10 Best Social Media Management Tools [Pros, Cons, Examples]

Best Social Media Management Software featured image

All the social media platforms algorithms are rewarding the constant flow of new content and unique engaging posts. It’s hard to stay on top of all these social media platforms, keep being relevant and constantly engage with your audience.

The social media algorithms are very unforgiving of inactivity and lack of engagement. If you can’t keep up, your audience will start to decrease and your brand will become less relevant and harder to notice in that constant social buzz.

We have closely reviewed the best social media management tools will help you keep on top of it all. They help you easily find and curate unique content to share, create a scheduling calendar across all social channels and manage comments, reviews and messages.

This article will help you to find the best software based on your specific needs and get on top of your social media game. 

Best for social media agencies and
large teams

The social listening for hashtags and mentions and the multi-channel review management helps you stay on top all the important conversations. What really makes it perfect for social media agencies are the ability to set up approval process that includes your clients and the white-labelled social media reports that can be sent directly to you clients. 

Best for content discovery and blog
re-distribution

In case your sharable content is mostly text-based, then it’s more important to quickly discover relevant external blog posts and re-distribute them. The content curation feed is perfect for that. You can also automatically generate Quote Bubbles to visualize the most important bits of your content. The social scheduling and RSS feed make it a powerful social media tool. 

Best for social conversations and collaborative inbox

With the Social Inbox, you can have conversations on private messages, comments and reviews across all the social media channels. Create rules for automated messages and assign conversations to your team mates automatically basec on your criteria. Combined with the publishing calendar and detailed social insights, AgoraPulse really qualifies as a social media CRM. 

How to Choose a Social Media Management Software?

Managing your social media accounts on Facebook’s native Publishing Tool or Facebook’s Creator’s Studio can work well until you have social presence in more platforms. 

For example, if you’re also on Twitter and LinkedIn and want to manage and schedule content across all these channels, then choosing a social media management platform is a step you need to take. 

It will not only make bulk publishing easy for you, but you can also engage with followers at scale, discover sharable content, track hashtags and keywords and improve by learning from the social analytics insights

If you’re a social media agency or team, then workflow automations, content collaboration, task management, approval workflows and whitelabelled reporting can really boost your efficiency and results. 

key social media management platform features
key features for a social media management platform

For all of these aspects and features, consider your needs today and where you’ll be in a year or 3 years from now. Ask your internal teams and gather input as to what’s important to them. Make a list of essential features

And most importantly, try them out. All of these social media tools have either a free plan or a free trial. Below, we’ve carefully researched all of the most popular social media management platforms and we’ve looked in depth:

See the detailed reviews below. 

What are the Best Social Media Management Tools?

AgoraPulse is one of the best social media management tools, because it includes a flexible post scheduler, social inbox and advanced social analytics. The social inbox is one the most sophisticated solutions, because it allows for saved replies, assignments, labelling, reviewing and approvals. While more on the expensive side, it doubles as social CRM software for all of your social media interactions.

agorapulse-inbox
agorapulse social inbox

AgoraPulse pros

AgoraPulse cons

AgoraPulse unique or best feature

agorapulse-competitor-analytics
agorapulse competitor analytics

AgoraPulse pricing

Zoho Social is a part of the Zoho ecosystem, so it integrates seamlessly if you’re already using their CRM software or webinar software. Zoho Social really hones in on the entire brand management, not just post scheduling. The entire overview of your brand mentions, posts, engagements and connections are just under your fingertips. The customizable reports give you just the insight you need to make smart decisions on your brand presence and social lead generation.

zoho social live social stream
zoho social live social feed

Zoho Social pros

Zoho Social cons

Zoho Social unique or best feature

zoho social audience summary
zoho social audience summary

Zoho Social pricing

Sprout Social is one of most powerful platforms for social listening and tracking social engagement. The All-in-one Social Inbox and approval process make it easy to simultaneously manage multiple clients. This makes Sprint Social a really valuable tool for social media agencies and larger teams. Even the most basic pricing plan includes 5 social profiles and different types of analytics for internal and external reporting.

sprout social analytics
sprout social analytics dashboard

Sprout Social pros

Sprout Social cons

Sprout Social unique or best feature

sprout social smart inbox
sprout social smart inbox

Sprout Social pricing

SocialPilot as a social media management platform is your best choice if you need to discover and curate a lot of content from external websites or other social media accounts. The flexible scheduling options across all different social media channels and the rich Facebook Ads management features make it a valuable tool with an affordable price tag.

socialpilot calendar week
socialpilot weekly social calendar view

SocialPilot pros

SocialPilot cons

SocialPilot unique or best feature

socialpilot curated content
socialpilot curated content feed

SocialPilot pricing

MissingLettr makes it easy to create social media drip campaigns. It’s more focused towards social media campaigns, rather than unrelated one-off posts. It’s best suited for promoting online courses or book releases across LinkedIn, Twitter and Facebook.

If you’re running a blog, it makes it very easy to re-distribute your blog posts and discover relevant blogs posts from external websites. MissingLettr is the best social management tool if your content is more text-based, rather than image-based.

missinglettr curate
missinglettr curate for discovering new content

MissingLettr pros

MissingLettr cons

MissingLettr unique or best feature

missinglettr quote bubble templates
missinglettr quote bubble templates

MissingLettr pricing

Planable is not just a social media management software, but also a content collaboration tool for social media teams. It really helps in-house marketing teams and agencies collaborate and create, approve and publish social media content faster. It focuses on the visual aspect of your social media feed and how your social presence looks like as a whole. Although, you can view your posts on a list or visual calendar view as well.  

planable social calendar
planable social calendar

Planable pros

Planable cons

Planable unique or best feature

planable instagram grid view
planable instagram grid view

Planable pricing

CrowdFire is a social media management solution that helps marketing teams and agencies with customer engagement across different social media platforms. You can track hashtag mentions, compose posts and schedule them across different social platforms and even WordPress and Etsy. There’s a clean overview of all the scheduled posts on the scheduled calendar.

crowdfire shceduling calendar
crowdfire shceduling calendar

CrowdFire pros

CrowdFire cons

CrowdFire unique or best feature

crowdfire-mobile-app
crowdfire mobile app features

CrowdFire pricing

Hootsuite is one of the most well-known social media management tools and for a good reason. The platform connects to all the most popular social media channels (including TikTok, Pinterest and YouTube). You don’t really need other integrations, as Hootsuite has built-in URL shortener, image editor, free image library, Facebook and LinkedIn ads management. This really makes it a one-stop-shop for all the social media management you’ll ever need.

hootsuite scheduler
hootsuite scheduler

Hootsuite pros

Hootsuite cons

Hootsuite unique or best feature

hootsuite image editor
hootsuite image editor

Hootsuite pricing

Buffer was one of the first social media scheduling tools. The app was launched in 2010 and allowed to schedule Twitter posts. Today, Buffer has covered all the prominent social media channels like Facebook, LinkedIn, Instagram, Pinterest, TikTok and even Google My Business.

buffer social calendar
buffer social calendar

Buffer pros

Buffer cons

Buffer unique or best feature

buffer-shopify
buffer shopify integration

Buffer pricing

Publer is a lightweight and affordable social media scheduling tool. It focuses on scheduling and publishing, not so much on managing comments, messages, reviews or social listening. On the positive side, it’s a lot easier to set up and has a lot cheaper price tag. It has a very attractive free plan, which allows to schedule posts on Facebook page, Facebook group, Instagram, TikTok, Pinterest, Google My Business, YouTube, WordPress and even Telegram. Definitely one of the best social media management tools if you’re on a budget.

publer social calendar
publer social calendar

Publer pros

Publer cons

Publer unique or best feature

publer photo watermark
publer photo watermark

Publer pricing

Can I Schedule Posts on Facebook and Instagram Without a 3rd Party App?

It is possible to schedule posts and stories on Facebook on the Business Page using the Publishing Tools. You can schedule a post for the future or backdate the post with a past date. You can also schedule Instagram posts and stories in the Facebook Creator’s Studio.

You can also schedule Instagram posts on the same Facebook Publishing Tools page. However, the native Facebook Publishing Tool is missing some key features when publishing posts and stories:

The Facebook Publishing Tools are quite primitive compared to the 3rd party social media management software. If you have an active presence in other social media channels, then it’s definitely recommended to use the best social media management tools listed above. That way you’ll get an aggregated overview of the scheduled posts and detailed analytics across all your social channels.

Summary of the Best Social Media Management Tools

To summarize, if you’re just experimenting with tapping into your social channels and audience, it’s fine to use the Facebook’s native publishing tools.

However, if you’re serious about expanding your reach, truly engaging with your followers, having meaningful conversations with them and really analyzing your brand’s performance on all the social channels, then utilizing the best social media management tools listed above is a must.

The list might seem long, there are tons of features and pricing to consider. So, if you’re not sure which one to pick, then here’s a quick summary for you.

 

Are you looking for a full-fledged social media CRM with approval workflows, sophisticated reporting and truly measuring your social media ROI?

Go with AgoraPulse.

 

Are you looking to curate a lot of external content and schedule them as posts, and also manage Facebook and Instagram ads on the same platform?

Go with SocialPilot.

 

Are you more focused on the visual side of how your account looks and feels like, schedule posts and stories with ease and not so much concerned about reporting?

Go with Planable.

 

Are you promoting more text-based social media content, want to automatically generate quote images that pique your audience interest?

Go with MissingLettr.

 

Are you on a tight budget and want to cover the most social channels possible, while not sacrificing on the scheduling functionality?

Go with Publer.