6 Best AI SEO Tools: AI Assisted On-Page SEO Software [2023]

Artificial intelligence has transformed many industries, and search engine optimization is no exception. 

AI-powered SEO tools are changing the way that businesses and digital marketers approach on-page SEO activities like keyword research and the content creation process.

These tools use advanced algorithms and machine learning techniques to analyze and optimize website content and other factors that influence search engine rankings

In this article, we will introduce some of the best AI SEO tools on the market and discuss how they can help you improve your search rankings and drive more organic traffic to your website.

Our Top Picks for the Best AI SEO Software

Below are the best SEO software that is focused on generating blog content that is designed to rank in search engines. 

All of these tools include AI writing tools functionality. 

Overall rating

4.3/5

4.3

7 day trial for free

Pros

Cons

Best or unique feature

SEO Features & Integrations

5/5

Grammar & Plagiarism Checks

4/5

Templates & Use Cases

5/5

AI Content Detection Checks

4/5

Commands & Paraphrasers

4/5

Pricing & Trial

4/5

Scalenut is an exceptional AI SEO tool that specializes in creating long-form articles optimized for SEO.

It surpasses the competition by analyzing the top-performing search results, and also by enabling you to develop outlines and talking points for each header. 

You can scan the top ranking results in your target keyword SERP and start picking the H2’s and H3’s from these results pages. 

As a next step, you can automatically compose talking points under each heading. 

top ranked scalenut outlines
Top ranked Scalenut outlines

The AI writer then composes the article based on these talking points. 

And the AI writer does a very good job in generating paraghraphs based on these talking points. 

The content editor allows you to further optimize for long-tail keywords and gives you a real-time SEO score

This includes the long-tail keywords, keyword density, keywords in headings, outbound links to include, meta description and many other SEO suggestions. 

scalenut seo score
Scalenut SEO score

Scalenut has three pricing plans that grant access to more than 40 AI templates, SERP analysis, and the SEO editor. Even the most basic plan includes access to the long-form AI writer.

The “Essential” plan offers users 100,000 AI words and the ability to generate up to 5 SEO articles each month. This means that each article can consist of up to 20,000 AI words, which is more than sufficient for producing 5 high-quality articles.

The “Growth” plan allows users to generate an unlimited number of AI words and up to 30 SEO articles per month. Additionally, users can create up to 30 keyword clusters for content planning and run up to 30 audits to optimize their pages.

All Scalenut plans come with a 7-day free trial period.

Free trial available

Overall rating

4.5/5

4.5

7 day trial for free

Pros

Cons

Best or unique feature

SEO Features & Integrations

5/5

Grammar & Plagiarism Checks

4/5

Templates & Use Cases

5/5

AI Content Detection Checks

4/5

Commands & Paraphrasers

5/5

Pricing & Trial

3/5

Jasper is one of the best AI SEO tools for it’s wide variety of use cases. However, where it truly shines is when you integrate it with Surfer SEO, which is another powerful SEO tool.

Its machine learning algorithms help users produce high-quality, SEO-optimized content quickly and easily. With over 50 templates to choose from, Jasper is perfect for anyone in need of assistance with writing blog posts, social media copy, ad campaigns, and more.

Jasper templates
Jasper templates

The AI-generated content produced by Jasper is 99.99% original and free of plagiarism, allowing users to create top-notch content in a fraction of the time they would normally take. In addition to the 50 templates, Jasper also offers a long-form assistant called Boss Mode, which allows users to write full blog posts, marketing emails, and even entire books. 

This feature also unlocks the Surfer SEO integration, where the key AI SEO features get to shine. Read the full Surfer SEO review here

The tool has an intuitive interface and keyboard shortcuts, making it easy to use. It also offers a wide range of features and is available in 25 different languages. Jasper.ai is an excellent investment for those looking to save time and money by outsourcing their content creation. 

The company also offers excellent customer support and has a thriving Facebook community. Overall, Jasper.ai is a highly rated, powerful tool that can help users overcome writer’s block and increase productivity. So, it can be a great SEO AI tool. 

jasper surferSEO integration
Jasper and Surfer SEO integration

Jasper AI offers several pricing options for users to select from.

Jasper offers an integration with Surfer SEO, and allows up to five users.

On the other hand, the Business Plan enables users to have more than five users, advanced team management and document management features, and a dedicated account manager.

Jasper AI also offers a free 5-day trial, and upon subscribing to the paid plan, users can unlock of 30 days of free Surfer SEO.

7 day trial available

Overall rating

3.8/5

3.8

Free plan with up to 10,000 words per month

Pros

Cons

Best or unique feature

SEO Features & Integrations

5/5

Grammar & Plagiarism Checks

4/5

Templates & Use Cases

5/5

AI Content Detection Checks

1/5

Commands & Paraphrasers

4/5

Pricing & Trial

4/5

WriteSonic is a powerful AI-powered content writing and scheduling app that can help remote teams collaborate and get their writing done efficiently. It offers a range of features that make it easy to find the right writers for your team, assign them schedules, and track their progress.

With WriteSonic, you can create a custom writer profile that includes details about their skills, qualifications, and other relevant information. You can also use the app to set up a schedule for your writer, including start and end times and a recurring schedule for regular content.

writesonic templates
writesonic templates

In addition to helping you find and schedule writers, WriteSonic also allows you to track the content that has been written, including the writer’s name, the title of the post, the length of the content, and more.

This can be useful for ensuring that content is being written according to your guidelines. Overall, WriteSonic is a valuable SEO tool for content marketing teams who work remotely and need a way to efficiently collaborate and get their writing done.

However, the WriteSonic app has a yearly fee of $100, which may not be feasible for smaller content marketing teams.

writesonic content creator
writesonic content creator

WriteSonic offers a pricing structure that depends on the number of words and the level of output quality. The pay-as-you-go option allows you to pay only for the exact number of words you need, while the monthly and annual subscription options provide discounts for larger word amounts.

With the Free Plan, you get 2500 words with “Premium” content quality. The Free Plan also includes access to more than 100 templates, a plagiarism checker, and support for all languages.

For the “Long-Form” plan, which costs $19 per month, you can generate up to 19,000 words with “Premium” content quality. Additionally, this plan offers long-form writers that can produce complete articles and integrate with Surfer SEO.

If you need more words, the upgraded plan allows you to generate up to 75,000 words with “Premium” content quality and up to 5 users for $49 per month.

Free plan available

Overall rating

4/5

4.0

5 day trial for $1

Pros

Cons

Best or unique feature

SEO Features & Integrations

5/5

Grammar & Plagiarism Checks

3/5

Templates & Use Cases

3/5

AI Content Detection Checks

5/5

Commands & Paraphrasers

5/5

Pricing & Trial

3/5

Frase is an advanced SEO tool powered by AI that can create SEO-focused content quickly and generate and optimize relevant answers to the questions that your target audience is asking.

It works by using machine learning techniques and natural language processing to interpret, understand, and learn content from the web, which enables it to generate relevant content summaries with high efficiency.

frase content planner
frase content planner

When you search for a keyword on Frase, it scans the internet and finds the most relevant topics and questions, generates article summaries, creates detailed content briefs, and highlights the statistics noted in different articles. This information is useful for researching and creating or curating content for your website.

Frase has several features, including a question and topic research tool, AI-generated content briefs, and content optimization. It also has a feature that helps you track the performance of your content and identify opportunities for improvement. Frase is expected to see favorable growth in the coming years due to its advanced AI technology and useful features.

frase content editor
frase content editor

Frase’s pricing structure is slightly complex, but it revolves around three main plans:

The “Solo” plan costs $14.99 per month and offers four articles and 4000 AI-generated words.

The “Basic” plan, which costs $44.99 per month, provides thirty articles and 4000 AI-generated words.

The “Team” plan costs $114.99 per month and offers an unlimited number of articles and 4000 AI-generated words.

To remove the 4000 words per month limit, you can add the Pro Add-on, which costs an additional $35 per month. If you upgrade to the “Basic” plan, it is advisable to add the Pro Add-on as well, but the total cost increases to $79.99 per month.

Although the prices may seem high, it’s important to note that Frase’s AI writing software comes equipped with SEO tools, eliminating the need to purchase additional Surfer SEO or Semrush subscriptions.

5 day trial available

Read the full WriterZen review

Overall rating

4.3/5

4.3

7 day trial for free

Pros

Cons

Best or unique feature

SEO Features & Integrations

5/5

Grammar & Plagiarism Checks

4/5

Templates & Use Cases

3/5

AI Content Detection Checks

5/5

Commands & Paraphrasers

5/5

Pricing & Trial

4/5

WriterZen is a powerful AI tool that helps users with writing and SEO tasks. The app is designed to assist with research, brainstorming, and word choice, making it a useful resource for those who want to create high-quality content but lack the time or skills to do so.

writerzen keyword research
writerzen keyword research

It is also ideal for bloggers and business owners who need to write SEO-friendly content from their phone. WriterZen combines multiple tools into one platform, allowing users to streamline their writing and research processes. Some of its key features include keyword discovery, clustering keywords, and submitting multiple keywords to be organized into topic clusters with ideas for content.

The app has a user-friendly interface and is easy to use, making it a great tool for those looking to improve their SEO and create customer-focused content. Overall, WriterZen is highly rated by users and is considered a fantastic investment for SEO needs.

writerzen content editor
writerzen content editor

WriterZen’s pricing is very reasonable given the abundance of useful SEO and AI writing features it provides. All pricing plans include most features, which is an added bonus.

The “Basic” plan costs $39 per month and offers: 

  • 50 keyword lookups per day
  • 50 content briefs,
  • 50 topic lookups per month.
  • 5,000 AI writing words per month,

However, the monthly word count may not be sufficient for more demanding use cases.

For a more serious user, it is advisable to upgrade to the “Standard” plan, which offers 8,000 AI writing words per month for $59 per month.

If you need even more AI writing words, the “Advanced” plan provides 15,000 AI writing words per month, but at a cost of $99 per month.

The best thing about WriterZen’s pricing is that they offer a 7-day free trial.

Free trial available

Read the full Outranking review

Overall rating

3.8/5

3.8

No trial, but $7 for the first month

Pros

Cons

Best or unique feature

SEO Features & Integrations

5/5

Grammar & Plagiarism Checks

4/5

Templates & Use Cases

4/5

AI Content Detection Checks

4/5

Commands & Paraphrasers

3/5

Pricing & Trial

3/5

Outranking is an AI SEO tool that is specifically designed for long-form content writing. It has been well-received by customers, with one review stating that it is “one of the best in the market” and another calling it an “unfair” advantage for ranking content on Google.

outranking keyword research
outranking keyword research

One of the standout features of Outranking is its ability to mimic the writing style of an average person, making the content produced easy to understand. Additionally, there have been no issues with plagiarism reported by users. However, there have been some criticisms of the product, including the confusing UI and the need for improvement in the SEO research capabilities.

Despite this, Outranking has been successful in increasing output and improving results for users. It has been reported to have increased output by almost 150% and has helped to improve SEO rankings.

Outranking is constantly being updated and improved by its dedicated team, with one review stating that the platform has been rapidly developed over the past few months. Overall, Outranking seems to be a valuable tool for those looking to improve their content creation and SEO efforts.

outranking content editor
outranking content editor

Outranking’s pricing is relatively high, but they do offer a cheap entry point with their $7 first-month offer.

The “Starter” plan costs $49 per month after the first month and allows you to write and optimize 4 articles and use 300,000 AI characters. This is generally sufficient, as the average 3,000-word article is approximately 20,000 characters.

The “Solo” plan costs $79 per month and provides 10 SEO optimized articles per month. One significant benefit of this plan is that there is no AI character limit.

For an additional $79 per month, you can add an advanced AI-powered keyword clustering feature. While some other AI writing tools have this feature included in their base package, they often have higher monthly prices.

Overall, Outranking’s pricing is expensive. However, their SEO features are robust and valuable, making it worth the investment. 

$7 for the first month

FAQ About AI SEO Tools

How can AI Tools be Used for Search Engine Optimization?

There are several ways that AI tools can be used for search engine optimization. Some examples include:

  1. Content creation: AI SEO tools can be used to generate unique and high-quality content that is optimized for target keywords. This can be especially helpful for small businesses and organizations that may not have the resources to produce large quantities of content on their own.
  2. Keyword research: These SEO software tools can analyze large amounts of data to identify relevant and high-performing keywords that can be targeted in content creation and link building efforts.
  3. Rank tracking: AI-powered tools can track a website’s ranking for specific keywords and provide insights on how to improve that ranking.
  4. On-page optimization: Content optimization tools can analyze a website’s content and suggest changes to improve its relevance and user experience, which can help with climbing in search engine rankings.

Overall, AI tools can save time and resources for SEO efforts and provide valuable insights and recommendations to improve a website’s ranking on search engines.

Key Takeaways from the Best AI SEO Tools

To summarize, AI SEO software has the potential to greatly improve the efficiency and effectiveness of SEO efforts for businesses and digital marketers.

There are a variety of AI SEO tools available on the market, each with its own unique features and capabilities. Jasper.ai is highly rated for its wide range of use cases, including its integration with Surfer SEO, 50+ content templates, and long-form assistant feature, Boss Mode.

WriteSonic is a good option for remote teams looking to collaborate and schedule their writing tasks efficiently, while Frase is known for its ability to generate SEO-focused content.

Overall, the best AI SEO tool will depend on the specific needs and goals of the user, but any of the tools mentioned in this article have the potential to help improve search rankings and drive organic traffic to a website.

Erkki Muuga

Erkki Muuga

Erkki has over 10 years of experience as a software product manager and a proven track record in building and growing SaaS products. He has a keen eye for key differentiating factors and spotting truly valuable software features that enable business use cases.

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