Artificial intelligence has transformed many industries, and search engine optimization is no exception.
AI-powered SEO tools are changing the way that businesses and digital marketers approach on-page SEO activities like keyword research and the content creation process.
These tools use advanced algorithms and machine learning techniques to analyze and optimize website content and other factors that influence search engine rankings.
In this article, we will introduce some of the best AI SEO tools on the market and discuss how they can help you improve your search rankings and drive more organic traffic to your website.
Our Top Picks for the Best AI SEO Software
Below are the best SEO software that is focused on generating blog content that is designed to rank in search engines.
All of these tools include AI writing tools functionality.
Pros
- Advance deliverability checks and measures
- Intelligently identify best time to send an outreach
- Automatic enrichment and verification
- Write unique and personalized emails automatically
- Unlimited team members for collaboration
- Tailored outreach to specific SEO campaign purpose
Cons
- No automated prospecting
- No link monitoring feature
Best or unique feature
- AI-powered email personalization
- AI powered advanced scheduling
Prospecting & Verification
Deliverability & Mailboxes
Analytics & Metrics
Campaign Types & Versatility
Email Sequences & Follow-Ups
Pricing & Trial
Personalization & Customizability
Collaboration & Team Features
Influno is an AI-driven SEO tool designed to streamline SEO outreach and enhance link building strategies.
It automates the process of finding high-authority backlink opportunities, generating personalized outreach emails, and providing data-driven content recommendations to improve search rankings.
One of Influno’s standout features is its AI-powered personalization and intelligent prospect, which identifies relevant websites with strong domain authority for outreach.
The tool also automates email outreach by analyzing the best time to send emails and making sure high deliverability by checking various factors..
Additionally, it allows you to add an unlimited number of users so you can seamlessly collaborate with your team.
SEO professionals looking to automate outreach and enhance link building strategy can benefit from Influno’s AI-powered capabilities.
The tool provides a scalable solution for acquiring backlinks and a structured approach to SEO, making the entire process more efficient and effective.
Influno offers three pricing plans tailored to different outreach needs.
The Starter plan includes 1,000 search credits and 5,000 outreach emails, while the Growth plan provides 2,500 search credits and 12,500 outreach emails.
For larger campaigns, the Pro plan offers 5,000 search credits and 25,000 outreach emails. All plans come with unlimited contacts, unlimited users, and personal onboarding, ensuring seamless collaboration and scalability.
Free plan available
ChatGPT is a flexible AI tool that quickly generates high-quality, SEO-friendly content. Though not built specifically for SEO, its natural language capabilities make it ideal for creating blog posts, product descriptions, and more, adaptable to different tones and formats.
With well-structured prompts, ChatGPT can assist with brainstorming, drafting, and optimizing content for specific keywords. While it lacks built-in SEO metrics, it integrates well with tools like SurferSEO, helping ensure your content aligns with SEO standards.
In our own content strategy, we’ve used ChatGPT to generate SEO-optimized outlines, though we don’t rely on it entirely. After ChatGPT produces an initial outline, we carefully review it, adding valuable sections it may have missed and refining it for completeness.
With a clear and specific prompt, we generate each paragraph individually, thoroughly fact-checking the content. We also rework sentences when needed to make them easier to read and more engaging for our audience.
Overall, ChatGPT significantly speeds up our process compared to manual content creation, saving time without sacrificing quality.
ChatGPT offers multiple pricing options:
- Free Plan – Provides access to the basic model, allowing users to generate content with limitations on model updates and availability.
- ChatGPT Plus ($20/month) – Gives users access to the more advanced GPT-4 model with better performance, more reliable availability, and faster response times.
- API Access – Available for users who wish to integrate ChatGPT into custom workflows, providing flexibility for scaling content generation across larger projects.
Although it lacks SEO-specific metrics out of the box, ChatGPT’s affordable pricing, flexibility, and effectiveness make it an excellent choice for marketers looking to streamline content creation.
Free plan available
Pros
- SERP Analyzer scans top ranking results
- Real-time SEO Score when editing articles
- Keyword clustering with Semrush integration
- 40+ different templates for various use cases
- WordPress integration for swift publishing
- Built-in grammar and plagiarism checkers
Cons
- Can generate content only in English
- Statistics might pull irrelevant info
- A few usability issues in outline planner
Best or unique feature
- SEO features, SERP analysis and content clustering
SEO Features & Integrations
Grammar & Plagiarism Checks
Templates & Use Cases
AI Content Detection Checks
Commands & Paraphrasers
Pricing & Trial
Scalenut is an exceptional AI SEO tool that specializes in creating long-form articles optimized for SEO.
From my experience with Scalenut, it truly stands out from other tools by allowing me to analyze the top-performing search results and quickly build structured outlines.
I can easily scan the highest-ranking pages for my target keyword, pick relevant H2s and H3s, and use them to shape my content structure.
Once that’s set, Scalenut lets me automatically generate talking points under each heading, making the content creation process faster and more streamlined.
The AI writer then composes the article based on these talking points.
And the AI writer does a very good job in generating paragraphs based on these talking points.
The content editor allows you to further optimize for long-tail keywords and gives you a real-time SEO score.
This includes the long-tail keywords, keyword density, keywords in headings, outbound links to include, meta description and many other SEO suggestions.
Scalenut has three pricing plans that grant access to more than 40 AI templates, SERP analysis, and the SEO editor. Even the most basic plan includes access to the long-form AI writer.
The “Essential” plan offers users 100,000 AI words and the ability to generate up to 5 SEO articles each month. This means that each article can consist of up to 20,000 AI words, which is more than sufficient for producing 5 high-quality articles.
The “Growth” plan allows users to generate an unlimited number of AI words and up to 30 SEO articles per month. Additionally, users can create up to 30 keyword clusters for content planning and run up to 30 audits to optimize their pages.
All Scalenut plans come with a 7-day free trial period.
Free trial available
Pros
- Excellent integration with Surfer SEO
- Tons of templates and use cases
- Rephraser and content improver
- Active community and training center
- Chrome extension is great for social media
- Generated content passes AI detection
Cons
- Costs extra to run plagiarism checks
- Costs extra to create AI images
- More expensive compared to other AI tools
Best or unique feature
- Surfer SEO integration
- Sophisticated prompt writing with Commands
SEO Features & Integrations
Grammar & Plagiarism Checks
Templates & Use Cases
AI Content Detection Checks
Commands & Paraphrasers
Pricing & Trial
Jasper is one of the best AI SEO tools for its wide variety of use cases. However, where it truly shines is when you integrate it with Surfer SEO, which is another powerful SEO tool.
In my experience, Jasper’s machine learning algorithms make creating high-quality, SEO-optimized content fast and efficient. With over 50 templates, Jasper is incredibly versatile—it’s perfect for writing blog posts, social media content, ad copy, and more.
The AI-generated content is also 99.99% original and free from plagiarism, so I can produce top-notch material in a fraction of the usual time. Plus, Jasper’s long-form assistant, Boss Mode, is a game-changer. It allows me to tackle full blog posts, marketing emails, and even longer projects like books with ease.
This feature also unlocks the Surfer SEO integration, where the key AI SEO features get to shine. Read the full Surfer SEO review here.
The tool has an intuitive interface and keyboard shortcuts, making it easy to use. It also offers a wide range of features and is available in 25 different languages. Jasper.ai is an excellent investment for those looking to save time and money by outsourcing their content creation.
The company also offers excellent customer support and has a thriving Facebook community. Overall, Jasper.ai is a highly rated, powerful tool that can help users overcome writer’s block and increase productivity. So, it can be a great SEO AI tool.
Jasper AI offers several pricing options for users to select from.
Jasper offers an integration with Surfer SEO, and allows up to five users.
On the other hand, the Business Plan enables users to have more than five users, advanced team management and document management features, and a dedicated account manager.
Jasper AI also offers a free 5-day trial, and upon subscribing to the paid plan, users can unlock of 30 days of free Surfer SEO.
7 day trial available
Pros
- Surfer SEO integration for keyword data
- Tons of templates and use cases
- Convenient Chrome extension
- WordPress integration for publishing
- Built-in plagiarism checker at no extra cost
- Flexible pricing, allows to set output quality
Cons
- Photosonic AI image generator costs extra
- Content needs editing to pass AI detection
- Lower quality plans have worse AI outputs
Best or unique feature
- Convenient integration with Surfer SEO
SEO Features & Integrations
Grammar & Plagiarism Checks
Templates & Use Cases
AI Content Detection Checks
Commands & Paraphrasers
Pricing & Trial
WriteSonic is a powerful AI-powered content writing and scheduling app that can help remote teams collaborate and get their writing done efficiently. It offers a range of features that make it easy to find the right writers for your team, assign them schedules, and track their progress.
With WriteSonic, you can create a custom writer profile that includes details about their skills, qualifications, and other relevant information. You can also use the app to set up a schedule for your writer, including start and end times and a recurring schedule for regular content.
In addition to helping you find and schedule writers, WriteSonic also allows you to track the content that has been written, including the writer’s name, the title of the post, the length of the content, and more.
This can be useful for ensuring that content is being written according to your guidelines. Overall, WriteSonic is a valuable SEO tool for content marketing teams who work remotely and need a way to efficiently collaborate and get their writing done.
However, the WriteSonic app has a yearly fee of $100, which may not be feasible for smaller content marketing teams.
WriteSonic offers a pricing structure that depends on the number of words and the level of output quality. The pay-as-you-go option allows you to pay only for the exact number of words you need, while the monthly and annual subscription options provide discounts for larger word amounts.
With the Free Plan, you get 2500 words with “Premium” content quality. The Free Plan also includes access to more than 100 templates, a plagiarism checker, and support for all languages.
For the “Long-Form” plan, which costs $19 per month, you can generate up to 19,000 words with “Premium” content quality. Additionally, this plan offers long-form writers that can produce complete articles and integrate with Surfer SEO.
If you need more words, the upgraded plan allows you to generate up to 75,000 words with “Premium” content quality and up to 5 users for $49 per month.
Free plan available
Pros
- Comprehensive SERP analysis
- Visual overview of long tail keywords
- AI writer includes target keywords
- WordPress integration for publishing
- Comprehensive paraphrasing tools
- Best results in passing AI content detection
Cons
- Too few social media marketing use cases
- Metrics about competitor links inaccurate
- A bit expensive with the Pro Add-on
Best or unique feature
- Real-time long-tail keyword coverage
SEO Features & Integrations
Grammar & Plagiarism Checks
Templates & Use Cases
AI Content Detection Checks
Commands & Paraphrasers
Pricing & Trial
Frase is an advanced SEO tool powered by AI that can create SEO-focused content quickly and generate and optimize relevant answers to the questions that your target audience is asking.
It works by using machine learning techniques and natural language processing to interpret, understand, and learn content from the web, which enables it to generate relevant content summaries with high efficiency.
When you search for a keyword on Frase, it scans the internet and finds the most relevant topics and questions, generates article summaries, creates detailed content briefs, and highlights the statistics noted in different articles. This information is useful for researching and creating or curating content for your website.
Frase has several features, including a question and topic research tool, AI-generated content briefs, and content optimization. It also has a feature that helps you track the performance of your content and identify opportunities for improvement. Frase is expected to see favorable growth in the coming years due to its advanced AI technology and useful features.
Frase’s pricing structure is slightly complex, but it revolves around three main plans:
The “Solo” plan costs $14.99 per month and offers four articles and 4000 AI-generated words.
The “Basic” plan, which costs $44.99 per month, provides thirty articles and 4000 AI-generated words.
The “Team” plan costs $114.99 per month and offers an unlimited number of articles and 4000 AI-generated words.
To remove the 4000 words per month limit, you can add the Pro Add-on, which costs an additional $35 per month. If you upgrade to the “Basic” plan, it is advisable to add the Pro Add-on as well, but the total cost increases to $79.99 per month.
Although the prices may seem high, it’s important to note that Frase’s AI writing software comes equipped with SEO tools, eliminating the need to purchase additional Surfer SEO or Semrush subscriptions.
5 day trial available
Read the full WriterZen review
Pros
- Detailed SERP analysis with SEO metrics
- Sophisticated topic clustering
- Article outline builder with key talking points
- Real-time overview of selected keyword coverage
- Paraphraser which can adjust the creativity level
- Passes AI content detection with flying colors
Cons
- No templates or other AI writing use cases
- Bit on the expensive side
- User interface might be complicated at first
Best or unique feature
- Keyword explorer shows search trends, volume & CPC
- Calculated "Golden score" outlines low hanging fruits
SEO Features & Integrations
Grammar & Plagiarism Checks
Templates & Use Cases
AI Content Detection Checks
Commands & Paraphrasers
Pricing & Trial
WriterZen is a powerful AI tool that helps users with writing and SEO tasks. The app is designed to assist with research, brainstorming, and word choice, making it a useful resource for those who want to create high-quality content but lack the time or skills to do so.
It is also ideal for bloggers and business owners who need to write SEO-friendly content from their phone. WriterZen combines multiple tools into one platform, allowing users to streamline their writing and research processes. Some of its key features include keyword discovery, clustering keywords, and submitting multiple keywords to be organized into topic clusters with ideas for content.
The app has a user-friendly interface and is easy to use, making it a great tool for those looking to improve their SEO and create customer-focused content. Overall, WriterZen is highly rated by users and is considered a fantastic investment for SEO needs.
WriterZen’s pricing is very reasonable given the abundance of useful SEO and AI writing features it provides. All pricing plans include most features, which is an added bonus.
The “Basic” plan costs $39 per month and offers:
- 50 keyword lookups per day
- 50 content briefs,
- 50 topic lookups per month.
- 5,000 AI writing words per month,
However, the monthly word count may not be sufficient for more demanding use cases.
For a more serious user, it is advisable to upgrade to the “Standard” plan, which offers 8,000 AI writing words per month for $59 per month.
If you need even more AI writing words, the “Advanced” plan provides 15,000 AI writing words per month, but at a cost of $99 per month.
The best thing about WriterZen’s pricing is that they offer a 7-day free trial.
Free trial available
Read the full Outranking review
Pros
- Mimics the casual writing style of an average person
- No reported issues with plagiarism
- Paraphrasers can make the text more reader friendly
- Rapidly developed and improved by dedicated team
- Can generate content in 13+ languages
- Detailed outline & related keyword coverage analytics
Cons
- Confusing UI and navigation
- SEO research capabilities may need improvement
- No free plans and no trial
Best or unique feature
- Quick Wins tool shows you low hanging fruits where are the opportunties for the quickest wins
SEO Features & Integrations
Grammar & Plagiarism Checks
Templates & Use Cases
AI Content Detection Checks
Commands & Paraphrasers
Pricing & Trial
Outranking is an AI SEO tool that is specifically designed for long-form content writing. It has been well-received by customers, with one review stating that it is “one of the best in the market” and another calling it an “unfair” advantage for ranking content on Google.
One of the standout features of Outranking is its ability to mimic the writing style of an average person, making the content produced easy to understand. Additionally, there have been no issues with plagiarism reported by users. However, there have been some criticisms of the product, including the confusing UI and the need for improvement in the SEO research capabilities.
Despite this, Outranking has been successful in increasing output and improving results for users. It has been reported to have increased output by almost 150% and has helped to improve SEO rankings.
Outranking is constantly being updated and improved by its dedicated team, with one review stating that the platform has been rapidly developed over the past few months. Overall, Outranking seems to be a valuable tool for those looking to improve their content creation and SEO efforts.
Outranking’s pricing is relatively high, but they do offer a cheap entry point with their $7 first-month offer.
The “Starter” plan costs $49 per month after the first month and allows you to write and optimize 4 articles and use 300,000 AI characters. This is generally sufficient, as the average 3,000-word article is approximately 20,000 characters.
The “Solo” plan costs $79 per month and provides 10 SEO optimized articles per month. One significant benefit of this plan is that there is no AI character limit.
For an additional $79 per month, you can add an advanced AI-powered keyword clustering feature. While some other AI writing tools have this feature included in their base package, they often have higher monthly prices.
Overall, Outranking’s pricing is expensive. However, their SEO features are robust and valuable, making it worth the investment.
$7 for the first month
Frequently Asked Questions About AI SEO Tools
AI SEO tools can seem complex, but they’re powerful once you know how to use them. Here are a few common questions that often come up.
How can AI Tools be Used for Search Engine Optimization?
There are several ways that AI tools can be used for search engine optimization. Some examples include:
- Content creation: AI SEO tools can be used to generate unique and high-quality content that is optimized for target keywords. This can be especially helpful for small businesses and organizations that may not have the resources to produce large quantities of content on their own.
- Keyword research: These SEO software tools can analyze large amounts of data to identify relevant and high-performing keywords that can be targeted in content creation and link building efforts.
- Rank tracking: AI-powered tools can track a website’s ranking for specific keywords and provide insights on how to improve that ranking.
- On-page optimization: Content optimization tools can analyze a website’s content and suggest changes to improve its relevance and user experience, which can help with climbing in search engine rankings.
Overall, AI tools can save time and resources for SEO efforts and provide valuable insights and recommendations to improve a website’s ranking on search engines.
How does AI help with keyword research?
AI tools simplify keyword research by analyzing vast amounts of data to identify high-performing keywords that align with your target audience.
They go beyond simple keyword suggestions, often uncovering long-tail keywords, search trends, and even the intent behind search queries. This helps you create content that truly resonates with what people are searching for, giving you an edge over competitors.
Can AI tools fully replace a human SEO expert?
AI tools are excellent for speeding up SEO tasks, but they don’t fully replace human expertise. They provide data-driven insights, generate content, and analyze trends, but they still need a human touch to refine strategies, ensure accuracy, and make creative decisions.
AI SEO tools are best used to complement human expertise, making SEO efforts more efficient and effective.
Key Takeaways from the Best AI SEO Tools
This article covers the top AI-powered SEO tools that are transforming on-page SEO by streamlining tasks like keyword research and content creation.
Tools such as ChatGPT, Scalenut, Jasper, WriteSonic, Frase, WriterZen, and Outranking each bring unique features to help boost search rankings and drive organic traffic.
Leveraging machine learning and natural language processing, these tools allow businesses to analyze data and optimize content with greater speed and accuracy.
Selecting the right AI SEO tool depends on your specific goals, feature needs, usability, integrations, and budget.
The key takeaway is that AI SEO tools offer a major advantage by enhancing both efficiency and precision in SEO tasks, enabling you to work smarter and achieve better results in an increasingly competitive digital landscape.
