10 Abandoned Cart Email Examples + 14 Tips & When to Send?

Unlock the secret to turning lost opportunities into booming sales with our definitive guide on abandoned cart emails. 

This isn’t just another article; it’s the key to unlocking a treasure trove of insights that could redefine your e-commerce strategy

Here, you’ll discover not only the power of a well-crafted email but also how to harness it to significantly enhance your sales figures. 

Every paragraph is packed with actionable tips and proven strategies designed to pull your customers back from the brink of cart abandonment. 

If you’re serious about boosting your bottom line and transforming how you engage with potential buyers, missing out on this guide isn’t an option.

What Are Abandoned Cart Emails?

Abandoned cart emails are your secret weapon in turning almost-sales into solid revenue. Think of them as personalized nudges sent to customers who’ve filled their online shopping carts but left your site without buying.

What Are Abandoned Cart Emails
What Are Abandoned Cart Emails

These emails are a mix of reminder and persuasion, designed to draw shoppers back to complete their purchase. They’re not just any message; they’re crafted with precision, using templates that balance the right amount of urgency, incentive, and personal touch. 

From showcasing the items they’re missing out on to offering that tempting discount or exclusive deal, these emails play a crucial role in your sales strategy. The best abandoned cart emails feel like they’re speaking directly to the shopper, making them reconsider their decision not to buy

Whether it’s highlighting free shipping, a special promo code, or even injecting a bit of humor, each email is an opportunity to reconnect and convert hesitation into action. 

So, when you craft that abandoned cart email, remember, it’s more than a reminder—it’s an invitation back to a shopping journey they were just a click away from completing.

Common Reasons For Shopping Cart Abandonment

Understanding why shoppers leave their carts behind can be a game-changer for sales and marketing experts looking to boost their online store’s performance. It’s not just about identifying what stops a sale but also about crafting strategies to overcome these hurdles. 

Here are some common reasons for shopping cart abandonment that might be all too familiar:

Common Reasons For Shopping Cart Abandonment
Common Reasons For Shopping Cart Abandonment

By keeping these factors in mind and addressing them head-on, you can turn potential drop-offs into successful conversions. It’s all about making the shopping experience as smooth and reassuring as possible.

Best Practices in Crafting an Abandoned Cart Email

Crafting the perfect abandoned cart email is an art form that can significantly boost your sales if done right. It’s all about reconnecting with your customers in a way that feels personal and urgent, yet not pushy. Here are some best practices to keep in mind:

Best Practices in Crafting an Abandoned Cart Email
Best Practices in Crafting an Abandoned Cart Email

Remember, the goal of an abandoned cart email is not just to remind the shopper of what they’ve left behind but to make it irresistible for them to come back and complete their purchase. With these practices, you’re not just sending an email; you’re creating an opportunity for engagement and conversion.

10 Abandoned Cart Email Examples

When you’re browsing online and leave something behind, abandoned cart emails are those friendly nudges that beckon you back. 

Let’s unpack 10 scenarios where these emails shine, each tailored to gently push you towards that “Complete Purchase” button.

The Gentle Reminder

This straightforward email acts as a soft tap on the shoulder, reminding you of the items you’ve left behind with a simple message and a clear view of the abandoned products. It’s all about simplicity and directness, aiming to jog your memory without overwhelming you with information or sales pitches.

Here’s an email template:

Subject: Did You Forget Something Special?

Hi [Name],

We noticed you left some items in your cart. Just in case you got sidetracked, we saved them for you. Take another look and see if they’re still calling your name.

[View Cart Button]

Happy shopping,
[Your Brand]

This template is ideal for shortly after the cart has been abandoned, typically within the first 24 hours. It serves as a non-intrusive nudge to remind customers of their incomplete purchase without overwhelming them with promotions or urgency.

Sample Abandoned Cart Email - The Gentle Reminder
Sample Abandoned Cart Email - The Gentle Reminder

The Sweet Deal

Everyone loves saving money, and this email leverages that by offering a discount or a special promo code exclusive to the email recipient. It’s a win-win; you get a better deal, and the store increases its chances of converting an abandoned cart into a sale. The message is enticing, highlighting the savings awaiting your return.

Here’s an email template:

Subject: Sweeten the Deal? Enjoy 10% Off Your Cart!

Hey [Name],

Looks like you left some great choices behind! How about we make it even more tempting with a 10% discount on your entire cart? Use the code BACKFOR10 at checkout.

[View Cart Button]

Hurry, your cart awaits!
[Your Brand]

This template is best used as a follow-up if the initial gentle reminder doesn’t convert. Offering a discount can incentivize customers who were hesitant about the price or those waiting for a deal to complete their purchase.

Sample Abandoned Cart Email - The Sweet Deal
Sample Abandoned Cart Email - The Sweet Deal

Tick-Tock, Time's Running Out

Urgency can drive action, and this email plays on the fear of missing out (FOMO). By indicating that the items in your cart are in limited supply or that a special offer is about to expire, it encourages you to make a quick decision, ideally leading to a purchase before it’s too late.

Here’s an email template:

Subject: Hurry, [Name]! Your Cart Expires Soon!

Time’s ticking, [Name]! The items in your cart won’t be reserved forever. Complete your purchase before they’re all gone.

[View Cart Button]

Don’t miss out,
[Your Brand]

This approach works well when you want to create a sense of urgency, especially if the items in the cart are limited in stock or if the discount offered is time-sensitive. Deploy this a few days after the initial reminder if the cart remains untouched.

Sample Abandoned Cart Email - Tick-Tock, Time's Running Out
Sample Abandoned Cart Email - Tick-Tock, Time's Running Out

Why You'll Love It

Diving into the features and benefits of the products you’re interested in, this email serves as a reminder of why you considered the purchase in the first place. It can also highlight additional information or benefits you might not have noticed, reinforcing your initial interest.

Here’s an email template

Subject: Discover Why You’ll Love What’s In Your Cart

Hi [Name],

You’ve got great taste! Here’s why the items in your cart are worth a second look: [Briefly highlight features/benefits].

[View Cart Button]

Fall in love all over again,
[Your Brand]

This template is perfect for products that have unique features or benefits that might not have been fully explored by the shopper. Use this template to educate and re-engage customers, ideally after the first reminder if there’s no response.

Sample Abandoned Cart Email - Why You'll Love It
Sample Abandoned Cart Email - Why You'll Love It

Hear It from Them

Social proof is powerful, and this email type capitalizes on it by including reviews or testimonials from other customers who have purchased the items in your cart. Knowing that others are satisfied can help alleviate doubts and push you towards completing your purchase.

Here’s an email template:

Subject: See Why Everyone Loves Your Cart Items!

Hey [Name],

Don’t just take our word for it. Check out what others are saying about your cart items:

[Testimonials]

Inspired to complete your purchase?
[View Cart Button]

Cheers,
[Your Brand]

Utilize this template when social proof can make a difference, especially for shoppers who hesitated due to uncertainty about product quality or satisfaction. It’s effective after initial reminder attempts if engagement is low.

Sample Abandoned Cart Email - Hear It from Them
Sample Abandoned Cart Email - Hear It from Them

A Laugh on Us

Injecting humor into an abandoned cart email can make your message stand out in a crowded inbox. A witty remark or a funny observation related to the shopping experience can re-engage you in a positive, memorable way, making you more likely to return to your cart.

Here’s an email template:

Subject: Your Cart Misses You (And We Think You Miss It Too)

Hi [Name],

Your cart made us promise to tell you it feels lonely without you. Let’s reunite you two and get those items home where they belong!

[View Cart Button]

Laughing all the way to checkout,
[Your Brand]

This light-hearted approach is best when trying to differentiate your brand and create a memorable interaction. It’s particularly effective for brands with a casual, fun tone, used as a follow-up to a more traditional reminder.

Sample Abandoned Cart Email - A Laugh on Us
Sample Abandoned Cart Email - A Laugh on Us

Ship It for Free

The offer of free shipping can be the deciding factor in turning an abandoned cart into a sale. This type of email highlights free shipping as an exclusive benefit, addressing one of the most common reasons for cart abandonment: unexpected shipping costs.

Here’s an email template:

Subject: Free Shipping on Your Cart Items? Yes, Please!

Good news, [Name]! We’re offering FREE shipping on the items in your cart. But hurry, this offer won’t last forever.

[View Cart Button]

Ship it for free,
[Your Brand]

This template is ideal for overcoming one of the most common barriers to completing a purchase: high shipping costs. Use this incentive after the first reminder or when you notice a pattern of abandonment due to shipping fees.

Sample Abandoned Cart Email - Ship It for Free
Sample Abandoned Cart Email - Ship It for Free

Just for You

Personalization makes this email feel like it’s crafted just for you, with product recommendations based on your browsing history or items in your cart. It shows that the store understands your preferences and is willing to go the extra mile to cater to them.

Here’s an email template:

Subject: [Name], We’ve Personalized Your Cart Experience

Hi [Name],

We’ve added a few recommendations to your cart based on what you love. Check them out and see if they catch your eye.

[View Cart Button]

Curated just for you,
[Your Brand]

This personalized approach is effective for customers who have a history with your brand or have shown specific interest in certain products. Deploy it as a second or third follow-up to reignite their interest with tailored recommendations.

Sample Abandoned Cart Email - Just for You
Sample Abandoned Cart Email - Just for You

Everyone's Talking

Highlighting the popularity of the items in your cart, this email type uses social proof to nudge you towards a decision. Knowing that an item is a best-seller or highly rated by other shoppers can provide the reassurance needed to finalize the purchase.

Here’s an email template:

Subject: Don’t Miss Out on What Everyone’s Loving!

Hey [Name],

The items in your cart are flying off the shelves! See what the buzz is all about before they’re gone.

[View Cart Button]

Join the crowd,
[Your Brand]

Leverage this strategy when the items in the cart are popular or trending. It’s a great way to capitalize on the fear of missing out (FOMO), best used after initial reminders to highlight the popularity of the items.

Sample Abandoned Cart Email - Everyone's Talking
Sample Abandoned Cart Email - Everyone's Talking

Story Time

By connecting the items in your cart to the brand’s story, this email aims to create a deeper emotional connection. Whether it’s the craftsmanship behind a product, the brand’s mission, or how your purchase supports a cause, storytelling can make the items in your cart feel even more valuable and unique.

Here’s an email template:

Subject: The Story Behind Your Cart Items

Hi [Name],

Every item in your cart has a story. From craftsmanship to how they make a difference, discover the tales behind your choices.

[View Cart Button]

Uncover the stories,
[Your Brand]

This is best for products with a unique backstory, ethical sourcing, or those that contribute to a cause. Use it to deepen the emotional connection with the customer, ideally after initial engagement efforts to draw them in with compelling narratives.

Sample Abandoned Cart Email - Story Time
Sample Abandoned Cart Email - Story Time

14 Tips in Sending a Abandoned Cart Email

Sending an abandoned cart email is like trying to woo back a customer who’s just not that into their cart anymore. But with the right moves, you can reignite that spark and turn hesitation into action. 

Here are 14 tips to make your abandoned cart emails irresistible:

Tips in Sending a Abandoned Cart Email
Tips in Sending a Abandoned Cart Email

By sticking to these tips, you’re not just sending another email; you’re creating an opportunity for engagement and conversion. It’s about making that abandoned cart feel like a missed opportunity that’s too good to pass up.

Frequently Asked Questions About Abandoned Cart Emails

Navigating the maze of abandoned cart emails can spark a lot of questions, especially when you’re keen on getting those almost-customers to cross the finish line. Let’s tackle some frequently asked questions that we haven’t covered yet, diving into the nitty-gritty to clear up any confusion.

Can abandoned cart emails actually increase sales?

Absolutely, they can be a game-changer. When done right, abandoned cart emails act as gentle nudges that remind customers about what they’ve left behind. 

By addressing common concerns such as high shipping costs with a discount or free shipping offer, or by simply providing a reminder to customers who might have been distracted during their shopping process, these emails can significantly boost your conversion rate. 

It’s all about reconnecting with your customers in a meaningful way, offering them a reason to complete their purchase.

How many abandoned cart emails should I send?

Three is often the magic number. Start with a gentle reminder about 24 hours after the cart is abandoned. This can be followed by a slightly more persuasive email, maybe offering a discount or highlighting product benefits, about 48 hours later. 

A final email, emphasizing urgency or a limited-time offer, can be sent a few days after that. This strategy balances persistence with respect for the customer’s inbox, giving them multiple opportunities to complete their purchase without feeling overwhelmed.

What is the best time to send abandoned cart emails?

Sending emails at the optimal time can make a big difference. The first email should ideally hit the customer’s inbox when they’re likely to be online—think late in the morning or early in the afternoon. This maximizes the chances of your email being seen and acted upon. 

Subsequent emails can vary, but keeping them within a window of time when customers are known to check their emails increases the likelihood of re-engagement. Paying attention to your audience’s behavior and preferences can help refine your timing for even better results.

Key Takeaways in Mastering Abandoned Cart Emails

Let’s quickly sum up our deep dive into turning abandoned carts into completed purchases. Abandoned cart emails are your friendly nudge back to the checkout line, artfully blending personal touches with irresistible offers. 

From gentle reminders to exclusive deals, the aim is to not just remind customers about their cart but to make them feel they’re missing out on something special.

The key takeaways are pretty straightforward: personalize to connect, time your emails for impact, and balance the number of follow-ups to avoid overwhelming your customers. 

These emails aren’t just reminders; they’re crafted invitations back to a better shopping experience, combining strategy and value to guide customers to the finish line. 

So, keep your messages personal, timely, and engaging, and watch those abandoned carts turn into happy sales. Here’s to mastering the art of the abandoned cart email!

To achieve the best results with email outreach, we recommend using a professional email automation software

13 best cold email platforms rated and compared

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Edgar Abong

Edgar is a skilled software developer with a passion for building and evaluating software products. His expertise in software development enables him to provide in-depth evaluations of software products. He can draw out insights about features, functionality and user experience.

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