywords will have a huge impact for ranking. So, choose them wisely.

6. Don’t Miss Trending Topics

Once you know what types of content you want to create as an essay writer and when they need to be published, it’s time to find a topic for your first post.

At this point, you can check the searches for most wanted topics. Then choose your titles and content theme wisely. Trending topics give you a bonus boost. For instance, an IT industry business should not miss new updates and innovation.

They have more chances to cover the new content instantly. This is often the hardest part because there are so many options available. If you don’t already have an idea in mind, start brainstorming with your team or ask them if they have any suggestions.

Another help in brainstorming would be to check explodingtopics.com to see what’s currently hot.

7. SEO for Each Piece of Content

If you want to create an effective content marketing campaign that will attract new customers, then you need to know how to optimize your content for search engines like Google.

This means that you should be able to write

  • Compelling headlines and subheads;
  • Include appropriate keywords;
  • Use bullet points;
  • Include plenty of images, videos and other multimedia elements.

The more relevant your content is to a specific keyword or phrase, the better your chances are that someone searching for that topic will find your page on Google and click through to read it.

Optimizing each page of your website with keywords related to your service is essential.

Using an image optimization tool is also essential for reducing page speed, as images are responsible for the bulk of page loading time. 

You have to use keywords as an ALT text in images, videos, and audio files. Use of infographics will make it more SEO friendly.

8. Build Relationships with Influencers to Amplify your Message

In order to create a successful content marketing strategy, you need to identify influencers in your industry and build relationships with them. You can find them by searching on Google for keywords related to your business and looking at who ranks at the top of the search results.

Once you’ve identified an influencer, find their email address and reach out to them, and ask if they’d be interested in doing an interview or answering some questions. It will be about their business and their experience working in your industry.

You could also invite them as a guest on your podcast or webinar series. It is another great way to build relationships with influencers and educate potential customers about your products or services.

If you decide to go down the webinar strategy route, make sure you do your homework and pick the best webinar software available. You can utilize it in the best possible way. The more you help them, the more likely they’ll be willing to help you when you need it most!

Example webinar with a guest
Example webinar with a guest using Demio webinar software

9. Promote Your Content on Social Media

Here’s the thing: If you’re not promoting your content, nobody will ever see it.

Promote your content externally (social media, paid ads, etc.) and internally (email blasts, website updates, etc.) after publishing each piece of content so people know about it!

One of the best ways to promote your blog posts is by using social media. The best place to start is by using the channels where your audience hangs out. If they don’t use Twitter, then why would you spend time promoting your content there?

If you aren’t sure which channels to use, try these suggestions:

1)  Facebook – Facebook is a popular place for people to share articles, so this is an especially good option if you have an audience there. You can also use Facebook Ads to target people who are likely to be interested in your content.

2) LinkedIn – LinkedIn offers a unique opportunity for B2B companies because it’s primarily used for professional networking and business development rather than personal updates like Facebook or Twitter. 

By creating valuable content related to work topics, you can reach many more qualified leads. You can create posts, use carousel options, publish articles relevant to your website or target audience. Meanwhile here you can generate polls and take people’s views about your products.

LinkedIn is a goldmine of opportunities. So convert as many leads as you can from there.

3) Instagram – Like the above two platforms, it is also popular. You can run ads over here to boost your posts and blogs. You’ll also find your potential customers here through your content reactions.

The idea of constantly having to come up with new ideas and post new unique content can be daunting. Luckily, there are Instagram post generators with ready-made templates to make this a lot easier for you

If your audience is on all of these platforms, then you can schedule and distribute your content on all of them by utilizing the best social media management tools

10. Monitor Analytics Closely to Adjust if Necessary

It’s important to track your content’s performance from several different angles. For instance, if you’re using social media platforms like Facebook, Twitter and Instagram, listen to the feedback of your audience.

You can also use Google Analytics to review which posts performed well and which ones did not. Then you can make adjustments accordingly based on what your audience is telling you. If you notice that a particular piece of content isn’t getting much traction, then it might be time to re-evaluate or even remove it.

Next, you should also analyze your keyword research to see if any keywords are performing well but not being used on any pages of your site. If so, then you should create new pages that target these keywords and include them in the content marketing strategy.

Key Takeaways for Content Marketing Strategy

Knowing their customers and figuring out what they want (and expect) is what sets manufacturers apart from competitive brands. 

Content marketing skills are an important way to make your customers aware of the value you bring with your products or services.

The end result of your content marketing strategy should be having a personal connection to your readers. What better way to do that than by understanding their problems and needs? 

Before you begin planning your campaign, make sure that you have connected your goals with the needs of your target audience first. If you check these 10 boxes off, then everything else will fall into place.