AWeber Review: Unique Features & Integrations + Pros & Cons

Overall rating

4/5

4.0

Free plan available for some countries

Pros

Cons

Best or unique feature

User Interface & Ease of Use

3/5

Deliverability & Email Tools

4/5

Analytics & Insights

3/5

Personalization & Templates

5/5

Integrations with Other Tools

5/5

Automation & Scalability

4/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

4/5

Pricing & Trial

4/5

Welcome to our in-depth AWeber review.

Are you on the hunt for the ideal email marketing tool but not sure where to turn?

In this guide, we delve deep into AWeber, examining every facet to help you determine if it’s the right fit for your business needs. 

From its user-friendly features to some less-talked-about quirks, we provide the insights you need to make an informed decision. 

Stick with us as we uncover whether AWeber can truly elevate your marketing strategy.

How to Evaluate an Email Marketing Platform

Evaluating email marketing platforms can feel overwhelming. Start by checking the user interface and ease of use; a smooth, intuitive setup can make a world of difference. 

Dive into personalization features and explore the variety of email templates available. Look for robust subscription and sign-up forms to enhance your list-building efforts. Deliverability is crucial, so investigate the email tools that ensure your messages hit the inbox, not the spam folder. 

Integrations with other tools you already use can streamline your workflow significantly. Don’t overlook the importance of responsive customer support and a comprehensive knowledge base; these resources are invaluable when you need quick help. 

Analytics and insights features should offer deep dives into your campaign performances, helping you make data-driven decisions. Automation features are a must for scalability, ensuring your marketing grows with your business. 

Finally, compare pricing and trial options to find a solution that fits your budget while allowing you to test its capabilities. With these criteria in mind, platforms like AWeber stand out, especially when you consider AWeber deliverability rates and the robust AWeber email templates available.

1. User Interface and Ease of Use

Rating for Ease of Use

3/5

AWeber’s user-friendly interface simplifies your email marketing efforts with its intuitive layout. This section delves into key aspects of AWeber’s ease of use, ensuring you can efficiently manage your campaigns from the outset.

User Interface

When exploring AWeber’s email marketing platform, the user interface immediately stands out with its clean and professional design. As you log in, you’ll notice the navigation sidebar neatly organized, making it a breeze to move around the platform. 

This sidebar gives you quick access to essential features like Campaigns, Messages, and Subscribers. The simplicity of the layout, combined with intuitive controls, means you can manage your email campaigns or check your reports without fuss. 

This approach not only saves time but also makes it easier to leverage AWeber’s powerful features to your advantage.

Aweber Campaigns
Aweber Campaigns

Onboarding Process

When signing up, you’ll find AWeber’s onboarding process a breeze, thanks to a checklist that guides you through setting up your account. Right off the bat, AWeber helps you get your email marketing journey on track by offering a pre-built sign-up page, allowing you to publish it and start gathering subscribers in no time.

Aweber Onboarding Checklist
Aweber Onboarding Checklist

The checklist includes tasks like welcoming your new subscribers with a custom message, which you can activate within minutes. This structured approach not only simplifies the setup but also ensures you don’t miss any critical steps.

AWeber’s supportive framework makes it incredibly straightforward to launch your email marketing efforts effectively, giving you a clear path from the very start.

Naming Convention

When you first start using AWeber, you might find the naming convention a bit confusing. Many platforms try to stand out by choosing unique names for their features, which can be a double-edged sword. 

For instance, AWeber calls their email campaigns ‘broadcast messages,’ which might throw you off if you’re accustomed to the more commonly used term. Similarly, what many other platforms refer to as ‘automation,’ AWeber labels as ‘campaigns.’ 

This switch-up can lead to some initial mix-ups, especially if you’re transitioning from a different email marketing tool where these terms mean something else. It’s a small hurdle, but once you get used to the terminology, navigating through AWeber becomes straightforward.

Aweber navigation sidebar
Aweber navigation sidebar

2. Personalization and Templates

Rating for Personalization

5/5

In email marketing, personalization and templates are crucial for engaging your audience. AWeber provides a range of tools for easy customization and template use, enabling you to craft impactful, personalized emails effortlessly. 

Explore how AWeber helps you enhance both the aesthetic and relevance of your communications.

Personalization Variables

AWeber steps up your email marketing game by allowing you to include personalization variables both in the subject line and the email body. This feature ensures that each of your subscribers receives messages that feel uniquely tailored to them. 

Imagine sending an email that greets each subscriber by name or references their last interaction with your content. With AWeber, setting up these personal touches is straightforward.

Aweber personalization variables
Aweber personalization variables

You can effortlessly integrate variables to make your emails resonate more deeply, enhancing engagement and building stronger connections with your audience. This level of personalization not only improves open rates but also fosters a sense of individual attention that can set your campaigns apart.

AI Writing Assistant

AWeber has integrated a powerful AI writing assistant into their email editor, simplifying your email creation process like never before. This feature allows you to generate text based on prompts you provide, making it quicker and easier to craft messages that engage your subscribers.

AWeber even offers prepared prompt templates, ideal for frequently sent emails, ensuring you’re never at a loss for words.

Aweber AI writing assistant
Aweber AI writing assistant

Whether you need to announce a new product or update your audience about a blog post, AWeber’s AI assistant helps you write compelling content that resonates with your audience, all within a few clicks. This tool not only saves time but also enhances the consistency and quality of your communications.

Email Templates

AWeber promotes having more than 700 ready-made email templates to kickstart your marketing campaigns, though finding them might seem confusing at first

 In the template gallery, you may initially see only around 169 templates. However, many of these templates come in multiple variants, which could add up to the total AWeber advertises. That’s a lot of templates!

Aweber email templates
Aweber email templates

Each one is designed with care, offering visually appealing and professional layouts that you can readily use for your actual campaigns. Whether you’re announcing a new product, updating customers, or sending out a newsletter, AWeber’s templates give you a significant head start in creating engaging content tailored to your needs.

Smart Designer Template Generator

AWeber’s Smart Designer Template Generator is a game-changer for creating email campaigns that resonate with your brand’s visual identity.

Aweber template generator
Aweber template generator

Just by analyzing your website, this innovative tool can automatically generate branded templates, incorporating elements like your colors, logos, and images directly into the designs. 

This means the templates not only look good but are also aligned with your existing brand, making them instantly ready for use in your actual campaigns. The templates created from your website maintain a professional and cohesive look, which can significantly enhance your email marketing efforts. 

While there’s always room for improvement, AWeber’s tool provides a solid foundation for crafting visually appealing and effective emails with minimal effort.

Aweber auto-generated templates
Aweber auto-generated templates

Template Builder

If you prefer to give your emails a personal touch, AWeber’s template builder is just what you need. This tool features a drag and drop editor that allows you to design your own templates from scratch. 

It’s incredibly user-friendly, letting you select components like text boxes, images, and buttons to assemble your email just the way you want. The flexibility of the editor means you can create emails that fit your brand’s style and message perfectly. 

Whether you’re putting together a newsletter, promotional email, or any other kind of communication, AWeber’s template builder gives you the creative freedom to make your emails stand out. Just drag, drop, and watch your unique email design come to life.

Aweber template builder
Aweber template builder

3. Subscription and Sign Up Forms

Rating for Sign-up Forms

4/5

Subscription and sign-up forms are essential tools for building your email list and engaging with your audience. AWeber offers a variety of options to create and customize these forms to match your brand and meet your specific needs.

Explore how to effectively use AWeber’s features to maximize subscriber engagement and grow your list.

Landing Page

AWeber makes it incredibly easy for you to create a landing page that captures the essence of what you’re offering. With their drag and drop feature, customizing your own landing page becomes a breeze.

Aweber landing page form editor
Aweber landing page form editor

You can add various elements as needed, whether you’re setting up a standalone form for email updates or crafting a detailed page for a product or service. AWeber offers a wide array of templates to get you started, ranging from simple sign-up forms to full-blown service pages. 

This flexibility allows you to tailor each landing page to meet your specific needs, enhancing your ability to connect with visitors and convert them into subscribers or customers. Choose a template, drag in your elements, and you’ll have a professional-looking landing page in no time.

Aweber landing page templates
Aweber landing page templates

Embedded Sign-up Forms

Creating engaging sign-up forms is crucial for growing your email list, and AWeber’s embedded sign-up forms make this task easier and more effective. With AWeber, you can use a drag-and-drop editor that simplifies the process of crafting your forms exactly how you want them. 

This tool allows you to change the styles for each element, ensuring your forms not only function well but also blend seamlessly with your site’s design. Additionally, AWeber offers a wide range of form templates, giving you plenty of options to start with.

Aweber form editor and templates
Aweber form editor and templates

Whether you’re looking for something simple and straightforward or something more intricate, AWeber’s template gallery has you covered. This flexibility helps you create forms that are not only functional but also aesthetically pleasing, enhancing user engagement and increasing sign-ups.

Import Subscribers

If you already have a list of subscribers from other platforms or CRM, you can easily import them into AWeber. Instead of entering each subscriber one by one, which can be a daunting task, you have the option to import all your subscribers at once.

Aweber Import Subscribers
Aweber Import Subscribers

Simply upload a file or copy and paste directly from your list into AWeber’s import tool. This streamlined process saves time and minimizes effort. Additionally, AWeber allows you to enable opt-in confirmation for these imported subscribers. 

This step ensures that each subscriber has explicitly given permission for you to send them emails, maintaining compliance and enhancing the credibility of your communications.

Manually Added Subscriber Opt-in
Manually Added Subscriber Opt-in

4. Deliverability and Email Tools

Rating for Deliverability

4/5

Email deliverability is crucial for successful marketing campaigns. AWeber offers advanced tools to ensure your emails reach and engage your subscribers effectively. Explore how these features can enhance your email campaign results.

Sender Accounts

When setting up your email campaigns on AWeber, you can add your own business email address from which all communications will be sent. This feature helps maintain a professional appearance and boosts the credibility of your emails.

Aweber email and domain authentication
Aweber email and domain authentication

However, for those who aren’t technically inclined, configuring this might seem challenging as it involves updating DNS records to point to AWeber’s servers. By authenticating your domain, you improve deliverability, ensuring that your emails reach your subscribers’ inboxes more effectively. 

AWeber provides guidance and support to help you through this setup, making sure your email campaigns run smoothly and look great coming from your own trusted domain.

Email Deliverability Report

Understanding how your emails perform is crucial, and AWeber’s Email Deliverability Report gives you the insight you need. 

According to data from emaildeliverabilityreport.com, out of 379,463 emails sent, 79.64% successfully landed in the recipient’s inbox. However, 17.23% ended up in spam folders, and 3.13% either bounced back or weren’t sent at all. 

This report helps you gauge the effectiveness of your email campaigns and highlights areas where improvements can be made. By keeping an eye on these metrics, you can optimize your strategies to ensure better inbox placement and minimize the chances of your emails being marked as spam.

5. Integrations with Other Tools

Rating for Integrations

5/5

AWeber offers extensive integration capabilities, allowing you to connect with a variety of tools to streamline and enhance your email marketing efforts. 

Whether you’re using ClickFunnels to manage your sales funnels, PayPal for payment processing, or WordPress for your website, AWeber seamlessly integrates to ensure a smooth workflow. 

You can also link up with platforms like Facebook to manage contacts and automate campaigns, or use LeadPages to generate leads more effectively. These integrations help you create a more cohesive system, making it easier to manage your online marketing efforts from one central location. 

With AWeber, integrating your favorite tools is straightforward, boosting your productivity and the effectiveness of your campaigns.

Aweber integrations
Aweber integrations

6. Customer Support and Knowledge Base

Rating for Customer Support

4/5

AWeber’s robust customer support and comprehensive knowledge base ensure you have the necessary tools for successful email marketing. Whether you need immediate assistance or prefer self-guided resources, AWeber provides extensive support to help you navigate any challenge efficiently.

Customer Service

AWeber really shines when it comes to customer service. In my experience, their live chat support is impressively responsive, replying almost instantaneously and providing satisfactory answers to all questions. 

This service is available 15 hours a day during weekdays and 9 hours on weekends. If you ever encounter a problem outside these hours, you’re not left stranded; you can submit a support ticket any time, as this feature operates 24/7

For those who prefer a more personal touch, AWeber also offers phone support, accessible for 12 hours each weekday. This comprehensive support structure ensures that help is always just a few clicks or a phone call away, making it easier for you to resolve any issues and get back to your marketing efforts swiftly.

Knowledge Base

AWeber offers a comprehensive knowledge base that serves as a rich library of resources to help you get the most out of their platform. Whether you’re just starting out or looking to refine your email marketing strategies, this knowledge base covers a wide array of topics.

Aweber Knowledge Base
Aweber Knowledge Base

You’ll find detailed articles on everything from setting up your account and managing campaigns to understanding complex features like automation and integration. Each entry is designed to be easily digestible and practical, ensuring you can quickly apply what you learn directly to your campaigns. 

This valuable resource is perfect for both beginners and experienced marketers aiming to enhance their email marketing efforts efficiently.

7. Analytics and Insights

Rating for Analytics

3/5

Analytics and insights are pivotal for gauging the success of your email marketing campaigns. AWeber provides essential tools that allow you to monitor open rates, click-through rates, and overall subscriber engagement. 

These analytics help you refine your strategies, ensuring your campaigns are as effective as possible.

AWeber Reports and Tracking

AWeber offers basic yet essential analytics capabilities that allow you to track open rates, click rates, and subscriber activities. While it doesn’t boast the most sophisticated analytics features, it provides the basic data you need to understand how your campaigns are performing.

Aweber Reports
Aweber Reports

However, a notable downside is that reports for different metrics, like opens over time and clicks over time, are presented on separate pages. This separation can make it challenging if you want to compare these figures side by side for a more comprehensive analysis. 

Additionally, it’s important to note that these analytical features are part of AWeber’s premium offerings, meaning they are not available to users on the free plan. Access to these insights is crucial for refining your strategies and achieving better results.

8. Automation and Scalability

Rating for Automation

3/5

Automation and scalability are essential for effective email marketing, and AWeber offers powerful tools to enhance these aspects. 

Discover how automated campaigns, integrations, and web push notifications can streamline your efforts and expand your reach. These features help you efficiently engage and grow your subscriber base.

AWeber Campaigns (Automation)

AWeber offers a feature called “Campaigns,” which might cause a bit of confusion if you’re familiar with other email marketing platforms. Unlike the typical use of the term which often refers to individual email blasts, in AWeber, “Campaigns” refers to what many other platforms might call automation or workflows.

Aweber Campaign Editor
Aweber Campaign Editor

These are essentially automated email sequences that send out emails based on specific triggers. For example, a campaign can automatically send an email when a recipient performs a specific action or at a pre-set date and time. 

This powerful tool allows you to create dynamic, responsive email marketing strategies that engage your audience effectively without requiring constant manual intervention.

List Automation

With AWeber, you can harness the power of list automation to streamline your subscriber management significantly. This feature uses automation rules to either subscribe or unsubscribe people to or from one list based on their actions with another list. 

Essentially, list automation automatically manages your subscribers across different lists without manual intervention. For example, many businesses maintain two distinct contact lists on AWeber: one for prospective customers and another for converted or existing customers. 

When a prospect makes a purchase and subscribes to your list of existing customers, you can set up an automation rule to automatically unsubscribe them from the prospects list. This ensures your communications are targeted and relevant, enhancing the overall efficiency of your email marketing efforts.

Web Push

AWeber enhances your marketing strategy with the addition of web push notifications, a tool designed to make your messages more noticeable and immediately engaging. By setting up web push campaigns, you can send timely updates and alerts directly to your subscribers’ browsers.

Aweber Web Push Setup
Aweber Web Push Setup

This feature is particularly effective for capturing attention quickly and driving real-time engagement. Implementing web push notifications is straightforward: simply enter your website URL, upload your logo, and insert a small snippet of code into your website. 

Once set up, you can immediately start reaching out to your audience even when they are not actively browsing your site, boosting visibility and engagement for your campaigns.

9. Pricing and Trial

Rating for Pricing

4/5

Exploring Aweber’s pricing and trial options is crucial for choosing the right email marketing solution. This section breaks down the free and paid plans, highlighting the features and benefits of each to help you match your budget and needs. Find out which Aweber plan aligns best with your marketing goals.

Free Plan

AWeber’s free plan is a great way to get started with email marketing if you’re exploring options or not ready to commit to a paid subscription. It offers basic tools and gives you limited access to some of AWeber’s useful features. 

However, it’s important to note that the free plan isn’t available in all countries. If you find yourself redirected to a paid subscription sign-up form during registration, this indicates that the free plan isn’t offered in your region.

The free plan includes the following features:

These features provide enough capacity to test the platform and begin engaging with your audience on a smaller scale.

Paid Plans

AWeber offers three flexible paid plans tailored to fit different levels of email marketing needs. Each plan’s pricing is adjustable based on the number of subscribers, allowing you to scale your efforts as your list grows. 

Here’s a quick overview to help you choose the right plan for your business:

These plans are designed to meet you where you are in your email marketing journey and help you grow efficiently.

Aweber Plans
Aweber Plans

Frequently Asked Questions About AWeber

Navigating the ins and outs of AWeber can raise several questions, especially for new users. This section addresses frequently asked questions about AWeber, providing clear, concise answers to help you better understand its features, limitations, and best uses. 

From alternatives to specific functionalities, get the insights you need to make the most of this email marketing platform.

What are the Downsides of AWeber?

While AWeber offers many beneficial features for email marketing, it does come with some downsides that might influence your decision. 

First, the platform’s naming conventions can be confusing, especially if you’re accustomed to different terms used by other email marketing services; for example, what AWeber calls “Campaigns” is often referred to as “Automations” elsewhere. This can initially complicate the learning process. 

Additionally, the separation of report views, like opens over time and clicks over time, into different pages makes comparing data less intuitive.

Lastly, the availability of the free plan is restricted by region, which could be a drawback for international users looking to test the service before committing financially. These aspects are worth considering as you evaluate whether AWeber aligns with your email marketing needs and goals.

What are the Best AWeber Alternatives?

If you’re exploring alternatives to AWeber, there are several robust options available that cater to various aspects of email and multi-channel marketing. Each platform offers unique features that might better suit your specific marketing needs. 

Here’s a rundown of some of the best AWeber alternatives:

Read the full Brevo review

Overall rating

4.5/5

4.5

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

5/5

Deliverability & Email Tools

5/5

Analytics & Insights

4/5

Personalization & Templates

4/5

Integrations with Other Tools

5/5

Automation & Scalability

5/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

4/5

Pricing & Trial

5/5

Brevo (formerly known as Sendinblue) is a fantastic marketing automation tool that helps businesses build and maintain customer relationships. It’s equipped with features that allow you to reach customers through email, SMS, chat, and more. 

Whether you’re looking to execute drip campaigns or send bulk text alerts, Brevo provides the tools necessary to plan and carry out your strategies effectively.

Overall rating

4.1/5

4.1

30 day free trial available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

3/5

Deliverability & Email Tools

4/5

Analytics & Insights

5/5

Personalization & Templates

5/5

Integrations with Other Tools

5/5

Automation & Scalability

4/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

3/5

Pricing & Trial

4/5

This platform is geared towards businesses looking to create and deploy effective email campaigns easily. Constant Contact might have a library of email templates that feels a bit dated, but it remains a solid choice for those seeking to convert leads into customers through well-crafted emails.

Overall rating

4.3/5

4.3

Forever free plan available

Pros

Cons

Best or unique feature

User Interface & Ease of Use

4/5

Deliverability & Email Tools

5/5

Analytics & Insights

4/5

Personalization & Templates

4/5

Integrations with Other Tools

4/5

Automation & Scalability

4/5

Subscription & Sign Up Forms

4/5

Support & Knowledge Base

5/5

Pricing & Trial

5/5

Built specifically for Ecommerce, Omnisend extends beyond email to include SMS, push notifications, WhatsApp, pop-ups, as well as advanced segmentation and dynamic integrations with Facebook and Google ads. 

This omni-channel approach makes Omnisend a comprehensive all-in-one marketing automation solution.

Can You Use AWeber for Cold Email Outreach?

AWeber excels in email marketing, providing tools and features that enhance communication with your existing subscriber base. However, it’s important to note that AWeber is not recommended for cold email outreach

The platform is designed to support and optimize consent-based email campaigns, which means it focuses on users who have explicitly agreed to receive emails. Utilizing AWeber for cold outreach, where recipients have not opted in, can lead to increased spam complaints and potentially harm your sender reputation.

This approach aligns with AWeber’s commitment to maintaining high deliverability rates and adhering to email marketing best practices.

If your strategy includes cold emailing, you might want to consider other platforms that are specifically tailored for that purpose.

Key Takeaways From the AWeber Review

In this article, we’ve explored AWeber, an email marketing platform packed with features to help marketers effectively engage their audience. 

AWeber simplifies email marketing with a user-friendly interface and robust integration capabilities. It offers various plans, including a free option suitable for beginners, though not available everywhere. 

We also covered AWeber’s automation tools which, despite some naming conventions that can be confusing, provide powerful functionality for responsive email campaigns.

However, AWeber has its limitations. Its basic analytics might not suffice for in-depth data analysis, and its separate reports can make comparing metrics challenging

Additionally, AWeber isn’t suitable for cold email outreach, as it focuses on consent-based email campaigns to maintain sender reputation.

Overall, AWeber is a strong option for most email marketers, but those needing advanced analytics or engaging in cold outreach may need to look elsewhere.

Picture of Edgar Abong

Edgar Abong

Edgar is a skilled software developer with a passion for building and evaluating software products. His expertise in software development enables him to provide in-depth evaluations of software products. He can draw out insights about features, functionality and user experience.

Table of Contents

Scroll to Top