All the social media platform algorithms are rewarding the constant flow of new content and unique engaging posts.
It’s hard to stay on top of all these social media platforms, keep being relevant, and constantly engage with your audience.
Social media algorithms are very unforgiving of inactivity and lack of engagement.
If you can’t keep up, your audience will start to decrease and your brand will become less relevant and harder to notice in that constant social buzz.
We have closely reviewed the best social media management tools that will help you keep on top of it all.
They help you easily find and curate unique content to share, schedule social media posts across all social channels and manage comments, reviews and messages.
This article will help social media managers to find the best social media management software based on your social media strategies and save time when achieving their goals.
Our Top Picks for The Best Best Social Media Management Tools for Each Focus Area
Best for content scheduling and automation
Circleboom allows for cross-posting on all of the most popular social media channels. On Instagram, you can also schedule grid and panoramic posts. The Twitter analytics is give quite detailed insights into engagement and demographic data. Combined with the article curation and publishing calendar, it’s a great all-round social media tool.
Best for content discovery and blog re-distribution
In case your shareable content is mostly text-based, then it’s more important to quickly discover relevant external blog posts and re-distribute them. The content curation feed is perfect for that. Automatically generate Quote Bubbles to visualize the most important bits of your content. The social scheduling and RSS feed make it really powerful.
Best for social media agencies and large teams
The social listening for hashtags and mentions and the multi-channel review management help social media managers stay on top of all the important conversations. What makes it perfect for marketing agencies is the ability to set up an approval process that includes your clients and the white-labeled custom reports that can be sent directly to your clients.
How to Choose a Social Media Management Software?
Managing your social media accounts on Facebook’s native Publishing Tool or Facebook’s Creator’s Studio can work well until you have a social presence on more platforms.
For example, if you’re also on Twitter and LinkedIn and want to manage and schedule content across all these channels, then choosing a social media management tool is a step you need to take.
It will not only make bulk publishing easy for you, but you can also engage with followers at scale, discover sharable content, track hashtags and keywords and improve by learning from the social media analytics insights.
If you’re a social media agency or team, then workflow automation, content collaboration, task management, approval workflows, and white-labeled reporting can really boost your efficiency and results.
For all of these aspects and features, consider your social media strategy today, in a year or 3 years from now. Ask your internal teams and gather input as to what’s important to them. Make a list of essential features that you would need from your social media management software.
And most importantly, try them out. All of these social media tools have either a free plan or a free trial. Below, we’ve carefully researched all of the most popular social media management platforms and we’ve looked in depth:
- What are the pros?
- What are the cons?
- What makes them unique or special?
- What does the pricing structure look like?
See the detailed reviews for the best social media management tools below.
What are the Best Social Media Management Tools?
Read the full Agorapulse review
Pros
- Published posts overview in a visual content calendar
- Integrates with Canva to pull images automatically
- Ad comments monitoring for 300-600 ads
- Internal or client post approvals before publishing
- Includes Google My Business reviews management
- Beautifully and insightful social reporting and analytics
Cons
- Instagram auto-publish feature needs improvement
- Hard to publish Instagram reels and YouTube shorts
- Can’t block accounts from appearing in social inbox
Best or unique feature
- Inbox assistant allows to use “Saved replies” and even create rules to automatically take actions
- The social media ROI feature allows to measure revenue generated by each team member
AgoraPulse is the best social media management platform for social conversations and collaborative inbox.
It is our top pick for the best social media management tools because it includes a flexible post scheduler, social inbox, and advanced social media analytics. It’s an all-in-one platform that includes all the tools you’ll ever need for your social media marketing efforts.
The social inbox is one the most sophisticated solutions, because it allows for saved replies, assignments, labeling, reviewing, and approvals. While the paid plans are more on the expensive side, it doubles as a social CRM tool for all of your social media interactions.
AgoraPulse features
- Create custom publishing groups for quicker segmented targeting
- Includes a detailed competitor social analytics overview
- Concise and helpful published posts overview in a visual content calendar format
- Includes YouTube comments manager, so you can reply to comments directly from the app
- Integrates with Canva to pull images automatically to set as post featured images
- Mobile app includes content scheduling, replying to comments and social analytics
- Create hashtag pre-sets to re-use your customized set up hashtags that work for you
- Allows publishing content in bulk by importing from RSS feeds
- Ad comments monitoring for 300-600 ads, depending on the plan
- Preview how the post would actually look like on different social channels and further customize each to make it look perfect
- Instagram posting has the feature to set hashtags as the first comment to keep the post content clutter-free
- Assign posts for internal or client approvals before it gets published
- The Social Listening feature allows to search for hashtags and keywords. It even shows a timeline of how often the hashtags and keywords get used
- Customer support replies in 4 hours or less
- Includes Google My Business reviews management
- The Chrome extension allows to grab external pages or snippets directly into a post draft
- Beautifully designed insightful social reporting and analytics
AgoraPulse pricing
- The Free plan includes 3 social profiles, but it’s limited to 1 user
- The next cheapest “Pro” plan costs $99 per month and includes up to 10 social profiles and 2 users
- The approvals workflow, social inbox assistant and saved replies become available with the “Premium” plan, which costs $249 per month
- The 30-day trial includes 10 social media profiles, 2 users and requires no credit card to sign up
Read the full Zoho Social review
Pros
- Monitor your Google My Business brand reviews
- Draft posts with the team collaboration discussions
- Real-time content engagement stream
- Social monitoring for hashtags, keywords and profiles
- Publish based on audience's peak engagement time
- See connections’ personal info and contacts in Inbox
Cons
- FB post scheduling not available for personal accounts
- Contacting customer support can take a long time
- No Instagram Reels, Tumblr or TikTok social feeds
Best or unique feature
- Audience demographic analytics tool shows a breakdown by gender, reach type, and sentiment
Zoho Social is a part of the Zoho ecosystem, so it integrates seamlessly if you’re already using their CRM software or webinar software. Zoho Social really hones in on the entire brand management part of marketing strategy, not just social media scheduling to publish posts.
The entire overview of your brand mentions, posts, engagements, and connections is just at your fingertips. The customizable reports give you just the insight you need to make smart decisions on your brand presence and social media lead generation.
Zoho Social is the best social media management tool for you if you’re already using other major platforms from Zoho.
Zoho Social features
- Allows to schedule time slots for recurring posts. Then posts are taken from the queue automatically
- The bulk scheduling feature allows you up upload an Excel file where you’ve prepared multiple posts based on the template
- Connecting the Google My Business account allows monitoring your brand reviews
- You can draft posts with integrated team collaboration discussions
- The social activity live stream shows who is engaging with your content in real-time
- Everyone who engaged with your content gets automatically added to your connections list, where you can easily see their recent posts and engage with them
- The inbox pulls all the messages and shows connections’ personal info and contacts
- Overview of the active audience and engagement across all social media platforms
- Social monitoring for hashtags, keywords, profiles, reviews, and other channels
- The CustomQ feature allows finding the best publishing times based on your audience engagement
- Includes a separate view for promoted posts and tracks the leads, ad spend, CTR, and other performance metrics
Zoho Social pricing
- The cheapest “Standard” plan costs $15 per month and includes 1 brand tracking across 7 channels, content publisher, and many more features
- For the CustomQ, RSS feeds, messages, custom video thumbnails, and Pinterest channel management become available with the “Professional” plan and cost $40 per month
- There are also Agency plans if you manage 10+ brands
- There is a 15-day free trial with no credit card requirement
- Once the free trial is over, you can continue using it with a forever-free plan
Read the full Sprout Social review
Pros
- Intuitive and neat user interface
- Schedule posts at a time best for your audience
- Integrates with bit.ly to automatically shorten links
- Helpful and very responsive customer support
- Sentiment analytics tools and competitor insights
- Engagement metrics report includes all social channels
Cons
- Can’t import YouTube comments
- No automated way to translate the posts
- Can’t schedule Instagram stories from the mobile app
Best or unique feature
- Approval workflow builder with internal comments
Sprout Social is perhaps the best social media management tool for agencies and large teams. Overall, it is one of the most powerful social media management platforms for social listening and tracking social engagement.
The All-in-one Social Inbox and approval process make it easy to simultaneously manage multiple clients.
This makes Sprout Social a really valuable tool for social media agencies and larger teams. Even the most basic pricing plan includes 5 social profiles and different types of analytics tools for internal and external reporting.
Sprout Social features
- Intuitive and neat user interface, even though there are a lot of features
- When drafting a post, it shows an instant preview of what it would look like on all social platforms
- Schedule posts at a specific time or optimal time based on your audience
- The All-in-one social inbox allows responding to comments and messages from Facebook, Twitter, Instagram, WhatsApp, LinkedIn and TikTok
- Integrates with bit.ly to automatically shorten links
- Integrates with other marketing tools like Marketo, Hubspot, Zendesk and many others
- Review management for Google My Business, Facebook, TripAdvisor, Yelp, and Glassdoor
- The “Schedule and duplicate” allows you to copy the post-draft for other channels and slightly customize it. This eliminates a lot of copy-pasting and makes drafting smoother.
- Helpful and very responsive customer support
- Detailed performance and engagement tracking for internal and external reporting. The reports can be white-labeled for external client reporting.
- The social media analytics dashboard also includes sentiment analytics tools and competitor insights
- The engagement metrics report export includes data from multiple social media networks
Sprout Social pricing
- Sprout Social definitely has a higher price point when compared to other social media management tools
- The cheapest “Standard” plan costs $99 per user/month and already includes 5 social profiles, the all-in-one social inbox, and review management
- The CRM and helpdesk integrations and paid social reporting for Facebook, Instagram, Twitter and LinkedIn become available with the “Professional” plan
- The Social Listening tools and Premium Analytics features can be purchased as add-ons to any plan
- Includes a 30-day free trial with no credit card requirement
Read the full SocialPilot review
Pros
- Smart Queues allows you to automatically post based on your audience behavior to maximize engagement
- Bulk scheduling (with images) by uploading a CSV file
- Includes Bit.ly, Rebrandly, and Sniply URL shorteners
- Approval workflows to review, approve and publish
- Schedule sharing of any page with Chrome extension
- White-labelled analytics and reports to send to clients
Cons
- Instagram login occasionally expires, need to re-login
- Can’t export the reports in Excel format
- Social media analytics dashboard has too little data
Best or unique feature
- Embed your designs in posts with Canva Pro plugin
- Discover and curate content for the keyword
SocialPilot as a social media management platform is your best choice if you need to discover and curate a lot of content from external websites or other social media accounts. SocialPilot is a great marketing tool for its content suggestion feature.
The flexible scheduling options across multiple social networks and the rich Facebook Ads management features make it a valuable tool with an affordable price tag. Many social media managers regard SocialPilot as one of their most important marketing management tools overall.
SocialPilot features
- Includes Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, TikTok, Tumblr, Google My Business and VK
- Smart Queues allows you to automatically post based on your audience behavior to maximize engagement
- For Instagram posts, you can separate the hashtags and post them as the first comment
- Reply to comments, messages, story replies, and Facebook Page posts
- Bulk scheduling (with images) by uploading a CSV file
- Includes Bit.ly, Rebrandly, and Sniply URL shorteners
- Import your blog’s RSS feed to automatically publish new blog posts on your social channels
- Customer support is helpful and quick to respond
- Content approval workflows make it easy to review and approve publishing
- The Chrome extension allows you to draft any web page or article into a post and add it to the queue
- Ability to white-label analytics dashboards and reports to send to clients
SocialPilot pricing
- The cheapest “Professional” plan costs $30 per month and includes up to 10 social media accounts, all the content curation and Facebook Ads management features
- For team collaboration features (more than 1 user), you must upgrade to the “Small Team” plan for $50 per month, but most of the features are available on the cheapest plan too
- Includes a free trial for 14 days, without any credit card requirement
Read the full MissingLettr review
Pros
- Automatically turn blog posts into social media posts
- Auto-generate relevant and popular hashtags to posts
- Discover curated content based on your criteria
- Weekdays and times your posts get most engagement
- Overview of best-performing campaigns and posts
- Automatically pull snippets from your shared content and turn them into “quote” images
Cons
- Can’t schedule posts for specific time of day
- Not focused on Instagram, TikTok or Pinterest
- No approval process to review posts before publishing
Best or unique feature
- Allows to re-publish the content to Medium
- Auto-generate Quote Bubbles from the post content
MissingLettr is the best social media management tool for content discovery and blog re-distribution.
This social media software makes it easy to create social media drip campaigns. It’s more focused on social media marketing campaigns, rather than unrelated one-off posts. It’s best suited for promoting online courses or book releases across LinkedIn, Twitter, and Facebook.
If you’re running a blog, it makes it very easy to re-distribute your blog posts and discover relevant blog posts from external websites. MissingLettr is the best social management tool if your social media strategy is more text-based, rather than image-based.
MissingLettr features
- Blog posts can be turned into social media posts automatically
- Automatically pulls snippets from your shared content, which you can generate into “quote” images
- Works with RSS feeds to automatically pull in your freshly published blog posts
- Auto-generates relevant hashtags, see their popularity, and use them for all the campaign posts
- Integrated lttr.ai link shortener
- You can set up a scheduling template with a certain post frequency (posts will be automatically taken from your post queue)
- Set up campaigns for 2 weeks, 2 months, 6 months, 12 months, or custom duration
- Social media tools to discover curated content based on your criteria and schedule to repost them
- Quick and helpful customer support
- Detailed analytics tools show the day of week and time of day when your posts are getting the most clicks
- Shows a clear overview of best-performing campaigns, posts, and social media channels
MissingLettr pricing
- There is a free plan, which includes drip campaigns and sharing curated content but is limited to 1 social profile and 50 scheduled posts
- The next cheapest “Solo” plan costs $19 per month (-50% with the link below) and includes video posts, up to 3 social profiles, and 500 scheduled posts.
- There is a free 14-day trial
Read the full Planable review
Pros
- View and edit post appearance on each social channel
- Visual editor for Instagram stories
- Pages and members groups for each managed brand
- Collaborative commenting, tagging, and internal notes
- History of all the previous versions of all posts
- Approval process for team or client approvals
Cons
- Not very suitable for long-form content and posts
- The video upload sometimes has some issues
- Analytics tools and reporting features are not available
Best or unique feature
- Visualizes your social appearance as visitors see it
Planable is probably the best social media management tool for content curation and collaboration tool for social media teams. It really helps in-house marketing teams and agencies collaborate and create, approve and publish social media content faster.
It focuses on the visual aspect of your social media feed and what your social presence looks like as a whole. Although, you can view your posts on a list or visual social media calendar view as well.
It’s easy to set up and has a cheap price tag. This affordable price tag makes it the best social media management tool for small businesses that are on a tight budget.
Planable features
- Excellent user interface and easy to learn
- Social media scheduling for images, videos, GIFs, carousels, and stories to Instagram, Facebook, LinkedIn or Twitter
- Preview how the post would appear on each social platform with the visually accurate “Feed view”. Make individual edits for specific social media channels.
- Keep your social content organized with labels
- Visual editor for Instagram stories
- Each brand has a separate space, so you can group pages and people according to the brands you manage
- Collaborative commenting, tagging, and internal notes to collaborate better
- Automatically keeps a history of all the previous versions of the posts
- Separate permissions for team members and clients for better collaboration
- Includes an approval process for team or client approvals
Planable pricing
- Has a free plan with 50 total scheduled posts
- The cheapest of the paid plans is “Basic”, which costs $13 per user and includes unlimited posts, 4 social pages, and approval workflows
- The Instagram grid view, content sync, and post version history become available with the “Pro” plan, which costs $26 per user
- The number of workspaces and users can be added to any plan
- Requires no credit card to sign up and try
Read the full Crowdfire review
Pros
- Overview of all the scheduled and published posts
- Automatically find articles to share based on keywords
- Chrome extension drafts articles or images into posts
- Schedule posts to when your audience is most active
- Track certain keyword mentions on Twitter
- Engagement breakdown for tweets, likes, and replies
Cons
- Loading time on the “Mentions” feature can be slow
- Sometimes the content suggestions are not relevant
- LinkedIn scheduler can't tag people or upload videos
Best or unique feature
- Mobile app makes it easy to scan for new content daily
CrowdFire is a social media marketing tool that helps marketing teams and medium sized businesses with customer engagement across different social media platforms.
It’s one of the best social media management apps where you can track hashtag mentions, and schedule or publish posts across different social platforms.
It’s the best social media scheduler if you’re publishing content on WordPress and Etsy as well. There’s a clear overview of all the scheduled posts on the scheduled content calendar.
CrowdFire features
- The user interface on this social media software is just beautiful and intuitive
- Automatically find relevant articles to share based on keywords
- Choosing several accounts under which you can schedule the post
- Schedule posts at a specific time or the “Best time” when your audience is most active
- Overview of all the scheduled and published posts
- Post content from your blog using RSS feeds
- The “Mentions” feature allows one to track certain keyword mentions on Twitter
- Has a Chrome extension that allows choosing any article or image to draft into a post
- The analytics dashboard shows an engagement breakdown for tweets, likes, and replies
CrowdFire pricing
- The free plan allows us to link 3 accounts and to schedule 10 scheduled posts and supports Twitter, Facebook, Instagram, and LinkedIn. The downside is that social analytics only shows 1-day data.
- The next cheapest “Plus” plan costs $9.99 per month and allows for 100 scheduled posts and supports Pinterest as well. The social media analytics feature shows 30-day data.
- The more advanced “Premium” package costs $49.99 per month but allows one to track competitor social accounts too
Read the full CircleBoom review
Pros
- Scheduling for Instagram, Twitter, LinkedIn posts
- Google My Business Event and Offer posts with CTA’s
- First comment scheduling for Instagram and Linkedın
- Social media hashtag generator (for all platforms)
- AI-generated social media posts
- Twitter Interest Targeting
Cons
- No support for Instagram Stories yet
- Doesn’t support Facebook carousels
- No TikTok publishing yet
Best or unique feature
- Instagram Grid and Panoramic Post Scheduler
Circleboom is the best choice for social media influencers, small businesses, content creators, and digital marketers who need a safe, effective, easy-to-use social media management platform with excellent features.
Circleboom has a very easy-to-understand dashboard, social media content calendar, scheduling, and automation features, content curation and design options, and Twitter-specific analytics and management tool. Circleboom is the best social media management platform for those who want to manage multiple social media accounts in one place.
The flexible scheduling and automation features, plus cross-posting options, make Circleboom different from its competitors. Twitter-specific analytics and insights help you level your social media management experience up to the next stage.
Circleboom features
- Multi-account social media management
- Canva, Unsplash, Giphy, Google Photos, Google Drive, and Dropbox integration for content curation and design
- Grid Maker, Panorama post maker and Carousel maker for Instagram
- Scheduling for Instagram reels, Twitter threads, LinkedIn polls and posts
- Advanced Google My Business “Event” and “Offer” posts with CTA’s
- Advanced Pinterest Post Maker
- Facebook Page and Group Management
- First Comment Scheduling for Instagram and Linkedın
- Article Curation
- RSS Feed Support
- Social Media Hashtag Generator (for all supported platforms)
- AI-Generated Social Media Posts
- Best Time To Tweet
- Twitter Interest Targeting
- Mass Tweet, Retweet, Like, Follower Removing Services
- Twitter Analytics and Insights include metrics like follower growth, language and gender distribution and tweet statistics
Circleboom pricing
- All the features are available with all the plans
- The cheapest “Pro” Publishing plan costs $18.99 per month. It includes 5 social media accounts and up to 300 scheduled posts.
- Pro plan includes up to 10 social account and users can schedule 300 posts at once.
- For Twitter-specific analytics and insight features, you need to buy an additional "Twitter Management" add-on. Its Pro plan starts at $27.99 per month. It includes all the Twitter management features.
- Circleboom Twitter also has a forever-free tier with some limitations.
- There is 14 days free trial for all Publishing plans except for the Pro plan
Read the full CircleBoom review
Pros
- Monitor mentions, keywords, hashtags on any channel
- Preview how the post would look on different channels
- Posts at optimal times based on your audience activity
- Free image library to easily choose post illustrations
- Approvals workflow to review and approve posts
- Assign tasks, private messages, posts to teammates
Cons
- Can’t assign tasks to user roles, clients or creators
- Many basic features require a plan upgrade
- Customer support can be slow
Best or unique feature
- Includes a built-in photo editor with pre-set channel-specific crop sizes and filters
Hootsuite is one of the most well-known and best social media management tools and for a good reason. The platform connects to all the most popular social media channels (including TikTok, Pinterest, and YouTube).
You don’t need other integrations, as Hootsuite has a built-in URL shortener, image editor, free image library, and Facebook and LinkedIn ads management. This makes it a one-stop shop for all the social media management you’ll ever need.
Hootsuite features
- Easy to monitor mentions, keywords, and hashtags on any social media platform
- Streams have an intuitive interface and shortcuts to quickly engage with posts, replies, and mentions
- The hashtag stream allows filtering by the number of hashtag followers or additional keywords
- The post creation view shows an instant preview of how it would look in different channels
- Add tags, location, and location restrictions by social media channels
- Includes their own built-in owl.ly link shortener and link tracking
- Has a ton of apps and integrations to automate your workflows and scheduling
- Auto-scheduling will choose an optimal time to post based on your audience
- Upload bulk posts with a CSV file upload
- Includes a library of free images to attach to your scheduled posts
- Approvals workflow for social media managers to review and approve posts
- Assign tasks, private messages, and posts to teammates
- Hootsuite Academy has social media certification courses and training
- Social Boosts includes built-in promotions and ad management for Facebook and LinkedIn
- Detailed analytics dashboard for post-performance, ad performance, and team performance
- Allows to filter posts by reach, engaged social media users, audience “reactions” and much more
Hootsuite pricing
- The “Professional” plan costs $49 per month and includes 10 social accounts, unlimited posting, and scheduling, but only 1 user
- The price tag skyrockets exponentially when you have more than 3 users, so it's expensive for team collaboration
- Also has a forever Free Plan with 2 social accounts and 5 scheduled posts. Scheduling becomes available again when the scheduled ones are posted.
- There’s a 30-day free trial
Read the full Buffer review
Pros
- Shows the best posting times on all social channels
- Schedule Instagram posts, stories, reels, and carousels
- Team members can collaborate on draft posts
- Reply to any private message inside the Buffer app
- Buff.ly link shortener, or use bit.ly and custom ones
- Chrome extension allows to schedule any external web page or article to the publishing queue
Cons
- Very limited images available in the stock photo gallery
- No YouTube video scheduling
- No hashtag and mentions monitoring
- No bulk post upload with a CSV template
Best or unique feature
- Shopify integration shows social sales analytics reports
Buffer was one of the first social media scheduling tools and it’s still one of the best social media management tools today. The app was initially launched in 2010 and allowed to schedule Twitter posts.
Today, Buffer has covered all the prominent social media networks like Facebook, LinkedIn, Instagram, Pinterest, TikTok, and even Google My Business.
Buffer features
- Automatically populates the best posting time slots on all major social media platforms
- Suitable for private users, entrepreneurs, and larger teams
- Integrated buff.ly link shortener, but bit.ly and custom ones are also available
- Scheduling Instagram posts, stories, reels, and carousels
- Different team members can collaborate on draft posts together
- When the same posts are queued up in the same order for 2 social channels, you can shuffle the queue to create more variety across the channels
- Reply to any private message inside the Buffer app
- The Chrome extension allows to schedule any external web page or article to the publishing queue
Buffer pricing
- There is a free plan with up to 3 channels and 10 scheduled posts per channel, but limited to 1 user
- The next cheapest “Essentials” plan costs $6 per month/channel and allows up to 2000 scheduled posts per channel, but it’s also limited to 1 user
- If you want to invite your team, you’d have to upgrade to the “Team” plan, which costs $12 per month/channel
- Includes a 14-day free trial
Read the full Publer review
Pros
- Auto-schedule posts by pre-defined posting time slots
- Recycle posts when there are no new posts in queue
- App keeps track of articles already published
- CSV bulk post upload with mass scheduling
- Re-share the best performing posts from analytics view
- Chrome extension allows one to easily share articles, photos, and quotes from external websites
Cons
- Doesn’t support video attachments on posts
- No social media monitoring for hashtags
- No keyword tracking
Best or unique feature
- Create watermarks or signatures that would be automatically added to each scheduled post
Publer is perhaps the best social media management tool if you’re on a tight budget. It is a lightweight and affordable social media scheduling tool that focuses on scheduling and publishing, not so much on managing comments, messages, reviews, or social listening.
It has a very attractive free plan, which allows you to schedule posts on the Facebook page, Facebook group, Instagram, TikTok, Pinterest, Google My Business, YouTube, WordPress, and even Telegram.
However, the analytics feature of this social media management tool is a bit lacking.
Publer features
- The auto-scheduling feature according to your defined posting time slots
- Recurring posting setup to recycle the same posts to be shared again
- Option to recycle posts only when there are no new posts in your post queue
- Connect blog RSS feeds to automatically schedule blog articles to social media
- Easy to manage articles, since the app keeps track of which articles you’ve already published
- Group social profiles together to publish to multiple social media channels simultaneously
- Quick preview of how the post would look on any channel (desktop or mobile)
- The Chrome extension allows one to easily share articles, photos, and quotes from external websites
- Bulk upload posts with a CSV upload and mass schedule them
- Assign social media accounts to your team members
- The analytics dashboard shows follower growth, reach, engagement
- See which posts are performing best and re-share them directly from the analytics view
Publer pricing
- Has a free plan with 3 social accounts and 10 scheduled posts. It includes the auto-scheduler, built-in photo editor, and Canva integration
- The cheapest “Professional” plan costs $15 per month and includes scheduled follow-up comments, watermarks, and signatures, and has a 7-day free trial
- The more expensive “Business” plan costs $28 per month and includes content recommendations, social analytics, and has a 14-day free trial
- You can add more social accounts and team members to any plan
Read the full Planly review
Pros
- Full automation and advanced interface
- 100% auto-posting, without notifications
- Visual media in the Planly unlimited Media Library
- Filter your media by their date, media type, category
- Team collaboration features
- AI content assistant to help you generate texts
Cons
- No mobile app yet
- No hashtag and mentions monitoring
- No YouTube video scheduling
Best or unique feature
- After auto-posting, users doesn't receive notifications
Planly is a freemium social media management tool and scheduler and the most convenient tool for content creators, social media managers, and influencers.
With PIanly, it is possible to schedule your social media posts on social media platforms such as Instagram, TikTok, Twitter, Pinterest, Facebook, LinkedIn, and Google Business Profile.
Planly features
- Full automation and advanced interface
- 100% auto-posting, without notifications
- Instagram reels, carousels, and pin post
- Instagram, Twitter, Facebook, and LinkedIn first comment
- Drag & drop calendar planner
- Visual media in the Planly unlimited Media Library
- Filter your media by their date, media type (photo or video), category
- Team collaboration features
- Customizable pricing
- Easy-to-use
Planly pricing
- You can use Planly in the free plan. At this time, one user and 2 social channels, and 10 scheduled posts per channel are possible.
- In the starter plan, you can add one user and 4 social channels by paying $15 per month. Also, 50 post-scheduling (per social channel) is possible.
- If you want to be more active with your marketing team faster and equally active on multiple social media, you can choose the Pro plan. The price of this plan is $40 per month, and it is possible to add 4 users and 8 social channels. Also, 100 post-scheduling (per social channel) is possible.
- If you are a social media manager and want to grow your business on almost all social media platforms, try the Gru plan. By paying $80, you can add 8 users and 16 social channels and schedule an unlimited number of posts for each social channel.
- A 14-day free trial is available for each plan.
Read the full Blog2Social review
Pros
- Available as a WordPress plugin and as web application
- Auto-scheduling on 19 popular social channels
- Calendar gives a quick overview of all scheduled posts
- Publish at the best times with the saved pre-sets
- Re-share feature repeats your best posts automatically
- Publish videos on Youtube and Vimeo and share on TikTok, Instagram, Pinterest, Facebook and Twitter
Cons
- Reporting and analytics features are very light
- No content discovery feature
- Clunky and outdated user interface
Best or unique feature
- Publish or schedule posts directly from WordPress
Blog2Social allows you to post your website content straight from your WordPress dashboard to the most popular social media networks. Choose from many different formats (image, link, text, video), customize your comments, hashtags and handles for each network and reshare your evergreen content.
Blog2Social features
- Available as a WordPress plugin and as web application
- Auto-posting, re-sharing, cross-posting directly from your WordPress dashboard
- Auto-posting and auto-scheduling on 19 popular social channels
- Calendar that gives a quick overview of all you scheduled posts
- Post customization for each channel
- The "best time manager" makes it possible for you to save pre-sets so your post will be published at the best time
- The re-share function makes it possible to repeat your best posts automatically. This revives your evergreen content and images.
- If you import content via RSS feeds into your WordPress website, you can share it automatically on social media
- Publish your video uploads on Youtube and Vimeo and share them on TikTok, Instagram, Pinterest, Facebook and Twitter
Blog2Social pricing
- The free plan allows to post across 14 social media channels, but limited to 1 user
- The auto-posting and re-scheduling features become available with the "Smart" plan. It includes 2 domains and 2 users and costs $11 per month.
- There is a 30-day free trial
Social Media Management FAQ
What is Social Media Management?
Social media management is the process of managing a business’s social media presence and engagement on social media platforms. This includes publishing relevant content, responding to comments, social monitoring for mentions, and analyzing performance.
The goal of social media management is to build and maintain an engaged audience so that businesses can use their social channels as a marketing tool and execute their marketing strategy.
These social media management tools will align the social media marketing teams by providing efficient collaboration tools and ultimately save time for everyone.
What is the Best Social Media Management Tool for Small Businesses?
Planable is the best social media management platform for small businesses, because of the content discovery and post scheduling features at an affordable price tag.
This is ideal for small businesses for scheduling, because it helps with content curation and scheduling for the main social media channels, where any small business has presence in.
Once your team of social media marketers grows and you need multiple accounts, you can always add more users to any plan.
What is the Best Free Social Media Management Platform?
The best free social media management tool is AgoraPulse. The free version includes 3 social media profiles, 10 posts per month, basic Social Inbox, reporting and even the mobile app.
This could be a sustainable social media management tool for small businesses and social media managers whose social media presence is modest. They can keep using it for free forever.
There are other social media software tools like Buffer, Publer, and CrowdFire that also have free plans, and also allow:
- up to 3 social media accounts
- 10 social media posts per month
- only 1 user
Another free social media management tool is Planable, which has a different structure for the free version. The Planable free version has no time limit, but there is a post limit to 50 social media posts, which is not resetting.
However, it includes access to unlimited features, including enterprise-level ones. You can even test out the team collaboration features, as there is no limit to users in the free version.
Can I Schedule Posts on Facebook and Instagram Without a 3rd Party App?
It is possible to schedule social media posts and stories on Facebook Pages on the Business Page using the Publishing Tools. You can schedule a post for the future or backdate the post with a past date. You can also schedule Instagram posts and stories in the Facebook Creator’s Studio.
You can also schedule Instagram posts on the same Facebook Publishing Tools page. However, the native Facebook Publishing Tool is missing some key features when publishing posts and stories:
- Can’t view the scheduled posts across multiple accounts (you’d have to select each account separately)
- Can’t schedule posts or stories for private profiles (only Business accounts)
- Can’t choose to schedule at the best time based on your audience's behavior
- Can’t bulk upload CSV with post contents
- Can’t view all your scheduled posts in a content calendar format for a better overview (there’s only a list view available)
- Can’t send the post drafts for your team to review or set up an approvals process
- Can’t schedule Instagram video stories or reels (only photo and text stories)
- Can’t view detailed social media analytics
If you have an active presence in other social media channels, then it’s definitely recommended to use the best social media management tools listed above. That way you’ll get an aggregated overview of the scheduled posts and detailed social media analytics across all your social channels.
Summary of the Best Social Media Management Tools
To summarize the article on the best social media management tools, then it’s important to ask what are your social media management needs and at which phase you are as a social media manager.
If you’re just experimenting with tapping into your social media marketing and audience, it’s fine to use Facebook’s native social media tools.
However, if you’re serious about expanding your reach, truly engaging with your followers, having meaningful conversations with them, and really analyzing your brand’s performance on multiple social media networks, then utilizing the best social media management tools listed above is a must.
The list might seem long, but there are tons of features and pricing to consider. So, if you’re not sure which social media management tool to pick, then here’s a quick summary for you.
Are you looking for a full-fledged social media CRM with approval workflows, sophisticated reporting features, and truly measuring your social media ROI?
Go with AgoraPulse.
Are you looking to curate a lot of external content and schedule them as posts, and also manage Facebook and Instagram ads on the same platform?
Go with SocialPilot.
Are you more focused on the visual side of how your account looks and feels, scheduling posts and stories with ease, and not so much concerned about reporting features?
Go with Planable.
Are you promoting more text-based social media content, and want to automatically generate quote images that pique your audience’s interest?
Go with MissingLettr.
Are you on a tight budget and want to cover the most social media channels possible, while not sacrificing the scheduling functionality?
Go with Publer.
