Webinar is a powerful method of lead generation, growing brand expertise, and nurturing relationships with potential customers. As of 2023, their conversion reached 67%.
Sounds great! But at the same time, webinars hide a lot of pitfalls. Driving sign-ups, choosing a perfect event time, preparing content, and converting leads with follow-ups are just a few examples of processes able to eat your time and budget. Eventually, there is a possible scenario where you spend more than you earn.
Deliver this routine to Artificial Intelligence. It is a flash of the marketing world, saving your time and budget from dreary chores so that you can focus on a creative part. Find out 12 ways how businesses use AI to achieve the best webinar performance.
But first, a few words to prove its place among the best tools for business growth 👇
AI benefits for your team and customers
During the last three years, we have seen mass adoption of AI in different fields. That’s quite a short time, even though its business advantages quickly become apparent.
AI can tackle mountains of data at lightning-fast speed without breaking a sweat and save you time and money.
There are four fields where you’ll see improvements first:
1. Better productivity
Summarizing a video call, answering customer questions about event recording, researching competitors, and choosing the best marketing tool are just a few examples of routine taking your time.
Delegate tedious, repetitive, and routine processes to AI. It can automate half of your tasks. The increased productivity of 61% of people using AI in the workplace proves that.
2. Customer experience
Lack of personalization, long waiting time, and repeating the same info are common customer complaints. How do businesses fix it? – Hire more agents. (Sounds expensive.)
Better alternative? It all depends on your audience: for instance, an introvert who uses knowledge base and finds answers independently, but a CMO requires instant replies.
There’s a universal solution – an AI chatbot.
95% of consumers believe that customer service will significantly benefit from it. Thus, companies use chatbots to provide:
AI automation is an excellent way to reduce labor costs. For example, businesses use Chat GPT instead of hiring beginner copywriters for SEO articles. Sure thing, this technology can’t provide you with an in-depth expert text. But it is excellent for Top-Of-The-Funnel generic articles, email campaigns copy, basic editing, competitors’ price research, proofreading, etc.
Here is what statistics say:
Sure thing, the reach of AI goes beyond speed and data processing. It has been a game-changer in providing live translation, one of the customer service apps to assist people with hearing or visual impairments, etc.
Time to see how it can skyrocket webinar performance👇
1. Researching similar webinars
Choosing the right webinar type and topic requires profound research. You’ll probably spend days or weeks analyzing relevant webinars, their duration, and content.
Sure thing, you can build your webinar on assumptions. But it isn’t the best idea.
Good to know AI can gather content and analyze it for you in a matter of seconds. It is not a problem for this technology to process a wild amount of data from other webinars to deliver hidden gems lying behind their success. Based on that research, it will find common patterns and recommend you the best:
But to get the most accurate results from the AI tool, you should learn about your company first. Let it know your products, target audience, ICP, and what benefits they get using your product. Just add this info to the chat with AI and command to remember.
It is time for the webinar research. Here is an example of a prompt to try with your favorite AI model 👇
Analyze webinars on lead generation in B2B organizations, and pay special attention to the session length, subject matter, speaker credentials, and degree of audience engagement. After that, suggest a suitable webinar format, possible topics, optimal duration, and required panel expertise to ensure it’s captivating and valuable to the audience.
Here is an example of the Chat GPT answer to this prompt:
If you want more in-depth answers on the optimal duration of the webinar depending on its type, write a relevant prompt – “tell more about the optimal duration of the lead generation webinars based on their types.”
2. Planning your webinar agenda
A well-thought-out structure is the core of your webinar success. A clear direction of the speech that is focused on the topic keeps the audience engaged throughout the entire session. We’re sure you’re a great speechmaker. But sometimes, we need a hint, a base to start, and someone else to evaluate our ideas.
That’s where AI comes in handy. Use it to write a webinar agenda that would resonate with your audience’s interests and optimize your schedule.
Here is an example of a prompt to try (ensure you trained AI on the specifics of your product and target audience):
Recommend a detailed agenda for a 30-minute webinar on “Lead generation in B2B: Best strategies and examples”. Mind the average attention span of my target audience. Ensure it has a good balance of information, engagement, and breaks.
Here is what Chat GPT offers:
Agree that it is a great start for the further content production steps👇
3. Creating the right questions to ask your excerpts
You probably heard about Jimmy Fallon, Ellen DeGeneres, and Oprah Winfrey. Sure thing, a big part of their projects’ popularity is providing star guests. But there is a thing without which a talk show magic wouldn’t happen – well-thought tricky questions.
The same thing is with expert interview webinars.
The success lies in the questions you ask as a host. Ignoring the great banter between the host and the speakers is impossible. So, if you want to keep your audience engaged and deliver valuable insights, formulate your questions before an event.
As you may have guessed, we have an excellent assistant to help you. Here is a short guide on how to use AI in this case:
“Analyze the profile of [enter speaker name] on every social media, read his posts, articles, and mentions to understand him as an expert in digital marketing and B2B business.”
“Generate a list of engaging questions to ask [enter speaker name] during “Lead generation in B2B: Best strategies and examples” webinar based on his expertise in digital marketing, B2B business, lead generation, and our webinar topic.”
Here is the result I got from Chat GPT:
4. Help to write your speech
If you’re the only speaker, there is much more webinar content to prepare.
Since AI isn’t the best writer, using it as an editor or proofreader would be better. Let’s give an opening speech. The best scenario here is to write a text yourself, then improve it with AI.
Here is an example of the prompt to use:
Improve my webinar opening speech draft to make it more engaging and clear. Use conversational casual style, short sentences, and jokes: “Insert your text here”
But if you do not want to write, AI can do it for you too. Follow your webinar structure and ask it to write text for each part separately.
For an opening speech, use this prompt:
Write a text for my opening speech for a “lead generation in B2B: best strategies and examples” webinar that will last for 2 minutes. It should include my presentation as an expert and a webinar agenda announcement. Use conversational, informal style and jokes.
Here is what Chat GPT crafted:
Repeat the same for an icebreaker and other parts of your webinar in separate requests.
5. Design your webinar presentation
To communicate your content effectively, it is important to make the slides easy to read, full of valuable content, and stylish.
It sounds like hours with PowerPoint. Moreover, perfectionism can turn it into days of work.
Let AI ease this task for you. It can suggest:
Here is an example of the prompt for your AI when you want it to create content from scratch:
Recommend content for a presentation slide about trends in B2B lead generation, including advice on the best color scheme and design elements.
And when you already have content, for example, your speech, and want to make its short version for a slide.
Recommend content for a presentation slide about trends in B2B lead generation based on the text below, including advice on the best color scheme and design elements.
Here is how it works within AI like Gamma. We use it to generate presentations.
6. Create your webinar images
Do you want to add branding elements or illustrations to your presentation but don’t have a designer? Great AI image-generators like Dream Studio, DALL-E2, or Midjourney can do it for you in seconds.
Here is an example of a prompt to start with:
Create an illustration for a webinar titled ‘Lead generation B2B: Best strategies and examples’. Use trendy design elements, blue and white colors, and add people.
How it can look like:
7. Create marketing copy to engage the target audience
When the presentation is ready, it is time to start a marketing campaign to engage people to visit your webinar. Depending on your funnel, you need to create copy for:
In addition, you should be consistent on the copy style, offer, lessons attendees will learn, etc. It is not a big problem if you have copywriting skills or a copywriter.
But what if you don’t or your employees are focused on more priority tasks?
My team uses Chat GPT or similar AI tools in that case.
- Train AI about the webinar topic, goal, advantages, target audience, interests, and pain points. Etc. Thus it will provide more accurate results.
- Regarding text production, only ask to write one type of marketing copy at a time. Work on each message separately👇
You’re a B2B lead generation expert for b2b SaaS companies. Based on what you know drives the most engagement on posts, write an announcement for your upcoming webinar “lead generation in B2B: Best strategies and examples,” which will be held on August 23, 2023, for Twitter, LinkedIn, and Meta. Focus on the benefits the attendees will get.
Here is what you can get as a result:
It could be better. So edit it, personalize things for your audience, play with styles, add list formatting, hashtags, etc.
8. Collect leads
There are a few popular funnels webinar marketers use to collect leads:
Usually, it works well, but…
The reason for such stats is poor personalization and the need for a more conversational approach. Customers want a two-way dialog with brands.
Chatbots on websites and messengers. In addition to a much better conversion rate, they provide that demanded conversation. There are two scenarios on how to use them:
9. Welcome and guide attendees
It is hard to devote desired attention to each participant if there are over 100 people on your webinar. Now think about the case with 500 and more visitors or recorded webinars.
To personalize their experience, launch a chatbot to do that for you. It is easy thanks to relevant integrations between chatbot and webinar platforms.
Depending on the task and your training, directly on a webinar during your speech, it can:
Here is what it can look like:
10. Analyze data after the event
The most important part of the webinar is analyzing what worked and what didn’t. Post-webinar analytics is a must if you want to improve your event’s performance.
Thus, AI can help you analyze:
Based on this data, AI can provide valuable insights on future webinar topics, visitors’ interests for further communication context, areas of improvement in your speech, audience engagement, etc.
You only need to type a webinar link into your fav AI tool and write a relevant prompt.
For instance, like this one:
Analyze the webinar data and provide insights on audience interaction, viewer engagement patterns, and drop-off points.
Finally, the most exciting question is what AI tools to use for these tasks.
Meet your heroes 👇
AI Tools for Your Webinars
Key Takeaways for Using AI for Webinars
AI is an excellent assistant. Ten use cases from this article prove that. But to master this technology’s potential, you should have a clear idea of what you want. AI doesn’t understand hints or implications. It gives you exactly what you ask for.
Our advice here is before jumping into webinar production with AI, watch a few videos on building AI prompts. Thus, you’ll achieve the best possible results.
To significantly speed up your content writing, we recommend using an AI content writing assistant