Campaigner Review: Contact Segment and Workflow Automation

Overall rating

3.3/5

3.4

30-day trial available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

4/5

Deliverability & Email Tools

3/5

Analytics & Insights

4/5

Personalization & Templates

5/5

Integrations with Other Tools

3/5

Automation & Scalability

4/5

Subscription & Sign Up Forms

3/5

Support & Knowledge Base

2/5

Pricing & Trial

3/5

Welcome to our detailed Campaigner review. 

Choosing the right email marketing tool is crucial for your business. 

We’re here to help you make that decision. 

In this article, we’ll break down Campaigner’s features, pros, and cons

We’ll explore everything from its user interface to customer support. 

Our goal is to provide you with all the information you need. 

By the end, you’ll know if Campaigner is the right fit for your needs

Read on to get the insights that matter, and avoid making the wrong decision.

How to Evaluate an Email Marketing Platform

When evaluating an email marketing platform, you should focus on several key criteria to find the best fit for your needs. Look at the user interface and ease of use; a straightforward platform saves time and frustration. 

Personalization and templates are crucial for creating engaging emails. Check the options for subscription and sign-up forms to grow your list effectively. Deliverability and email tools ensure your messages reach the inbox. Integrations with other tools can enhance your marketing efforts. 

Customer support and a comprehensive knowledge base are essential for troubleshooting and learning. Analytics and insights help you track performance and refine your strategy. 

Automation and scalability are important for growing businesses. Lastly, consider pricing and trial options to ensure the platform fits your budget. Incorporating these aspects will help you choose the right email campaigner, whether it’s Campaigner email marketing or another service.

1. User Interface and Ease of Use

Rating for Ease of Use

4/5

In this section, we’ll explore the user interface and ease of use of Campaigner. A well-designed interface is crucial for efficient email marketing. Let’s dive into how Campaigner performs in this area, focusing on key aspects like navigation, resource accessibility, and user experience.

User Interface

When using Campaigner email marketing, you’ll appreciate the clean and organized user interface. The top nav bar provides easy access to all main features. Each menu in the nav bar includes sub menus that simplify navigation. 

This layout makes it easy to find the tools you need without getting lost. The user interface of Campaigner email is designed to be intuitive, helping you create and manage your campaigns efficiently. 

Whether you’re new to email marketing or an experienced email campaigner, the streamlined design enhances your workflow. The straightforward layout and clear navigation ensure you can focus on what matters most: crafting effective emails.

Account Activation

When activating my Campaigner account, I faced some hiccups. I experienced an annoying bug during my sign-up. After entering my information and credit card details, I didn’t receive an activation email. 

I checked everywhere, even my spam folder, but there was nothing. Fortunately, their customer service was responsive. After reaching out, they fixed the issue and sent me the activation email. 

Despite this initial setback, the process of getting started with Campaigner email marketing was smooth once the problem was resolved.

Resource Hub

Campaigner’s Resource Hub is a convenient feature designed to help you navigate the platform. Although there is no onboarding checklist, the resource hub floats at the bottom of the screen, giving you easy access to various resources like the knowledge base, guides, and announcements.

Campaigner Resource Hub
Campaigner Resource Hub

This setup aims to enhance your experience by providing quick help and updates. However, in my experience, the knowledge base within the resource hub isn’t working properly. It repeatedly shows an error message stating, “something went wrong.”

Campaigner Knowledge Base in Resource Hub
Campaigner Knowledge Base in Resource Hub

Despite this issue, the other sections of the resource hub, such as guides and announcements, remain useful for finding information about Campaigner email marketing and related tools.

Constantly Logs Out

One frustrating aspect of using Campaigner is that it constantly logs out after a few minutes of inactivity. If you’re like me and often multitask with multiple browser tabs open, this can be a hassle. 

Each time you return to the Campaigner tab, you have to log in again with your email and password. Additionally, you need to go through the extra step of Google Authenticator for security. 

This interruption can be annoying and disrupt your workflow, especially when you’re in the middle of managing your email campaigns or using other Campaigner email marketing tools.

Later on, I realized that you can turn this setting off or set it to a longer inactivity time. However, I think that having it set to 30 minutes by default is not a good idea.

2. Personalization and Templates

Rating for Personalization

5/5

In this section, we’ll explore how Campaigner enhances your email marketing with robust email personalization and diverse templates. Effective personalization and attractive templates are key to engaging your audience. 

Let’s delve into the features that make Campaigner a powerful tool for creating customized and visually appealing emails.

Email Editor

Campaigner’s email editor is designed to make your email creation process smooth and enjoyable. The drag and drop email builder lets you design your emails just the way you want them. You can easily add text, images, buttons, and even an RSS feed.

Campaigner Email Editor
Campaigner Email Editor

This flexibility ensures that your Campaigner email marketing efforts look professional and tailored to your audience. The intuitive layout helps you quickly create visually appealing emails, enhancing your email campaigner’s effectiveness. 

Whether you’re a beginner or an experienced user, the Campaigner email editor empowers you to craft personalized and engaging emails effortlessly.

Merge Fields

Campaigner makes it easy to personalize your emails with merge fields. By adding these personalization variables, you can include specific details like your recipient’s first name, last name, email, and more.

Campaigner Merge Fields
Campaigner Merge Fields

This feature helps you create a more engaging and tailored experience for your audience. The merge fields are simple to insert and can be customized to fit your needs. 

Using these tags in your Campaigner email marketing efforts can significantly improve your email campaigner’s effectiveness, making each message feel unique and relevant to the recipient. This personal touch can boost engagement and enhance the overall success of your email campaigns.

Email Templates

Campaigner offers a wide variety of email templates to choose from, making it easy to find the perfect design for any campaign. Whether you’re celebrating holidays, promoting sales, or sending out newsletters, there’s a template that fits your needs.

Campaigner Email Templates
Campaigner Email Templates

These templates are professionally designed and can be customized to match your brand’s look and feel. By using Campaigner email templates, you can quickly create visually appealing emails that engage your audience. 

This is a significant advantage for any email marketer looking to enhance their email marketing efforts with minimal effort.

3. Subscription and Sign Up Forms

Rating for Sign-up Forms

3/5

In this section, we’ll discuss the subscription and sign-up forms in Campaigner. These forms are crucial for building your email list and engaging with new subscribers. Let’s explore the features and functionalities that Campaigner offers for creating and implementing sign-up forms.

Contact Importing

Importing contacts into Campaigner is a straightforward process that saves you time. You can easily upload your existing contacts by uploading a file directly. Campaigner supports multiple formats like .csv and .xlsx.

Campaigner Contact Importing
Campaigner Contact Importing

You can map the fields to match your contact details or use a downloadable file template to align your list correctly. Additionally, you can copy and paste contacts from a spreadsheet for quick importing. 

This flexibility in contact importing ensures that you can seamlessly integrate your existing subscriber base into your Campaigner email marketing efforts, enhancing your email campaigner’s efficiency and reach.

Sign-Up Form Builder

Creating a sign-up form in Campaigner is quite cumbersome. The form editor is very old-fashioned. There’s no drag and drop editor, and the page refreshes every time you click a button. The form interface itself looks outdated, and there are no templates to choose from.

Campaigner Form Builder
Campaigner Form Builder

On the other hand, at least you can customize the thank you message, confirmation email, and welcome message after designing the form. However, the limited customization options don’t make up for the overall clunky experience.

Campaigner confirmation email setup
Campaigner confirmation email setup

This is a significant downside in Campaigner email marketing, as it can hinder your ability to efficiently create attractive and functional sign-up forms.

Campaigner sign-up form implementation
Campaigner sign-up form implementation

Implementing the sign-up form into your website is straightforward. You can simply copy and paste some code into your website’s HTML. Additionally, you have the option to host the form directly on Campaigner, using a link or some very old-fashioned buttons. 

While these buttons might not be the most visually appealing, they provide a functional way to integrate the sign-up form without much hassle. This flexibility makes it easier to add sign-up options to your site, despite the outdated design.

Contact Segmentation

Contact segmentation in Campaigner is a powerful feature that allows you to organize your audience effectively. You can easily segment your contacts by adding a set of filters to target specific groups. Even better, you can create dynamic segmentation that automatically updates your segments as contacts meet your criteria or filters

This ensures your email campaigns are always reaching the right audience, improving engagement and efficiency. Using Campaigner’s segmentation tools, you can tailor your messages and strategies to different segments of your audience, making your marketing efforts more precise and effective.

Campaigner Contact Segmentation
Campaigner Contact Segmentation

4. Deliverability and Email Tools

Rating for Deliverability

3/5

In this section, we’ll cover the deliverability and email tools offered by Campaigner. Ensuring your emails reach the inbox and utilizing advanced tools are essential for effective email marketing. Let’s explore how Campaigner supports your email campaigner’s success with robust features and strict compliance measures.

Account Compliance Review

Campaigner is very strict about permission-based communication. They require proof that your contact list consists of people who have given you permission to email them. This is part of their compliance with CAN-SPAM, CASL and other email marketing laws.

Campaigner account review email
Campaigner account review email

While it ensures good deliverability and reduces spam, the process can be a hassle. My contact list was locked, and I had to provide details about how I collected email addresses. I also had to contact customer service to get my account unlocked.

Campaigner Contact List is locked
Campaigner Contact List is locked

This rigorous account compliance review is important, but it could be made more efficient to improve the user experience with Campaigner email marketing.

5. Integrations with Other Tools

Rating for Integrations

3/5

Campaigner offers integration with a few third-party tools, but the selection is limited. You can connect with popular services like Google Sheets, Facebook Lead Ads, HubSpot, Typeform, Google Forms, and Gravity Forms. 

These integrations help streamline your email marketing efforts by connecting Campaigner with apps you already use. However, the limited number of available integrations is a downside. 

For users relying on a broader range of tools, this can be restrictive. While the available integrations are useful, expanding the options would enhance the overall functionality of Campaigner email marketing.

Campaigner Integrations
Campaigner Integrations

6. Customer Support and Knowledge Base

Rating for Customer Support

2/5

In this section, we’ll examine Campaigner’s customer support and knowledge base. Effective support and accessible resources are crucial for maximizing your email marketing efforts. Let’s explore how Campaigner assists users through its support channels and extensive knowledge base.

Live Chat

Campaigner’s live chat support leaves much to be desired. Initially, you’re handled by a non-intelligent AI chatbot that repeatedly asks for the same information you’ve already provided. 

Despite their claim of offering 24/7 support, I encountered a “no agent available” message when trying to connect to a live agent. This is frustrating, especially considering the cost of this tool. 

The agent said that the “no agent available” error is due to all agents are engaged with other customers. This is very frustrating since the chatbot will only give you the option to end the chat or submit a ticket. It did not give an option to wait for the next available agent.

And when trying the live chat again, it asks the same account information like account number, username, and email that I have to check on the confirmation email. I don’t recommend using Campaigner to anyone.

Campaigner Live Chat
Campaigner Live Chat

Knowledge Base

Campaigner has a rich library of knowledge base articles and guides. These resources cover everything from getting started to advanced features, providing valuable information for users at all levels. 

While the knowledge base might not load properly in the Resource Hub, it works fine on the actual knowledge base page. This comprehensive collection helps you troubleshoot issues, learn new features, and get the most out of your Campaigner email marketing efforts.

Campaigner Knowledge Base
Campaigner Knowledge Base

7. Analytics and Insights

Rating for Analytics

4/5

In this section, we’ll delve into the analytics and insights provided by Campaigner. Understanding your email performance and contact growth is crucial for effective email marketing. Let’s explore how Campaigner helps you track and analyze these key metrics.

Email Campaign Report

In Campaigner’s Email Campaign Report, you’ll find all the essential statistics you need to evaluate your email marketing performance. It shows the number of emails sent, delivered, and opened, providing a clear picture of your reach.

Campaigner Email Campaign Reports
Campaigner Email Campaign Reports

You’ll also see how many recipients clicked on your links, the number of complaints received, and the unsubscribe rate. 

These insights help you understand how your audience is engaging with your emails and allow you to make informed decisions to improve your Campaigner email marketing strategy. This detailed reporting is crucial for refining your campaigns and achieving better results.

Contact Growth Summary

With Campaigner’s Contact Growth Summary, you can easily track the progress of your contact list. You’ll see the number of new contacts subscribed each month, providing insight into your list’s growth. 

It also shows the number of unsubscribed and hard bounced contacts, helping you understand any losses. The overall growth metric gives you a clear picture of how your contact list is evolving. 

This summary helps you manage your Campaigner email marketing efforts by keeping you informed about the health and expansion of your subscriber base.

Campaigner Contact Growth Summary
Campaigner Contact Growth Summary

8. Automation and Scalability

Rating for Automation

4/5

In this section, we’ll explore Campaigner’s automation and scalability features. Effective automation can save time and enhance your email marketing efforts. Let’s look at how Campaigner supports your growth with powerful automation tools and scalable solutions.

Autoresponder

Campaigner allows you to set up autoresponders that enhance your email marketing automation. You can create recurring or trigger-based autoresponders that automatically send emails when specific conditions are met.

Campaigner Autoresponder
Campaigner Autoresponder

For instance, you can send a win-back email to re-engage inactive contacts or a recurring notice based on a contact’s date field. This automation helps you maintain consistent communication with your audience without manual effort. 

Utilizing Campaigner’s autoresponder feature can significantly improve the efficiency and scalability of your email campaigns, making it a valuable tool for any email campaigner.

Workflow

Campaigner features a drag and drop workflow builder that simplifies the creation of automated email sequences. You can easily set triggers, conditions, and add actions like sending emails, updating contact information, or even adding delays. This tool helps streamline your email marketing processes, making it more efficient and scalable. 

However, unlike other platforms, Campaigner does not offer workflow templates. This means you’ll need to build your workflows from scratch, which can be time-consuming. Despite this, the workflow builder is a powerful feature for any email marketer looking to automate their campaigns effectively.

Campaigner Workflow Builder
Campaigner Workflow Builder

9. Pricing and Trial

Rating for Pricing

3/5

In this section, we’ll explore Campaigner’s pricing and trial options. Understanding the costs and what you get for your money is essential. Let’s break down the different plans and features to see which one fits your business needs best.

Starter

The Starter plan from Campaigner is a good entry point if you’re new to email marketing. It includes essential features to help you get started and grow your campaigns. With this plan, you get:

This plan provides a solid foundation for your email marketing efforts, allowing you to test and automate your campaigns efficiently. It’s designed to help you manage your contacts and engage with your audience effectively.

Essential

The Essential plan from Campaigner is perfect for those looking to take their email marketing to the next level. It includes a comprehensive set of features designed to enhance your campaigns. With this plan, you get:

This plan is ideal if you need more advanced tools and the ability to reach a larger audience. It allows you to create personalized and dynamic emails, helping you engage with your subscribers more effectively. 

The Essential plan provides the flexibility and power to grow your email marketing efforts significantly.

Advanced

The Essential plan from Campaigner is great for businesses ready to scale up their email marketing efforts. It offers a robust set of features tailored to meet your growing needs. With this plan, you get:

This plan allows you to leverage advanced tools to optimize your campaigns. You can track purchase behavior to better understand your customers and use automation workflows to streamline your processes. 

The Essential plan equips you with everything you need to effectively manage and expand your email marketing strategies.

eCommerce

The eCommerce plan from Campaigner is designed for online businesses looking to maximize their email marketing efforts. It includes a variety of features tailored to drive sales and engagement. With this plan, you get:

This plan helps you recover lost sales with targeted abandoned cart emails and seamlessly integrates with Magento for a streamlined workflow. The unlimited contacts feature ensures you can grow your list without limits. 

The eCommerce plan provides all the tools you need to boost your online store’s performance through effective email marketing.

Frequently Asked Questions About Campaigner

In this section, we’ll address some common questions about Campaigner. Understanding these details can help you decide if Campaigner is the right fit for your email marketing needs. 

Let’s dive into the frequently asked questions about Campaigner and its features.

What are the Downsides of Campaigner?

One downside of Campaigner is its outdated sign-up form editor. The interface is old-fashioned, lacks a drag and drop feature, and refreshes with every click. Additionally, there are no templates available for sign-up forms. 

The initial contact list lock and account compliance review process can be cumbersome, requiring proof of consent for email contacts in an inconvenient way. Campaigner’s live chat support often starts with a non-intelligent AI and sometimes shows no agents available, despite their claim of 24/7 support. 

Finally, the limited third-party integrations might restrict your ability to connect with other tools you use.

What are the Best Campaigner Alternatives?

If you’re considering alternatives to Campaigner, here are some of the best options that might suit your email marketing needs:

Overall rating

4.3/5

4.3

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

4/5

Deliverability & Email Tools

5/5

Analytics & Insights

4/5

Personalization & Templates

4/5

Integrations with Other Tools

4/5

Automation & Scalability

4/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

5/5

Pricing & Trial

5/5

Omnisend offers a wide range of sign-up forms and lead magnet templates, making it easy to capture leads. It includes a Safe Send Volume program that gradually sends emails to improve deliverability. 

Additionally, Omnisend provides brand asset management with an auto-import feature to streamline your branding efforts. One of the significant advantages of Omnisend is that it has a free plan available.

Overall rating

4.4/5

4.4

30 day free trial available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

4/5

Deliverability & Email Tools

4/5

Analytics & Insights

5/5

Personalization & Templates

5/5

Integrations with Other Tools

4/5

Automation & Scalability

3/5

Subscription & Sign Up Forms

5/5

Support & Knowledge Base

5/5

Pricing & Trial

4/5

Moosend is another excellent alternative, featuring a powerful AI writing assistant to help you create engaging content. It offers non-expiring prepaid credits, allowing you to use the service without a subscription. 

Moosend also supports RSS feeds in your email campaigns, which is great for sharing regular updates. However, it’s worth noting that Moosend does not have a free plan.

Overall rating

4.3/5

4.3

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

5/5

Deliverability & Email Tools

5/5

Analytics & Insights

4/5

Personalization & Templates

4/5

Integrations with Other Tools

5/5

Automation & Scalability

3/5

Subscription & Sign Up Forms

3/5

Support & Knowledge Base

4/5

Pricing & Trial

5/5

EmailOctopus stands out with its free plan that includes many features at no cost. It has a powerful automation builder, enabling you to create complex workflows with ease. 

Detailed campaign reports with an activity log help you track your email performance and gain insights. EmailOctopus is an excellent choice if you’re looking for a feature-rich platform with a robust free plan.

Can You Use Campaigner for Cold Email Outreach?

No, you can’t use Campaigner for cold email outreach. Campaigner only allows you to send emails to recipients who have given their permission to receive them. They are very strict about compliance with this policy. 

This ensures that all email communications are permission-based, adhering to anti-spam laws. If you’re looking to conduct cold email outreach, you’ll need to consider other tools that support this type of email marketing strategy.

Key Takeaways From the Campaigner Review

In summary, Campaigner is a robust email marketing platform with useful features but also notable drawbacks. 

The user interface is clean, but the sign-up form editor is outdated and lacks modern features. Importing contacts is easy, but the compliance review process can be a hassle, often needing customer service to unlock accounts. 

The email editor is user-friendly with a drag-and-drop builder, but integration options are limited. Customer support is inconsistent, with issues in live chat and the knowledge base. 

Despite these downsides, Campaigner excels in automation tools and scalability, offering autoresponders and workflow builders that streamline email campaigns. Pricing plans vary for different business needs, but it’s important to consider if the features justify the cost. 

Campaigner is effective for permission-based email marketing, but improvements in user experience and support are needed. Weigh these factors to see if Campaigner aligns with your goals.

Picture of Edgar Abong

Edgar Abong

Edgar is a skilled software developer with a passion for building and evaluating software products. His expertise in software development enables him to provide in-depth evaluations of software products. He can draw out insights about features, functionality and user experience.

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