Brevo Review: Emails with Landing Page & Automation Builder?

Overall rating

4.5/5

4.5

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

5/5

Deliverability & Email Tools

5/5

Analytics & Insights

4/5

Personalization & Templates

4/5

Integrations with Other Tools

5/5

Automation & Scalability

5/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

4/5

Pricing & Trial

5/5

Are you in the marketing trenches, hunting for that elusive edge?

This Brevo review might just be the intel you need. 

We’re dishing out the raw scoop on Brevo’s platform – where it delivers and where it might fall short

Don’t miss out on this candid breakdown; it’s the guide that could sharpen your campaigns and possibly redefine your marketing strategy. 

Dive in for insights that promise no fluff, just the crucial facts that every marketer should weigh in on.

How to Evaluate an Email Marketing Platform

Choosing the right email marketing platform is crucial, and it’s easier than you think. Focus on the user interface and ease of use first; a complicated system can turn a simple task into a chore. Look for platforms that offer standout personalization and templates to really connect with your audience. 

Subscription and sign-up forms are essential for growing your list, so don’t skim on these. The platform’s deliverability and email tools determine whether your message lands in the inbox or gets lost in the void. 

Integration capabilities can make or break your workflow efficiency, so check these thoroughly. Reliable customer support and a comprehensive knowledge base can be lifesavers when you hit a snag. 

Analytics and insights are non-negotiable for refining your strategy, while automation and scalability ensure the platform can grow with you. Finally, weigh up pricing and trial options to find a service that matches your budget and needs. 

Keeping these points in mind will lead you to a platform that fits your email marketing plans perfectly.

1. User Interface and Ease of Use

Rating for Ease of Use

5/5

Navigating an email marketing platform shouldn’t be a puzzle. That’s why the user interface and ease of use are paramount when choosing a tool like Brevo. 

A well-designed UI saves you time and eliminates frustration, allowing you to focus on creating impactful email campaigns.

User Interface

Stepping into Brevo’s user interface, you’re greeted with clarity and professionalism. It’s designed to be clean and straightforward, ensuring setting up an account is hassle-free. This approach extends throughout the platform, making tasks like crafting emails and analyzing campaigns feel seamless. 

Brevo focuses on a user-friendly experience, turning the potentially complex into something simple and accessible. It’s about getting you to what matters most without the clutter, ensuring your marketing efforts are supported by an intuitive and efficient interface.

Brevo Dashboard
Brevo Dashboard

Account Onboarding

When you sign up for an email marketing platform, the last thing you want is to get bogged down in a lengthy setup process. That’s where Brevo stands out with its account onboarding experience. 

Unlike other platforms that might have you setting up everything from the get-go, Brevo makes the sign-up quick and fast. You’re not thrown into the deep end immediately. Instead, Brevo welcomes you with a comprehensive onboarding process after sign-up.

Brevo Account Onboarding Process
Brevo Account Onboarding Process

This approach allows you to familiarize yourself with the platform at your own pace, setting up your account details, preferences, and integrations before diving into your email campaigns. It’s a thoughtful method that ensures you’re well-equipped to start on the right foot, making the entire journey smoother.

I really appreciate this approach because it respects your time and readiness, making the daunting task of beginning with a new platform feel a lot more manageable and user-friendly.

2. Personalization and Templates

Rating for Personalization

4/5

Personalization and templates are key to making your emails stand out in a crowded inbox. Brevo provides customizable templates and personalization options to tailor your messages for each recipient. 

Whether crafting from scratch or starting with a template, you have the tools to create engaging, impactful emails effortlessly.

Personalization

In today’s email marketing world, personalization is key to connecting with your audience. With Brevo, you get to add personalization variables not just in the actual email content but in the subject line and preheader too.

Email Campaign Setup
Email Campaign Setup

This flexibility allows you to craft messages that resonate on a personal level with each recipient, making your emails more engaging and effective. 

What’s really cool is that Brevo includes a mobile view for editing and previews. This feature gives you a clear picture of how your emails will look on mobile devices, ensuring that your personalized messages hit the mark across all screens. 

The ability to fine-tune your emails for mobile users is invaluable, considering how many people primarily check their emails on their phones.

Templates

When it comes to designing emails that capture attention, having the right templates is key. Brevo provides a selection of templates, though it’s worth noting the variety is somewhat limited at this time.

Brevo Email Campaign Templates
Brevo Email Campaign Templates

You have the option to work with layout templates, offering a foundation to build upon and customize according to your needs. Alternatively, Brevo’s library includes ready-made templates for quicker setups. 

While the current selection may not cover the full spectrum of design needs, each template is designed to be versatile and customizable. This approach ensures you can still craft emails that reflect your brand, albeit within a narrower range of choices.

Campaign Builder

If templates don’t match your needs and you prefer creating your campaign from the ground up, Brevo offers two powerful tools: a rich text editor for those who want a straightforward way to craft their message, and an HTML editor for those with coding skills looking to have full control over their email’s design. 

This setup ensures that whether you’re focused on content alone or want to dive deep into customizing your email’s appearance, Brevo provides the necessary tools to bring your unique vision to life. It’s about giving you the choice to build your campaigns your way, with the level of detail and customization you prefer.

Brevo Code Your Own Email Campaign
Brevo Code Your Own Email Campaign

3. Subscription and Sign Up Forms

Rating for Sign-up Forms

4/5

Subscription and sign-up forms are vital for growing your email list, and Brevo’s intuitive design simplifies this process. Their customizable forms efficiently gather subscriber information, paving the way for smart contact management. 

This seamless integration primes your email campaigns for better targeting and engagement from the outset.

Forms

Creating forms for your potential subscribers is a breeze with Brevo, thanks to its user-friendly drag and drop editor. It allows you to swiftly piece together a form that not only looks good but also functions seamlessly. 

When it comes to adding a Captcha, Brevo steps up the security game, although it does mean you’ll need to fetch a site key and secret key, adding an extra step that some other platforms might not require.

Brevo Form Builder
Brevo Form Builder

When you set up your form, you have the choice between double opt-in and single opt-in, with or without confirmation, giving you the flexibility to decide how subscribers join your list. 

Embedding your forms on your website couldn’t be simpler; whether you prefer using iframe or HTML codes with CSS styles, you get a clean, cohesive look on your site. 

Plus, everyone who signs up is automatically funneled into the list you’ve designated for that form, streamlining your workflow and keeping your subscriber management as efficient as possible.

Landing Page and Website

Brevo steps up its game by offering a drag and drop landing page builder that’s a total game-changer. Imagine being able to whip up branded landing pages and websites that look like they took days to create, in just minutes. 

Brevo Landing Page Builder
Brevo Landing Page Builder

You have the freedom to either use your own custom domain or a subdomain of your main domain, adding that extra layer of brand recognition and legitimacy to your pages. This feature is all about empowering you to create seamless, professional-looking digital spaces where your audience can interact with your brand. 

Whether you’re launching a new product or running a special promotion, Brevo makes it easy to align every landing page with your brand identity, ensuring a consistent and impactful online presence.

Contacts Management and Segmentation

Brevo streamlines contact management, stripping away complex processes to make importing contacts as simple as possible. 

Whether you’re uploading various file formats like csv, txt, or xlsx, copying and pasting bulk contacts, or importing directly from your CRM, the process is a snap. Use these methods to kickstart your list, or grow it organically with Brevo’s sign-up forms.

Once your list begins to take shape, Brevo’s segmentation tools come into play. They offer smart segment suggestions that categorize your contacts by their engagement levels and behaviors.

Brevo Contact Segment Filters
Brevo Contact Segment Filters

This smart segmentation allows for precise communication, ensuring that active subscribers stay engaged and those less active get the attention they need to re-engage. With Brevo, you’re equipped to deliver the right message to the right segment at the perfect time, fostering more effective and targeted email campaigns.

4. Deliverability and Email Tools

Rating for Deliverability and Tools

5/5

Deliverability and email tools are critical in reaching and engaging your audience effectively. Brevo offers a seamless suite of features for multi-channel communication, from SMS to Facebook Ads, all with user-friendly interfaces. 

This ensures that your campaigns are not just delivered but also have the desired impact, all within one unified platform for easy management.

Email Campaigns

Launching an email campaign with Brevo is as straightforward as it gets, courtesy of its intuitive drag and drop interface. You have the freedom to quickly select and arrange elements such as text boxes, images, and call-to-action buttons, shaping your campaign with ease.

Brevo Design Builder
Brevo Design Builder

Brevo’s array of available layouts and templates acts as a robust foundation, helping you to construct professional and visually appealing emails. 

Whether you’re announcing a webinar or sending out a seasonal promotion, Brevo equips you with user-friendly tools that simplify the creation process while ensuring your campaign’s effectiveness and deliverability.

Transactional Emails

With Brevo, handling transactional emails is a walk in the park. These are the emails that automatically land in your subscribers’ inboxes in response to their actions. Let’s say someone updates their preferences or, although we hope it doesn’t happen, they decide to unsubscribe.

Brevo Transactional Email Templates
Brevo Transactional Email Templates

Brevo has you covered, ensuring these crucial communications are sent promptly and reliably. This isn’t just about keeping your audience informed; it’s about maintaining a trustworthy relationship with your subscribers. 

Every update confirmation or farewell message is an opportunity to reinforce your brand’s commitment to customer service and transparency. With Brevo, these important touches are taken care of, keeping your subscriber engagement smooth and professional.

SMS Campaigns

Brevo’s approach to SMS campaigns is all about simplicity. Although you might miss the ability to sprinkle in personalization variables, the platform ensures that your campaigns are straightforward to execute

A key aspect of running SMS campaigns with Brevo is adherence to compliance standards, which means you’ll need to register a toll-free number before sending out your messages. 

This step underscores the importance of following industry regulations and maintaining professional standards in your communication.

Brevo SMS Campaign Editor
Brevo SMS Campaign Editor

WhatsApp Campaigns

For those audiences that are perpetually tapped into social media, Brevo’s WhatsApp campaigns hit the mark. These campaigns cater specifically to the rhythm of the social media crowd, offering a direct line to an audience that prefers their communications quick and in the flow of their daily messaging. 

Brevo leverages the ubiquity of WhatsApp to help you reach out effectively, tapping into a space that feels personal and immediate for your audience.

Web Push Notifications

Web Push notifications can be game-changers in how you capture attention, and with Brevo, they’re designed to be noticeable. They do, however, come with a caveat: they can be seen as intrusive if not handled with care. 

Setting them up in Brevo takes a bit of work, but this is a crucial investment in ensuring that your push notifications are not just prominent but also compliant with best practices. When done correctly, Web Push notifications serve as a potent tool to keep your users engaged and informed without overstepping boundaries.

Brevo Web Push Campaigns
Brevo Web Push Campaigns

Facebook Ads

With Brevo, integrating Facebook Ads into your marketing mix is a breeze. It’s true that setting up ads directly on Facebook is easy, but Brevo brings it under the same roof as your other marketing activities. 

This means less switching between platforms and a more streamlined management process. You handle everything from a single interface – including payments. Keep in mind, though, as you tweak your Facebook ad settings and ramp up activities, your payments might increase accordingly. 

But that’s the trade-off for the convenience of managing it all in one spot with Brevo, keeping your marketing machine well-oiled and running smoothly.

5. Integrations with Other Tools

Rating for Integrations

5/5

Brevo steps up the game with a robust array of integrations, connecting you to a world of tools that can transform the way you do business. Think of it as a digital handshake between Brevo and some of the tools you already rely on. 

From ecommerce platforms like WooCommerce to CRM systems, website builders like WordPress and Elementor, and even specialized tools such as Outfunnel and involve.me, the possibilities are extensive. These integrations mean your email marketing efforts are in sync with your sales, support, and overall business processes. 

You can automate workflows, track customer interactions, and manage your campaigns with unprecedented efficiency. With Brevo, it’s not just about email marketing; it’s about creating a cohesive ecosystem where all your tools work together seamlessly.

Brevo Integrations
Brevo Integrations

6. Customer Support and Knowledge Base

Rating for Customer Support

4/5

Brevo really understands the importance of support when you’re navigating through your email marketing journey. They’ve put together a comprehensive knowledge base that’s like a treasure trove for quick issue resolution. It’s packed with articles, guides, and tips to help you find answers on your own, anytime you need. 

But if you’re looking for a bit more hand-holding, their email support is there to back you up. Just keep in mind, replies might take up to 24 hours, so a little patience is key. 

And for those who prefer talking things through, phone support steps in as your go-to, although it’s reserved for those on the business plan or higher. It’s all about giving you the right level of help, right when you need it, ensuring your email marketing doesn’t skip a beat.

7. Analytics and Insights

Rating for Analytics

4/5

Analytics and insights serve as the compass for your email marketing strategy, and Brevo’s detailed reporting turns data into your roadmap for success. With a glance, you can gauge campaign performance and drill down into individual contact analytics. 

This wealth of information empowers you to refine your approach, ensuring every email sent is a step towards greater engagement. Brevo equips you with the knowledge to make informed decisions, transforming insights into action.

Campaign Statistics

In Brevo’s campaign statistics section, you’ll get a direct look at the performance of your various email campaigns. The dashboard displays key metrics such as the number of opens, clicks, and delivery rates. You’ll see precise data on how many recipients received your emails and how many engaged with them.

Brevo Analytics
Brevo Analytics

It tracks everything from the general open rate to the more specific unique click rate. Plus, it keeps you informed about the health of your list with bounce and unsubscription rates. This data is essential for evaluating your strategies and making informed decisions for future campaigns.

Contact Analytics

Brevo takes contact analytics to a personal level, which I find pretty impressive. For each individual contact in your list, you get a detailed dashboard that spells out their interactions with your campaigns. 

It shows if they’re opening emails, clicking through, and more, painting a clear picture of engagement. Plus, the activity log and history for each contact is a handy feature. If you ever need to backtrack and understand a contact’s journey with your brand, it’s all there in their individual profile. 

It’s insights like these that can sharpen your marketing strategy, allowing you to tailor your approach to each subscriber’s preferences and actions.

Brevo Contact Details Page
Brevo Contact Details Page

8. Automation and Scalability

Rating for Automation

5/5

Automation and scalability are the engines of growth in today’s digital marketing landscape, and Brevo’s tools are designed to supercharge your efforts. With a suite of automation builders and detailed activity logs, you can set up campaigns that respond dynamically to your audience’s behavior. 

Brevo’s system adapts as your business grows, ensuring that your marketing scales up with you. These features work in unison to keep your strategy sharp and responsive, no matter how large your contact list becomes.

Automation Builder

Brevo’s automation builder is like a silent partner in your marketing strategy, working around the clock to keep your email sequence active and personalized. It cleverly automates your marketing activities, reacting not just to recipient interactions, but also to other triggers such as date and time. 

Say a customer abandons a cart or a special anniversary comes up; Brevo has your back, ready to send out messages that capitalize on these moments. And if you’re not sure where to begin, Brevo has pre-built automation templates

These are great starting points for your campaigns, designed to help you engage with your audience effectively and at just the right time. With these tools, scaling up your marketing efforts becomes less of a challenge and more of a smooth, upward journey.

Sample Welcome Email Automation
Sample Welcome Email Automation

Activity Log

Brevo’s activity log feature is a real asset because it lets you keep tabs on everything that’s happening in your campaigns with ease. Whether it’s tracking how contacts interact with your emails, monitoring form submissions, or keeping an eye on unsubscribes, it’s all logged here.

Brevo Workflow Log
Brevo Workflow Log

You can delve into workflow logs to see how automated sequences are performing, check event logs for specific actions taken, and even see which contacts are currently in a workflow. 

This level of detail means you’re never in the dark about how your contacts are engaging with your brand, making it a breeze to adjust your tactics for better performance.

Meeting Tracker

Brevo’s meeting tracker feature is a game-changer for anyone juggling a busy schedule. It seamlessly syncs with your Google or Outlook calendar, ensuring you never miss a beat. With this tool, keeping track of your appointments becomes effortless. 

Plus, it offers a clean and professional-looking meeting booking page, making it easy for your recipients to schedule a call with you. This not only streamlines your workflow but also elevates the experience for your contacts, allowing them to engage with you at a time that’s convenient for both parties.

Brevo Meeting Booking Page
Brevo Meeting Booking Page

It’s about making every interaction as smooth and efficient as possible, reinforcing the professionalism of your brand.

Deals Pipeline

Brevo comes equipped with a deal pipeline tracker that’s a real asset when it comes to managing your sales process. This handy tool helps you keep an eye on various stages of your deals, from new leads to those ready to close. 

With it, you can create and track your deals, set up tasks, and assign due dates, making sure you stay on top of your game. It’s about having a clear visual of your sales funnel, helping you move deals from one stage to the next with precision.

Brevo Deals Pipelines
Brevo Deals Pipelines

9. Pricing and Trial

Rating for Pricing

5/5

Brevo’s pricing and trial offerings are designed to match your business’s growth. Starting with a feature-rich Free Plan, you can get your feet wet in email marketing without any cost. 

As your needs grow, Brevo’s Starter to Enterprise plans provide more advanced features and support, scaling effortlessly with your expanding business while not adding too much to your email marketing cost. This ensures you have the right marketing tools at every stage.

Free Plan

Brevo really hits the mark by offering a free plan that packs in plenty of value. Here’s what you get without having to reach for your wallet:

This plan is ideal for those testing the waters of email marketing or working with limited resources, ensuring you have access to powerful tools on your marketing journey.

Paid Plans

Brevo’s pricing structure is thoughtfully designed to accommodate your business as it expands from its initial stages to a full-scale operation.

With Brevo, moving up from one plan to the next is seamless, ensuring that your growing business always has the marketing tools it needs.

Plus you can customize a plan to adjust to your specific needs. This adds a new level of flexibility. Be sure to check their official pricing page for the updated pricing.

Brevo Plan Customization
Brevo Plan Customization

Frequently Asked Questions About Brevo

If you’ve got questions about Brevo, you’re in the right place. These FAQs cut through the noise to give you straightforward answers on everything from Brevo’s email outreach rules to its support structure. 

Quick insights are just a read away, helping you make informed decisions about using Brevo for your email marketing needs.

What are the Downsides of Brevo?

While Brevo packs a punch with its email marketing features, it’s fair to acknowledge that no platform is without its downsides. Some users find the limited template variety a bit restrictive when compared to other email marketing services. 

If you’re a power user who loves to dive into a vast library of templates, this might be a sticking point. Brevo has a lot of useful features, but it takes a little learning to fully harness its potential.

Another more important downside is that Brevo doesn’t have strict email law compliance and you can even send your campaigns from a free email service provider like gmail and yahoo.

What are the Best Brevo Alternatives?

When looking for other marketing platforms to consider alongside Brevo, there are several notable alternatives that serve a range of marketing demands:

Overall rating

4.1/5

4.1

30 day free trial available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

3/5

Deliverability & Email Tools

4/5

Analytics & Insights

5/5

Personalization & Templates

5/5

Integrations with Other Tools

5/5

Automation & Scalability

4/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

3/5

Pricing & Trial

4/5

Known for its solid email marketing and digital marketing tools, Constant Contact is all about streamlining your email campaign creation and execution. It’s packed with a variety of email templates, although they might seem a tad outdated. It’s a go-to for many who prioritize functionality and a user-friendly experience.

Overall rating

4.3/5

4.3

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

4/5

Deliverability & Email Tools

5/5

Analytics & Insights

4/5

Personalization & Templates

4/5

Integrations with Other Tools

4/5

Automation & Scalability

4/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

5/5

Pricing & Trial

5/5

If you’re in the Ecommerce space and looking for a marketing platform that does it all, Omnisend is worth considering. It expands your reach with features like SMS, push notifications, and WhatsApp, enhancing your marketing mix. 

Its pop-up features, precise segmentation, and seamless ad integrations with Facebook and Google make it a comprehensive marketing tool for those aiming for an omni-channel approach.

Read the full MailerLite review

Overall rating

4.3/5

4.3

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

3/5

Deliverability & Email Tools

5/5

Analytics & Insights

4/5

Personalization & Templates

5/5

Integrations with Other Tools

5/5

Automation & Scalability

4/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

4/5

Pricing & Trial

5/5

MailerLite stands out for its simplicity and effectiveness, particularly for those who are new to email marketing or have straightforward requirements. It offers an intuitive interface with essential features like email automation, basic landing pages, and surveys

While it may not boast the advanced features of more sophisticated platforms, its charm lies in its ease of use and the ability to perform the fundamentals well, making it a favorite for small businesses and individual marketers.

Can You Use Brevo for Cold Email Outreach?

Brevo isn’t designed for cold email outreach. Its strengths lie in engaging with contacts who have already given you the green light to contact them. This means your email campaigns should target those who have opted in, expressing interest in hearing from you. 

Brevo excels in nurturing these relationships, helping you send personalized, relevant emails to an audience eager to receive them. The platform is all about building and maintaining trust with your contacts, ensuring your communication is both welcome and effective.

Key Takeaways From the Brevo Review

Alright, so we’ve dived deep into what makes Brevo tick, covering everything from the basics of its email marketing capabilities to the nitty-gritty of its automation and scalability features. 

The takeaway? Brevo is more than just an email platform; it’s a comprehensive tool designed to make your marketing life easier. From its user-friendly interface and generous free plan to its robust paid options, there’s something for businesses of all sizes. 

And it doesn’t stop there. With features like meeting trackers that sync with your calendar and create slick booking pages, Brevo is all about enhancing your workflow and keeping you connected with your audience.

Remember, while Brevo shines for nurturing relationships with your opted-in contacts, it’s not the go-to for cold email outreach. Instead, it thrives on building and maintaining trust with an audience that’s already signaled they’re keen to hear from you. 

Whether you’re scheduling meetings, tracking campaign success, or segmenting your audience for targeted messaging, Brevo’s toolkit is designed to support your growth every step of the way.

Picture of Edgar Abong

Edgar Abong

Edgar is a skilled software developer with a passion for building and evaluating software products. His expertise in software development enables him to provide in-depth evaluations of software products. He can draw out insights about features, functionality and user experience.

Table of Contents

Scroll to Top