Are you tired of hearing crickets after sending cold emails?
Do you feel like you’re shouting into the void with no response in sight?
Fear not, my friend. The solution is simple: follow-up emails.
In fact, studies show that up to 80% of sales require at least five follow-ups.
So if you’re not incorporating follow-up emails into your cold email campaigns, you’re missing out on a huge opportunity for business development.
In this article, we’ll dive into the different types of follow-up templates you can use to improve your outreach campaign.
From value proposition emails to social proof and a sense of urgency, we’ve got you covered.
So grab a cup of coffee and let’s get started.
What is Cold Email Follow-Up?
When you send a cold email, you may not receive an immediate answer. This is when cold email follow-ups come into play. A cold follow-up email is an email sent to a potential customer following the original cold email to remind them of your product or service.
It’s an important aspect of your cold email marketing since it maintains your company in their minds. You may use cold email software to track when recipients open your emails or click on links inside them.
This allows you to know when to send cold follow-up emails, and it also allows you to modify the content of the follow-up emails based on the recipient’s behavior.
By doing this, you increase your chances of converting cold leads to qualified leads and eventually turning them into customers.
Key Elements of a Good Cold Email Follow-Up
When it comes to writing a good cold email follow-up, there are several key elements to consider.
To begin, make sure your subject line is intriguing and personalized in order to capture the reader’s attention. Continue the conversation by referring back to your previous message and addressing any pain points or issues they may have stated.
Add your company’s name and social proof to establish credibility, and ensure that your value proposition is clear and relevant to their job role or title. Employ a precise and easy-to-follow call-to-action, and consider utilizing email templates to save effort and maintain consistency in your content.
With the right cold email template and these elements in mind, you can effectively follow up with potential customers and turn cold leads into qualified leads.
Here’s a more detailed overview of these elements:
Subject Line
When it comes to writing a follow-up cold email, the subject line is just as important as the first time. You want to capture the reader’s attention, and an exciting subject line is one way to do that.
Utilize subject lines that tease exciting news, give a solution to an issue, or pose a question that the recipient will find interesting.
Experiment with several subject line ideas to find what works best for your audience. Remember that your subject line is your first impression, so make it memorable and appealing.
Here are some examples of compelling subject lines:
- "Exciting News: Our New Product is Here!"
- "Don't Miss Out on Our Limited Time Offer!"
- "Quick Question about Your Business Goals"
- "Are You Still Struggling with [Pain Point]?"
- "Re: Our Last Conversation"
- "Personal Invitation: Join Our Exclusive Webinar!"
- "How [Company Name] Can Help You Achieve [Goal]"
- "Boost Your [Job Function/Title] Skills with Our Training Program"
- "See What Our Satisfied Customers are Saying!"
- "Solving [Pain Point] Just Got Easier with [Company Name]"
Opening Line
When it comes to crafting the opening line of your cold email, there are a few ideas you can use to make a strong first impression. One of the simplest is to address your recipient by their first name with a friendly “hi” or “hello.”
Another approach is to start with a provocative question or remark that piques their interest and motivates them to continue reading. You might also provide a few suggestions or insights related to their industry or problem issues to demonstrate that you’ve done your research and have something valuable to give.
With the right opening line, you can pique your recipient’s interest and set the tone for a successful cold email.
Here are some examples of attention-grabbing opening lines:
- "I noticed you recently published an article on [relevant topic], and I wanted to connect with you about it."
- “I came across your company’s website and was impressed by [specific feature or accomplishment].”
- “I saw your name on LinkedIn and noticed we share a mutual connection. I thought I’d reach out and introduce myself.”
- “I read about your recent expansion into [new market or industry] and wanted to learn more about your experience.”
- “I saw that you attended [relevant conference or event] and was curious to hear your thoughts on [specific topic discussed at event].”
- “I noticed that you recently started following my company on social media, and I wanted to thank you for your interest.”
- “I read your recent blog post on [specific topic] and wanted to share my own insights on the subject.”
- “I saw that you work in [specific job function or industry] and thought you might be interested in hearing about our latest product/service that can help with [specific pain point].”
Remember, the key is to make the opening line relevant, personalized, and engaging to the recipient.
Body of the Email
The body of the email is where you have the opportunity to provide value and grab your potential customer’s attention. You can do this by providing them with valuable information such as a blog post or a link to a helpful resource.
Make sure the email’s body is tailored for the recipient and relevant to their job role or pain point. You may also utilize trigger events to initiate the conversation and demonstrate that you’ve completed your research.
Moreover, stick to the sales process and use email templates to save time while yet making the email feel personal. The body of the email is an important part of cold emails and sales follow-ups, so give it some consideration.
Here are some tips on how to structure the body of a cold email:
- Personalize the message - Use the recipient’s name and mention any specific details you know about them or their company.
- Start with a hook - Use a catchy phrase or sentence that captures the recipient’s attention and entices them to keep reading.
- Provide value - Offer something that will be useful to the recipient, such as a solution to a problem or a helpful resource.
- Use a conversational tone - Write as if you’re having a conversation with the recipient rather than delivering a sales pitch.
- Keep it brief - Cold emails should be short and to the point. Stick to the essentials and avoid overwhelming the recipient with too much information.
- Include a call to action - End with a clear call to action that encourages the recipient to take the next step, whether that’s scheduling a call, visiting your website, or downloading a resource.
Call-to-Action
The call-to-action is an essential element of every email, particularly a cold email. It’s what you’d like your potential customer to do after reading your message. It should be straightforward and concise in order to be successful.
Use action-oriented language that instructs your reader on what to do next. If you haven’t heard back from them, don’t be scared to contact them again. Create a follow-up strategy or sequence to ensure that you don’t forget to send follow-ups. A brief phone call or discussion may be all that is required to carry the conversation forward.
Here are some examples of effective call-to-action statements:
- "Schedule a quick call to discuss further."
- "Sign up for a free trial now."
- "Reply to this email to let us know your thoughts."
- "Click here to learn more and get started."
- "Take action now and book a demo with us."
- "Download our free resource guide today."
- "Join our community by subscribing to our newsletter."
- "Claim your exclusive discount before time runs out."
- "Get in touch with us to see how we can help."
- "Don't miss out on this opportunity - contact us today."
Best Practices for Cold Email Follow-up
When it comes to cold email follow-up, there are a few best practices to keep in mind. First, be persistent but not pushy, and make sure to follow up with potential customers multiple times.
To make the process easier, utilize cold email follow up templates, but be sure to personalize each email to the recipient. Timing is also important; try to space out your follow-up emails appropriately to avoid overwhelming the recipient.
Finally, keep in mind that the purpose of your sales follow-up emails is to boost the productivity of your sales team and, eventually, to complete more deals. You can enhance your cold email follow-up process and raise your chances of success by following these best practices.
Here’s a more detailed overview of these best practices:
Timing
Timing is an essential factor when it comes to follow-up emails in your cold email campaign. You don’t want to be too aggressive or too sluggish, since both will have a negative impact on how potential clients view your sales process.
Ideally, you should send a follow-up email within a few minutes of receiving a response to your initial cold email. However, it’s essential to give your prospective clients some time to respond before sending your first follow-up email
In general, a follow-up email should be issued within 2-3 days following the original contact. Subsequent follow-ups should be sent after 3-4 days and 5-7 days respectively. If you don’t receive any response after three follow-ups, it might be time to move on to the next cold email campaign.
Remember that timing is critical in determining the effectiveness of your follow-up process, so always keep track of your response rates and adjust your timing accordingly.
Personalization
Personalization is key to effective cold email follow-up. Addressing the recipient by their first name and referencing previous interactions or their specific pain points can go a long way in building rapport and establishing trust. In fact, personalization has been shown to significantly increase response rates.
You can utilize AI writing software in assisting with the creation of personalized cold emails and follow-ups. With its ability to analyze data and generate language based on that data, AI writing software can help ensure that your messages are tailored to each unique recipient.
Nonetheless, it is critical to ensure that the personalization is accurate and appropriate for the recipient. Sending a personalized email to the wrong person might backfire and harm your credibility.
Therefore take the time to collect information and make sure your follow-up emails are tailored to each unique recipient.
Here are some examples of personalization techniques that can be used in follow-up emails:
- Using the recipient’s first name in the greeting
- Referring to a previous conversation or interaction with the recipient
- Mentioning the recipient’s company or job title
- Providing a solution to a specific problem or pain point that the recipient has mentioned
- Sharing relevant content or resources based on the recipient’s interests or industry
- Using humor or a casual tone if appropriate and in line with the recipient’s personality
Persistence
Persistence is crucial in cold email follow-ups. Potential clients may miss or disregard your initial outreach email, which is why it is critical to follow up with them. You don’t want to come out as pushy or spammy, but you also don’t want to give up too soon.
The right follow-up sequence can help you turn leads into customers. To keep your outreach effort on track, organize a series of follow-ups at regular intervals. The trick is to persist and follow up until you obtain a response, even if it takes multiple emails.
Here are some tips for following up without being pushy:
- Keep your tone friendly and professional
- Provide value in your follow-up emails
- Make sure you’re following up on a relevant and timely topic
- Use a soft close and offer an opt-out option
- Vary your messaging and avoid sounding repetitive
- Set a maximum number of follow-ups and stick to it
- Consider other communication channels such as social media or a quick phone call.
Validate Recipient Email Address
When it comes to sending emails, it’s important to make sure you’re sending them to a valid email address. That’s where email validation comes in. Validating recipient email addresses before sending your emails is the best practice to ensure that your emails are reaching the right people.
Validating your email list can improve your email deliverability rate, which is the percentage of emails that are successfully delivered to your subscribers’ inboxes. Keep in mind that even after validation, emails can still bounce back as either a soft bounce or a hard bounce.
A soft bounce means that the email was temporarily rejected due to reasons like the recipient’s inbox being full, whereas a hard bounce indicates a permanent failure to deliver the email due to an invalid or non-existent email address.
Regularly validating and cleaning your email list can help you maintain a high email deliverability rate and ensure that your messages are reaching your intended audience.
Cold Email Follow-up Templates
Cold email follow-up templates are pre-written messages that you can use to follow up with potential customers or clients after sending them an initial cold email. A library of follow-up templates may help you save time while also ensuring that your messaging is consistent and effective.
There are many templates for different situations, such as hard bounces, soft bounces, positive responses, meeting requests, and no responses at all. Each template should be tailored to your target audience and should adhere to your sales process.
With the correct cold email follow-up templates in place, you can streamline your follow-up process and increase the productivity of your sales team.
Follow-up Email Templates for No Response
If you don’t receive a response after sending your initial cold email, don’t give up just yet. You can send a follow-up email to the recipient to remind them of your prior email. Using a follow-up template for no response is one of the best ways to simplify the process.
In this template, you can remind the recipient about the previous email, restate the value proposition, and ask if there is anything else they need from you. Remember that this email should be sent a few days after your original email and should not appear pushy or aggressive.
You may boost your chances of receiving a response and continuing the conversation by employing a well-crafted follow-up template for no response.
Here are some templates:
Hey [Recipient],
Just checking in to see if you had a chance to take a look at the [product/service/offer] we discussed.
I don’t want you to miss out on [brief value proposition or key points from initial email] and I’m eager to hear your thoughts.
If you’re interested, I’m available for a quick chat this week to answer any questions you may have.
Just let me know what time works best for you and we’ll make it happen.
Thanks and talk soon!
[Your Name]
Hi [Recipient],
Just wanted to follow up on our previous discussion about [product/service/meeting/proposal].
Do you have any questions or concerns I can address?
Our [product/service/meeting/proposal] has helped many clients in [industry/niche] achieve [specific results/benefits] and I think it can do the same for you.
Let me know if you’re still interested in moving forward, or if you have any feedback or questions.
I’m happy to arrange another call or meeting to discuss further.
Best regards,
[Your Name]
Hey [Recipient],
Just a quick follow-up on our previous email about the [Project Name] project.
I’m still eager to hear your thoughts on this and explore how it can benefit [Company Name].
Don’t want to miss this opportunity!
Are you still interested in discussing the project further?
Let me know if you have any questions or concerns.
Looking forward to hearing back from you soon.
Best regards,
[Your Name]
Hi [Recipient],
I hope you’re doing well. I just wanted to follow up on the email I sent you last week regarding [topic].
I haven’t heard back from you yet, and I wanted to make sure that the email didn’t get lost in your inbox.
If you’re still interested in [product/service], I’d be happy to answer any questions or provide more information.
If not, no worries at all – just let me know.
Thank you for your time, and I hope to hear back from you soon.
Best regards,
[Your Name]
Follow-up Email Template for Positive Response
When you receive a positive response to your first email, it’s critical to follow up in a timely and professional manner.
Thank the recipient for their response and restate your desire to discuss your product or service with them further in your follow-up email. You may also take advantage of this chance to share more information about your services and to recommend a specific time and day for a call or meeting.
Maintain a nice and approachable tone, and avoid being overly forceful or aggressive. A solid follow-up email may help you connect with potential customers and take you closer to a sale.
Here are some templates:
Hi [Recipient],
Thank you so much for your response and showing interest in our product/service.
I’m thrilled to hear that you found our solution useful for your business.
I would love to chat further about how we can help you achieve your goals.
Are you available for a quick call next week?
I’m free on Wednesday and Thursday at [insert time and time zone].
Looking forward to speaking with you soon.
Best regards,
[Your Name]
Hey [Recipient],
I’m thrilled to hear that you’re interested in learning more about [product/service] and how it can benefit your [business/project/goals].
Let’s hop on a call and discuss your needs further.
What’s your schedule like next week?
We’ll find a time that works best for you.
In the meantime, feel free to check out our website [website URL] for more information.
And if you have any questions, don’t hesitate to ask.
Thank you, and I’m excited to chat with you soon!
Best regards,
[Your name]
Hi [Recipient],
Thanks for responding to my email. I’m glad you’re interested in our [product/service].
Let’s schedule a call to discuss how we can help your business grow.
What works for you?
Feel free to reach out if you have any questions or concerns.
Best,
[Your Name]
Hi [Recipient],
Thank you for getting back to me and expressing interest in [Product/Service Name].
I’m glad to hear that you see the potential value it could bring to your business.
Just to follow up on your response, I’d like to confirm a few details and answer any questions you may have.
Would you be available for a quick call sometime this week?
Let me know what time works best for you, and I’ll send over a calendar invite with all the details.
Best regards,
[Your Name]
Follow-up Email Template for Meeting Request
It’s critical to be professional and clear about your objectives when following up on a meeting request.
Begin by thanking them for their time and expressing your excitement to meet with them. Finally, propose a couple meeting times and days, making sure to give them several options that work with their schedule.
Lastly, tell them you’re looking forward to hearing from them and leave your contact information in case they need to reach you in other ways. Try to maintain the tone upbeat and cheerful, and make it as simple as possible for them to book the meeting.
Here are some templates:
Hi [Recipient],
Hope you’re doing well.
I wanted to check in about the meeting request I sent last week.
Our team is eager to learn more about your business and how we can help you reach your goals.
Do you have any availability next week to chat with us?
If so, let me know what day and time works best for you, and I’ll send over a calendar invite.
Thank you for considering our services, and I hope to hear back from you soon.
Best regards,
[Your Name]
Hey [Recipient],
Hope you’re doing well! Just checking in to see if you’ve had a chance to review my proposal and if we can schedule a meeting to discuss further.
Our conversation could be really valuable for both of us, as we can discuss the challenges you face in [area of interest] and how my company’s solutions can help.
Let me know your availability in the next few days, and I’ll make sure to schedule a time that works for us.
If you have any questions or concerns, feel free to ask.
Best regards,
[Your name]
Hello [Recipient],
I wanted to follow up on my recent meeting request email and see if you had the chance to review my proposal for [Company Name].
I believe our [service/product] can greatly benefit [company name] and help in [achieving goal/benefit].
Please let me know if you have any questions or concerns.
I would be happy to schedule a call to discuss further or even arrange a visit to your office if that works better for you.
I am excited to share our [service/product] with you and look forward to your response.
Best regards,
[Your Name]
Hey [Recipient],
Just a quick note to remind you about our [Product/Service Name].
Our customers love it and have seen great results, like [Social Proof Example 1] and [Social Proof Example 2].
If you’re interested in learning more or have any questions, please let me know.
I’m here to help!
Best regards,
[Your Name]
Follow-up Email Template with Social Proof
Consider integrating social proof in your follow-up emails if you want to leave a lasting impact on your potential clients.
Social proof is evidence that demonstrates that other people value your product or service. Customer testimonials, case studies, or industry awards can all be used. Including social proof into your follow-up emails may be an effective approach to persuade potential customers to take action.
They will be more inclined to trust you and want to do business with you if they see how your product or service has benefited others. Make sure to include any customer success stories or awards in your follow-up emails.
Here are some templates:
Hi [Recipient],
Just wanted to check in on the proposal I sent you last week for [Service/Product] at [Your Company Name].
Our clients have seen some great success with our solutions. [Client Name] saw a 20% increase in website traffic and a 15% increase in conversions, while [Client Name] saw a 30% increase in revenue within the first six months of using our solution.
I’m confident that our [Service/Product] can help your company achieve similar results.
Can we schedule a quick call to discuss how we can work together?
Let me know your thoughts!
Best regards,
[Your Name]
Hi [Recipient],
Just wanted to follow up on our previous conversation about [Your Product/Service].
Our satisfied clients, like [Client Name], have achieved great success using our product/service.
We’ve even won [Industry Award] for our innovation and excellence.
I’m confident our product/service can help your business too.
Do you have any questions or concerns? Let me know!
Best regards,
[Your Name]
Hi [Recipient],
Just checking in after our last conversation about our services.
I wanted to share some social proof with you – our recent client [Customer’s Name] achieved [Result], and had this to say about our service:
“[Insert customer testimonial here]”
We take pride in delivering top-notch service and achieving great results for our clients.
If you have any questions or need further information, just let me know. I’m always here to help.
Best regards,
[Your Name]
Hello [Recipient],
I wanted to follow up on our recent conversation about [product/service].
We have received some great feedback from our customers, including [company names], who have reported a [result achieved] increase in [metric] using our [product/service].
I believe our [product/service] can help your organization achieve [goal] and would love to discuss this further with you.
Do you have time for a call this week?
Best regards,
[Your name]
Follow-up Email Template for Webinar Invitation
When you invite someone to a webinar, it’s critical to follow up with them to ensure they register and attend.
A follow-up email should be sent at least once, if not twice, to remind the recipient of the next webinar and give any extra information they may require.
You can include the webinar’s date, time, and registration URL in this email. You can also indicate any special guests or speakers who will be attending. Consider giving an incentive for those who come, such as a free resource or a discount voucher, to increase attendance.
The best webinar platforms have already integrated follow-up email features to make it easier for you to send thank-you notes, feedback surveys, and promotional materials to attendees. These platforms also provide customizable templates and automated scheduling options to streamline the follow-up process.
Lastly, personalize the email by addressing the recipient by name and writing in a friendly and inviting tone.
Here are some templates:
Hey [Recipient],
Don’t forget about our upcoming webinar, [Webinar Name], on [Date and Time].
It’s going to be amazing, and you won’t want to miss out!
Our expert speakers will provide valuable insights to help you [insert benefit of attending webinar].
Register now using this link: [Webinar Registration Link].
And remember, our webinars are interactive, so come prepared with your questions.
Can’t wait to see you there!
Best regards,
[Your Name]
Hey [Recipient],
Hope you’re doing well! Just wanted to check in on your attendance confirmation for our upcoming webinar on [Topic].
We have a fantastic panel of speakers lined up, and I believe their insights will be beneficial to you.
As a reminder, the webinar is on [Date] at [Time].
If you have any questions or concerns, please don’t hesitate to reach out to me.
Looking forward to having you there!
Best,
[Your Name]
Hey [Recipient],
Just a quick reminder about our upcoming webinar on [Webinar Topic] that’s happening soon!
Our expert speakers will share insights that can help you [benefit of attending], and we’ve set aside plenty of time for Q&A.
Make sure to secure your spot now using this link: [Webinar Registration Link].
Don’t miss out on this opportunity to learn.
See you at the webinar!
Best,
[Your Name]
Hey [Recipient],
I hope this message finds you well. I just wanted to follow up on the webinar invitation I sent you last week.
I think it would be a valuable opportunity for you to learn more about [Webinar Topic] and how it can benefit your business.
If you haven’t already registered, there’s still time to sign up before the event on [Webinar Date and Time].
Just click on the link below to reserve your spot:
[Webinar Registration Link]
I look forward to seeing you there and sharing some valuable insights with you.
Best regards,
[Your Name]
Follow-up Email Template for Value Proposition Email
When following up with a value proposition email, make sure you emphasize the benefits of what you’re offering. Begin with a compelling subject line that grabs their attention and effectively communicates the value.
In the body of the email, reiterate the problem you’re solving and how your product or service solves it better than anyone else. Be specific about the advantages and reasons why they should choose you.
Don’t forget to include a clear call to action. Your aim is to demonstrate to your potential customer that you understand their challenges and have the solution they seek.
Here are some templates:
Hi [Recipient],
Just a quick follow-up on the value proposition I sent you.
I think [Your Company Name] can help [Prospect’s Company Name] achieve [Benefit of your product/service].
Our [Product/Service Name] has helped similar businesses achieve [Achievement]. Here’s how we can help:
- [Value proposition 1]
- [Value proposition 2]
- [Value proposition 3]
Are you interested?
Let’s chat and see how [Your Company Name] can provide value to your business.
Just let me know a time that works for you.
Hope to hear from you soon!
Best regards,
[Your Name]
Hey [Recipient],
Just wanted to quickly follow up on the email I sent about our [Product/Service Name].
I believe it could help [Prospect’s Company Name] achieve [Benefit of your product/service].
One of the key benefits of [Product/Service Name] is [Value proposition].
I think this could really make a difference for your business.
If you’re interested, I’d be happy to schedule a quick call to discuss how [Your Company Name] can provide value to your business.
Let me know a time that works best for you.
Best regards,
[Your Name]
Hey [Recipient],
Just a quick follow-up about the value proposition I shared in my last email.
I think [Your Company Name] can help [Prospect’s Company Name] achieve [Benefit of your product/service].
Our [Product/Service Name] has a proven track record of achieving [Value Proposition].
I’d love to set up a quick call to discuss how we can provide value to your business.
When are you available this week?
Looking forward to hearing back from you soon!
Best regards,
[Your Name]
Hey [Recipient],
Just wanted to follow up with you regarding the value proposition I presented in my last email.
Our [Product/Service Name] has helped businesses like yours achieve [Achievement].
If you’re interested, I’d love to set up a quick call to discuss how [Your Company Name] can provide value to your business.
Let me know a time that works best for you.
Looking forward to hearing back from you soon!
Best regards,
[Your Name]
Follow-up Email Template for Unanswered Question
Sometimes, when you send an email with a specific question, you might not receive a response that answers it. In such cases, it’s important to follow up and ensure that your question has been addressed.
A follow-up email is an excellent approach to remind and encourage the recipient to respond. Your follow-up email should be kind and professional, while clearly requesting the information you want. You may also send a quick description of your original email and a reiteration of the question to assist the recipient recall it.
Also, it is critical to be specific about the timing for a response. You don’t want to come across as pushy, but you also want to make sure you get the information you need in a timely manner.
Here are some templates:
Hi [Recipient],
Just a quick follow-up on my last email about [topic].
I hope you’re doing well.
Have you had a chance to think about my question on [specific question]?
If you’re still interested, I’d love to discuss it further and provide any additional information you need.
Let me know if you have any questions or concerns.
Looking forward to hearing from you soon!
Best regards,
[Your Name]
Hi [Recipient],
I hope you are doing well.
I wanted to follow up with you regarding the question I asked during our last conversation.
I understand you may have been busy, but I would greatly appreciate if you could spare a moment to provide your thoughts on the matter.
Your insight would be incredibly valuable to us, and I’m looking forward to hearing your response.
Please let me know if you have any further questions or concerns.
Thank you for your time and consideration.
Best regards,
[Your Name]
Hi [Recipient],
I wanted to follow up with you regarding the question you asked me last week about [Topic].
I have not heard back from you yet, and I wanted to make sure I addressed your concern properly.
In case you need more information or clarification on the matter, please don’t hesitate to reach out to me.
I am happy to discuss it with you further.
Thank you for your time, and I look forward to hearing from you soon.
Best regards,
[Your Name]
Hi [Recipient],
I just wanted to follow up on the question I asked in my previous email.
I understand that you’re likely busy, but I haven’t received a response yet, and I want to make sure that I’m able to provide you with the information you need.
If you have a moment, could you please let me know if you have an answer to my question or if there’s any additional information you require?
I’d be more than happy to provide it to you.
Thank you for your time, and I look forward to hearing back from you soon.
Best regards,
[Your Name]
Follow-up Email Template with a Sense of Urgency
When sending follow-up emails, sometimes it’s important to convey a sense of urgency to motivate your recipient to take action.
A follow-up email with a sense of urgency might be used to remind someone of a deadline or to encourage them to reply quickly to an essential request.
You may create a sense of urgency in your follow-up email by emphasizing the time-sensitive nature of the problem and the potential consequences of not responding. Make your email brief, but your message clear and direct.
Here are some templates:
Hi [Recipient],
I wanted to follow up on my previous email and see if you’ve had a chance to take a look at our special offer.
Our limited-time promotion is ending soon, and I wanted to make sure you didn’t miss out on this exclusive opportunity.
Our [Product/Service] has helped many businesses like yours to [Achievement/Benefit].
I’m confident that it can do the same for you.
If you have any questions or would like more information, please don’t hesitate to reach out to me.
But don’t wait too long – the clock is ticking!
Best regards,
[Your Name]
Hey [Recipient],
Hope you’re well!
Wanted to check in and see if you had a chance to think about our limited time offer of 20% off on our business development services.
Our experienced sales team has a proven track record of helping businesses like yours grow and achieve their goals.
But remember, this offer expires in just 2 days!
Don’t miss out on this opportunity to drive your business forward.
Let me know if you have any questions or need more information.
Best regards,
[Your Name]
Hey [Recipient],
Hope you’re doing great!
Just wanted to check if you’ve had a chance to think about our exclusive offer for social media management services.
We can help you elevate your brand and reach a wider audience in no time!
But don’t wait too long – this offer is only available until the end of the week.
Let me know if you have any questions or if you’re ready to take your social media game to the next level.
I’m here to help!
Best regards,
[Your Name]
Hey [Recipient],
I hope this email finds you well.
I wanted to follow up on my previous email about our time-sensitive offer.
Our exclusive deal expires in just 24 hours, so this is your last chance to take advantage of our services at a discounted rate.
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If you’re interested in learning more or have any questions, please let me know.
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Best regards,
[Your Name]
Key Takeaways for Cold Follow-up Emails
In today’s world of business development and sales, cold email campaigns have become a crucial part of outreach campaigns. While many sales professionals appreciate the value of cold emailing, not all of them know how to properly follow up.
Following up after a networking event or sending a cold email is an important step in the process. To ensure that your follow-up makes sense, personalize your message, keep your value proposition clear, and leverage social proof whenever feasible.
Timing is also crucial, and sending follow-ups after a few days or a week is recommended. Persistence is also required, and you should not be hesitant to follow up more than once.
The key takeaways from this article are that effective follow-ups can make all the difference in converting leads into sales. Personalization, timeliness, and perseverance should not be overlooked.
Finally, integrating social proof in your follow-ups will increase your outreach efforts and help you connect with your prospects.
To achieve the best results with email outreach, we recommend using a professional email automation software
13 best cold email platforms rated and compared
