Campaign Monitor Review: Automation in Recipient’s Time Zone

Overall rating

4.4/5

4.4

Create an account for free

Pros

Cons

Best or unique feature

User Interface & Ease of Use

4/5

Deliverability & Email Tools

5/5

Analytics & Insights

4/5

Personalization & Templates

5/5

Integrations with Other Tools

5/5

Automation & Scalability

5/5

Subscription & Sign Up Forms

3/5

Support & Knowledge Base

5/5

Pricing & Trial

4/5

Welcome to our Campaign Monitor review. 

If you’re trying to figure out if this email marketing tool is the right fit for your business, you’re in the right place. 

We’ll give you a balanced look at its features, pros, and cons. 

No fluff, just the facts you need to make an informed decision. 

We’ll cover everything from ease of use to pricing plans. 

You’ll learn about its strengths and where it falls short. 

Our goal is to help you decide if Campaign Monitor is worth your time and money.

How to Evaluate an Email Marketing Platform

When evaluating an email marketing platform, there are several key criteria to consider. The user interface and ease of use are crucial. You want a platform that’s intuitive and simple to navigate. 

Personalization and templates play a big role too. Look for customizable options that fit your brand. Subscription and sign-up forms should be easy to create and integrate smoothly with your website. Deliverability and email tools are essential for ensuring your emails reach the inbox. 

Integrations with other tools can enhance your marketing efforts. Strong customer support and a comprehensive knowledge base are invaluable when you need help. Analytics and insights help you track performance and make informed decisions. Automation and scalability are vital for growing your business. 

Lastly, consider pricing and trial options to ensure the platform fits your budget. Platforms like Campaign Monitor often excel in these areas, offering robust features that cater to various business needs.

1. User Interface and Ease of Use

Rating for Ease of Use

4/5

The user interface and ease of use are critical when choosing an email marketing platform. Campaign Monitor excels in this area with its clean design and intuitive navigation. This ensures you can quickly and efficiently manage your email campaigns without any hassle.

User Interface

The user interface of Campaign Monitor is clean and professionally designed. You’ll find it easy to navigate with the top nav bar, which allows you to switch between different features and tools seamlessly.

Campaign Monitor Campaigns
Campaign Monitor Campaigns

Inside each tool or feature, there are side bars for page and content navigation, making it simple to move around. The design is intuitive, so you can focus on creating effective campaigns without getting lost in the details. 

This smooth navigation and user-friendly interface make Campaign Monitor a top choice for managing your email marketing efforts.

Onboarding Process

The onboarding process with Campaign Monitor is smooth and personalized. Right in the sign-up process, they let you answer a personalized quiz to get to know more about you and your company. This ensures you have a tailored experience using the platform.

Campaign Monitor Personalized Quiz
Campaign Monitor Personalized Quiz

After that, you are welcomed with an onboarding checklist to help you get started with your campaigns. The steps are clear and easy to follow. You’ll find it straightforward to set up your account, create your first email, and start automating your workflows. 

This well-designed onboarding process helps you hit the ground running with Campaign Monitor, making your email marketing efforts more efficient and effective.

Campaign Monitor Onboarding Checklist
Campaign Monitor Onboarding Checklist

Account Review Process

The account review process is essential to ensure that you’re only sending emails to people who have given you consent to receive your marketing campaigns. This helps maintain a low to no spam complaint and improves deliverability

The request process is straightforward. You just need to fill in a form about your previous campaigns and how you obtained your contacts. If additional information is needed, someone from their team will email you.

Campaign Monitor Account Review Request
Campaign Monitor Account Review Request

In my experience, the process is fast, and the agent was very kind, approving my request immediately. This step ensures your email marketing is compliant and effective from the start.

2. Personalization and Templates

Rating for Personalization

5/5

Personalization and templates are key to successful email marketing with Campaign Monitor. These features help you create customized, engaging emails that resonate with your audience. Let’s explore how you can leverage them to enhance your email campaigns.

Personalization Variables

With Campaign Monitor, you can easily insert personalization variables in the email builder. You can add variables for your recipient’s information like their name and email. 

Additionally, you can include variables for the date and even add links for social media sharing. This makes your emails feel more personal and engaging, helping to improve open rates and click-throughs.

Campaign Monitor Personalization Variables
Campaign Monitor Personalization Variables

The flexibility and simplicity of using personalization variables in Campaign Monitor enhance your email marketing efforts significantly.

Email Builder

The drag and drop email builder in Campaign Monitor is very easy to use. You can effortlessly add elements into your email, making the design process simple. You can also customize each element’s style, including changing fonts, colors, and more. 

This flexibility allows you to create professional and visually appealing emails that match your brand. With Campaign Monitor’s email builder, crafting engaging email campaigns becomes a straightforward and enjoyable task.

Campaign Monitor Email Builder
Campaign Monitor Email Builder

Email Templates

Campaign Monitor offers a wide range of built-in email templates for various scenarios, events, and email types. You can find templates for announcements, newsletters, deals, offers, holidays, and more. 

Each template is professionally designed and easily customizable to match your brand’s style. Whether you’re sending a holiday greeting or a product announcement, there’s a template that fits your needs.

Campaign Monitor Email Templates
Campaign Monitor Email Templates

These templates save you time and ensure your emails look polished and consistent. With Campaign Monitor, creating beautiful and effective emails is straightforward and hassle-free.

Branded Templates

Campaign Monitor can create branded templates automatically by analyzing your website. It fetches your company logo and sets colors based on your brand. You can still adjust the colors and upload your own logo if needed.

Campaign Monitor Branded Template Setup
Campaign Monitor Branded Template Setup

After that, it generates three templates for you to choose from. This feature ensures your emails are consistent with your brand identity, making your campaigns look professional and cohesive. 

With these branded templates, you can save time while maintaining a strong brand presence in your email marketing.

Campaign Monitor Generated Branded Templates
Campaign Monitor Generated Branded Templates

3. Subscription and Sign Up Forms

Rating for Sign-up Forms

3/5

Subscription and sign-up forms are vital for growing your email list and capturing leads. Campaign Monitor offers robust tools to help you create and manage these forms with ease.

Sign-Up Forms

You can build a sign-up form using Campaign Monitor’s form builder. Although there is no drag and drop functionality, the form builder is straightforward, and you can adjust the styles of your form to match your brand.

Campaign Monitor Sign-Up Form Builder
Campaign Monitor Sign-Up Form Builder

You can create a form on a standalone page, embed it on your website, or use a pop-up form to capture leads. However, there are no templates, and you can only make one design, which might limit customization options.

Despite this, the ease of use and quick setup ensure that you can efficiently create functional sign-up forms to grow your audience and capture valuable subscriber information.

Contact Importing

You can import your existing contacts to Campaign Monitor easily. However, they ensure that the contacts you’re importing have given explicit consent to receive marketing emails from you.

Campaign Monitor Contact Importing
Campaign Monitor Contact Importing

I love how they designed the contact importing form. You can copy and paste your contacts from another source directly into the form, and you can also upload a file with your contacts, all within the same interface. 

This flexibility makes it simple and efficient to import up to 50,000 subscribers at a time, ensuring a smooth transition to Campaign Monitor’s platform.

4. Deliverability and Email Tools

Rating for Deliverability

5/5

Deliverability and email tools are essential components of any email marketing strategy. Campaign Monitor offers robust features to ensure your emails reach the inbox and perform well.

Sender Account

Campaign Monitor allows you to send your campaigns using one of their managed domains, which is very useful if you’re not ready to add DNS records to your domain or if you don’t have a website or domain yet. This feature makes it easy to get started with email marketing without any technical setup.

Campaign Monitor Sender Account
Campaign Monitor Sender Account

However, it is always recommended to authenticate and use your own domain for sending emails. Using your own domain improves deliverability rates and enhances brand consistency, making your emails more recognizable and trustworthy to your recipients. 

This step ensures that your campaigns are professional and aligned with your brand identity, ultimately contributing to better engagement and results.

Campaign Assistant

The Campaign Assistant in Campaign Monitor is an incredibly useful tool that helps you manage your campaign activities efficiently. It ensures you don’t miss any important tasks or alerts, keeping your campaign on track.

Campaign Monitor Floating Assistant
Campaign Monitor Floating Assistant

The assistant provides suggestions on the next best steps to take, such as requesting approval for your campaign or authenticating your sending domain. This guidance helps you navigate through the setup process smoothly, ensuring all critical aspects are covered.

Campaign Monitor Assistant
Campaign Monitor Assistant Open

By offering timely reminders and practical tips, the Campaign Assistant enhances your email marketing efforts, making it easier to optimize your campaigns for the best possible results. 

With this tool, you can be confident that your campaigns are well-prepared and compliant with best practices.

5. Integrations with Other Tools

Rating for Integrations

5/5

Integrations with other tools are crucial for a seamless marketing experience. Campaign Monitor offers extensive options to connect with various third-party solutions, enhancing your email marketing efforts.

Third-Party Integrations

Campaign Monitor offers extensive third-party integrations, allowing you to connect with a wide range of solutions. You can seamlessly integrate tools for CRM, e-commerce, analytics, and more, enhancing your email marketing capabilities.

Campaign Monitor Integrations
Campaign Monitor Integrations

If you have a unique app, you can even partner with Campaign Monitor to build an integration, making it easy for others to connect your app with Campaign Monitor. 

This flexibility ensures that you can customize your marketing stack to meet your specific needs, streamlining your workflows and maximizing efficiency.

Campaign Monitor API

With Campaign Monitor API, you can customize how you integrate Campaign Monitor with your app or the tools you use. This API provides the flexibility to decide how you handle and process data from each platform. You can connect to your favorite CMS, blog, or other third-party software seamlessly.

Campaign Monitor API Documentation
Campaign Monitor API Documentation

The comprehensive documentation helps you get started quickly, ensuring you can leverage the API to meet your specific needs. This customization ensures that your email marketing integrates smoothly with your existing systems, enhancing your overall marketing strategy.

6. Customer Support and Knowledge Base

Rating for Customer Support

5/5

Customer support and a robust knowledge base are essential for any email marketing platform. Campaign Monitor excels in providing comprehensive resources and responsive support to help you succeed.

AI Chatbot

The AI chatbot in Campaign Monitor analyzes your account in the background. It suggests things you might need help with, based on your activity. Since I hadn’t authenticated my domain yet, the chatbot asked if I was having an issue with domain authentication.

Campaign Monitor AI Chatbot
Campaign Monitor AI Chatbot

This proactive approach is amazing. It saves time and provides immediate assistance. The chatbot is smart and efficient.

Besides the chatbot, their human customer support team is very kind and helpful. They ensure you get the support you need when you need it. This combination of AI and human support enhances your overall experience with Campaign Monitor.

Help Center

Campaign Monitor has a rich library of knowledge base articles and guides to help you troubleshoot issues or learn more about using the platform. The Help Center is well-organized, making it easy to find answers to your questions.

Campaign Monitor Help Center
Campaign Monitor Help Center

You can search for specific topics or browse through categories like account management, automated emails, and billing. The guides are detailed and user-friendly, providing step-by-step instructions. 

Whether you are a beginner or an advanced user, the Help Center has resources to assist you in making the most out of Campaign Monitor.

System Status

This is the first time I’ve seen a platform with this kind of transparency. Campaign Monitor has a status page where you can check if there is scheduled system maintenance or if all systems are running smoothly.

Campaign Monitor System Status
Campaign Monitor System Status

You can see real-time updates on the web application, email sending, SMS sending, API, Help Center, and marketing website. This level of transparency ensures you are always informed about the system’s status and can plan your activities accordingly. 

It’s a reassuring feature that keeps you in the loop about any potential issues or downtime.

7. Analytics and Insights

Rating for Analytics

4/5

Analytics and insights are crucial for understanding the effectiveness of your email campaigns. Campaign Monitor provides comprehensive reports to help you track performance and make data-driven decisions.

Campaign Performance

The Campaign Performance report in Campaign Monitor shows you essential data about your campaigns. You can see the number of emails sent, delivery rate, open rate, click rate, unsubscribe rate, and bounce rate

This information helps you understand how your campaigns are performing. You can also view detailed email marketing metrics for each of your individual campaigns. This level of insight allows you to make data-driven decisions to optimize your email marketing strategy and improve future campaign outcomes.

Campaign Monitor Campaign Performance
Campaign Monitor Campaign Performance

Journey Performance

The Journey Performance report in Campaign Monitor provides essential data about your automated journeys. You can see key metrics like emails sent, delivery rate, open rate, click rate, unsubscribe rate, and bounce rate. This information helps you understand how your automated email sequences are performing. 

Additionally, you can view detailed performance metrics for each individual journey, allowing you to analyze and optimize your automation strategies. This level of insight ensures that your email marketing efforts are effective and continuously improving.

Campaign Monitor Journey Performance
Campaign Monitor Journey Performance

Content Performance

The content performance report in Campaign Monitor shows you data related to your blog contents that you distribute with RSS campaigns. You can see metrics like total clicks, unique clicks, and click rate

This data helps you understand how your content is engaging your audience. You can also view detailed performance for each call to action (CTA) within your emails. 

This level of insight allows you to optimize your content strategy and improve engagement with your audience. Using these metrics, you can refine your campaigns to drive better results.

Campaign Monitor Content Performance
Campaign Monitor Content Performance

8. Automation and Scalability

Rating for Automation

5/5

Automation and scalability are key features for efficient email marketing. Campaign Monitor offers powerful tools to automate your campaigns and scale your efforts as your business grows.

Email Scheduling

Campaign Monitor allows you to schedule your email campaigns to be sent at a specific time. This feature ensures that your emails reach your audience at the optimal moment. 

Additionally, they offer a smart scheduling feature that sends your campaigns based on your recipients’ time zones. This ensures that your emails are more likely to be seen and opened, enhancing your engagement rates, especially if you have a global audience.

Campaign Monitor Email Scheduling
Campaign Monitor Email Scheduling

Email scheduling in Campaign Monitor makes managing your campaigns more efficient and helps you reach your audience effectively, no matter where they are.

Automated Journey

You can easily create an automated email sequence with Campaign Monitor’s Journey Automation. The visual editor lets you see the entire process of your journey in a visually appealing diagram. You can add email events, delays, and conditions to ensure your automated journeys flow exactly the way you want.

Campaign Monitor Journey Visual Editor
Campaign Monitor Journey Visual Editor

If you need a head start, Campaign Monitor offers prebuilt journeys that you can use and customize to match your needs. This flexibility allows you to set up complex automation workflows quickly, enhancing your email marketing efforts and scalability.

Campaign Monitor Prebuilt Journeys
Campaign Monitor Prebuilt Journeys

RSS Workflow

You can automate your blog newsletter with Campaign Monitor’s RSS Workflow, making it effortless to keep your audience informed. Every time a new blog article is posted, your subscribers will automatically receive an email with the latest content

You have the flexibility to set the schedule and frequency, ensuring emails are sent according to your preferred timing. This automation saves you time and ensures consistent communication with your subscribers.

Campaign Monitor RSS Workflow
Campaign Monitor RSS Workflow

The RSS Workflow is a powerful tool to keep your audience engaged and up-to-date with your content, enhancing your overall email marketing strategy without the need for manual intervention.

9. Pricing and Trial

Rating for Pricing

4/5

Campaign Monitor’s pricing is very flexible, allowing you to adjust the cost based on the number of contacts you need and the plan that suits you best. Each plan supports an unlimited number of users, making it easy to scale as your team grows. 

If a monthly plan isn’t right for you, they have a pay per campaign pricing for $5/campaign and 1 cent per recipient.

Let’s explore the different pricing plans and their features to help you find the perfect fit for your email marketing needs.

Campaign Monitor Flexible Pricing
Campaign Monitor Flexible Pricing

Lite

The Lite plan in Campaign Monitor is a cost-effective option for those with smaller email lists. The number of emails you can send will depend on the number of contacts you have. You can experiment with their pricing page to see the cost for your specific needs. With the Lite plan, you get the following features:

This plan is ideal for those just starting with email marketing or with modest requirements.

Essentials

The Essentials Plan in Campaign Monitor offers a comprehensive set of features for those who need more robust email marketing capabilities. With this plan, you can take advantage of a variety of tools to enhance your campaigns. Here are the features you get with the Essentials Plan:

This plan is perfect for growing businesses that require advanced features to manage their email marketing effectively.

Premier

The Premier Plan in Campaign Monitor is designed for businesses that need the most advanced email marketing features. It offers an extensive range of tools to help you maximize your email marketing efforts. With the Premier Plan, you get the following features:

This plan is ideal for large-scale email marketing operations, providing you with the capabilities to handle complex campaigns and ensure the best results.

Campaign Monitor Pricing
Campaign Monitor Pricing

Frequently Asked Questions About Campaign Monitor

In this section, we’ll tackle the most frequently asked questions about Campaign Monitor. From its downsides to the best alternatives, we’ve got you covered. Get ready to find quick, clear answers to help you make an informed decision.

What are the Downsides of Campaign Monitor?

While Campaign Monitor offers many powerful features, there are a few downsides to consider. One significant limitation is the lack of sign-up form templates and the fact that you can only form in one design. This restriction can limit customization options for capturing leads. 

Additionally, Campaign Monitor does not have an AI writing assistant tool, which could help streamline content creation. These downsides might impact the overall flexibility and efficiency of your email marketing efforts. 

Despite these limitations, Campaign Monitor remains a robust choice for many businesses.

What are the Best Campaign Monitor Alternatives?

When considering alternatives to Campaign Monitor, there are several great options that offer unique features and benefits.

Read the full Brevo review

Overall rating

4.5/5

4.5

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

5/5

Deliverability & Email Tools

5/5

Analytics & Insights

4/5

Personalization & Templates

4/5

Integrations with Other Tools

5/5

Automation & Scalability

5/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

4/5

Pricing & Trial

5/5

Brevo is an excellent choice for businesses looking for an all-in-one solution. It makes it easy to create and embed sign-up forms, enhancing your lead generation efforts. You can host your actual website with your own custom domain, ensuring a seamless brand experience. 

Additionally, Brevo includes a built-in meeting scheduler and deals pipeline tracking, which are invaluable for managing client interactions and sales processes. One of the standout features is the forever free plan, making Brevo accessible for businesses of all sizes and budgets.

Overall rating

4.4/5

4.4

30 day free trial available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

4/5

Deliverability & Email Tools

4/5

Analytics & Insights

5/5

Personalization & Templates

5/5

Integrations with Other Tools

4/5

Automation & Scalability

3/5

Subscription & Sign Up Forms

5/5

Support & Knowledge Base

5/5

Pricing & Trial

4/5

Moosend stands out with its advanced AI writing assistant, which helps you create engaging and personalized content effortlessly. This feature is particularly useful for those who need a little extra help with copywriting. 

Moosend also offers the ability to generate custom reports, allowing you to create a dashboard tailored to your specific needs and metrics. 

For businesses looking for flexibility, Moosend provides non-expiring prepaid credits for no-subscription usage, ensuring you only pay for what you use without the commitment of a subscription plan.

Overall rating

4.6/5

4.6

30-day free trial available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

5/5

Deliverability & Email Tools

5/5

Analytics & Insights

4/5

Personalization & Templates

5/5

Integrations with Other Tools

4/5

Automation & Scalability

5/5

Subscription & Sign Up Forms

5/5

Support & Knowledge Base

5/5

Pricing & Trial

3/5

GetResponse is renowned for its powerful AI integrated tools and features, making it a robust option for comprehensive email marketing. It includes a spam check feature to ensure your messages are free from spam triggers, improving deliverability and engagement rates. 

The platform also offers a highly customizable dashboard with custom reports, giving you complete control over the data you monitor and analyze. 

Additionally, GetResponse’s smart scheduling algorithm optimizes the timing of your email sends to maximize open and click rates, ensuring your campaigns are as effective as possible.

Can You Use Campaign Monitor for Cold Email Outreach?

You cannot use Campaign Monitor for cold email outreach. It is against Campaign Monitor’s policy to send cold emails using their service. 

Campaign Monitor is designed for permission-based email marketing, meaning you can only email contacts who have explicitly given you consent to receive communications. This policy helps ensure high deliverability rates and compliance with anti-spam regulations. 

If you’re looking to send cold emails, you might need to consider cold email tools which are specifically designed for that purpose. 

Campaign Monitor focuses on maintaining a clean and engaged email list, which ultimately benefits your marketing efforts by reducing spam complaints and improving engagement rates.

Key Takeaways From the Campaign Monitor Review

Campaign Monitor is a robust email marketing platform offering flexible pricing plans for different business needs, from beginners to large-scale operations. Its user-friendly interface includes an easy onboarding process and thorough account review to ensure compliance with permission-based marketing. 

Personalization options, an intuitive email builder, and customizable branded templates enhance email creation, though the platform lacks sign-up form templates and an AI writing assistant. 

Deliverability and email tools, third-party integrations, a flexible API, strong customer support, and transparent system status updates round out its features. Detailed analytics and automation tools like email scheduling and RSS workflows boost efficiency. 

Campaign Monitor strictly prohibits cold email outreach, focusing on permission-based emails. Alternatives like Brevo, Moosend, and GetResponse offer unique features such as website hosting, AI writing assistants, and advanced scheduling tools. 

Overall, Campaign Monitor is a powerful tool with some limitations, making alternatives worth considering for specific needs.

Picture of Edgar Abong

Edgar Abong

Edgar is a skilled software developer with a passion for building and evaluating software products. His expertise in software development enables him to provide in-depth evaluations of software products. He can draw out insights about features, functionality and user experience.

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