10 Best SEO Automation Software of 2023 - Automate Your SEO​

Best SEO Automation Software - featured image

It’s no secret that search engine optimization is one of the best ways to increase traffic to your website. In order to get the most out of your SEO efforts, you need to automate repetitive SEO tasks, so that you can focus on the big picture and SEO strategy.

There are several SEO automation tools available, and it can be hard to decide which one is right for you. To make things easier, we’ve compiled a list of the best SEO automation tools to help you save time, get better results, and reach your SEO success.

Our top picks for SEO automation tools based on your needs and size are listed below here.

Best for SEO Agencies and Large Teams

An excellent SEO automation platform that can generate SEO reports for different client websites. Every SEO campaign you run for your clients will be fully under your control.

Best for Solo SEO Specialists

If you’re an SEO consultant or a solopreneur, then the automated SEO analysis feature will help you keep on top of all your clients’ websites and automate the SEO process.

Best for Small Businesses

If you’re a small business and just trying to take your SEO strategy to the next level and automate the PPC and SEO processes in your company. Helps to automate SEO. 

What are the Best SEO Automation Tools?

The best SEO automation tools are those that offer the most comprehensive features while still remaining user-friendly and offering a reasonable pricing model.

SEO automation process2
SEO automation process

Ahrefs is an all-inclusive SEO platform with a plethora of features to help businesses enhance their digital presence and dominate Google search results pages. Its distinguishing feature, however, has to be its comprehensive automation capabilities which can simplify and streamline various search engine optimization duties.

The rank tracker Tool from Ahrefs is a powerful SEO automation feature that tracks the ranking of your web pages, as well as keyword rankings, on multiple search engines. You can monitor these rankings daily, weekly, or monthly and get alerted about any substantial modifications in rank status.

The report builder automatically updates you when there’s been an important change. This ensures you’re always up-to-date with how your SEO efforts are performing!

Ahrefs site audit
Ahrefs site audit

Ahrefs presents a unique backlink checker, making it effortless to keep tabs on the quantity and quality of links driving traffic to your website. It’s also easy to identify any broken links. This can be invaluable for determining any potential problems that could be sabotaging your SERP rankings.

Ahrefs also provides powerful competitor monitoring features to keep yourself updated if SERPs changes and there are important changes in the search engine results pages.

Jasper and Surfer SEO in combination are powerful SEO automation tools that can streamline the process of creating SEO-optimized content.

Jasper is an AI writing software, which use artificial intelligence and machine learning algorithms to analyze the content and structure of top-performing websites in a particular niche. Then it generates suggestions for keyword usage and content structure that can help a website rank higher in search engine results.

jasper surferSEO integration

By using Jasper and Surfer SEO, businesses and individuals can save time that would otherwise be spent on manual keyword research and content creation, and focus on other aspects of their SEO strategy. Additionally, these tools can help identify gaps in a website’s content and suggest topics to cover, making it easier to create a comprehensive and effective SEO strategy.

Moz Pro is an all-encompassing SEO toolkit designed to help businesses maximize their digital presence and rank higher in search engine results. It provides a suite of features such as keyword research, website auditing, backlink analysis, tracking rankings, and more – so your business can stay ahead of the competition.

One of the standout features of Moz Pro is its keyword research tool, which provides an in-depth analysis of keywords and their performance. It allows users to see how their keywords are ranking and get suggestions for new, relevant keywords to target.

moz pro site overview
moz pro site overview

The site audit feature is also very useful, as it helps identify technical SEO issues on a website and provides recommendations for how to fix them. This can be especially helpful for businesses with large, complex websites that may have a lot of technical SEO issues to address.

The backlink monitoring feature is another great tool, as it helps users understand the quality and quantity of links pointing to their websites. This can be useful for identifying and addressing any potential issues with links that could be harming a website’s search engine rankings.

In conclusion, Moz Pro is a worthy SEO toolkit that provides an abundance of invaluable features to businesses searching for ways to amplify their online presence. It may be slightly costly for small companies, yet the added value makes it worthwhile in the long run.

Semrush is the ultimate SEO tool, offering a comprehensive suite of features to help businesses enhance their online visibility and skyrocket search engine ranks. One remarkable aspect of Semrush is its revolutionary automation capabilities that allow you to effortlessly streamline and perfect your optimization tasks.

Semrush’s rank tracker Tool is one of their most prominent SEO automation features. This remarkable tool allows users to monitor their website and keyword ranking on multiple search engines daily, weekly, or monthly as well as alert them of any major shifts in rankings.

Semrush also provides a beneficial automatic backlink checker, helping users to stay up-to-date with the number and quality of links that are connecting their websites. With this tool, you can quickly recognize any possible issues in your link-building process and take necessary actions to improve search engine rankings.

Semrush’s automation capabilities are remarkable, but it doesn’t end there. There are many more tools included in its package such as keyword research, and content analysis which make the platform even more valuable to businesses that want to boost their search engine rankings and visibility online.

semrush screenshot
semrush keyword research

With the Semrush position tracking tool, you’ll be able to track your custom-selected keyword rankings, in case you really want to stay automatically updated about important or volatile keyword rankings. Search engine rank tracking parameters can be customized according to any geographic location and device such as a mobile phone, tablet, or laptop.

Another noteworthy SEO automation tool is the Semrush brand monitoring tool allows you to track brand mentions and easily gauge customer sentiment and keep an eye on social conversations.

Both the SEMrush position tracking tool and Semrush brand monitoring tool really help you inform your SEO strategies and make smarter decisions in your marketing strategy.

You can integrate Semrush with your Google Ads account so that you can easily track paid keywords and your PPC ads. It’s where your SEO campaign and PPC campaigns’ data come together to inform your SEO marketing strategy.

With SE Ranking’s extensive SEO toolkit, you can quickly and effortlessly ascend the search engine rankings. Their standout feature is their innovative automation capabilities that streamline tedious SEO tasks while improving results.

SE Ranking offers site monitoring and competitor monitoring tools to automate SEO monitoring tasks. Track your performance in the SERPs – you will be informed of any significant changes with alerts so you never miss an opportunity to make a difference to your SEO campaigns!

se ranking screenshot
se ranking screenshot

SE Ranking’s automatic backlink checker is crucial for keeping track of the quantity and caliber of links heading to a user’s website. Even more importantly, this can help tolerate any potential issues related to connections that may be damaging your Google rankings.

SE Ranking also has Google Analytics and Google Search Console integrations, which allow you to pull data from these tools straight to your SE Ranking dashboard.

For example, you’ll gain aggregated visibility of:

  • Audience data
  • Location data
  • Traffic sources
  • Search Visibility
  • Keyword Importance
  • Rankings overview
  • Keyword changes
  • Conversions

Having all this data aggregated into one place allows you to make much smarter SEO strategy decisions.

RankTracker is an SEO tool that helps businesses improve their online presence and search engine rankings. It offers a range of features including keyword research, site audit, backlink monitoring, and rank tracking.

One of the standout features of RankTracker is its keyword tool, which provides an in-depth analysis of keyword rankings. It allows users to see how their keywords are ranking and get suggestions for new, relevant keywords to target.

The site audit feature is also very useful, as it helps identify technical SEO issues on a website and provides recommendations for how to fix them. This can be especially helpful for businesses with large, complex websites that may have a lot of technical SEO issues to address.

ranktracker screenshot
ranktracker screenshot

The backlink analysis feature is another great tool, as it helps users understand the quality and quantity of links pointing to their websites. This can be useful for identifying and addressing any potential issues with links that could be harming a website’s search engine rankings.

Finally, the rank tracker feature allows users to track the ranking of their website and specific keywords across various search engines. This can be done on a daily, weekly, or monthly basis, and users can set up alerts to be notified of any significant changes in ranking.

Overall, RankTracker is a comprehensive SEO tool that offers a range of helpful features for automating SEO tasks that are mundane, time-consuming, and repetitive.

Screaming Frog SEO Spider is a powerful and comprehensive SEO tool that provides a range of on-page SEO automation features to help businesses improve their online presence and search engine rankings. The software automatically crawls websites, collecting data on the structure, content, and link profile of a website. It can also detect any potential issues that could be impacting search engine rankings.

Search engine optimization depends a lot on the on-page and technical aspects. There are hard requirements like headings, H2s and H3s, and URL slugs. But also soft aspects that impact your click-through rate in the SERPs, like meta descriptions and meta tags.

screamingfrog seo spider screenshot
screamingfrog seo spider crawl results

In addition to these automation features, it also offers other useful tools such as content analysis and broken links reports.

Overall, it’s one of the most powerful SEO automation tools for on-page optimization. Through its sophisticated algorithms and advanced crawling technologies, it can quickly identify any potential issues with your websites that could be preventing them from SEO success.

Rio SEO is an automated SEO software that provides businesses with powerful tools to help them improve their online presence, rankings, and performance. It offers a comprehensive suite of features designed to help users get the most out of their SEO campaigns.

The site audit feature helps website owners identify potential technical SEO issues on their websites and provide recommendations on how they can address them. This is especially useful for large complex websites that may have many technical issues impacting their search engine rankings.

rio seo screenshot
rio seo screenshot

The backlink analysis tool allows users to analyze the quality and quantity of links pointing toward their websites which helps inform link-building strategies. Finally, the rank tracker feature allows users to monitor the ranking performance of specific keywords across various search engines on a daily, weekly, or monthly basis.

Rio SEO also provides useful automation tools such as content analysis to:

  • identify any deficiencies in the website’s visibility;
  • page speed optimization for faster loading web pages and higher rankings;
  • competitor analysis which helps users compare their performance with their competitors;
  • PDF report creation capabilities through customized reporting;
  • A/B testing for different versions of web pages, and more.

All these features are available to ensure the maximum success of your business!

Overall, Rio is an invaluable resource for businesses looking to boost their online visibility, rankings, and performance through sophisticated automation features designed for maximum efficiency. Through its advanced algorithms and technologies, it can quickly identify any potential issues with websites or campaigns that could be preventing them from achieving success online.

SEO PowerSuite is an all-in-one automated SEO software solution designed to help businesses achieve a higher online presence and visibility. It boasts a comprehensive suite of features such as website audit, keyword research, backlink analysis, rank tracking, content optimization, and much more.

Through its powerful tools, users gain insights into their website’s performance and rankings against competitors.

seo powersuite screenshot
seo powersuite screenshot

In terms of rank tracking, SEO PowerSuite offers a robust feature allowing users to monitor their ranking performance of specific keywords across various search engines on a daily, weekly, or monthly basis.

SEO PowerSuite is a comprehensive SEO automation software that allows businesses to unlock their full potential by quickly identifying any potential issues with websites or campaigns that could be preventing them from achieving success online while providing valuable insights into improving your website authority and visibility.

It also integrates with Google Analytics and Google Search Console to aggregate your search data and website data into one central place, so that you can have all the information to make informed decisions about any SEO campaign.

Serpstat is an advanced SEO automation software that offers a comprehensive suite of tools for businesses looking to boost their online presence and rankings. Its powerful features include website audit, keyword research, backlink analysis, content optimization, rank tracking, and more.

These features allow users to take a more in-depth look into their website’s performance and gain valuable insights into how they can go about improving their visibility and authority.

The website audit feature provides a detailed analysis of users’ websites to identify any potential technical SEO issues that could be preventing them from achieving success online. The keyword research tool helps businesses find hot keywords with high potential for success which can then be implemented into campaigns or content creation.

serpstat screenshot
serpstat screenshot

The backlink analysis tool allows users to analyze the quality and quantity of links pointing toward their websites to understand their current standing in terms of link building. Additionally, the content optimization feature helps determine if there are any gaps in content coverage that could be affecting the website’s visibility.

Overall, Serpstat is an all-in-one SEO automation software equipped with features designed to help businesses unlock their full potential by quickly identifying any potential issues with websites or campaigns that could be preventing them from achieving success online while providing valuable insights into improving your website authority and visibility through sophisticated algorithms and technologies tailored specifically for maximum efficiency.

SEO Automation Tools FAQ

What Kind of SEO Tasks Can be Automated?

Many repetitive SEO tasks can be automated, including:

  1. Rank tracking: Automated rank tracking tools can monitor the ranking of a website and specific keywords across various search engines on a daily, weekly, or monthly basis, and send alerts when there are significant changes in ranking.
  2. Backlink analysis: Automated backlink checkers can help users monitor the number and quality of links pointing to their website, and alert them to any potential issues with links that could be harming their search engine rankings.
  3. Site audit: Automated site audit tools can identify technical SEO issues on a website and provide recommendations for how to fix them.
  4. Keyword research: Automated keyword research tools can provide an in-depth analysis of keywords and their performance, and suggest new, relevant keywords to target.
  5. Content optimization: Automated content optimization tools can help users optimize their website’s content for specific keywords, and identify any issues that may be affecting the performance of their content.

All of these routine SEO tasks can be streamlined and optimized through a range of automated using SEO automation tools listed above in this article.

What are the Best Free SEO Automation Tools?

Ahrefs Webmaster Tools is mostly likely the best free SEO automation tool because it gives you access to one website’s SEO data free of charge. For example, you can automate tasks like:

  • Inbound and outbound link monitoring
  • Tracking of broken links
  • SEO reports composing
  • Site performance monitoring and alerts

There are a lot more SEO tasks that you can automate with Ahrefs Webmaster Tools for free. It’s definitely the most comprehensive SEO tool out there. And once you are ready to upgrade to a paid plan, you would already be familiar with the software.

Some other free tools provided by Google are the must-have Google Search Console and Google Data Studio (now Looker Studio). You can analyze big data sets and write SQL to drill deep into site search data.

Key Takeaways for the Best SEO Automation Software

To summarize what are the best SEO automation tools that would help you dominate the Google search rankings, it has to be said that it depends…

If you’re looking to automate content creation, then using Jasper is one of the best options. To make the automated content creation SEO optimized as well, plug in the Surfer SEO integration. 

If you’re looking to automate routine SEO tasks like backlink monitoring and monitoring inbound and outbound links, then the best SEO automation tool for you would be Ahrefs.

If you’re looking for automated SEO monitoring regarding search volume, search engine visibility, competitor monitoring, and a SERP rank tracker then the best SEO automation tool for you is RankTracker.

If you’re looking to do on-page site monitoring and technical SEO audits, look for technical errors, crawl for meta data, and measure your core web vitals metrics, then the perfect SEO automation tool for that would be Screaming Frog SEO Spider.

If you’re just looking for a free tool to automate SEO tasks, then measure basic SEO metrics about your site, then the perfect SEO automation tool to start with is the Ahrefs Webmaster Tool.