Benchmark Email Review: Automated Templates with AI for Free?

Overall rating

4.1/5

4.1

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

4/5

Deliverability & Email Tools

4/5

Analytics & Insights

4/5

Personalization & Templates

4/5

Integrations with Other Tools

5/5

Automation & Scalability

4/5

Subscription & Sign Up Forms

3/5

Support & Knowledge Base

4/5

Pricing & Trial

5/5

Curious about Benchmark Email and whether it fits into your business toolkit? 

This comprehensive Benchmark Email review cuts through the noise to highlight both the strengths and limitations of this email marketing platform. 

From innovative design templates to the constraints of campaign customization, we provide the insights you need to make an informed decision. 

Keep reading to see how Benchmark Email measures up against your business needs.

There’s a lot of things you don’t want to miss out on.

How to Evaluate an Email Marketing Platform

When evaluating an email marketing platform, start by exploring the user interface and ease of use. It’s crucial that you can navigate the system efficiently. Check for personalization options and templates that make your emails stand out.

Subscription and sign-up forms should be easy to integrate and customize, enhancing your ability to grow your mailing list. It’s also essential to assess the platform’s deliverability and email tools to ensure your messages reach their intended inboxes. 

Look for integrations with other tools you use, which can streamline your workflow significantly. Effective customer support and a comprehensive knowledge base can make a big difference in how quickly you can resolve issues and learn the system. 

Don’t forget to dive into the analytics and insights offered by the platform, as these can guide your campaign adjustments for better performance. Automation features are key for scalability, allowing you to manage campaigns efficiently as your needs grow. 

Lastly, consider the pricing and trial options to ensure the platform fits your budget and offers a good value for its cost. By keeping these criteria in mind, you can choose an email marketing platform that not only meets your current needs but also supports your future growth.

1. User Interface and Ease of Use

Rating for Ease of Use

4/5

Navigating through Benchmark Email is a breeze thanks to its user-friendly interface. Designed for efficiency, the platform allows you to quickly access all the tools you need without any hassle. 

This streamlined user experience ensures that both new and seasoned marketers can efficiently manage their email campaigns with minimal learning curve.

User Interface

When you log into Benchmark Email, you’re greeted by a clean and professional interface that stands out for its clarity and ease of navigation. The layout is intuitive, allowing you to quickly find what you need, whether it’s managing your contacts, setting up campaigns, or analyzing reports.

Benchmark Email Campaigns
Benchmark Email Campaigns

The simplicity of the design makes it effortless to start new projects or modify existing ones, all with just a few clicks. 

This streamlined user experience enhances your productivity and reduces the learning curve, making it a solid choice for both newcomers and seasoned marketers looking for efficient email marketing solutions.

Onboarding Process

Right after you sign up with Benchmark Email, you’re immediately engaged by a chatbot assistant. This isn’t just any chatbot; it’s more of a personalized quiz designed to pinpoint exactly what you need from your email campaigns.

Benchmark Email Smart Design Onboarding
Benchmark Email Smart Design Onboarding

It’s a quick guide to launch your first campaign immediately, bypassing the usual homepage navigation. This can feel a bit rushed if you’re someone who likes to thoroughly set up their account first.

Benchmark Email also has an onboarding checklist. This checklist is a helpful guide through setting up your account, ensuring you don’t miss any steps. However, integrating the chatbot into this checklist instead of having it pop up immediately might make the process feel less intrusive and more user-friendly.

Benchmark Email Onboarding Checklist
Benchmark Email Onboarding Checklist

2. Personalization and Templates

Rating for Personalization

4/5

In email marketing, personalization and templates are key to boosting engagement. Benchmark Email offers a variety of easy-to-use personalization features and professional templates, ensuring your emails resonate with each recipient and stand out in their inbox.

Email Personalization

Benchmark Email’s approach to email personalization may seem limited, but it’s quite effective in how it’s implemented. You have a few but powerful options to tailor your emails for each recipient, making your messages feel more personal and engaging.

Each of these personalization options enhances your ability to connect with your audience in meaningful ways, turning standard outreach into a tailored conversation.

Benchmark Email Personalization Feature
Benchmark Email Personalization Feature

Smart Design Template Generator

Benchmark Email’s Smart Design feature is a game changer when it comes to creating email templates that resonate with your brand’s unique style. It cleverly analyzes your website, automatically retrieving content such as images, text, and colors.

Smart Design Generated Templates
Smart Design Generated Templates

Then, it uses these elements to craft custom email templates that align perfectly with your branding. This seamless integration ensures that your emails are not only visually appealing but also maintain a consistent tone and feel that your subscribers will recognize and trust. 

It’s like having a personal designer who ensures your communications are polished and professional every time.

Email Templates

Benchmark Email offers an extensive range of built-in pre-made email templates that are as beautiful as they are easy to use. Each template is professionally designed, ensuring your emails always look top-notch.

Benchmark Email Templates
Benchmark Email Templates

What’s particularly handy is the option to filter templates by month, making it a breeze to find the perfect backdrop for your seasonal promotions or event-based communications. 

Whether you’re crafting a quick promotional email or setting up a complex campaign, these templates provide a solid foundation that you can customize to match your brand’s voice and style effortlessly.

Smart Content AI Writer

Benchmark Email’s Smart Content AI writer sounds like a promising tool, designed to effortlessly create content for your marketing campaigns. 

However, during my test, it didn’t perform as expected. Each attempt to generate text resulted in an error message, indicating there might be a glitch on their end. While this was a bit of a setback, it’s important to remember that the feature is still in beta.

Smart Content couldn't generate text
Smart Content couldn't generate text

Such issues are not uncommon in early stages and are usually resolved as the system improves through user feedback and technical tweaks. So, while it’s not quite ready for prime time, there’s potential for it to become a valuable asset in streamlining content creation once the kinks are ironed out.

3. Subscription and Sign Up Forms

Rating for Sign-up Forms

3/5

Subscription and sign-up forms are essential for building your audience and fostering engagement. Benchmark Email offers versatile tools for creating and integrating these forms smoothly. 

Whether you need embedded forms, pop-ups, or landing pages, you can tailor them to fit your campaign needs effortlessly.

Sign-up Forms

At Benchmark, creating effective sign-up forms is streamlined with three main types of forms: Embedded Form, Popup Form, and Small Embed Form. Each type is designed to meet different needs and placements within your marketing strategy.

Benchmark Sign-up Form Editor
Benchmark Sign-up Form Editor

Embedded forms are versatile; you can integrate them directly on your website or on a landing page crafted in Benchmark. 

What’s great about these is the ability to share them as a standalone forms through a link, although keep in mind they are not formatted as standalone pages and the interface might appear stretched. However, they serve well. 

For a more elegant solution without a website, consider building a landing page on Benchmark and embedding the form there for a seamless user experience.

Both Popup and Small Embed forms function similarly but lack a standalone link for direct user access. Instead, you embed these forms using a Javascript code, which allows them to appear as part of your website’s content, perfect for catching visitors’ attention without needing separate page navigation.

Benchmark Signup Form Embed Code
Benchmark Signup Form Embed Code

Landing Page

Benchmark makes it simple and efficient to create landing pages that are primarily designed for sign-up forms, although you have the flexibility to adapt them for other uses like product pages. The interface is user-friendly, allowing you to select and embed forms directly onto these pages without any need for coding. 

At the time of my review, Benchmark offers only six templates, each crafted to meet various marketing needs.

Benchmark Landing Page Templates
Benchmark Landing Page Templates

These templates provide a solid starting point and are customizable to align with your branding and campaign goals, ensuring your landing page not only captures attention but also converts visitors into subscribers or customers effectively.

4. Deliverability and Email Tools

Rating for Deliverability

4/5

Deliverability and email tools are crucial in ensuring your messages reach your audience effectively. Benchmark Email provides a suite of features designed to optimize email deliverability and engagement. 

From importing contacts seamlessly to utilizing advanced targeting lists, these tools help you manage and execute your campaigns with precision.

Contact Importing

When it comes to managing your email marketing campaigns, having a robust contact list is key. If you already have a list of subscribers, Benchmark makes it incredibly easy to import them. 

You can upload your list directly using a CSV, TXT, or XLS file, manually add contacts one by one, or simply copy and paste from your source. If you’re transitioning from another tool, Benchmark supports importing contacts from a variety of third-party services.

Benchmark Contact Importing
Benchmark Contact Importing

They currently support several major platforms, so it’s a good idea to check their integrations page to see if your current tool is compatible. This flexibility ensures that you can seamlessly integrate your existing contacts into your new campaigns without missing a beat.

Targeted Contact List

If you’re looking to refine your email marketing strategy, Benchmark’s Auto Targeted Contact List is a powerful tool to consider. 

This feature analyzes the campaigns you select to identify which contacts are actively engaging with your emails. You can tailor this analysis based on opens, clicks, or even specific URLs that your contacts are clicking on. 

By leveraging this data, you can create highly targeted lists that focus on the most engaged contact segments of your audience. This approach not only enhances the effectiveness of your campaigns but also ensures that you’re communicating more directly with those who are most interested in what you have to offer.

5. Integrations with Other Tools

Rating for Integrations

5/5

Benchmark Email impressively integrates with over 1500 services. This extensive connectivity lets you seamlessly import contacts from diverse platforms. You can sync customers from Shopify or manage contacts via Google Sheets. 

It also includes powerful third-party integrations through Zapier. This connects with Gmail, Evernote, Facebook, and more. Whether you’re pulling data from e-commerce platforms or professional networks like Zoho, Benchmark makes it straightforward. 

This comprehensive integration simplifies managing your email lists and ensures your contact data is always current. Centralizing your contacts through Benchmark optimizes your outreach and enhances your marketing campaigns’ effectiveness.

Benchmark Email Integrations
Benchmark Email Integrations

6. Customer Support and Knowledge Base

Rating for Customer Support

4/5

Benchmark Email excels in customer support and offers an extensive knowledge base to ensure you get the most out of your email marketing efforts. Their responsive support team is quick to assist, while the detailed knowledge base provides valuable insights and guides for every level of user.

Customer Service

Benchmark Email’s customer service is notably responsive. They replied almost instantaneously after I reached out, which was a pleasant surprise. This quick response time can be a huge relief, especially when you’re dealing with time-sensitive issues or need urgent help with your email campaigns. 

Their support team is fast but I think they’re not very knowledgeable about their products. Though, they are willing to explore their resources to provide effective solutions and detailed guidance to ensure your email marketing efforts run smoothly. 

Having such supportive customer service at your fingertips makes managing campaigns much easier, giving you the confidence that help is just a quick message away.

Knowledge Base

Benchmark Email’s knowledge base is a comprehensive library packed with helpful resources. Whether you’re just getting started or looking to delve deeper into advanced features like integrations and automations, their articles cover everything. 

You can find step-by-step guides on uploading and maintaining your contact lists, learning best practices for email delivery, and much more. This treasure trove of information is designed to help you maximize the effectiveness of your email campaigns with ease. 

It’s all neatly organized, so you can quickly find exactly what you need to solve any issue or improve your marketing strategies.

Benchmark Knowledge Base
Benchmark Knowledge Base

7. Analytics and Insights

Rating for Analytics

4/5

Analytics and Insights are essential for refining your email marketing strategies, and Benchmark Email equips you with the tools to monitor and analyze campaign performance effectively. 

You can access detailed reports and real-time data to understand audience behavior, helping you optimize your outreach for maximum impact.

Email Reports

In Benchmark Email, tracking the success of your campaigns is straightforward with their detailed email reports. You can view basic metrics like the total number of emails sent, open rates, bounce rates, clicks, unsubscribes, and forwards

This data is essential for understanding how your audience interacts with your emails. Additionally, Benchmark allows you to compare these metrics across multiple emails or campaigns.

Benchmark Email Report
Benchmark Email Report

By analyzing these insights, you can identify trends, make informed decisions, and refine your strategies to enhance future email campaigns. This level of detailed reporting helps ensure that your email marketing efforts are as effective as possible.

Automation Reports

With Benchmark Email, diving into the performance of your automated campaigns is easy thanks to their detailed Automation Reports. These reports provide a clear view of your Automation Lite emails, displaying critical metrics such as sends, clicks, opens, bounces, and unsubscribes

By examining these statistics, you can gain valuable insights into how effectively your automated emails are engaging your audience. This allows you to tweak and optimize your campaigns for better performance, ensuring that every automated email contributes to your marketing goals. 

This level of detail helps you fine-tune your strategies to maintain a high level of engagement and effectiveness in your email automation.

Complaint Reports

Benchmark Email’s Complaint Reports are invaluable for understanding how your audience perceives your emails. 

This report offers a concise summary of your email complaint rate, and complaints by ISPs, and compares them with the accepted complaint rate giving you a clear picture of any issues that might be affecting your deliverability and reputation. 

Additionally, you can delve into link performance and click interactions within your emails, helping you see not just who is complaining, but also how recipients are engaging with your content overall. 

By analyzing these details, you can identify patterns and make necessary adjustments to reduce complaints and enhance recipient satisfaction. This level of analysis is crucial for maintaining a healthy email marketing strategy.

Benchmark Survey

Benchmark Email includes a built-in survey maker, eliminating the need for an additional tool to gather insights from your audience. 

Creating a survey is straightforward, and you receive real-time data as responses come in, allowing you to quickly gauge the effectiveness of your questions and the engagement level of your audience.

Benchmark Survey
Benchmark Survey

However, one area that could use some enhancement is the interface of the survey as seen by respondents. Currently, it looks a bit outdated, and adding some styling and modern design templates could significantly improve the user experience, making your surveys more appealing and likely to be completed.

Benchmark Polls

Benchmark Email’s polls are an excellent tool for engaging with your audience by asking their opinion on a single question or topic. You can easily embed these polls into your website or landing pages, integrating them smoothly into your existing content. 

As people respond, both you and your respondents can view the percentage of votes in real time. This immediate feedback not only keeps your audience engaged but also provides you with valuable insights into their preferences and opinions, helping you tailor your content and strategies more effectively.

Benchmark Poll Setup
Benchmark Poll Setup

8. Automation and Scalability

Rating for Automation

4/5

Automation and scalability are critical components of successful email marketing, and Benchmark Email excels in these areas. These tools automate the routine parts of your campaigns, allowing you to focus on crafting impactful content and growing your audience.

Automation Lite

Automation Lite from Benchmark Email is a straightforward way to automate your email sequence based on specific triggers. This feature allows you to send emails automatically when a subscriber joins your list, on special dates like birthdays or anniversaries, or in response to audience interactions such as clicks or replies.

Benchmark Sample Automation Lite
Benchmark Sample Automation Lite

While Automation Lite is incredibly useful for streamlining communication, it does have some limitations. Each time you want to add a step to your automation, you need to create a new email, rather than being able to reuse existing emails from other campaigns. 

Additionally, unlike Automation Pro, the editor doesn’t support drag and drop, which could make the process more fluid and user-friendly. Despite these downsides, Automation Lite remains a powerful tool for engaging with your audience efficiently.

Automation Pro

Automation Pro in Benchmark Email takes your marketing automation to a higher level. With this advanced tool, you can set up automations that do more than just send emails. Automation Pro allows you to add or remove subscribers from lists based on their actions, which is something regular automations don’t support.

Benchmark Sample Automation Pro
Benchmark Sample Automation Pro

Additionally, you can automatically trigger emails based on specific website activities, such as page visits or shopping cart abandonment. This feature is particularly useful for creating dynamic, responsive campaigns that adapt to how your subscribers interact with your website. 

Automation Pro gives you the power to fine-tune your engagement strategies in real-time, ensuring that your marketing efforts are as effective as possible.

RSS Campaign

Setting up an RSS Campaign in Benchmark Email is a breeze, especially if you frequently update your blog or manage an RSS feed. This tool allows you to automatically send out emails to your subscribers whenever you post new content. 

The beauty of it lies in the simplicity of its setup. Using the drag-and-drop editor, you can quickly select and organize RSS feed tags like post title, description, date, and more into your email template.

Benchmark RSS Campaign Editor
Benchmark RSS Campaign Editor

This means every time you update your blog, your subscribers get a neatly packaged email with the latest posts without any extra effort on your part. It’s an efficient way to keep your audience informed and engaged with your newest content.

9. Pricing and Trial

Rating for Pricing

5/5

Benchmark Email’s pricing and trial options cater to various needs, from the Free Plan for beginners to the Pro and Enterprise Plans for advanced users. Each plan offers different features and capabilities to support your marketing efforts as your business grows, ensuring you find the perfect fit for your strategy.

Free Plan

Benchmark Email’s free plan offers a solid starting point for those new to email marketing or small businesses looking to expand their reach without initial investment. With this plan, you get access to:

This setup provides you with essential tools to create, send, and analyze your emails. The intuitive email builder makes crafting your messages straightforward, while forms help in steadily growing your contact list. 

The inclusion of basic reports allows you to monitor how your emails are performing, giving you insights needed to refine your strategies. This free package is an excellent way to test the waters of email marketing and see how it can benefit your business.

Pro Plan

If you’re ready to take your email marketing to the next level, Benchmark Email’s Pro Plan could be the perfect fit. Building on the foundation of the Free Plan, the Pro Plan includes:

This plan is designed to enhance your marketing efforts by providing more robust tools for automation and testing, which are crucial for engaging your audience effectively. With landing pages, you can capture more leads, and the increased email limit ensures that you can reach a larger audience without restrictions. 

A/B testing allows you to experiment with different messages and designs, helping you to find the most effective approach for your audience. The Pro Plan is ideal for marketers who need more power and flexibility in their campaigns.

Enterprise

For businesses looking to maximize their email marketing with a more tailored approach, Benchmark Email’s Enterprise Plan is the way to go. This premium option includes everything you get with the Pro Plan, plus several exclusive features designed for high-volume senders:

Since the Enterprise Plan is custom-built to fit your specific needs, you’ll need to contact Benchmark directly to discuss your requirements and get a quote. This personalized approach ensures that the services you receive are exactly what your business needs to grow and engage with your audience at scale.

Benchmark Pricing
Benchmark Pricing

Frequently Asked Questions About Benchmark Email

Navigating the ins and outs of Benchmark Email can raise quite a few questions. In this section, we address some of the most frequently asked questions about the platform. From its capabilities for cold outreach to the best alternatives, get the answers you need to fully understand what Benchmark Email offers.

What are the Downsides of Benchmark Email?

While Benchmark Email offers many benefits, it’s important to be aware of some potential downsides. One of the limitations is the Automation Lite feature, where you cannot reuse emails from previous campaigns or from your email library, which might slow down the process of setting up complex automations. 

Additionally, the interface for survey respondents appears outdated, which could impact the user experience negatively. These aspects could affect the efficiency and appeal of your email campaigns. 

Lastly, there are only six landing page templates to choose from which is too few if you want to craft your landing page with a head start.

However, Benchmark still provides a robust platform with comprehensive tools that can significantly enhance your email marketing efforts, especially if you can work around these few shortcomings.

What are the Best Benchmark Email Alternatives?

If you’re exploring alternatives to Benchmark Email, several other platforms offer robust features that might better suit your needs. Here’s a look at some of the best alternatives available:

Read the full Brevo review

Overall rating

4.5/5

4.5

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

5/5

Deliverability & Email Tools

5/5

Analytics & Insights

4/5

Personalization & Templates

4/5

Integrations with Other Tools

5/5

Automation & Scalability

5/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

4/5

Pricing & Trial

5/5

Formerly known as Sendinblue, Brevo is a superb marketing automation tool that helps you cultivate customer relationships. It offers a comprehensive suite of features, allowing you to reach customers through email, SMS, chat, and more. 

Whether you’re planning drip campaigns or sending bulk text alerts, Brevo equips you to manage it all efficiently.

Overall rating

4.1/5

4.1

30 day free trial available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

3/5

Deliverability & Email Tools

4/5

Analytics & Insights

5/5

Personalization & Templates

5/5

Integrations with Other Tools

5/5

Automation & Scalability

4/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

3/5

Pricing & Trial

4/5

Known for its simplicity and effectiveness, Constant Contact helps businesses create and launch email campaigns that convert leads into customers. While its vast library of email templates is incredibly useful, some may find the designs a bit outdated. 

However, the platform’s user-friendly dashboard makes it easy to select and customize templates to fit your campaign’s needs.

Overall rating

4.3/5

4.3

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

4/5

Deliverability & Email Tools

5/5

Analytics & Insights

4/5

Personalization & Templates

4/5

Integrations with Other Tools

4/5

Automation & Scalability

4/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

5/5

Pricing & Trial

5/5

As an omni-channel marketing automation platform tailored for Ecommerce, Omnisend extends beyond just email. It includes SMS, push notifications, WhatsApp, pop-ups, advanced segmentation, and dynamic ad integrations with Facebook and Google. 

This makes Omnisend a comprehensive solution for those looking to manage multiple channels of marketing communication from a single platform.

Can You Use Benchmark Email for Cold Email Outreach?

Using Benchmark Email for cold email outreach is possible, but it comes with strict requirements. The platform is designed mainly for permission-based marketing. If you decide to use it for cold outreach, ensure compliance with laws like CAN-SPAM and GDPR. 

These laws require clear identity disclosure and an easy opt-out option. Always use high-quality, targeted email lists to reduce spam complaints and protect your sender reputation. Before starting, verify that cold outreach aligns with Benchmark’s policies to avoid any issues with your account.

Key Takeaways From the Benchmark Email Review

We’ve explored various features of Benchmark Email, highlighting its capabilities in personalization, automation, and integration with over 1500 services. 

We discussed its plans, from the free option suitable for beginners to the comprehensive enterprise plan tailored for larger businesses. Key features such as the easy-to-use email templates, advanced automation options, and the potential for using the platform for cold outreach were examined.

Key takeaways include the importance of adhering to email marketing best practices and regulations, especially when considering cold outreach. 

Benchmark Email offers robust tools to enhance campaign performance, including detailed analytics and insights that guide strategic decisions. 

While the platform excels in many areas, potential downsides such as the limitations in Automation Lite and the outdated survey interface were noted. 

Overall, Benchmark Email is a versatile tool that can adapt to various marketing needs, ensuring scalability and efficiency in managing email campaigns.

Picture of Edgar Abong

Edgar Abong

Edgar is a skilled software developer with a passion for building and evaluating software products. His expertise in software development enables him to provide in-depth evaluations of software products. He can draw out insights about features, functionality and user experience.

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