How to Conduct Blogger Outreach Effectively in 2024

Struggling to leverage the power of blogger outreach effectively? 

You’re not alone. 

With 88% of bloggers profiting from promoting products, it’s tough to identify who to trust. Plus, 83% of brands swear by the power of influencer marketing, so competition’s fierce. 

Thankfully, a goal-focused, personalized blogger outreach strategy can link you to the right audience and opportunities.

Let’s take a look at some proven strategies and innovative tools you can use to conduct blogger outreach.

What Is Blogger Outreach and Why Should You Care?

Blogger outreach is a type of influencer marketing where you leverage big-time bloggers for their audience and authority. 

It’s like asking a popular kid to tell everyone about your cool new toy. 

Not only do more people hear about it, but their endorsement boosts your credibility.

You might do this to spread the word about your business, show off your products, or increase sales.

Types of Blogger Outreach

There are four main ways to get bloggers to feature your business:

This is where you pay bloggers to write about your brand. 

How much you pay depends on how famous the blogger is and what you want them to write.

Sponsored Post Example
Sponsored Post Example

Make sure you both agree on what’s expected.

This is where you send your products to bloggers, and they tell their followers what they think. 

People love free stuff, so it’s no surprise that bloggers are usually happy to try out and review products.

Product reviews typically include multiple product images and some type of recommendation or rating for simplicity. Here’s a great example from a popular home decor blog, Home & Jet.

Sample Product Review
Sample Product Review

This is like a review, but more casual. 

A blogger might write about something else, like a vacation, and just mention how they used your product.  

This might look something like…

“This backpack saved my life while hiking in the rain because it was completely waterproof.”

Or

“We took a historical tour in Normandy, and the tour guides showed us the best landmarks, such as the Utah Beach Museum. They were amazing!”

This is where you give the blogger a product or discount to give away as a prize.

The blogger sets up a contest on their blog or social media. 

When people enter a competition, it plants the seed of your product in their minds. 

While they might not win, the follower has already pictured themselves using your product. This boosts brand awareness and encourages buyers to find out more.

For example, can you picture yourself lounging under the sun after winning a 6-night stay in an overwater bungalow in the Maldives? Idyllic, right?

Sample Giveaway
Sample Giveaway

Why’s Blogger Outreach Important?

Most importantly, blogger outreach helps you reach more people.

When a blogger features your business, their audience sees your brand. This helps you access more buyers and new markets.

Plus, when an influential blogger endorses your brand, it powers up your credibility. 

They’re effectively saying they believe in your product, and they use that influence to convince their audiences to buy.

Top 10 Trending Blogger Outreach Tactics Driving Sales in 2024

Top bloggers get hundreds of emails every day. 

To get decent response rates for your outreach efforts, you need to think strategically.

Here are the most important strategies for building a successful blogger outreach campaign.

1. Research the Most Influential Blogs in Your Niche

Consider the most influential blogs that align with your niche. 

This means looking for bloggers who not only have large and active audiences but also share content that resonates with your target market. 

If the blogger is influential, you’ll reach more people.

If they align with your niche, you’ll reach more of the right people.

To do this effectively, consider using tools like SEMRush, Ubersuggest, and Ahrefs.

These tools help you research keywords, backlinks, and competitors.

Sample Keyword Research
Sample Keyword Research

It’s not just competing brands ‌that rank for the same keywords and backlinks as you. Blogs do, too.

Great bloggers will rank near the top for your key niche terms. 

Approach these bloggers as their audiences should better fit your target personas.

Prioritize blogs with:

This approach means you target relevant bloggers who can truly amplify your message to your ideal customers.

Take, for instance, WealthUp, an authoritative platform dedicated to simplifying financial concepts for teenagers and parents. 

Its detailed roundups, such as the one on the best investment accounts, provide valuable comparisons for readers. Being featured on such a platform as a financial institution could significantly enhance a finance brand’s outreach strategy.

Domain Rating Check
Domain Rating Check

Continuously seeking and evaluating bloggers that resonate with your needs and values will elevate your outreach efforts, fostering meaningful partnerships and increasing engagement.

2. Engage to Build a Relationship

​​Building a solid relationship with bloggers is key before making any pitch. 

As marketing expert Brian Dean says, “As someone that’s sent over 5k outreach emails, I can tell you one simple truth: If someone’s heard of you before, they’re MUCH more likely to respond.” 

How do you build this rapport? 

Start by actively engaging with their content. 

Follow them on social media, comment thoughtfully on their blog posts and social media updates, and share their content. 

Pro-Tip: Be authentic. If you’re responding to a blog, read it and put some thought into your reply. Build trust with your bloggers and make sure their message is a good fit for your brand.

Try to engage bloggers by email.

Send a message expressing your appreciation for their blog, explaining how it’s helped you — and look for a win-win.

This approach of engaging and building a long-term relationship isn’t just about making your pitch more successful. 

It’s also about establishing yourself as a part of their community. 

By becoming a known voice to your niche’s key influencers, your outreach efforts become part of a broader, mutually beneficial relationship.

3. Find Their Details And Contact Them Directly

When it’s time to reach out, don’t just rely on social media. 

A direct, personalized approach is often more effective. Bloggers’ social inboxes can be overwhelming. An email stands out. 

Plus, when you have their email, you can add them to an email marketing list for future communication.

But how do you find these contact details? 

Tools like Voila Norbert and Hunter.io can help you with the contact lookup process.

Sample LinkedIn Contact Finder
Sample LinkedIn Contact Finder

They allow you to quickly and efficiently gather the email addresses of blog owners.

This direct approach to blogger outreach targets and personalizes communication. 

Remember, personalized messages trump generic emails every time. It shows you’ve taken the time to research and reach out individually.

4. Create Goal-Focused Email Templates

Having purpose-built email templates for different types of blogger outreach is a smart move. 

It streamlines the process, so your message is clear and focused on the outcome you want — whether that’s backlinks, a guest post, product promotion, or something else. 

But don’t just create one generic template. 

Take time to craft a few that cater to different outreach goals.

A well-crafted email template tailored to a specific goal can significantly increase the chance of getting the desired response. 

This shows the blogger that you understand their work and value their contribution. 

To get started, check out these template examples for inspiration:

Use these as a base and develop your own templates that align with your outreach objectives.

And speaking of personalization …

5. Personalize Outreach to Drive Engagement

Templates are efficient, but personalization is key to making each outreach email stand out. 

Go beyond just custom names and subject lines.

Tailor each email to reflect recent activities or interests. 

Personalized outreach emails see up to 50% more engagement, making them an invaluable tool in your blogger outreach strategy.

But how do you balance the personal touch with efficiency?

Start with a short, adaptable template like the one below. Then add personalized elements based on your research about the blogger.

Product screenshot 4
Every email is personalized and unique

Try something like …

Hey [Name],

I noticed you recently [XYZ].
I have a [PRODUCT related to the action they took] that might interest you.
Want me to send it over when we launch?
Speak soon,

[Your Brand]

Use a tool like Influno to help you personalize your emails at scale. Learn more here.

Remember to make each blogger feel like they’re receiving a unique, individualized message rather than a mass-produced cold email. 

You can also use digital business cards to quickly share your contact details and social media profiles to make it easier for bloggers to connect with you. Share these with a simple tap on their phone or via email messages, DMs, or networking events.

Consider customizing your digital business card to reflect your personal brand or company identity, showcasing your commitment to professionalism and collaboration.

Sample Digital Business Card
Sample Digital Business Card

6. Find High-Converting Bloggers on the Right Platforms

If your goal is to advertise on blogs, you need to find the platforms with the most active, high-converting bloggers.

These bloggers are high-earning because they’re good at converting their audiences into sales — exactly the type of influencers you want for your ad campaigns. 

Research ad platform performance to see which ones have the best bloggers.

Right now, the best performers are Mediavine and AdThrive.

Ads Most Used By Pro Bloggers
Ads Most Used By Pro Bloggers

More than 40% of high-earning bloggers use Mediavine, and over 30% are on AdThrive. 

These platforms provide a huge list of relevant blogs. You can search your niche to find the perfect match for your content marketing needs.

Plus, bloggers can discover you. They can apply to your programs and start marketing as soon as you approve their application. 

You can even automate blogger approvals for a hands-off outreach strategy.

7. Harness AI to Improve Your Blogger Outreach Strategy

AI tools are revolutionizing how brands conduct their blogger outreach campaigns. 

With AI, you can effortlessly identify trending topics and high-value bloggers in your niche. 

This technology is becoming increasingly popular, with 63% of brands planning to use AI for influencer marketing campaigns.

Additionally, two-thirds of brands use AI for influencer identification.

For instance, consider using Google’s BARD to discover trending, influential blogs and niches. 

Brands also use AI to generate highly targeted, hyper-personalized outreach content.

This not only saves time — it also helps you spot business opportunities, improve brand messaging, and tailor your outreach.

8. Incentivize Bloggers to Compensate Them for Their Time

You need to offer bloggers something valuable in return for their time and effort. 

It’s standard practice in the industry. 

42% of brands agree it’s normal to pay influencers, while 30% provide free products. 

This approach shows respect for your professional relationships.

Outline your incentives in your guest post pitch. 

Try offering:

It’s not just about making your offer attractive. 

It’s also about establishing and maintaining healthy, mutually beneficial relationships with bloggers. 

Remember, if you don’t provide fair compensation, you risk falling behind competitors who do.

9. Use a Blogger Outreach Tool to Manage the Process

​​Managing blogger outreach can be complex, especially when working at scale. 

This is where blogger outreach tools come into play.

These tools simplify and streamline the process. They make it easier to manage relationships, track history, view reports, and handle multiple outreach campaigns at once.

For an efficient and organized approach, consider using tools like Snov and Buzzsumo.

Snov.io Analytics
Snov.io Analytics

These platforms offer features to ‌target bloggers, personalize outreach, and track blog engagements.

Blogger outreach software helps you manage the process to improve coherency, efficiency, and scalability.

10. Don’t Overlook The Little Guys

When planning your blogger outreach, don’t brush off smaller, niche blogs. 

In fact, 69% of brands prefer working with smaller influencers.

While they may not have the massive follower counts of bigger influencers, they often boast more loyal and active followers. 

These audiences tend to trust and follow their advice more closely than mega-influencers. This makes them more likely to believe something the blogger endorses.

It’s also important to consider that brands that work with nano- and micro-influencers spend less than those that work with mega-influencers. In other words, it’s the little guys that are bringing in a return on investment (ROI).

Start by identifying blogs that align with your niche and have a 1K to 10K following.

Look for an engaged follower base that comments and shares their blog posts.

Approach these bloggers just as you would larger influencers, recognizing the unique value they bring.

Since smaller blogs might be less familiar with blogger outreach, go the extra mile to personalize these communications.

Scaling Blogger Outreach for New Horizons

Blogger outreach opens doors to boost brand awareness and reach new markets

To get the most return for your efforts, be systematic by…

AI tools can help with all three of these steps.

But while it’s important to find decent bloggers, it’s the communication that really seals the deal.

If you’re looking for AI to create personalized blogger outreach content to make your strategy more efficient and impactful, try Influno.  

Here’s to your success!

To achieve the best results with email outreach, we recommend using a professional email automation software

13 best cold email platforms rated and compared

Picture of Edgar Abong

Edgar Abong

Edgar is a skilled software developer with a passion for building and evaluating software products. His expertise in software development enables him to provide in-depth evaluations of software products. He can draw out insights about features, functionality and user experience.

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