12 Best Cold Email Templates for Sales Outreach That Work

Are you tired of hearing crickets in response to your sales emails? 

Do you feel like you’re sending messages into a black hole, never to be heard from again? 

Fear not, my friend, for the solution to your problem is at hand!

The key to successful sales outreach is to use cold email templates that capture your prospect’s attention and compel them to take action.

In this article, we’ll look at the 12 best cold email templates for getting your foot in the door and starting to create those key business relationships.

What Are Cold Email Templates

If you’re in business development or sales, you know the value of reaching out to potential customers through email. Cold email templates are pre-written messages that you may send to someone you’ve never met to promote yourself or your business.

The advantages of implementing cold email templates are that they save time and help you in staying organized. You don’t have to start from scratch every time you send an email if you use a template. Instead, you can customize the message to fit the recipient’s needs.

Cold email outreach is an essential part of any sales team’s strategy. Cold emails are most effective when they are part of a bigger campaign with a clear objective in mind. To get the most out of cold email campaigns, you need a solid cold email strategy that includes identifying your target audience, crafting a compelling message, and following up with prospects.

Benefits of Using Cold Email Templates

Using cold email templates can provide several benefits for your outreach efforts, including:

By utilizing cold email templates, you can enhance your cold email campaigns with a well-planned and executed cold email strategy that resonates with your prospects and ultimately improves your conversion rates.

Elements of Cold Email Templates for Sales Outreach

If you’re trying to increase sales through cold email outreach, your email templates need to be effective. Here are some key elements you should include in your cold email templates:

By including these elements in your cold email templates, you can increase the likelihood of getting a response and ultimately generate more sales.

Best Cold Email Outreach Templates That Actually Work

To save you time and effort, we’ve put together a list of the best cold email templates for sales outreach that actually work. These templates are intended to pique your prospects’ interest and drive them to take action, whether it’s arranging a call, requesting a demo, or completing a purchase.

It’s important to remember that there are some cold email strategies that you should consider in addition to using a template. This will maximize the result of your cold email campaign.

So, if you want to increase your response rates and close more deals, take a look at these templates and start incorporating them into your cold email strategy today. Each cold email example template below has a special angle.

Template #1: The Personalized Introduction

One of the best places to start when creating an effective cold email campaign is with a personalized introduction. This cold email template requires you to create compelling subject lines and an email body targeted to your audience.

Begin by addressing the recipient by their first name in the first line, and make sure your message is mobile-friendly. To create a good cold email, you must first determine your potential customer and the suitable person inside their business to contact.

A personalized introduction, when done correctly, may be an effective technique to attract your prospect’s attention and initiate a conversation that leads to a successful sales result.

Sample cold outreach email
Sample cold outreach email

Here’s the template:

Subject Line: [First Name], Quick Question About [Target Audience Pain Point]

Hi [First Name],

I noticed that [Target Audience] often struggle with [Target Audience Pain Point], and I wanted to reach out to see if we could help.

My name is [Your Name], and I work with [Your Company Name], a [Your Company Description]. We specialize in [Your Value Proposition].

I’d love to learn more about your business and see if we can help you overcome [Target Audience Pain Point].

Do you have a few minutes for a quick call this week?

Best regards,

[Your Name]

Template #2: The Benefits-Focused Email

When it comes to emphasizing the advantages of your product or service, the Benefits-Focused Email may be a valuable sales tool.

This cold sales email template should highlight your value proposition and address your target audience’s pain points directly. In the email body, clearly outline how your features will solve their problems and make their lives easier. Don’t forget to include a call to action and make it simple for the recipient to proceed with the sales process.

Sample benefits-focused cold email
Sample benefits-focused cold email

Here’s the template:

Subject: [First Name], [Company Name] can help you [Prospect’s Pain Point]

Hi [First Name],

Are you struggling with [Prospect’s Pain Point] at [Prospect’s Company]?

Our team at [Your Company Name] has a solution that can help.

We specialize in providing [Value Proposition] to companies in the [Target Industry], and we’ve helped many businesses like yours [Benefit 1] and [Benefit 2]. 

Our [Product/Service] is designed to [Feature 1] and [Feature 2], making it the ideal solution for companies looking to [Target Industry Pain Point].

We understand that you’re busy, so we’ve made it easy for you to learn more about how our solution can benefit your company. 

Simply click on this link [Insert Link to Your Website or Landing Page] to see a detailed overview of our product/service, and to schedule a quick call to discuss how we can help streamline your sales process.

Thank you for your time, and we look forward to hearing from you soon.

Best regards,

[Your Name]

[Your Company Name]

Template #3: The Social Proof Email

If you want to increase the effectiveness of your cold email campaign, consider using the Social Proof Email template. You may demonstrate to potential buyers that your product or service has previously helped other satisfied customers in their industry by leveraging social proof.

This might help your brand gain reputation and trust. You’ll need to gather testimonials and success stories from your delighted clients to build this type of cold email template. You may then utilize these in your email to demonstrate to potential customers that you are a trustworthy and dependable company.

To increase credibility, attach links to your company’s website or LinkedIn page.

This template is very useful for reaching out to marketing experts that want to improve their email marketing strategies. Remember to copy your sales staff on the email in order to ensure follow-up with the prospect.

Sample social proof cold outreach email
Sample social proof cold outreach email

Here’s the template:

Subject: How We Helped [Client Name] Increase Their Revenue

Hi [First Name],

I came across your [company name] and noticed that you’re in [target industry]. 

I wanted to share with you how we’ve helped [Client Name], one of our satisfied customers, achieve [result].

At [Your Company Name], we understand that [prospect’s pain point], and we have developed [features of your product or service] that can help you solve this problem.

Our [value proposition] has helped businesses like yours in [target industry] increase their revenue and improve their [related metric].

Don’t just take our word for it – [Client Name] can attest to the effectiveness of our solution. 

You can read their testimonial on our website [company website] or check out their LinkedIn profile to see how our partnership has positively impacted their business.

I think that our solution could be a great fit for your business and would love to learn more about your sales process and how we could potentially help. 

If you’re interested, I’d love to set up a quick call to discuss further.

Let me know your thoughts.

[Your Name]

Template #4: The Referral Email

If you’re struggling to get a response from a prospect, a referral email could be just what you need. This type of email is highly effective because it leverages the power of a referral source or mutual connection to establish credibility with the recipient.

Start by creating a personalized email that specifically mentions your mutual connection or referral source. Make sure the email is tailored to the prospect company and the right person in the organization. You might also contact your sales people to assist you select the right individual to contact.

Remember that the aim is to make a good impression on the prospect, so take the time to write a captivating email that highlights your value proposition and contains a clear call to action.

Here’s the template:

Subject Line: Introduction from [Mutual Connection’s Name]

Hi [Prospect’s First Name],

I hope this email finds you well. 

My name is [Your Name] and I work with [Your Company Name]. 

I was recently speaking with [Mutual Connection’s Name] and they mentioned that I should reach out to you.

We help companies in [Prospect Company’s Industry/Vertical] achieve [Specific Result or Outcome] through [Your Product/Service’s Main Benefit or Feature].

I understand that [Prospect’s Pain Point] can be a challenge in your industry, and I believe we can help. 

We have had great success working with similar companies in the past, such as [Client Name 1] and [Client Name 2], who have seen [Results Achieved].

If this is something you’re interested in learning more about, I’d love to schedule a quick call to discuss further.

[Your Name]

Template #5: The Pain Point Email

If you’re looking to target your prospect’s specific pain points, then the Pain Point Email template is perfect for you. This template is designed to help you discover and solve the prospect’s pain points in a thoughtful and empathic manner.

You may demonstrate that you understand their problems and are well-equipped to provide a solution by doing so. To start, create an efficient cold email template with your company name and a personalized subject line.

Next, investigate your target audience and their pain spots, and then write an email that addresses those issues directly. This strategy will help you stand out in a busy inbox and enhance the likelihood of receiving a response from the relevant person.

Sample cold outreach email
Sample cold outreach email

Here’s the template:

Subject: Struggling with [prospect’s pain point]?

Hi [Prospect’s first name],

Are you finding it challenging to [prospect’s pain point]? 

I understand how frustrating that can be. 

As someone who has worked with numerous companies in [target audience], I’ve noticed that [common problem in target audience].

That’s why I wanted to reach out and share with you a solution that has helped many of my clients overcome this issue. 

We’ve developed an effective [product or service] that has helped businesses like yours [specific benefits]. 

Our [company name] team has experience working with companies like [prospect company] and we’re confident that we can help you as well.

Would you have a few minutes this week to chat and see if it makes sense to explore this further? 

If so, let me know and we can set up a quick call.


[Your name]

Template #6: The Curiosity Email

If you want to grab the attention of your prospects and leave them wanting more, then the curiosity email is the perfect cold email template for you.

Start with an intriguing subject line that piques their curiosity, followed by a teasing introduction that leaves them curious. Provide your value proposition and highlight the benefits of your product or service in the email body, but don’t give too much away. Invite them to a personalized demo instead, or offer to share more information.

The idea is to pique your prospect’s interest and encourage them to reply and engage with your sales staff. You may enhance the success of your cold email outreach campaign by using this efficient cold email template to raise email open and response rates.

Here’s the template:

Subject: Hey [First Name], [Question]

Hi [First Name],

Do you ever struggle with [pain point] at [Company Name]?

I came across your website and noticed that [something specific you noticed about their website or industry].

I think I may have a solution that could help you [value proposition]. 

We’ve helped [list of satisfied customers or statistics].

I’d love to show you a personalized demo of how we can help you improve [specific benefit].

Does that sound interesting to you? 

Let me know!

Best regards,
[Your Name]

Template #7: The Follow-Up Email

If you haven’t heard back from a prospect, it doesn’t imply they aren’t interested. Sometimes all they need is a polite reminder. Here is when the follow-up email comes into play.

With a quick call to the appropriate person or decision maker, you can jog their memory and remind them of your previous interactions. A strong follow-up email is an important element of the sales process, and a skilled salesman understands its importance.

Use this sales email template to craft a concise and friendly follow-up email that will keep the conversation moving forward.

Sample follow-up cold outreach email
Sample follow-up cold outreach email

Here’s the template:

Subject: Quick Call Follow-up

Hi [First Name],

I hope you are doing well. 

I wanted to touch base with you and follow up on my previous email regarding [Product/Service Name] from [Company Name].

I wanted to see if you had any further questions or concerns regarding [Product/Service Name]. 

Also, I would like to confirm if I reached the appropriate person to discuss this opportunity further.

If you have a few minutes, I would love to jump on a quick call to discuss how [Product/Service Name] can benefit your business. 

Please let me know if you are interested and available to schedule a call.

Best regards,
[Your Name]

Template #8: The Targeted Email

The targeted email template is ideal for reaching out to a specific person or company. You demonstrate that you have done your research and are really interested in the prospect’s demands by addressing their challenges.

To write a targeted email, you must first understand your target audience and what they are searching for. This implies that your email content should be targeted to their unique demands, and your cold email template should include their business name.

Personalized subject lines are also an excellent technique to get their attention and demonstrate that you are not simply sending a generic message.

Sample cold outreach email
Sample cold outreach email

Here’s the template:

Subject Line: [Prospect’s Company Name] and [Your Company Name]

Hi [Prospect’s First Name],

I came across your company, [Prospect’s Company Name], and I noticed that [mention the pain points or challenges the company may be facing]. 

We work with companies in [target audience or industry] and help them overcome [pain points or challenges related to your product/service].

I’m confident that we can help [Prospect’s Company Name] achieve [goal or desired outcome]. 

In fact, we’ve helped [mention a success story or a satisfied customer in a similar situation] achieve [desired outcome].

If this sounds interesting, I’d love to set up a quick call to discuss further. 

What do you think?

[Your Name]

Template #9: The B2B Email

B2B sales lead generation can be done effectively through cold emails. When crafting your B2B email template, it’s essential to consider a few crucial factors to ensure success.

Firstly, ensure that you understand the industry to which you are reaching out and personalize your message accordingly. Your email should be part of a larger cold email campaign and should fit into your entire cold email strategy.

Finally, don’t overlook the significance of a catchy subject line. To make your content more interesting, use a conversational tone and brief sentences.

Sample B2B cold outreach email
Sample B2B cold outreach email

Here’s the template:

Subject Line: [First Name], we can help [Prospect Company] improve [specific pain point]

Hi [First Name],

I hope this email finds you well. 

I came across [Prospect Company] while researching the [target industry] and noticed that [specific pain point] is a challenge for many businesses in the industry.

At [Your Company], we specialize in helping companies like yours overcome these challenges by providing [product/service name] that delivers [benefits]. 

Our solution has helped other companies in the industry [social proof].

Would you be available for a quick chat next week to discuss how we can help [Prospect Company] improve [specific pain point] and achieve [desired outcome]?

Looking forward to hearing from you.

Best regards,
[Your Name]

Template #10: The Quick Introduction Email

Are you looking for a quick and easy way to introduce yourself to potential clients or customers? The Quick Introduction Email template might be just what you’re looking for.

This cold email template focuses on getting to the point quickly with a one-sentence pitch that showcases your value offer. The opening line should be catchy and relevant to your target audience, so they know right away that your email is for them.

Make the email body brief and to the point, stressing your main arguments in a concise way. This template is perfect for busy professionals who want to make a quick and memorable impression.

Here’s the template:

Subject Line: Quick Intro: [Company Name] and [Benefit]

Hi [First Name],

I wanted to quickly introduce myself and [Company Name]. 

We are a [brief description of your company’s product or service] that helps [target audience] to [briefly describe how you can help them].

I noticed [pain point or challenge of the prospect], and thought our solution might be a good fit for you. 

We’ve helped companies like [client name or industry] to [results achieved].

If this makes sense for your business, would you be open to a quick chat?

[Your Name]

Template #11: The Warm Call-to-Action Email

If you want to nudge your prospect into taking the next step with your product or service, a warm call-to-action email can be a great way to go.

Use a personalized email that speaks directly to the prospect’s company and their needs, and be sure to include a clear call to action. This could be as simple as scheduling a call with your sales team or taking a closer look at your product or service. The subject line should be compelling and relevant to the prospect’s situation.

Make sure to align the email with your sales process and keep the focus on the prospect’s needs.

Sample cold outreach email
Sample cold outreach email

Here’s the template:

Subject: [Prospect’s Company] + [Your Company]: Potential Collaboration?

Hi [First Name],

I hope this email finds you well. 

I came across your company’s website and was impressed with your team’s work in [related industry/field].

I believe there could be a potential collaboration between [Prospect’s Company] and [Your Company], which could result in [specific benefit or outcome]. 

Our sales team has been working on a similar project and has already achieved [achievement or outcome].

Would you be interested in discussing this further over a quick call next week? 

We can explore how we can align our expertise and create something valuable together.

Let me know what works best for you. Looking forward to hearing from you soon.

[Your Name]

Template #12: The Value-Added Email

The Value-Added Email focuses on providing something valuable to the recipient to encourage engagement and build a relationship.

Begin with a personalized greeting, followed by a quick introduction of yourself and your business. Then, address a specific pain point or challenge that your target audience may be experiencing and provide a solution. This might be a resource, a tool, or professional advice.

To continue the conversation, end the email with a clear call-to-action, such as arranging a call or meeting.

Sample cold outreach email
Sample cold outreach email

Here’s the template:

Subject: [Recipient’s Name], how can we help you improve [specific goal or pain point] at [prospect’s company]?

Hi [Recipient’s Name],

I came across [prospect’s company] and I noticed that [specific goal or pain point]. 

As a [your position] at [your company], I believe we can help you achieve [goal or solve pain point] and take [prospect’s company] to the next level.

We have helped many companies in [target industry or similar companies] improve their [relevant metrics or results] by leveraging our expertise in [specific service or product]. 

I would love to learn more about [prospect’s company] and explore how we can work together to achieve your [goal or solve pain point].

Do you have some time next week for a quick call? 

Let me know, and we can set something up.

Best regards,
[Your Name]

Frequently Asked Questions About Cold Email Outreach

Below are some frequently asked questions when writing cold emails and cold email outreach strategy. If you’re a marketing manager or a sales guy, you might be having these questions as well.

How to Write Your Own Cold Email?

Cold emailing can be intimidating, but it’s an essential part of any business development efforts. Here’s a step-by-step guide on how to write your own cold email:

Writing a successful cold email requires experimentation, dedication and patience. However, with the right tools and techniques, it can be easier than you think.

One way to improve your email content is by using the best AI writing tools available to help you construct your email content. You can also utilize some cold email software to implement and automate your cold email campaign easily.

How to Write the Perfect Cold Email Subject Line?

It can be tough to grab someone’s attention with just a few words. To write the perfect cold email subject line, you should keep it short and sweet, around 5-7 words is ideal

Make sure your cold email subject lines are relevant and personalized to the recipient, use their name or mention something specific about their business. Avoid using all caps or too many exclamation marks as it can come across as spammy. 

And finally, be clear and concise about what your email is about, so the recipient knows what to expect when they open it. By following these tips, you’ll increase your chances of getting your cold email noticed and opened.

Key Takeaways for the Best Cold Email Templates for Sales Outreach

In summary, using cold email templates can be a useful tool in sales outreach efforts. 

Depending on the target demographic and sales procedure, different types of templates can be utilized.

It is critical to test and adjust templates for each audience and industry. 

Personalization is essential, which includes contacting the right person, citing the prospect’s company name and pain points, and creating relationships through mutual connections.

Creating value-added emails and using call-to-actions can also increase the success of cold outreach. 

AI writing tools can help with getting a few ideas for your email content, but they should be used in conjunction with human editing and personalization.

The key takeaway is that cold email templates can save time and increase efficiency in sales outreach efforts. 

Businesses may improve their chances of success by using the right templates and tailoring the content.

To optimize the efficiency of the templates, testing and adjusting them for the specific audience is essential. 

Feel free to use these templates for cold sales emails and let your sales reps in your sales teams use them freely.

To achieve the best results with email outreach, we recommend using a professional email automation software

13 best cold email platforms rated and compared

Picture of Erkki Muuga

Erkki Muuga

Erkki has over 10 years of experience as a software product manager and a proven track record in building and growing SaaS products. He has a keen eye for key differentiating factors and spotting truly valuable software features that enable business use cases.

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